全地形車市場規模、佔有率和成長分析（按產品、排氣量、應用、推進力和地區）- 2025-2032 年產業預測

2023 年全球全地形車市場規模為 530 萬美元，預計將從 2024 年的 552 萬美元成長到 2032 年的 768 萬美元，預測期間（2025-2032 年）的複合年成長率為 4.2%。

由於戶外運動越來越受歡迎、探險公園和步道公園不斷增加以及農業和軍事領域的需求不斷成長，全地形車（ATV）市場正在經歷顯著成長。已開發國家和發展中國家的可支配收入不斷增加，進一步刺激了對全地形車的需求。汽油動力全地形車的激增是由於其在運動和軍事應用方面的多功能性，重型車型通常使用柴油引擎來完成重型工作。同時，電動全地形車作為環保選擇在歐洲和北美越來越受歡迎。燃料價格波動和環境問題等因素正在推動人們向電動車的轉變，而馬達技術的進步使得它們比傳統燃料驅動的汽車更強大、更有吸引力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全地形車市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 對於年輕人來說
• 對於成年人

全地形車市場規模依引擎排氣量及複合年成長率分類（2025-2032 年）

• 市場概況
• 400cc以下
• 400cc～800cc
• 800cc以上

全地形車市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 實用工具
• 運動的
• 休閒
• 軍隊

全地形車市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 汽油
• 柴油引擎
• 電

全地形車市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Polaris Inc.（USA）
• Honda Motor Co., Ltd.（Japan）
• Textron Inc.（USA）
• Yamaha Motor Co., Ltd.（Japan）
• Kawasaki Heavy Industries, Ltd.（Japan）
• Suzuki Motor Corporation（Japan）
• CFMOTO（China）
• KYMCO（Taiwan）
• John Deere（USA）
• Hisun Motors Corp., USA（China/USA）
• Arctic Cat Inc.（USA）
• Argo XTV（Canada）
• Cectek Corporation（Taiwan）
• Mahindra & Mahindra Ltd.（India）
• KTM AG（Austria）
• Linhai Co., Ltd.（China）
• Massimo Motor Sports LLC（USA）
• ODES Industries Inc（USA）
• TGB Co., Ltd.（Taiwan）

結論和建議

Global All-terrain Vehicle Market size was valued at USD 5.3 million in 2023 and is poised to grow from USD 5.52 million in 2024 to USD 7.68 million by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).

The market for all-terrain vehicles (ATVs) is experiencing significant growth, driven by the increasing popularity of outdoor sports, a rise in adventure and trail parks, and heightened demand from agricultural and military sectors. Growing disposable incomes in both developed and developing countries are further elevating ATV demand. The surge in gasoline ATV usage stems from their versatility in sports and military applications, while heavy-duty models often utilize diesel engines for robust tasks. Meanwhile, electric ATVs are becoming more prevalent in Europe and North America as eco-friendly alternatives. Factors such as fluctuating fuel prices and environmental concerns are spurring the transition to electric vehicles, with advancements in electric motor technology enhancing performance and appeal over traditional fuel-driven options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global All-Terrain Vehicle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global All-Terrain Vehicle Market Segments Analysis

Global All-terrain Vehicle Market is segmented by Product, Displacement, Application, Propulsion and region. Based on Product, the market is segmented into Young and Adult. Based on Displacement, the market is segmented into Below 400cc, 400cc - 800cc and Above 800cc. Based on Application, the market is segmented into Utility, Sports, Recreation and Military. Based on Propulsion, the market is segmented into Gasoline, Diesel and Electric. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global All-Terrain Vehicle Market

The Global All-Terrain Vehicle (ATV) market is experiencing significant growth driven by multiple factors, notably the rising demand from military organizations. A recent example includes the provision of 20 ATV battle buggies to the Ukrainian forces in December 2023, showcasing the increasing reliance on these vehicles for tactical purposes. This delivery was made possible through the dedicated efforts of a volunteer movement supported by major industrial companies. Additionally, ATVs are becoming essential in the agricultural sector, utilized for various tasks such as weed control, livestock management, and general transportation, further fueling the market's expansion across diverse applications.

Restraints in the Global All-Terrain Vehicle Market

Although the Global All-Terrain Vehicle market is expanding in various regions, the substantial initial investment needed to acquire these vehicles poses a challenge to market growth. The elevated prices associated with all-terrain vehicles can deter potential buyers, hampering overall demand. Additionally, the increasing occurrence of ATV-related accidents presents a significant concern, further limiting consumer interest in off-road vehicles. In developing nations, regulatory measures have been implemented to address ATV safety; however, widespread disregard for these laws has inadvertently led to driving injuries and fatalities, primarily stemming from a lack of awareness among operators.

Market Trends of the Global All-Terrain Vehicle Market

The Global All-Terrain Vehicle (ATV) market is experiencing substantial growth, driven by a surge in consumer interest for off-road recreational activities and adventure sports. Advanced technology integration in ATVs, such as GPS tracking and Bluetooth capabilities, is enhancing user experience and safety, while innovations like electric quad bikes and sophisticated control systems are attracting a broader audience. These developments coincide with a booming tourism sector, increased urbanization, and rising disposable incomes that are stimulating demand. As adventure tourism becomes more popular, the market is positioned for continuous growth, underscoring the importance of innovation in meeting evolving consumer expectations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global All-terrain Vehicle Market Size by Product & CAGR (2025-2032)

• Market Overview
• Young
• Adult

Global All-terrain Vehicle Market Size by Displacement & CAGR (2025-2032)

• Market Overview
• Below 400cc
• 400cc - 800cc
• Above 800cc

Global All-terrain Vehicle Market Size by Application & CAGR (2025-2032)

• Market Overview
• Utility
• Sports
• Recreation
• Military

Global All-terrain Vehicle Market Size by Propulsion & CAGR (2025-2032)

• Market Overview
• Gasoline
• Diesel
• Electric

Global All-terrain Vehicle Market Size & CAGR (2025-2032)

• North America (Product, Displacement, Application, Propulsion)
  • US
  • Canada
• Europe (Product, Displacement, Application, Propulsion)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Displacement, Application, Propulsion)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Displacement, Application, Propulsion)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Displacement, Application, Propulsion)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Polaris Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Textron Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMOTO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KYMCO (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Deere (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisun Motors Corp., USA (China/USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arctic Cat Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Argo XTV (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cectek Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Linhai Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Massimo Motor Sports LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ODES Industries Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TGB Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations