市場調查報告書
商品編碼
1498362
全球牙膏市場評估:依類型、劑型、類別、效果、最終用戶、應用、價格範圍、分銷管道、地區、機會、預測(2017-2031)Toothpaste Market Assessment, By Type, By Formulation, By Category, By Benefits, By End-user, By Application, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球牙膏市場規模預計將從 2023 年的 254.3 億美元增至 2031 年的 356.6 億美元,2024-2031 年預測期間複合年增長率為 4.3%。牙齒敏感性增加和牙齒上牙菌斑沉積等因素極大地推動了全球牙膏市場的成長,因為這些問題可能導致蛀牙和其他口腔健康問題。它還補充了對具有口腔健康益處的牙膏的需求激增。
現代生活方式和飲食習慣,包括酸性和含糖食品和飲料攝取量的增加,導致牙齒問題增加,從而推動了對預防性和治療性牙科護理產品的需求。保護琺瑯質和防止牙齒密度下降的牙膏在市場上越來越受歡迎。這是因為消費者越來越意識到牙齒密度和牙齒礦物質密度降低的危險,包括蛀牙、牙齒敏感和牙周病的風險增加。牙科產品配方的進步,例如在牙膏中添加磷酸鈣,因其有助於強化琺瑯質而受到消費者的歡迎。例如,2022年3月,Procter & Gamble Company旗下品牌Crest推出了有助於延長牙齒壽命的Crest Densify。這款牙膏透過重新硬化琺瑯質並保持緻密,每天 24 小時保持堅固、健康的牙齒,從而預防未來蛀牙。
其他市場成長驅動因素包括天然、無化學物質牙膏的日益普及、城市地區和現代零售購物平台的擴張、滿足特定牙齒健康需求的配方創新以及人們對口腔衛生的意識日益增強。
此外,具有牙齒美白功效的牙膏在市場上佔據主導地位,受到消費者的強烈需求。因此,製造商正在將牙齒美白特性以及其他優點融入所有牙膏產品中,以提高市場相關性並獲得競爭優勢。例如,2024年4月,ARM & HAMMER與TheraBreath合作推出ARM & HAMMER Plus TheraBreath牙膏。這款牙膏可溫和美白牙齒,並具有其他口腔健康益處,例如減少口臭、預防蛀牙、深層清潔牙齒和牙齦以及去除牙菌斑。
減少牙菌斑的牙膏勢頭強勁
減少牙菌斑的牙膏越來越受到消費者的歡迎。根據American Dental Association 2024 年 3 月發佈的報告,2021 年有 43% 的美國人去看牙醫。在這一人群中,50% 是老年人和成年人,2021 年,19 歲至 64 歲的成年人中有 39% 去看牙醫。
牙齒衛生研究的進步促進了牙膏的開發,其中含有改良的抗牙菌斑成分,如三氯生、氟化物和檸檬酸鋅。這些成分經臨床證明可以抑制牙菌斑形成並促進牙齦健康。2023 年 3 月,Colgate-Palmolive Company推出了Colgate Total Plaque Pro-Release,這是一款減少牙菌斑的牙膏。這款最先進的牙膏旨在顯著減少牙齒表面的牙菌斑積聚,並在兩週的每日刷牙後提供 24 小時抗菌保護。本產品由氟化氫配製而成,採用智慧泡沫技術。
然而,牙科保健組織和製造商的營銷和教育工作正在進一步推動市場成長。這些活動強調去除牙菌斑對改善口腔健康的好處,並鼓勵消費者更喜歡這種類型的牙膏。此外,消費者的健康意識越來越強,並且積極主動地進行預防保健,因此他們願意為具有明顯健康益處的產品付費。使用牙膏等日常產品的便利性可以顯著改善口腔健康,使防牙菌斑牙膏成為消費者的一個有吸引力的選擇。
本報告研究和分析了全球牙膏市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global toothpaste market is projected to witness a CAGR of 4.3% during the forecast period 2024-2031, growing from USD 25.43 billion in 2023 to USD 35.66 billion in 2031. Factors such as increasing tooth sensitivities and plaque deposition on teeth are majorly driving the growth of global toothpaste market as these issues may lead to cavities and other oral health issues. It is supplementing a surge in the demand for toothpastes, which offer oral health benefits.
Modern lifestyle and dietary habits, including the increasing consumption of acidic and sugary food and beverages, are causing a rise in dental issues and promoting the demand for preventive and therapeutic dental care products. Toothpaste offering enamel protection and catering to tooth density loss is gaining popularity in the market. It is because consumers are becoming increasingly aware of the hazards of tooth density or reduction in tooth mineral density, such as increased risk of cavities, tooth sensitivity, and gum diseases. Advances in the formulation of dental products, such as the incorporation of calcium phosphates in toothpaste, are gaining popularity among consumers as they help strengthen enamel. For instance, in March 2022, Crest, a Procter & Gamble Company brand, launched Crest Densify, which helps extend teeth life. The toothpaste helps re-harden the enamel and prevents future decay by creating 24-hour density protection for strong and healthy teeth.
Other factors pushing the market growth forward are the increasing popularity of natural and chemical-free toothpaste, the expansion of urban areas and modern retail shopping platforms, innovation in formulation to cater to specific dental health needs and increasing awareness of oral hygiene among consumers.
Moreover, the toothpastes offering teeth whitening benefits dominate the market and are highly demanded by consumers. As a result, manufacturers are incorporating teeth whitening properties in all their toothpaste offerings along with other benefits and gain relevance in the market and win a competitive edge. For instance, in April 2024, ARM & HAMMER in collaboration with TheraBreath introduced ARM & HAMMER Plus TheraBreath Toothpaste, which offers gentle teeth whitening along with other oral health benefits such as reducing bad breath, protection against cavities, deep cleaning teeth and gums and removal of plaque.
Toothpaste Reducing Dental Plaque to Gain Momentum
Toothpastes, which help reduce dental plaque, are gaining popularity among consumers. According to a report published by the American Dental Association in March 2024, 43% of the United States population visited a dentist in 2021. This population comprised 50% senior citizens and adults and 39% of adults aged between 19 and 64 who paid a visit to a dentist in 2021.
Advancements in dental health research facilitated toothpaste development with improved anti-plaque ingredients such as triclosan, fluoride, and zinc citrate. Such ingredients have been clinically proven to suppress plaque formation and foster healthy gums. In March 2023, Colgate-Palmolive Company launched Colgate Total Plaque Pro-Release, a plaque-reducing toothpaste. The latest toothpaste has been developed to reduce plaque deposition significantly over teeth, offering 24-hour antibacterial protection after 2 weeks of daily brushing. The product has been formulated with stannous fluoride and incorporates smart foam technology designed to penetrate hard-to-reach areas of mouth and fight plaque-causing bacteria along with the gumline.
However, marketing and educational efforts on the part of dental healthcare organizations and manufacturers promote the market growth further. Such campaigns have led to consumer preference for the type of toothpaste by emphasizing the benefits of plaque reduction toward improving oral health and wellness. Moreover, consumers are increasingly becoming health-conscious and more forward-thinking regarding preventive care, so they are willing to pay for products that offer unambiguous health benefits. Improve significant oral health by using a product that is used daily, such as toothpaste, which sounds convenient and makes the anti-plaque toothpaste an attractive choice among consumers.
Toothpaste for Sensitivity to Fuel the Market Growth
Dental sensitivity, characterized by acute pain, is a common and distressing condition among several people. Dental sensitivity is increasing due to factors such as aggressive brushing, gum recession, and acidic dietary habits that erode enamel. Toothpastes designed to solve the problem of sensitivity are gaining popularity in the market, driving the market growth due to several reasons. The demand for toothpastes catering to teeth sensitivity will rise in the future as 98% people in European countries have some form of dental erosion which depict the prevalence of dentine hypersensitivity, which will further rise in the future.
Specialized toothpastes provide immediate and credible relief to consumers subjected to frequent discomfort in teeth. Additionally, the formulations containing such active ingredients as potassium nitrate, stannous fluoride, and arginine work to either block pain signals or actually repair enamel function to give noticeable relief. The toothpastes which are developed to cater to the problem of tooth sensitivity are free from hydrogen peroxide, a chemical which is often associated with triggering sensitivity. In March 2024, Sensodyne, a brand of Haleon plc, launched its Clinical White Toothpaste for people suffering from teeth sensitivity. The premium range extension by the brand was developed in collaboration with Marks. The product is free from hydrogen peroxide and helps in whitening the teeth.
Fluoride-Free Toothpaste to Gain Popularity Among Consumers
Fluoride-free toothpastes are more popular among consumers due to increasing awareness of potential health hazards associated with the excessive consumption of fluoride-based toothpastes. Consumers are concerned about fluorosis, which occurs due to a high intake of fluoride, leading to discoloration and damage to tooth enamel. Such concerns are especially prevalent among parents who seek safer options for their children. In September 2023, Cocofloss introduced Cocoshine Fluoride-Free Whitening Toothpaste. The toothpaste is formulated with nano-hydroxyapatite (n-HA), a non-toxic fluoride alternative. With the help of alternative and other ingredients, the toothpaste helps in rebuilding enamel strength, teeth whitening, and repairing sensitivity and help in balancing the oral microbiomes.
Moreover, the rising trend for fluoride-free toothpaste is also supported by consumers' rising preference for herbal and ayurvedic toothpaste as they are perceived by consumers to be healthier alternatives for fluoride-free toothpaste. Such toothpastes are perceived to be natural as they are free from synthetic chemicals and contain ingredients such as baking soda, essential oils, and herbal extracts, thus, fueling the growth for fluoride-free toothpastes.
Asia-Pacific to Hold a Significant Market Share
Asia-Pacific is dominating the global toothpaste market over other regions due to the concentration of highest population. Thus, the demand for everyday use, consumer goods such as toothpaste is on the rise in the region. According to the International Monetary Fund, in 2024, the population of Asia-Pacific accounted for 4.44 thousand million.
Rapid urbanization and increasing disposable incomes in various Asia-Pacific countries have led to improving living standards and a higher level of spending on personal care products among consumers. When more people migrate to urban areas, access to premium oral health products increases, and so does the awareness of their importance.
The expanding inflow of FDI and government initiatives to promote the establishment of multinational oral care companies are further supplementing the growth of the toothpaste market in Asia-Pacific. These companies have a wide product variety, and tailored products to fit with the dynamic and local demand of toothpaste, incorporating traditional ingredients and flavors to gain relevance among the consumers. For instance, Indian toothpaste market is heavily dominated by herbal and ayurvedic toothpastes, thus, the companies such as Colgate-Palmolive Company offer herbal toothpaste specifically for Indian consumers, containing flavors such as mint and lemon.
Future Market Scenario (2024 - 2031F)
As the market growth is witnessed for teeth whitening toothpastes, it is anticipated that the demand for such products will grow more in the forecast period. With the expanding consumers' demand for teeth whitening toothpastes, the manufacturers are innovating different formulations and products to attract a larger base of audience towards them, helping in gaining the competitive advantage. For instance, in March 2024, Colgate-Palmolive Company launched Colgate Optic White Purple, which is its first purple toothpaste. The toothpaste instantly color-corrects yellow tones, which contains Purple Brighteners, incorporating cutting-edge Micropolishing Technology which helps in removing the surface stains and attaining a brighter smile.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Key players are introducing functional toothpaste, which keeps the teeth clean and offers other benefits to the consumers, such as teeth whitening, prevention of cavities, strengthening of enamel, freshening breath, and curing teeth sensitivity. Apart from this, the key players are introducing toothpaste, that are free from paraben, peroxide, and artificial sweeteners, making them a preferable option among consumers over toothpaste with such harmful chemicals.
For instance, in March 2024, Hello, a brand of Colgate-Palmolive Company, launched Vitamin C Whitening toothpaste. The toothpaste is formulated to whiten teeth by removing 94% of the surface stain and helping in teeth whitening, preventing cavities, strengthening enamel, and freshening breath. The product is gluten-free, paraben-free, peroxide-free, and free from titanium dioxide and artificial sweeteners.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.