嬰兒推車市場規模、佔有率和成長分析（按產品、年齡、通路和地區）- 2025-2032 年產業預測

預計到 2023 年嬰兒車市場規模將達到 24.8 億美元，並從 2024 年的 26.3 億美元成長到 2032 年的 41.5 億美元，預測期內（2025-2032 年）的複合年成長率為 5.9%。

隨著出生率的上升以及家庭結構向核心家庭和雙收入家庭轉變，嬰兒車市場正在經歷顯著成長，這些家庭需要安全、便利的嬰兒和幼兒運輸方式。對於那些將嬰兒的安全放在購買決定首位的父母來說，輕便、緊湊且具有增強安全功能的嬰兒車越來越有吸引力。都市化和可支配收入的增加正在推動對高級產品的投資，而智慧嬰兒車等技術創新由於安全性和便利性的提高而受到青睞。 Silver Cross 和蘭博基尼之間的限量版嬰兒車等最新合作體現了市場向奢華邁進的趨勢。同時，UPPAbaby針對具有環保意識的消費者推出了環保嬰兒車，進一步推動了市場動態。總體而言，生活方式的改變、健康意識以及網路零售對嬰兒車購買產生了重大影響，刺激了市場的持續擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

嬰兒車市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 輕的
• 慢跑
• 旅行系統
• 雙倍的
• 標準

嬰兒推車市場規模（按年齡和複合年成長率） (2025-2032)

• 市場概況
• 0 - 6 個月
• 6 - 12 個月
• 12至36個月

嬰兒推車市場規模（依通路分類）及複合年成長率（2025-2032 年）

• 市場概況
• 大賣場/超級市場
• 專業零售商
• 線上

嬰兒推車市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Goodbaby International Holdings Limited（Shanghai, China）
• Chicco（Artsana Group）（Como, Italy）
• Peg Perego（Arcore, Italy）
• UPPAbaby（Hingham, Massachusetts, USA）
• Bugaboo International BV（Amsterdam, Netherlands）
• Silver Cross（Skipton, United Kingdom）
• Cybex（Hong Kong, China）
• Dorel Industries Inc.（Montreal, Canada）
• Newell Brands（Graco）（Atlanta, Georgia, USA）
• Evenflo（Piqua, Ohio, USA）
• Stokke AS（Alesund, Norway）
• Thule Group（Malmo, Sweden）
• Baby Jogger（Newell Brands）（Richmond, Virginia, USA）
• Joovy（Dallas, Texas, USA）
• Maclaren（Long Buckby, United Kingdom）
• Nuna（Amsterdam, Netherlands）
• Britax（Chertsey, United Kingdom）
• Combi Corporation（Tokyo, Japan）
• Mothercare plc（Watford, United Kingdom）
• Hauck GmbH & Co. KG（Sonnefeld, Germany）

結論和建議

Baby Stroller Market size was valued at USD 2.48 billion in 2023 and is poised to grow from USD 2.63 billion in 2024 to USD 4.15 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The baby stroller market is experiencing significant growth due to rising birth rates and a shift towards nuclear and dual-income families seeking safe and convenient infant transportation. Lightweight, compact strollers with enhanced safety features are increasingly appealing to parents, who prioritize their infants' safety in purchasing decisions. Urbanization and higher disposable incomes facilitate investment in premium products, with technological innovations like smart strollers gaining traction for their added safety and convenience. The recent collaborations, such as Silver Cross and Lamborghini's limited-edition stroller, exemplify market trends towards luxury. Simultaneously, UPPAbaby's launch of eco-friendly strollers targets environmentally conscious consumers, further driving market dynamics. Overall, lifestyle changes, health awareness, and online retailing are significantly impacting stroller purchases, fueling ongoing market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Stroller market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Stroller Market Segments Analysis

Global Baby Stroller Market is segmented by Product, Age, Distribution Channel and region. Based on Product, the market is segmented into Lightweight, Jogging, Travel System, Double and Standard. Based on Age, the market is segmented into 12 - 36 months, 0 - 6 months and 6 - 12. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Specialist Retailers and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Stroller Market

The baby stroller market is significantly influenced by rising disposable incomes, especially in developing countries. As dual-income households become more prevalent, particularly in urban areas, families are more inclined to spend on high-quality, multifunctional baby strollers. This trend reflects a growing willingness to invest in products that prioritize the safety, comfort, and convenience of both infants and their parents. The increasing emphasis on quality and functionality in baby strollers is driving the market forward, as more families recognize the value of investing in reliable and versatile solutions that enhance their daily routines.

Restraints in the Baby Stroller Market

The baby stroller market is experiencing significant constraints primarily due to elevated product costs and ongoing maintenance expenses. Premium strollers often come with a steep price tag, reflecting the costs associated with enhanced safety features, high-quality materials, and ergonomic designs. This financial burden can inhibit market growth, particularly for lower-income households, where the affordability of strollers becomes a critical factor. As the price of advanced stroller options remains high, potential buyers may be deterred, thereby limiting the overall expansion and accessibility of the baby stroller market to a broader audience. Such constraints necessitate a reevaluation of pricing strategies to foster growth.

Market Trends of the Baby Stroller Market

The baby stroller market is witnessing a significant trend toward digitalization, as manufacturers increasingly integrate advanced technology to improve convenience, safety, and user experience. This shift sees the incorporation of smart features like GPS tracking, temperature sensors, and seamless smartphone connectivity, allowing parents to monitor stroller locations remotely and manage functionalities through digital interfaces. As tech-savvy consumers demand more innovative solutions, brands are prioritizing these enhancements to differentiate themselves in a competitive market. With a focus on convenience and safety, the digitalization trend is poised to shape the future of baby strollers, catering to the evolving needs of modern families.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Baby Stroller Market Size by Product & CAGR (2025-2032)

• Market Overview
• Lightweight
• Jogging
• Travel System
• Double
• Standard

Global Baby Stroller Market Size by Age & CAGR (2025-2032)

• Market Overview
• 12 - 36 months
• 0 - 6 months
• 6 - 12

Global Baby Stroller Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket/Supermarket
• Specialist Retailers
• Online

Global Baby Stroller Market Size & CAGR (2025-2032)

• North America (Product, Age, Distribution Channel)
  • US
  • Canada
• Europe (Product, Age, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Age, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Age, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Age, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Goodbaby International Holdings Limited (Shanghai, China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Artsana Group) (Como, Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peg Perego (Arcore, Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPPAbaby (Hingham, Massachusetts, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bugaboo International B.V. (Amsterdam, Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silver Cross (Skipton, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cybex (Hong Kong, China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorel Industries Inc. (Montreal, Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands (Graco) (Atlanta, Georgia, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evenflo (Piqua, Ohio, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stokke AS (Alesund, Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thule Group (Malmo, Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baby Jogger (Newell Brands) (Richmond, Virginia, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joovy (Dallas, Texas, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maclaren (Long Buckby, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nuna (Amsterdam, Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britax (Chertsey, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combi Corporation (Tokyo, Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mothercare plc (Watford, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hauck GmbH & Co. KG (Sonnefeld, Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations