零售業擴增實境(AR) 市場規模、佔有率、成長分析（按組件、技術、設備類型、地區）- 產業預測，2024-2031 年

零售業擴增實境(AR) 的全球市場規模到2022 年將達到28.3 億美元，從2023 年的40 億美元成長到2031 年的451.9 億美元，預計在預測期內（2024 年-2031 年）將會成長。

擴增實境(AR) 透過將數位元素無縫整合到實體購物體驗中，正在徹底改變零售業格局。該技術透過將視覺和聲音等感官訊息疊加到真實環境中來提高用戶參與度，從而改變消費者與產品互動的方式。在 COVID-19 大流行期間，對 AR 解決方案的需求激增，促使零售商採用這些工具來滿足不斷變化的客戶需求並推動收益成長。例如，AR 允許客戶在購買家具之前直覺地看到家具在家裡的樣子。在 AR 和虛擬實境解決方案的經濟效益以及投資和智慧型手機普及率增加的推動下，全球零售擴增實境(AR) 市場正在經歷強勁成長。然而，隱私問題和高昂的設定成本等挑戰阻礙了更廣泛的採用。儘管存在這些障礙，對改善零售業客戶互動和體驗的需求不斷成長，為市場擴張提供了充滿希望的機會。畢馬威 (KPMG) 表示，預計到 2022年終，新的數位解決方案將貢獻公司收益成長的 80%，這凸顯了擴增實境在塑造零售業的未來方面將發揮的關鍵作用。隨著公司不斷創新和實施 AR 策略，零售業正在經歷重大轉型，這對希望利用這一新市場趨勢的相關人員產生了影響。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 技術進步
• 監管環境
• 價值鏈分析
• 案例研究分析
• 客戶和購買標準分析
• PESTEL分析
• 總體經濟指標
• Start-Ups分析
• 市場吸引力指數
• 原料分析
• 供應鏈分析
• 價格分析

零售業擴增實境(AR) 市場規模：依組成部分及複合年成長率（2024-2031）

• 硬體
• 感應器
• 加速計
• 陀螺儀
• 磁力計
• 接近感測器
• 半導體零件
• 控制器和處理器
• 積體電路
  • 顯示器和投影儀
  • 相機
  • 其他
• 軟體和服務
  • 軟體開發套件(SDK) 和應用程式
• 服務
• AR軟體功能
• AR遠端協作
• 工作流程最佳化
• 文件
• 視覺化
• 3D建模
• 導航

零售業擴增實境(AR) 市場規模：依技術及複合年成長率（2024-2031）

• 基於標記的擴增實境
  • 被動標記
  • 活性標記
• 無標記擴增實境
  • 模型庫
  • 影像處理基礎

零售業擴增實境(AR) 市場規模：依設備類型及複合年成長率（2024-2031）

• 頭戴式顯示器 (HMD)
• 智慧AR鏡子
• 手持裝置

按零售類型分類的零售業擴增實境(AR) 市場規模及複合年成長率 (2024-2031)

• 珠寶
• 美容和化妝品
• 服裝試穿
• 家具和照明
• 雜貨店購物
• 鞋類
• 其他

零售業擴增實境(AR) 市場規模：依應用與複合年成長率（2024-2031）

• 廣告和行銷
• 試戴解決方案
• 規劃/設計
• 資訊系統

零售業擴增實境(AR) 市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Augment
• Ikea
• Google
• Apple
• Microsoft
• Blippar
• ViewAR
• Holition
• Sephora
• Amazon
• Imaginate Technologies
• Kudan
• Holition
• PTC
• Zugara
• Marxent Labs
• Gravity Jack
• Inde
• Sony Group Corporation
• Niantic Labs

結論和建議

Global Augmented Reality in Retail Market size was valued at USD 2.83 billion in 2022 and is poised to grow from USD 4 billion in 2023 to USD 45.19 billion by 2031, growing at a CAGR of 41.4% in the forecast period (2024-2031).

Augmented reality (AR) is revolutionizing the retail landscape by seamlessly integrating digital elements into the physical shopping experience, typically through smartphones, tablets, or AR glasses. This technology enhances user engagement by overlaying sensory information-such as visuals and sounds-onto real-world environments, transforming how consumers interact with products. The demand for AR solutions surged during the COVID-19 pandemic, prompting retailers to adopt these tools to meet evolving customer needs and drive revenue growth. For instance, AR allows customers to visualize how furniture would look in their homes before making a purchase. The global augmented reality retail market is witnessing robust growth, fueled by increased investments and widespread smartphone adoption, alongside the economic advantages presented by AR and virtual reality solutions. However, challenges such as privacy concerns and high setup costs remain obstacles to wider adoption. Despite these hurdles, the increasing demand for enhanced customer interactions and experiences in retail offers promising opportunities for market expansion. According to KPMG, it is projected that new digital solutions will contribute to 80% of enterprise revenue growth by the end of 2022, emphasizing the critical role of augmented reality in shaping the future of retail. As businesses continue to innovate and implement AR strategies, the retail sector is poised for significant transformation, offering insights for stakeholders looking to capitalize on this emerging market trend.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Augmented Reality In Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Augmented Reality In Retail Market Segmental Analysis

Global Augmented Reality Market is segmented by component, by Technology, by Device Type, by Application, by Retail Type and by Region. Based on component, the market is segmented into Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, Others), Software (Software Development Kits (SDKs) and apps, Services). Based on Technology, the market is segmented into Marker-based Augmented Reality (Passive Marker, Active Marker), Marker-less Augmented Reality (Model Based, Image Processing Based). Based on Device type, the market is segmented into Head-Mounted Display (HMD), Smart AR Mirror, and Handheld Device. Based on application, the market is segmented into Advertising and Marketing, Try-on Solutions, Planning and Designing, Information Systems. Based on Retail Type, the market is segmented into Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Augmented Reality In Retail Market

One of the key drivers of the Global Augmented Reality in Retail market is the enhancement of customer engagement. AR technology provides retailers with the ability to create immersive and interactive shopping experiences that captivate customers. By allowing shoppers to visualize products in real-world contexts via augmented reality applications, retailers can foster deeper connections with their brand. This level of engagement not only makes shopping more enjoyable but also leads to increased sales and customer loyalty, as customers are more likely to return when they feel a strong emotional tie to their shopping experience. Consequently, the implementation of AR stands to significantly benefit retailers in today's competitive landscape.

Restraints in the Global Augmented Reality In Retail Market

One significant constraint in the Global Augmented Reality in Retail market is the high implementation expenses associated with adopting AR technology. Retailers face substantial costs related to developing AR applications, purchasing AR-enabled devices, and integrating AR solutions into their existing systems. These financial burdens can deter many retailers from embracing AR, particularly smaller businesses with limited budgets. As a result, the high costs associated with AR technology pose a considerable obstacle to widespread adoption, hindering the overall growth potential of AR in the retail sector and limiting versatility among diverse retail establishments.

Market Trends of the Global Augmented Reality In Retail Market

The Global Augmented Reality (AR) in Retail market is witnessing a significant upward trend, as the technology revolutionizes the shopping experience by enhancing customer engagement and interaction. With nearly every facet of retail now incorporating AR functionalities, consumers are increasingly embracing digital solutions that allow them to virtually 'try on' products from the comfort of their homes or through interactive in-store kiosks. This shift not only strengthens customer-brand relationships but also drives sales conversions by facilitating informed purchasing decisions. As consumer adoption rates continue to rise and retailers invest in innovative AR solutions, the market is poised for substantial growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Startup Analysis
• Market Attractiveness Index
• Raw Material Analysis
• Supply Chain Analysis
• Pricing Analysis

Global Augmented Reality in Retail Market Size by Component & CAGR (2024-2031)

• Hardware
• Sensors
• Accelerometers
• Gyroscopes
• Magnetometers
• Proximity Sensors
• Semiconductor Components
• Controllers and Processors
• Integrated Circuits
  • Displays & Projectors
  • Cameras
  • Others
• Software & Services
  • Software Development Kits (SDKs) and apps
• Services
• AR Software Functions
• AR Remote Collaboration
• Workflow Optimization
• Documentation
• Visualization
• 3D Modeling
• Navigation

Global Augmented Reality in Retail Market Size by Technology & CAGR (2024-2031)

• Marker-based Augmented Reality
  • Passive Marker
  • Active Marker
• Marker-less Augmented Reality
  • Model Based
  • Image Processing Based

Global Augmented Reality in Retail Market Size by Device Type & CAGR (2024-2031)

• Head-Mounted Display (HMD)
• Smart AR Mirror
• Handheld Device

Global Augmented Reality in Retail Market Size by Retail Type & CAGR (2024-2031)

• Jewelry
• Beauty and Cosmetics
• Apparel Fitting
• Furniture and Lighting
• Grocery Shopping
• Footwear
• Others

Global Augmented Reality in Retail Market Size by Application & CAGR (2024-2031)

• Advertising and Marketing
• Try-on Solutions
• Planning and Designing
• Information Systems

Global Augmented Reality in Retail Market Size by Region & CAGR (2024-2031)

• North America, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
  • US
  • Canada
• Europe, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Augment
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ikea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blippar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViewAR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imaginate Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kudan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zugara
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marxent Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gravity Jack
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inde
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Group Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation