牙膏市場規模、佔有率和成長分析（按類型、產品、分銷管道和地區）- 2025-2032 年產業預測

預計 2023 年牙膏市場規模將達到 180.6 億美元，並從 2024 年的 185.1 億美元成長到 2032 年的 225.5 億美元，預測期內（2025-2032 年）的複合年成長率為 2.5%。

牙膏仍然是全球口腔衛生的基石，原因是由於含糖飲食和生活方式選擇導致的牙菌斑、牙垢和蛀牙等牙齒問題日益普遍。因此，新興市場和成熟市場對牙膏的需求都在蓬勃發展，鞏固了其作為基本衛生必需品的地位。牙膏市場呈現強勁成長，牙膏種類繁多，從天然草本成分到美白和敏感肌膚選擇，反映出消費者向有機產品的轉變。 2021 年的牙膏市場以亞太地區為主，光是印度就生產了約 67,000 噸牙膏。然而，預計未來幾年拉丁美洲將實現最高的年複合成長率（CAGR），這表明市場動態將發生轉變。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

牙膏市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 牙齒敏感
• 美白
• 孩子
• 吸煙者
• 香草

牙膏市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 傳統牙膏
• 草本牙膏
• 牙齒美白牙膏
• 抗敏感牙膏

牙膏市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 店鋪
• 無店鋪

牙膏市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Colgate-Palmolive Company（United States）
• Procter & Gamble Company（United States）
• Unilever PLC（United Kingdom）
• GlaxoSmithKline plc（GSK）（United Kingdom）
• Haleon plc（United Kingdom）
• Johnson & Johnson（United States）
• Lion Corporation（Japan）
• Henkel AG & Co. KGaA（Germany）
• Church & Dwight Co., Inc.（United States）
• Sunstar Group（Japan）
• Dabur India Ltd.（India）
• Himalaya Wellness Company（India）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• Kao Corporation（Japan）
• Marico Limited（India）
• Patanjali Ayurved Ltd.（India）
• GoSmile, LLC（United States）

結論和建議

Toothpaste Market size was valued at USD 18.06 billion in 2023 and is poised to grow from USD 18.51 billion in 2024 to USD 22.55 billion by 2032, growing at a CAGR of 2.5% during the forecast period (2025-2032).

Toothpaste remains a cornerstone of oral health globally, driven by the rising prevalence of dental issues such as plaque, tartar, and cavities linked to sugary diets and lifestyle choices. Consequently, the demand for toothpaste has surged in both emerging and mature markets, solidifying its position as a fundamental hygiene necessity. The market is witnessing considerable growth in diverse toothpaste variants-ranging from natural and herbal formulations to whitening and sensitivity-focused products, reflecting a significant consumer shift toward organic alternatives. The Asia Pacific region dominated the market in 2021, with India alone producing approximately 67,000 metric tonnes of toothpaste. However, South and Central America are projected to experience the highest compound annual growth rate (CAGR) in the coming years, indicating shifting market dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Toothpaste market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Toothpaste Market Segments Analysis

Global Toothpaste Market is segmented by Type, Product, Distribution Channel and region. Based on Type, the market is segmented into Sensitivity, Whitening, Children's, Smokers and Herbal. Based on Product, the market is segmented into Conventional Toothpaste, Herbal Toothpaste, Teeth Whitening Toothpaste and Sensitivity Toothpaste. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Toothpaste Market

A significant portion of the adult demographic, particularly among the younger population, is experiencing issues with tartar buildup. This concern, coupled with the growing prevalence of cavities, gum diseases, and dental sensitivity, has led to a heightened demand for toothpaste in both emerging and developed markets. Consequently, toothpaste has become a vital component for maintaining oral hygiene and overall dental health. As awareness of these dental issues continues to rise, the toothpaste market is expected to expand further, driven by the increasing necessity for products that promote better oral care and address specific dental concerns.

Restraints in the Toothpaste Market

The toothpaste market faces significant constraints due to rising ingredient costs. Key components, such as tricalcium phosphate, sodium bicarbonate, and calcium carbonate, are seeing increased prices, which in turn elevate the overall cost of finished toothpaste products. This surge in expenses can negatively impact market growth, as consumers may become hesitant to purchase higher-priced items. Additionally, manufacturers may struggle to maintain profit margins while trying to keep prices affordable for end-users. Consequently, these financial challenges pose a restraint on the toothpaste market's expansion, potentially leading to decreased sales as consumers seek cost-effective alternatives.

Market Trends of the Toothpaste Market

The toothpaste market is witnessing a significant trend as brands like Hello, Dr. Brite, Schmidt's, and Marvis increasingly cater to the growing vegan and vegetarian populations. This shift is driven by rising consumer demand for cruelty-free products, resulting in a pivot away from animal-derived ingredients and testing practices seen as unethical. Concurrently, there is a heightened focus on formulating toothpaste with enhanced oral health benefits, such as anti-cavity and tartar control properties. This dual approach not only aligns with ethical consumerism but also meets the demands for effective teeth care, positioning these brands favorably in an evolving market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Toothpaste Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sensitivity
• Whitening
• Children's
• Smokers
• Herbal

Global Toothpaste Market Size by Product & CAGR (2025-2032)

• Market Overview
• Conventional Toothpaste
• Herbal Toothpaste
• Teeth Whitening Toothpaste
• Sensitivity Toothpaste

Global Toothpaste Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Toothpaste Market Size & CAGR (2025-2032)

• North America (Type, Product, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (GSK) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Group (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Wellness Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoSmile, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations