2018年至2032年美國全地形車市場評估：依驅動類型、應用、座位數、引擎容量、燃料、地區、機會和預測

美國全地形車市場預計將從2024年的18.1億美元成長到2032年的21.9億美元，在2025-2032年預測期內的年複合成長率為 2.42%。推動這一成長的因素有幾個，包括全地形車的多種用途、技術進步以及國家對休閒活動的需求不斷成長。

隨著越來越多的人花錢購買全地形車用於休閒和戶外活動，戶外運動和探險旅遊變得越來越受歡迎。家人和朋友可以享受在不同地形上競賽的刺激，同時參與與大自然親密接觸的活動。此外，全地形車的多功能性讓可從高山前往雪山。這種多功能性使 ATV 成為露營、越野騎行和許多越野比賽等休閒活動的理想選擇。此外，全國各地舉辦的活動數量不斷增加，為探索刺激體驗提供了充足的機會，並有助於建立 ATV 愛好者社群。

隨著全國各地越野公園和小徑的建立，允許安全合法地使用 ATV 進行休閒娛樂，對 ATV 的需求也隨之增加。這些設施提供導覽服務或租賃服務，為那些想要體驗越野駕駛刺激但不一定擁有 ATV 的新手提供了便利。隨著越來越多的人發現越野駕駛的樂趣，需求持續成長。製造商也開始推出新的ATV 車型，以滿足人們對休閒車和戶外體驗日益成長的需求。

例如，2023年 8月，美國Honda汽車公司為美國推出了三款新型 ATV：FourTrax Recon、TRX250X 和 TRX90X。 FourTrax Recon 非常適合農業工作，配備 229cc 引擎並具有電動換檔程序。 TRX250X 配備手排離合器，而 TRX90X 配備 86cc 引擎和半自動變速箱。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 顧客回饋

• 引擎功率
• 地形適應性
• 耐用性和品質
• 安全功能
• 舒適且符合人體工學
• 牽引能力
• 維護需求

第5章 美國全地形車市場展望，2018年～2032年

• 市場規模分析及預測
  • 依金額
  • 依數量
• 市場佔有率分析及預測
  • 依驅動類型
    • 兩輪驅動（2WD）
    • 四輪驅動（4WD）
    • 全輪驅動（AWD）
  • 依用途
    • 體育
    • 農業
    • 軍事與國防
    • 其他
  • 依座位數
    • 1 席
    • 2 席位
    • 其他
  • 依引擎排氣量
    • 少於 400cc
    • 400cc 至 800cc
    • 800cc以上
  • 依燃料
    • 汽油
    • 電力
  • 依地區
    • 東北地區
    • 中西部
    • 西部
    • 南
  • 依公司劃分的市場佔有率分析（前5名及其他 - 依價值計算，2024年）
• 2024年市場地圖分析
  • 依驅動類型
  • 依用途
  • 依座位數
  • 依引擎排氣量
  • 依燃料
  • 依地區

第6章 需求與供給分析

第7章 價值鏈分析

第8章 波特五力分析

第9章 PESTLE 分析

第10章 定價分析

第11章 市場動態

• 市場驅動因素
• 市場挑戰

第12章 市場趨勢與發展

第13章 案例研究

第14章 競爭格局

• 五大市場領導者的競爭矩陣
• 五大公司的SWOT 分析
• 十大主要公司的市場狀況
  • American Honda Motor Co., Inc.
  • 公司簡介
  • 主要管理團隊
  • 產品與服務
  • 財務表現（如報告）
  • 主要市場重點與地理分佈
  • 近期發展/合作/夥伴關係/合併與收購
  • Yamaha Motor Corporation, USA
  • Suzuki Motor USA, LLC
  • Kawasaki Motors Corp., USA
  • Bombardier Recreational Products Inc.
  • KYMCO USA, Inc.
  • Polaris Inc.
  • Textron Inc.
  • DRR USA Inc.
  • Zhejiang CFMOTO Power Co., Ltd

上述公司並未根據市場佔有率排序，並且可能會根據研究工作期間可用的資訊而變更。

第15章 策略建議

第16章 關於調查公司/免責聲明

United States all-terrain vehicle market is projected to witness a CAGR of 2.42% during the forecast period 2025-2032, growing from USD 1.81 billion in 2024 to USD 2.19 billion in 2032. Several factors are driving the growth, including versatile applications of ATVs, advancements in technology, and the increasing demand for recreational activities in the country.

Outdoor sports and adventure tourism are becoming popular as more people spend money on ATVs for leisure and outdoor activities. Families and friends engage in activities that allow them to connect with nature while enjoying the thrills of riding across diverse terrains. Additionally, the versatility of ATVs makes them travel from mountains to snow. This adaptability makes ATVs ideal for recreational activities such as camping, trail riding, and many off-road competitions. Moreover, an increasing number of events in the country provides ample opportunity to explore thrilling experiences and helps make a community of ATV enthusiasts.

Off-road parks and trails established all over the country that can provide safe and legal access to ATV recreational use are also increasing the demand for ATVs. The facilities provide guided tours and offer rentals, making it more convenient for first-timers wanting to experience the rush of off-roading without necessarily having to own one. As more people discover the joy of off-road driving, the demand keeps increasing. Manufacturers have also begun to introduce new ATV models that reflect their commitment to this growing demand for recreational vehicles and outdoor experiences.

For example, in August 2023, American Honda Motor Co., Inc., launched three new ATVs for the United States, including FourTrax Recon, the TRX250X, and the TRX90X. FourTrax Recon, perfect for farming, comes with a 229-cc engine, has an Electric Shift Program. The TRX250X is available with a manual clutch, and the TRX90X is equipped with an 86 cc engine and semi-automatic transmission.

Increasing Demand for Recreational Activities to Drive Market Growth

The growing demand for recreational activities is a significant factor driving the United States all-terrain vehicle market. Consumers are increasingly looking for versatile vehicles for activities like trail riding, hunting, and off-road racing as outdoor sports and recreations are gaining more popularity and acceptability. Also, the rise of adventure parks and off-road trails increases the availability of recreational users for outdoor activity participation. The integration of ATVs into the tourism industry for sightseeing and guided tours along with use for rentals further boost demand. Events and competitions based on ATV vehicles have gained wide attention, drawing young potential customers who seek adventure and socialization. Moreover, rising disposable incomes are enabling an increasing number of families to invest in recreational vehicles, thereby increasing demand for all-terrain vehicles. Companies are also targeting by introducing new lineups to attract families and young ones.

In August 2024, Yamaha Motor Corporation, U.S.A., unveiled the 2025 ATV lineup that is highlighted by Grizzly for recreational activities and by Kodiak 700 and Kodiak 450 for utility use. The company also unveiled Grizzly 110, for riders aged 10 and up.

Technological Advancement to Boost Market Growth

Technological changes are also leading to an increase in the demand for all-terrain vehicles in the United States. The industry is witnessing change, marked by innovation, which results in performance enhancement, improved safety, and environmental friendliness. One such prominent step is the introduction of electric propulsion systems, providing benefits such as low noise, lesser emissions, and instant torque delivery. Electric ATVs are also becoming popular with environmentally conscious consumers.

Additional advancements include using advanced material objects such as carbon fiber and advanced alloys that are lightweight and durable. This not only improves agility and handling but also contributes to better fuel efficiency. Smart technology integration is another key development that includes GPS navigation, real-time performance monitoring, and advanced riding modes. Companies are increasing their production, integrating all these advanced features along with using electric propulsion systems.

For instance, in August 2024, American Honda Motor Co., Inc., announced its commitment to electric mobility, revealing its North Carolina facility will be the first in the United States to manufacture electric powersports products. This initiative marks a significant step in Honda's transition towards electrification.

Four-wheel Drive Segment to Compose the Maximum Market Share

Four-wheel drive (4WD) in the all-terrain vehicle (ATV) market is a significant factor contributing to the growth and popularity of ATVs. 4WD systems provide superior traction and durability allowing ATVs to travel in rough areas and diverse landscapes such as snow, mountains, and mud with ease. The capacity is crucial for recreational users and professionals in sectors like agriculture and military operations, where durability and performance matter the most. Moreover, the social aspect of riding 4WD ATVs contributes to their popularity among youth. Many young riders participate in group outings, events, and competitions that showcase their vehicles' capabilities. The camaraderie built through shared experiences in off-roading creates lasting friendships and a sense of community among young enthusiasts. Companies are manufacturing exclusive models to cater to the growing popularity of the 4WD segment.

For instance, in September 2024, Polaris Inc., unveiled the all-new RZR Pro R Factory-Armored Limited Edition. The all-new RZR Pro R is a tough and fashionable limited-edition vehicle that combines the unrivaled vehicle protection equipment of Pro Armor with the bold, resurgent RZR appearance and craftsmanship. Additionally, it features the Pro Performance True 4WD with driver-selectable modes that allow riders to seamlessly adapt traction to changing circumstances, maximizing performance and allowing them to conquer all terrains.

Southern Region to Dominate Market Share

The southern region of the United States stands out as the leading region for all-terrain vehicle sales and usage. The south's diverse landscape includes forest, mountain, and open plains providing ample opportunities for off-road activities and recreation activities. States like Texas, Florida, and Tennessee have an extensive network of off-road trails, parks, and events that attract ATV enthusiasts. Moreover, multiple events such as Rednecks with paychecks in Texas draw thousands of participants every year, showcasing region dominance. Additionally, the agricultural region utilizes ATVs extensively for multiple tasks such as crop management, irrigation, and livestock handling, and driving demand further. The region further benefits from a higher population of outdoor enthusiasts and growing disposable income among consumers willing to invest in recreational activities. Manufacturers are increasingly focusing on the region to launch new products, and event organizers are planning more recreational events to attract the ATV community.

For instance, in April 2024, High Lifter Mud Nationals was organized at Sabine ATV Park in Burkeville, Texas. The program delivered an unforgettable experience for offroad enthusiasts and it is expected to be held again in March 2025.

Future Market Scenario (2025 - 2032F)

Demand for all-terrain vehicles in the military, agriculture, and recreational sectors will continue to expand, with vehicles being utilized for tasks such as crop management, logistics, and off-road sports.

Increasing smart technologies and automation systems in all-terrain vehicles will gain more market influence in the forecasted period, leading to enhanced user experience.

Growing participation of youth in outdoor activities, particularly in recreational activities will drive the demand for advanced ATVs equipped with advanced safety features.

Continuous engagement through events, community gatherings and competitions will foster demand for technologically advanced ATVs

Key Players Landscape and Outlook

Key companies in the United States all-terrain market are strategically expanding their product portfolios and offering products that are more durable and technologically advanced. This approach not only diversifies their offering but also helps them to capture market share. Additionally, many companies are investing heavily in research and development to enhance the features and performance of their vehicles. Integration of Advanced technologies such as improved safety systems, electric powertrains, and connectivity features, would broaden the customer base. Companies are also introducing attractive offerings to attract customers, including customizable features and accessories to appeal to a wide audience and enhance customer engagement.

For instance, in September 2024, Suzuki Motor USA, LLC, announced their second wave of 2025 ATVs under the lineup KingQuad, where each ATV arrives with a standard two-year warranty and bold styling look as well as increased capability and reliability for off-road experience.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Engine Power
• 4.2. Terrain Capability
• 4.3. Durability and Build Quality
• 4.4. Safety Features
• 4.5. Comfort and Ergonomics
• 4.6. Towing Capacity
• 4.7. Maintenance Requirements

5. United States All-terrain Vehicle Market Outlook,2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Drive Type
    • 5.2.1.1. Two-wheel Drive (2WD)
    • 5.2.1.2. Four-wheel Drive (4WD)
    • 5.2.1.3. All-wheel Drive (AWD)
  • 5.2.2. By Application
    • 5.2.2.1. Sports
    • 5.2.2.2. Agriculture
    • 5.2.2.3. Military and Defense
    • 5.2.2.4. Others
  • 5.2.3. By Seating Capacity
    • 5.2.3.1. One Seat
    • 5.2.3.2. Two Seats
    • 5.2.3.3. Others
  • 5.2.4. By Engine Capacity
    • 5.2.4.1. Less than 400 cc
    • 5.2.4.2. 400 cc to 800 cc
    • 5.2.4.3. More than 800 cc
  • 5.2.5. By Fuel
    • 5.2.5.1. Gasoline
    • 5.2.5.2. Electric
  • 5.2.6. By Region
    • 5.2.6.1. Northeast
    • 5.2.6.2. Midwest
    • 5.2.6.3. West
    • 5.2.6.4. South
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Drive Type
  • 5.3.2. By Application
  • 5.3.3. By Seating Capacity
  • 5.3.4. By Engine Capacity
  • 5.3.5. By Fuel
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. American Honda Motor Co., Inc.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Yamaha Motor Corporation, U.S.A.
  • 14.3.3. Suzuki Motor USA, LLC
  • 14.3.4. Kawasaki Motors Corp., U.S.A
  • 14.3.5. Bombardier Recreational Products Inc.
  • 14.3.6. KYMCO USA, Inc.
  • 14.3.7. Polaris Inc.
  • 14.3.8. Textron Inc.
  • 14.3.9. DRR USA Inc.
  • 14.3.10. Zhejiang CFMOTO Power Co., Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States All-terrain Vehicle Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States All-terrain Vehicle Market, By Volume, In Units, 2018-2032F
• Figure 3. United States All-terrain Vehicle Market Share (%), By Drive Type, 2018-2032F
• Figure 4. United States All-terrain Vehicle Market Share (%), By Application, 2018-2032F
• Figure 5. United States All-terrain Vehicle Market Share (%), By Seating Capacity, 2018-2032F
• Figure 6. United States All-terrain Vehicle Market Share (%), By Engine Capacity, 2018-2032F
• Figure 7. United States All-terrain Vehicle Market Share (%), By Fuel, 2018-2032F
• Figure 8. United States All-terrain Vehicle Market Share (%), By Region, 2018-2032F
• Figure 9. By Drive Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Seating Capacity Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Engine Capacity Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Fuel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024