市場調查報告書
商品編碼
1483124
全球太陽眼鏡市場評估:依太陽眼鏡類型、材料、鏡框形狀、鏡框類型、性別、價格、分銷管道、地區、機會、預測(2017-2031)Sunglasses Market Assessment, By Sunglasses Type, By Material, By Frame Shape, By Frame Type, By Gender, By Price, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球太陽眼鏡市場規模為205.8億美元,預計到2031年將達到323.1億美元,2024-2031年預測期間複合年增長率為5.8%。該市場本質上是多元化的,線上線下都有多種款式選擇、鏡框類型和材質。除了作為功能性配件外,該產品還在時尚和運動方面影響全球太陽眼鏡市場。
市場上的消費者偏好多種多樣,許多消費者重視款式和品牌形象,而有些消費者則重視產品性能和耐用性。製造商不斷在其產品組合中添加多樣化的設計,從飛行員和徒步旅行者到運動專用設計。例如,2023年7月,BMW集團推出了創新摩托車護目鏡-BMW Motorrad ConnectedRide Smartglasses。這些護目鏡採用平視顯示技術,可直接在騎士的視野中即時提供所有相關數據,例如速度、導航、齒輪等,從而實現更安全的摩托車騎行。該產品可以透過應用程式和藍牙輕鬆連接到用戶的智慧型手機。
隨著永續發展趨勢和不斷增強的環保意識,品牌正在轉向在太陽眼鏡生產中使用環保材料和永續生產方法。採用生物基材料、再生塑膠和永續包裝來吸引環保消費者。
電子商務平台的日益普及進一步加速了全球對太陽眼鏡的需求。這些平台允許消費者檢查產品評論和評級,並比較價格和交易。此外,名人和社群媒體影響者對消費者的購買決策產生重大影響,塑造市場趨勢並推動對品牌和風格的需求。
永續發展推動市場成長
永續發展是推動全球太陽眼鏡市場成長的主要趨勢之一。人們想要對眼睛和環境有益的產品。永續太陽眼鏡由生物材料、再生塑膠和木材等永續材料製成,而不是像傳統太陽眼鏡那樣由危險或稀缺資源製成。為了吸引環保消費者,製造商強調公平貿易實踐、道德勞工標準和環境保護。它促進動物福利,並讓許多人參與純素食和永續生產。
大多數太陽眼鏡由金屬或其他非動物材料製成,但有時也會使用黏合劑或染料等動物材料。因此,越來越多的買家有意識地選擇由木材、再生塑膠和生物醋酸酯製成的環保太陽眼鏡。 2023 年 8 月,Gandys International 推出了最新系列的義大利製造、動物性且無動物實驗的太陽眼鏡,其中 39% 為植物性樹脂鏡片,64% 為植物性可生物降解鏡框。該產品遵循永續發展趨勢,採用海藻紙包裝和純素蘋果皮盒。
戶外休閒參與者的增加推動了太陽眼鏡的需求
隨著參與戶外休閒活動的人數迅速增加,而紫外線對眼睛的照射缺乏既定標準,白天在戶外玩耍時佩戴墨鏡已成為強制規定。根據戶外產業協會的數據,到 2022 年,6 歲及以上戶外休閒參與者占美國人口的比例將從 2.3% 增加到 55%。
本報告針對全球太陽眼鏡市場進行研究和分析,提供市場規模和預測、市場動態、主要參與者的現狀和前景等。
Global sunglasses market was valued at USD 20.58 billion in 2023, expected to reach USD 32.31 billion in 2031, with a CAGR of 5.8% for the forecast period between 2024 and 2031. The market is diverse in nature with several style options, frame types, and materials available online as well as offline. In addition to being a functional accessory, the product is influencing the global sunglasses market in terms of fashion and sports activities.
The market has varied consumer preferences such as large number of consumers focusing on style and brand image, while others are concerned with the product's performance and its durability. Manufacturers continually add diversified designs to their portfolios, from aviators and wayfarers to sport-specific designs. For instance, in July 2023, BMW Group launched its innovative motorcycle goggles, BMW Motorrad ConnectedRide Smartglasses. The goggles offer head-up display technology and reflect all appropriate data, such as speed, navigation, or gear, directly into the rider's vision field in real time, enabling safer motorcycle riding. The product can be easily connected to the user's smartphone through app and Bluetooth.
With growing emphasis on sustainability trends and greater awareness of the environment, brands are shifting to using eco-friendly materials and sustainable production methods for manufacturing sunglasses. Bio-based materials, recycled plastics, and sustainable packaging are being incorporated to appeal to environmentally friendly consumers.
The growing popularity of e-commerce platforms has further accelerated the demand for sunglasses globally. These platforms allow consumers to check product reviews and ratings and compare prices and deals. Moreover, celebrities and social media influencers greatly impact consumers' buying decisions, shaping market trends and driving the demand for brands and styles.
Sustainability Fuels Market Growth
Sustainability is one of the major trends driving the growth of the global sunglasses market. Individuals seek products that are good for the eyes and the environment. Sustainable sunglasses are not manufactured from hazardous materials or scarce resources like traditional sunglasses but from sustainable elements such as biomaterials, recycled plastic, or wood. Manufacturers are emphasizing fair trade practices, ethical labor standards, and environmental preservation to appeal to eco-friendly consumers. It entails promoting animal welfare and engaging in vegan and sustainable production for many.
Even though metal and other non-animal materials are used to make the majority of sunglasses, animal-related components, such as adhesives and dyes, are occasionally used in their construction. Hence, a growing number of buyers are consciously choosing eco-friendly sunglasses made of wood, recycled plastic, or bio-acetate. In August 2023, Gandys International launched its latest range of Italy-made, vegan, and cruelty-free sunglasses, containing 39% plant resin lenses and 64% plant-based biodegradable frames. The product comes in seaweed paper packaging and a vegan apple leather case, following the sustainability trend.
Growing Outdoor Recreation Participants Drive the Demand for Sunglasses
As there is a surge in outdoor recreation participants and no established threshold for UV radiation exposure to the eyes, it is imperative to wear sunglasses while playing outdoors during the daytime. According to the Outdoor Industry Association, outdoor recreation participants aged six and older grew from 2.3 percent in 2022 to 55 percent of the United States population.
Sports sunglasses are functional accessories that improve performance and protect vision, regardless of style. These specialty glasses are more than a fashion accessory essential to gameplay. A player's visibility can be significantly impaired by the bright sun, making it difficult to play effectively. To overcome this difficulty, sports sunglasses reduce glare, guarantee clear eyesight, and greatly enhance attention during crucial times on the field. In February 2024, L.G.R, in collaboration with Eugenio Amos, launched its first sports sunglasses, BASE 8, designed by Carlo Borromeo and manufactured using an injected bio-based polymer. The product is available in four colors with polarized mirror lenses.
Asia-Pacific is the Fastest Growing Market
Urbanization and rapid economic growth are among the significant factors driving the market growth in Asia-Pacific. Greater disposable incomes allow consumers to spend on fashion accessories, including sunglasses. Furthermore, the impact of western culture and social media trends contribute to the growing demand for sunglasses in the region. Rising demand for fashionable and functional eyewear can be observed in the region, complementing different lifestyles and outfits. Moreover, many parts of Asia-Pacific face strong sunlight, emphasizing growing awareness for eye health against UV rays, further spurring the demand for sunglasses. In November 2023, OKNO under Eyewearlabs, launched its new range of sports sunglasses in India, ideal for all types of outdoor sports. The products come with 8 Base Lenses, providing matchless precision and clear vision. The frame material used is premium quality TR90 nylon, along with adaptable nose pads.
Future Market Scenario (2024 - 2031F)
Advanced lens, materials, and manufacturing technologies are expected to enter the market with a growing consumer focus on eye health. Integration of smart features in the product in the form of AR displays and biometric sensors will be adopted by manufacturers.
With rising demand for sustainable and eco-friendly products, brands will prioritize using sustainable materials and eco-friendly manufacturing processes while producing sunglasses.
Growing emphasis on online shopping is likely to reshape the distribution landscape of the global sunglasses market. Brands are expected to increase their online presence to capture most of the market share.
Key Players Landscape and Outlook
The global sunglasses market consists of a vast landscape with established players dominating the market and emerging ones trying to gain traction by bringing innovation, creating brand recognition, introducing D2C distribution frameworks, and incorporating sustainability in the portfolio. The outlook for the sunglasses market seems positive, with intensified competition among players competing to hold or gain the majority market share. Strategic mergers and acquisitions are a part of introducing product innovation and brand differentiation in the market. For instance, in May 2024, Safilo S.p.A. signed a perpetual license agreement for David Beckham Eyewear with Authentic Brands Group (Authentic), enabling Safilo to supervise the value chain completely, including David Beckham-led design process, via to its manufacturing and global distribution.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work