市場調查報告書
商品編碼
1402422
全球嬰兒車市場評估:按產品類型,類型,年齡,框架類型,價格範圍,銷售管道,最終用戶,地區,機會,預測(2017-2031)Baby Strollers Market Assessment, By Product Type, By Variant, By Age, By Frame Type, By Price Range, By Sales Channel, By End-User, By Region, Opportunities, and Forecast, 2017-2031F |
全球嬰兒車市場規模預計到2023年將達到35.1億美元,到2031年將達到48.4億美元,2024-2031年預測期間複合年增長率為4.1%。市場是動態的並受到許多變數的影響。城市化進程的加速、生活方式的改變以及對安全和法規遵從性的日益關注推動了設計和製造的持續創新。支持城市生活和交通系統的緊湊、輕量化設計越來越受歡迎。
精通科技的父母被科技整合所吸引,尤其是智慧型手機連接和智慧感測器等功能。電子商務和線上購物平台在嬰兒車市場中發揮著重要作用,因為它們提供了便利的購買和多種選擇。除了不斷變化的消費者需求以及對便利性、安全性和技術的重視之外,嬰兒車市場競爭也非常激烈。
嬰兒車市場由產品和設計的不斷創新所驅動。另一個值得注意的趨勢是對緊湊和輕量化設計的需求不斷增長,以支持城市生活和旅行系統。
自疫情以來,嬰兒車市場發生了巨大變化。購物從線下轉向線上,電商銷售額有所成長。隨著顧客喜好的增長,網上購物因其廣泛的選擇、獨特的設計、折扣和便利的運輸選擇而成為父母的便捷選擇。網上購物的便利性和簡單性使父母能夠探索不同的選擇、評估功能並做出明智的選擇,從而促進數位時代嬰兒車市場的發展。
全球嬰兒車市場是由先進技術功能與現代感測器、用戶可自訂設定和無縫智慧型手機整合的結合所推動的。市場正在響應不斷增長的消費趨勢,父母正在尋求比標準產品具有更多功能的產品。因此,科技的使用超越了基本的便利性,還具有增強的連接性和整合娛樂系統等所需的功能。這種技術整合是一個關鍵驅動力,反映了該行業對創新的承諾,並吸引了眼光敏銳的消費者群體,他們看到了將現代技術與傳統育兒要素相結合的價值。
COVID-19 大流行對全球嬰兒車市場造成了重大干擾,也導致了消費者行為的改變。封鎖、旅行限制和經濟不確定性導致非必需品零售店關閉,嬰兒車銷售暫時下降。消費者優先考慮必需品的轉變影響了嬰兒產品上的可自由支配支出。然而,封鎖結束後,家庭開始尋找安全的旅行和戶外活動方式,導致市場對嬰兒車的需求激增。隨著健康和安全問題的增加,對促進社交距離和衛生的嬰兒車的需求不斷增長。疫情期間,電商越來越受歡迎,為家長提供了便利的購物方式。嬰兒車製造商專注於解決安全問題的創意設計,市場也因此逐漸復甦與發展。嬰兒車市場表現出了彈性,並適應了新的消費者需求和數位趨勢。
本報告研究和分析了全球嬰兒車市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global baby strollers market size was valued at USD 3.51 billion in 2023, expected to reach USD 4.84 billion in 2031, with a CAGR of 4.1% for the forecast period between 2024 and 2031. The market for infant strollers is dynamic and influenced by a number of variables. Continuous innovation in design and manufacturing is fuelled by a rise in urbanization, shifting lifestyles, and an increasing focus on safety and regulatory compliance. Compact and lightweight designs that support urban living and transportation systems have become more popular.
Tech-influenced parents find technological integration appealing, especially features such as smartphone connectivity and smart sensors. E-commerce and online shopping platforms play a major role in the baby stroller market as they allow convenience in shopping with a variety of options. In addition to the changing consumer demands and its emphasis on convenience, safety, and technology, the market for baby strollers is highly competitive.
For instance, in November 2022, Baby Jogger and Robin Arzon launched a new style of stroller, Summit™X3. The product includes a gold grid print on the canopy interior that is inspired by the streets of NYC and additionally designed by the NYC artist to represent the premium and royalty of the product. In addition, the premium styles and designs of the product feature the vegan leather harness cover and branding tag.
The market for baby strollers is driven by the constant innovations in product and design evolutions, which allow to adjust the evolving needs and preferences of the parents, as parents are more inclined towards child safety. Furthermore, the increasing demand for compact and lightweight designs that support urban living and travel systems is a notable trend. For instance, in May 2022, in collaboration with the well-known stroller brand Hartan, Mercedes revealed a limited-edition stroller, with an influence of AMG cars on the design. Mercedes and Hartan worked together with the Mercedes-Benz design team to develop a special pushchair model that combined sportiness, flexibility, and maximum ride comfort. The motorized models' dynamically striking appearance and sportiness serve as the foundation for the limited edition. Each limited edition is given an original AMG badge, just like the ones found on the vehicles, to emphasize its exclusivity, signifying the model's limited availability.
The market for baby strollers has seen a significant change since the pandemic as there has been a shift from offline shopping to online shopping, resulting in increased sales through e-commerce. With the growing preferences of customers, online shopping has become a convenient option for parents as it allows a wide range of options and unique designs in addition to discounts and easy delivery options. The convenience and simplicity of online shopping enable parents to research various options, evaluate features, and make well-informed choices, contributing to the market's evolution for baby strollers in the digital age. To benefit from the growing e-commerce trend, in 2022, US-based company, Evenflo, started with the zero-party data which helped in driving the sales of the company. It created an online test for expecting parents, that gathered the information from them and showcased results accordingly. Though the demand for online platform has seen a surge since pandemic, but today, to increase the growth of online sales, the brand is spending money gathering zero-party data as information that customers voluntarily provide before making a purchase.
Global baby strollers market is driven by the incorporation of advanced technology features in addition to the modern sensors, user customizable setting and seamless smartphone integration. The market responds to a growing consumer trend wherein parents seek products with more features than the standard ones. As a result, the use of technology involves desired features like enhanced connectivity and integrated entertainment systems, going beyond basic convenience. This technological integration is a key driver that reflects the industry's commitment to innovation and draws in a discerning consumer base that values the fusion of modern technology with traditional parenting essentials.
For instance, in January 2023, Gluxkind Technologies presented its AI-powered baby stroller, Ella, at the Consumer Electronics Show in Las Vegas in an attempt to make life easier for new parents. The product is designed with cutting-edge safety and convenience features specifically for today's busy parents. The stroller was one of the products on the 2023 CES Innovation Awards honorees list. CES Innovation Awards received more than 2,100 submissions this year.
The COVID-19 pandemic caused considerable disruptions to the global baby strollers market and consumer behavior changes. Lockdowns, travel restrictions, and economic uncertainty caused non-essential retail locations to close, temporarily reducing strollers' sales. The shift in consumer priorities towards necessities has impacted discretionary spending on baby products. But when the lockdowns ended, families started looking for safe ways to travel and outdoor activities, which led to a spike in the demand for strollers in the market. Strollers that promoted social distancing and hygiene became more in demand as health and safety concerns gained more attention. During the pandemic, e-commerce grew in popularity and gave parents a convenient way to shop. Stroller manufacturers concentrated on creative designs that addressed safety concerns, and as a result, the market gradually recovered and evolved. The baby strollers market showed resilience, adapting to new consumer needs and digital trends.
Global baby strollers market features a competitive landscape with key players driving innovation and market trends. Established brands such as Graco, Chicco, and Bugaboo hold significant market share and offer a diverse range of products, from traditional strollers to travel systems. UPPAbaby and Silver Cross are notable for premium and luxury segments, emphasizing style and functionality. Players such as Hauck and Peg Perego contribute to the market's global presence. Emerging brands such as Baby Jogger and Joovy bring innovation and modern designs. Technological integration is evident with companies like Evenflo introducing smart strollers. E-commerce platforms like Amazon and dedicated baby product retailers are pivotal in distribution. The competitive landscape is characterized by a balance between well-established brands, niche players focusing on specific segments, and a constant influx of new entrants introducing novel features to meet the evolving demands of parents.
For instance, in October 2022, Bugaboo, an award winner stroller brand, announced the launch of a stroller range made of bio-based materials provided by DSM, Fibrant, and Neste. In addition, Bugaboo has announced that their cross-value chain partnership has successfully enabled the launch of an entire Bugaboo stroller portfolio made with bio-based materials.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.