市場調查報告書
商品編碼
1520627
咖啡的全球市場的評估:各產品類型,各焙煎,各咖啡因等級,各終端用戶,各流通管道,各地區,機會,預測(2017年~2031年)Coffee Market Assessment, By Product Type, By Roasting, By Caffeine Level, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球咖啡市場規模預計將從 2023 年的 1554.3 億美元增至 2031 年的 2210.4 億美元,預計 2024-2031 年的複合年增長率為 4.50%。消費者對精品咖啡興趣的增加、不同烘焙方法的引入、不同類型咖啡和烘焙的可用性以及咖啡農場旅遊的增加等因素是全球咖啡市場的主要成長因素。
此外,消費者對注重獨特風味和卓越品質的精品咖啡和混合咖啡的偏好不斷增加等因素也支持了市場成長。此外,咖啡店、咖啡館、小酒館以及星巴克和 Costa 咖啡等全球連鎖店的擴張也對市場成長做出了重大貢獻。
咖啡農場旅遊支持咖啡市場的成長,因為遊客可以參觀咖啡農場並體驗不同類型的新鮮咖啡和優質咖啡的生長過程。消費者現在可以選擇透過當地零售商以較低的價格直接從產地購買咖啡。咖啡旅遊目的地在世界各地的受歡迎程度迅速提高,其中巴西到2024年將佔全球產量的約39%,越南佔17%,哥倫比亞佔7%,全球對咖啡的需求正在增加。
RTD(即飲)咖啡因其便利性而受到市場歡迎,成為消費者的首選。此外,製造商正在創新和擴大其產品組合,以滿足消費者的多樣化需求。此外,非乳製品即飲咖啡形式的推出正在促進咖啡市場的成長,因為它們迎合了乳糖不耐症和素食消費者的需求。例如,2024 年 4 月,La Colombe Coffee Roasters 推出了新的 11 盎司罐裝世界上泡沫最豐富的生拿鐵。生拿鐵罐有摩卡、雙倍、三倍、焦糖和香草等口味。也提供不含乳製品的版本,包括雙燕麥、冷萃燕麥和香草燕麥。
含咖啡因的咖啡因其健康益處而越來越受到消費者的歡迎,包括預防肝病、預防 2 型糖尿病和降低心臟病風險。技術和生產方法的改進深刻影響了咖啡的口味和品質。優質咖啡濃鬱芳香,可與多種傳統沖泡咖啡相媲美。
消費者更喜歡含咖啡因的咖啡
消費者喜歡含咖啡因的咖啡有幾個原因。第一個原因是它的刺激作用,可以提高警覺性並提高注意力。無咖啡因加工改變了咖啡的味道和香氣,因此消費者對它的要求更高。據美國國家咖啡協會稱,超過90%的美國人更喜歡含咖啡因咖啡,推動了含咖啡因咖啡的成長。
此外,含咖啡因咖啡的品種比不含咖啡因的咖啡更多。從特色混合咖啡到風味咖啡,含咖啡因咖啡領域有更多選擇,使消費者更容易消費適合自己喜好的咖啡。
2024 年 3 月,Chameleon Organic Coffee 推出了 RTD 手工冷泡咖啡,方便地包裝在四個 8 盎司罐中。每罐含有約 130 毫克天然咖啡因。 Nitro Black、Double Espresso、Sweetened Black 和 Flat White 咖啡現已上市。
本報告提供全球咖啡市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global coffee market is projected to witness a CAGR of 4.50% during the forecast period 2024-2031, growing from USD 155.43 billion in 2023 to USD 221.04 billion in 2031. Factors such as the growing interest in specialty coffee among consumers, the introduction of various roasting procedures, availability of different varieties of coffees and roasts, and rise in coffee plantation tourism are the major drivers augmenting the growth of the global coffee market.
Other factors, such as consumers' growing preference for specialty coffee and blends that focus on unique flavors and superior quality, are supporting the market growth. Furthermore, the expansion of coffee shops, cafes, bistros, and global chains, such as Starbucks and Costa Coffee, has significantly contributed to the market's growth.
Coffee plantation tourism is supporting coffee market growth as tourists visits in the coffee farms allow them to experience different varieties of fresh coffee and the process of cultivation of premium coffee. It creates an option for the consumers to purchase coffee directly from the source, through the on-site retail shops, at cheaper prices. The surging popularity of coffee tourism destinations worldwide, such as Brazil, which has around 39% of the global production in 2024, Vietnam with a share of 17% of global production, and Colombia, with a share of 7%, and others have heightened the demand for coffee globally.
Ready-to-drink coffee is gaining traction in the market due to its convenience, making it a preferred option among consumers. Moreover, the manufacturers are innovating and expanding their product portfolio to cater to the diverse requirements of the consumers. Additionally, the launch of non-dairy versions in the ready-to-drink coffee format is augmenting the growth of the coffee market as it caters to lactose-intolerant and vegan consumers. For instance, in April 2024, La Colombe Coffee Roasters introduced the world's frothiest draft latte in the new 11 fl. oz. can. The Draft Latte cans are available in flavors such as Mocha, Double, Triple, Caramel, and Vanilla. The product is available in non-dairy versions such as Double Oat, Cold Brew, and Vanilla Oat.
Decaffeinated coffee is gaining popularity among consumers due to its health benefits, such as preventing liver diseases, protecting against Type 2 diabetes, and reducing in the risk of heart diseases. Improvements in technology and production methods have deeply influenced the taste and quality of coffee. Premium coffees are rich and aromatic, rivaling traditional brewed coffee in different formats.
Caffeinated Coffee to be Preferred by the Consumers
Consumers prefer caffeinated coffee over decaffeinated coffee for several reasons. The primary reason is its stimulating effect, which increases alertness and elevates concentration. Since the decaffeination process alters the flavor and aroma of coffee, consumers demand it more. As stated by the National Coffee Association of U.S.A., Inc., more than 90% of Americans prefer drinking caffeinated brews, driving the growth of caffeinated coffee.
Moreover, a more extensive variety of caffeinated coffee is available in the market than decaf coffee. From specialty blends to flavored coffee, more options are available in the caffeinated coffee segment, making it easier for consumers to consume one that suits their taste.
In March 2024, Chameleon Organic Coffee introduced ready-to-drink handcrafted cold brew coffee packaged in four convenient 8-ounce cans. Each can contain approximately 130 mg of naturally occurring caffeine. The launch included Nitro Black, Double Espresso, Sweetened Black, and Flat White Coffee.
Coffee Blends Acting as a Catalyst in Market Growth
Coffee blends are gaining popularity due to their uniqueness and complex flavor profile. Diversity in the flavors is one of the critical reasons for consumers' preference for blends over single-origin coffee. A blend can be balanced and complex, expressing characteristics that single-origin beans may not offer at the same depth. The capability of blending beans from different geographical regions to create unique and subtle taste profiles appeals to a more substantial number of consumers with varied taste profiles. Blends offer unique roasters, making the owner stand out in the increasingly competitive market.
With increasing awareness and continuous innovation in the market, consumers' taste have undergone a transformation. Moreover, specialty coffee culture promotes experimentation and innovation in blending. Roasters seek new blends to create exciting and original products.
Blends are generally more accessible and reasonably priced than high-end single-origin coffees. They allow an avenue for the consumer to enjoy premium quality coffee without paying a whopping amount associated with some specialty single-origin beans. Therefore, this opens up the appeal of blends to a larger market audience. In February 2024, Blue Tokai Coffee Roaster, a subsidiary of Muhavra Enterprises Private Limited, collaborated with Royal Enfield to introduce its unique coffee blend, Royal Enfield Cruise Blend. The specialty coffee blend offers a fusion of flavors from coffee estates in Southern India, boasting a chocolaty and nutty flavor profile with caramel, raisins, and hazelnuts.
Instant Coffees to Dominate Global Coffee Market Share
There is a dominance of instant coffee in the global coffee market over other coffee formats, such as coffee beans, coffee pods, and ready-to-drink coffee, among their types for several significant reasons. Instant coffee provides convenience to the consumers as it requires the least time to prepare and thus appeals to those who need a shot or a cup of caffeine without the need to brew. Also, instant coffee is relatively cheap compared to ground coffee and specialty brews. The relatively low price of instant coffee has made it more accessible to a broad base of consumers, driving the market growth.
Moreover, instant coffee has a longer shelf life than ground coffee, as it is less prone to oxidation and spoilage. It allows consumers to hoard it without constantly rushing to the market. Compact packaging enables easy storage, suitable for people with small kitchen spaces. Instant coffee is highly portable as it does not require brewing or any other process before consumption, which appeals to the consumers, expanding its demand exponentially.
In October 2023, Louis Dreyfus Company inaugurated its instant coffee facility in Vietnam, a joint venture freeze-dried instant coffee facility with a production capacity of 5,600 metric tons of instant coffee. The facility aims to expand the company's existing product portfolio to meet the rising demand of consumers.
Europe Dominates Coffee Market Share
Europe dominates the global coffee market as it has the world's highest coffee consumption, exhibiting exponential yearly growth. As per the estimates of the International Coffee Organization report published in April 2023, Europe has the largest market share of coffee, contributing to a one-third share of global coffee consumption in 2022. A total of 55 million bags of 60 kg of coffee were consumed in Europe in 2022, exhibiting a year-on-year growth rate of 0.1% in 2022 and 6% in 2021.
A rise in the demand for green coffee has been observed in the region, contributing to market growth. According to the European Coffee Report 2022/2023, the Western European region imported 3.13 million tons of green coffee in 2022. Moreover, Germany was Europe's largest importer of green coffee in 2022, with imports amounting to 1.083 million tons. The demand for green coffee is expanding in the region due to the surge in the micro-roasteries that prioritize quality and innovation, sourcing green beans directly from the farms, which ensures freshness, uniqueness, and distinctive flavor profile.
Future Market Scenario (2024 - 2031F)
The global coffee market has witnessed robust growth in the historical period. It is expected to continue to grow in the forecast period with the emerging coffee markets and coffee companies in the world. As per the report published by the International Coffee Organization in April 2023, Asia-Pacific is the second-largest market for coffee, with a total global consumption of 25% in 2022. Furthermore, North America and South America are emerging regions with a total global consumption rate of 18% and 15% respectively.
Key players are expanding their business in the global market to offer different coffee specialties . For instance, in February 2024, Blue Tokai Coffee Roasters announced its plans to open a Blue Tokai store in Japan at a pop-up location in Tokyo's Nihonbashi district. This is expected to expand the opportunity for Asia-Pacific to grow, exhibiting an increase in demand with the expansion of multi-national cafes in the region.
Key Players Landscape and Outlook
Continuous innovation, expansion of production capacities, product portfolio, and partnerships among the key players characterize the coffee landscape globally, as companies compete to outperform one another in terms of various unique features.
Key players are introducing non-dairy ready-to-drink coffees for lactose-intolerant or vegan consumers who increasingly prefer plant-based beverages. For instance, Starbucks, a brand of Nestle S.A., launched a ready-to-drink coffee beverage in March 2024. The launches included Starbucks Oatmilk Frappuccino Chilled Coffee Drink and latest flavors of Starbucks Cold Brew and Starbucks Multi-serve Cold Brew.
Moreover, consumers' preference for premium coffee blends facilitates various collaborations among different players in the coffee market to cater to their surging needs. For instance, in December 2023, Luigi Lavazza S.p.A. partnered with Paris Baguette to introduce the Paris Baguette blend. It is a whole bean coffee sourced from Rainforest Alliance Certified Coffee Farms.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.