市場調查報告書
商品編碼
1402431
全球虛擬鏡像市場評估:按組件、按部署、按應用、按技術、按最終用戶、按地區、機會、預測(2017-2031)Virtual Mirror Market Assessment, By Component, By Deployment, By Application, By Technology, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球虛擬鏡像市場規模預計到2023年將達到63.7億美元,到2031年將達到277.6億美元,2024-2031年預測期間複合年增長率為20.2%。
虛擬鏡子為整個行業帶來了許多好處,包括透過虛擬試穿服裝、配件和化妝品來改善客戶體驗。虛擬鏡子減少了對實體庫存的需求,從而節省了成本並減少了環境足跡。市場成長驅動因素包括快速採用率、技術進步、對個人化購物體驗日益增長的需求以及零售商對 AR 技術的整合。
由於多種因素,虛擬鏡像技術的進步正在迅速發生。這包括擴增實境和電腦視覺技術的持續改進、硬體的小型化、設備處理能力的增強以及與電子商務平台的更好整合。此外,消費者對沉浸式和互動式購物體驗的需求正在推動公司創新,使虛擬鏡子對於希望在數位零售領域保持競爭力的公司來說成為有吸引力的投資。
人工智慧正在推動虛擬鏡子市場呈指數級成長。這些先進的鏡子使用人工智慧演算法為顧客模擬虛擬試穿體驗,為零售和美容行業提供支援。虛擬鏡子讓消費者以虛擬方式視覺化服裝和化妝品等產品,從而提高客戶參與度和銷售額。這項技術將徹底改變購物體驗,使其更加身臨其境和便捷,同時為企業蓬勃發展提供新的機會。
虛擬試衣間的採用正在推動虛擬鏡子市場的擴張。使用 AR 和 AI 等技術的虛擬鏡子正在徹底改變零售業。虛擬試衣間讓顧客可以虛擬試穿衣服和配件,改善線上購物體驗並減少實際試穿的需要。這項創新提高了客戶參與度,推動了銷售,並已成為不斷發展的零售格局的重要組成部分,使其成為電子商務和傳統實體店的寶貴工具。
汽車領域先進的後置攝影機系統正在利用市場機會推動虛擬後視鏡市場的成長。這些創新系統以數位顯示器取代了傳統鏡子,提高了安全性和功能性,並且越來越受到消費者的歡迎。隨著汽車產業持續快速成長,虛擬後視鏡市場的需求也大幅成長,製造商和供應商不斷開發尖端解決方案來滿足市場不斷變化的需求。
由於其堅實的技術基礎設施、高水準的消費者技術採用率和強大的零售業,北美已成為虛擬鏡子的市場領導者。該地區是 AR 和 VR 技術的早期採用者,推動了虛擬鏡子以及充滿活力的電子商務生態系統的快速成長。此外,疫情的影響加速了對非接觸式和沈浸式購物體驗的需求,使虛擬鏡子成為該地區零售格局的重要組成部分。所有這些因素使北美地區處於市場的前沿,並且預計將繼續如此。
政府在虛擬鏡像市場的努力對於培育可持續和有彈性的電力基礎設施至關重要。這些可以提高能源效率、電網可靠性和環境永續性。這些措施包括節能變壓器法規、電網現代化激勵措施以及支援變壓器技術升級的研發。此外,政府政策對於滿足不斷增長的電力需求、減少電力損失以及減輕發電和配電對環境的影響至關重要。
本報告研究和分析了全球虛擬鏡像市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global virtual mirror market size was valued at USD 6.37 billion in 2023, which is expected to reach USD 27.76 billion in 2031, with a CAGR of 20.2% for the forecasted period between 2024 and 2031.
Virtual mirrors offer numerous benefits across industries, including enhancing the customer experience by enabling virtual try-ons of clothing, accessories, and makeup. They reduce the need for physical inventory, leading to cost savings and a reduced environmental footprint. The factors driving the growth of the virtual mirror market include rapid adoption rate, technological advancements, increased demand for personalized shopping experiences, and the integration of augmented reality technology by retailers.
Technological advancements in virtual mirrors are rapidly progressing due to several factors. These include continuous improvements in augmented reality and computer vision technologies, the miniaturization of hardware, increased processing power of devices, and better integration with e-commerce platforms. Additionally, consumer demand for immersive and interactive shopping experiences is pushing companies to innovate, making virtual mirrors an attractive investment for businesses seeking to stay competitive in the digital retail landscape.
For example, in April 2023, Snap announced that it is planning to introduce augmented reality (AR) mirrors for in-store shoppers to visualize clothing without trying it on physically. Moreover, the company revealed that these mirrors will debut in selected Nike stores across the United States later this year and in the Men's Wearhouse located in Paramus, New Jersey.
Artificial intelligence (AI) is driving the growth of the virtual mirrors market at an exponential rate. These advanced mirrors use AI algorithms to simulate virtual try-on experiences for customers, enhancing the retail and beauty sectors. By allowing consumers to virtually visualize products like clothing or makeup, virtual mirrors boost customer engagement and sales. This technology is revolutionizing the shopping experience, making it more immersive and convenient while expanding new opportunities for businesses to thrive.
In February 2022, MySize introduced its interactive touch-screen mirror to cater to corporate customers, aiming to enhance the overall shopping experience in customer stores with a fresh omnichannel approach. Launched at the National Retail Federation 2022, Retail's Big Show, the FirstLook Smart Mirror empowers brands to offer customers a seamless shopping experience, bridging the gap between in-store and online shopping.
The adoption of virtual fitting rooms is driving the expansion of the virtual mirrors market. Virtual mirrors, powered by technologies such as augmented reality and artificial intelligence, are revolutionizing the retail industry. They enable customers to virtually try on clothing and accessories, enhancing the online shopping experience and reducing the need for physical fittings. The innovation is boosting customer engagement and driving sales, making it an integral component of the evolving retail landscape and a valuable tool for both e-commerce and traditional brick-and-mortar stores.
For example, in September 2022, Walmart introduced a virtual fitting tool that aids customers in visualizing how a shirt, dress, or other apparel item would appear on their body. The innovative solution is part of Walmart's ongoing utilization of technology from Zeekit, a startup it purchased last year.
Advanced rearview camera systems in the automotive sector are capitalizing on market opportunities, driving growth in the virtual mirror market. These innovative systems, replacing traditional mirrors with digital displays, offer improved safety and functionality, making them an increasingly popular choice among consumers. As the automotive industry continue to surge, the demand for the virtual mirror market is experiencing a huge uprise, with manufacturers and suppliers developing cutting-edge solutions to meet the evolving needs of the market.
For example, in June 2023, centered on performance and safety, Peugeot Sport and Gentex collaborated to introduce an advanced digital rearview mirror aimed at improving a driver's visibility and situational awareness during races. Moreover, this system utilizes a rear-facing camera to capture video, streaming it to an LCD display integrated into the mirror. This innovative technology offers drivers a broad and unobstructed view behind the vehicle, enhancing their overall racing experience.
North America has emerged as a leader in the virtual mirror market due to robust technology infrastructure, a high level of consumer tech adoption, and a strong retail industry. The region's early adoption of AR and VR technologies, coupled with a dynamic e-commerce ecosystem, has driven the rapid growth of virtual mirrors. Furthermore, the impact of the pandemic accelerated the demand for contactless and immersive shopping experiences, making virtual mirrors a crucial component of the retail landscape in this region. All these aforesaid factors have positioned North America at the forefront of the market and will remain in this position for years to come.
For example, in January 2023, Magna International, a company headquartered in Canada, introduced the ClearView solution for the Ram 2500 and 3500 Heavy Duty vehicles, which comprises an interior rear-view video mirror, exterior mirrors featuring integrated cameras, and a camera discreetly positioned on the central high mount stop lamp. All camera data undergoes processing via Magna's proprietary software within a centralized electronic control unit.
Government initiatives in the virtual mirror market are essential for fostering sustainable and resilient electrical infrastructure. They can promote energy efficiency, grid reliability, and environmental sustainability. Such measures often include regulations for energy-efficient transformers, incentives for grid modernization, and support for research and development for upgradations in transformer technologies. Moreover, government policies are crucial to meeting increasing electricity demand, reducing power losses, and mitigating the environmental impact of power generation and distribution.
For example, in 2021, the U.S. Green Building Council launched the Infrastructure Law's Grid Flexibility Program worth USD 3 billion. The grid flexibility program involves investment in smart grid innovations, like grid-interactive energy-efficient buildings. It presents an opening for utilities, private enterprises, municipal bodies, and other stakeholders to implement state-of-the-art building solutions, with federal grants covering as much as 50% of the expenses.
The COVID-19 pandemic has left a long-lasting impact on the virtual mirror market. Prior to the pandemic, virtual mirrors were steadily gaining popularity across industries, offering an immersive and interactive shopping experience. However, the arrival of COVID-19 abruptly accelerated their adoption. Retailers, seeking ways to provide safer and contactless shopping options, switched to virtual mirrors, which enabled customers to try on clothing, accessories, and makeup virtually. These mirrors acted as a bridge between online and in-store shopping, catering to changing consumer preferences. As the world transitions into a post-COVID era, the demand for virtual mirrors remains strong. Consumers now expect a seamless blend of convenience, personalization, and safety, driving sustained investment in AR and VR technologies, thereby ensuring the continued growth and relevance of virtual mirrors in the evolving retail landscape.
The virtual mirror sector is experiencing swift progress, with prominent firms such as Cisco Systems Inc., My Size Inc., Virtusize Co.Ltd., Textronics Design System Pvt. Ltd, Snap Inc., Fitnect Interactive, Zugara, Inc., Styku, Inc., AstraFit, and Metail Limited increasing their investments in smart meters and circuit breakers. Moreover, these companies are dedicating significant resources to enhance their market presence and profitability. They are proactively participating in collaborations, acquisitions, and partnerships, which are reshaping the industry's landscape and expediting overall market expansion.
For instance, in October 2023, Fittingbox acquired Ditto Technologies Inc., a virtual eyewear try-on technology provider. The acquisition is a part of the growing interest in virtual mirror technology for the fashion industry as virtual mirrors are becoming increasingly popular in major fashion brands and retailers, such as H&M, Ralph Lauren, Lacoste, Zara, and Burberry.
In October 2023, fashion tech company Zero10 formed a strategic collaboration with Ugg to introduce a pop-up AR mirror at the Ugg flagship store in New York City. The mirror allows users to experience visual effects inspired by the brand's products.
In April 2023, Snap Inc. announced its intention to introduce augmented-reality mirrors in selected US Nike stores and the Men's Wearhouse in Paramus, New Jersey. These mirrors would enable shoppers to virtually try on clothing without the need for any sort of physical fittings.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.