印度素食市場評估：依產品類型、成分、最終用戶、通路、地區、機會和預測（2018-2032年）

印度素食市場規模預計將從2024年的14.2億美元增至2032年的29.6億美元，預測期內（2025-2032年）的年複合成長率為 9.61%。由於乳糖不耐症的增加以及公眾健康和環境問題的日益關注，市場迅速成長。需求持續向植物性飲食轉變，對牛奶替代品、肉類替代品和純素零食的需求不斷增加。社群媒體、名人代言和創新的新型素食產品加速這一趨勢。城市化使得素食在超市、網路平台和餐飲服務中日益出現，尤其是在大城市。

這為新創公司和知名品牌打開了大門，使他們能夠利用大豆、杏仁、燕麥、椰子和豌豆蛋白等一系列成分創造創新的植物替代品，以滿足不同消費者的喜好。政府推動永續食品生產的舉措以及增加對植物性食品新創企業的外國投資支持該市場的成長。然而，挑戰依然存在，包括產品價格高、農村消費者意識低、需要更廣泛的分銷網路等。

然而，即使在這種環境下，隨著食品技術的創新改善口味、質地和成本，預計仍將實現穩定成長。道德和可持續發展的素食主義的興起進一步豐富了市場前景。隨著印度消費者日益轉向植物性飲食，這類食品可能會成為食品和飲料產業更突出的市場。

2025年2月，Impresario Entertainment & Hospitality Private Limited旗下咖啡廳 "SOCIAL" 與全球素食運動Veganuary合作，限時推出特別素食菜單。菜單提供各種具有當地特色和國際風味的餐點，例如Avocado Quinoa Crunch Bowl、Aloo Chaat & Creamy Hummus、Nutcracker Sundal，並將在德里國家首都轄區、孟買、班加羅爾、昌迪加爾、加爾各答、德拉敦、印多爾和浦那的所有SOCIAL供應。

本報告對印度素食市場進行調查分析，包括市場規模、預測、市場動態和主要參與者。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 顧客回饋

• 受訪者人口統計
• 市場意識與產品訊息
• 品牌知名度
• 首選通路
• 購買決策中考慮的因素
• 購買後面臨的挑戰

第5章 印度素食市場展望（2018-2032）

• 市場規模分析及預測
  • 金額
  • 數量
• 市場佔有率分析與預測
  • 依產品類型
  • 依原料
  • 依最終用戶
  • 依通路
  • 依地區
  • 依公司劃分的市場佔有率（價值）（前5名、其他 -2024年度）
• 市場地圖（2024年度）
  • 依產品類型
  • 依原料
  • 依最終用戶
  • 依通路
  • 依地區

第6章 供需分析

第7章 進出口分析

第8章 價值鏈分析

第9章 PESTLE 分析

第10章 波特五力分析

第11章 定價分析

第12章 市場動態

• 市場驅動因素
• 市場挑戰

第13章 市場趨勢與發展

第14章 個案研究

第15章 競爭格局

• 五大市場領導者的競爭矩陣
• 五大公司的SWOT 分析
• 十大主要公司的現狀
  • Vezlay Foods Pvt. Ltd.
  • Beyond Meat, Inc.
  • Dhond Green Ventures Private Limited (Wakao Foods)
  • Ahimsa Food (Veggie Champ)
  • Shivanika Foods Private Limited (Blue Tribe Foods)
  • Imagine Foods Private Limited
  • Back to The Basics (Bombay Cheese Company)
  • Life Health Foods India Private Limited (So Good)
  • Nutrivative Foods Pvt Ltd
  • Ambriona Cacao Blends Pvt. Ltd.

第16章 策略建議

第17章 關於調查公司/免責聲明

India vegan food market is projected to witness a CAGR of 9.61% during the forecast period FY2025-FY2032, growing from USD 1.42 billion in FY2024 to USD 2.96 billion in FY2032. The market is growing quite rapidly with the increase in people's interest in their health and the environment, along with the increase in lactose intolerance. On-going shifts in demand towards plant-based diets have increased demand for dairy alternatives, meat substitutes, and vegan snacks. The trend further accelerates faster due to social media, celebrity endorsements, and innovative new vegan products. Urbanization, especially in metro cities, is witnessing an upsurge in increasingly available vegan foods in supermarkets, online platforms, or food service establishments.

This has opened doors for both startups and established brands to create innovative plant-based alternatives from a variety of sources, such as soy, almond, oat, coconut, and pea protein, catering to various consumer preferences. Increased government initiatives toward sustainable food production and foreign investments in plant-based food startups have supported the growth of this market. Nevertheless, challenges, including high product prices, low consumer awareness in rural areas, and the need for broader distribution networks, persist.

Under these circumstances, however, steady growth is still anticipated, with innovations in food technology enhancing taste, texture, and cost. The rise in veganism for ethical and sustainability purposes adds further to the market outlook. As Indian consumers increasingly shift towards plant-based diets, such food items are likely to become a more prominent market in the food and beverage industry.

In February 2025, Impresario Entertainment & Hospitality Private Limited's cafe, SOCIAL, collaborated with Veganuary, which is a global vegan movement, and introduced its special vegan menu for a limited time period. The menu offers a variety of regionally influenced and internationally inspired meals, such as the Avocado Quinoa Crunch Bowl, Aloo Chaat & Creamy Hummus, and Nutcracker Sundal, and is available in all SOCIAL outlets across Delhi NCR, Mumbai, Bangalore, Chandigarh, Kolkata, Dehradun, Indore, and Pune.

Rising Health Consciousness Catalyzes Market Expansion

The eco-friendly vegan food market in India is leading more people to move towards better health and making them nutrition oriented. Eating a plant-based diet comes with better benefits for digestion and heart health and fewer risks of weight gain, diabetes, and high cholesterol. Today, many Indians have switched from traditional dairy and meat-based diets to plant-based diets for better living. Growing awareness about health risks associated with processed food also prompts consumers to try these fresh, minimally processed vegan products.

Additionally, the emergence of fitness culture has propelled the demand for vegan food, especially by social media and wellness influencers. As more consumers become enlightened about the nutritional benefits, the inclination towards vegan foods is bound to grow, and health consciousness will be a strong driver of market expansion.

In May 2024, Tata Consumer Products Limited achieved a historic breakthrough with the launch of Tata Plant-based Burger Patty. The patty has no involvement in any animal harm, making a cruelty-free alternative to meat by presenting the Tata Plant-based Burger Patty in India. Because of its plant-based origin, the patty is a cholesterol-free product with less saturated fat, which makes it a heart-healthy option for consumers.

Ethical and Environmental Concerns Spur Market Growth

Environmental sustainability and the ethical spirit of consumption are becoming major factors driving the vegan food market in India. Concerns for animal welfare, deforestation, and greenhouse gas emissions related to livestock farming have encouraged many consumers to turn to plant-based diets. The exploitation of the environment due to meat and dairy production, through excessive water use and pollution, makes people look for environmentally friendly alternatives. Some ethical preferences include cruelty-free and fair-trade sourcing methods that affect purchasing decisions.

More and more consumers are learning about the benefits of reduced animal product consumption from animal rights organizations and plant-based promotion groups. With sustainability becoming a more pressing concern, an increasing number of Indians now accept veganism as a lifestyle, nurturing the development of the plant-based foods market.

In February 2023, the Indian dairy brand Keventers by SUPER MILK PRODUCTS PRIVATE LIMITED expanded its product portfolio and launched its first-ever range of vegan ice creams in two flavors, namely Vegan Dark Chocolate and Vegan Strawberry. PETA India approves the products, which are available in 100ml and 450ml packs.

Meat Alternatives Gaining Dominance

The change in consumer tendency to look for ways to include meat substitutes in their meals for healthier, more sustainable, and guilt-free eating is quite noticeable. With the alarming health effects of eating red meat, plant-based meat comes as a better solution. Consumer preferences are rapidly shifting to healthier plant-based alternatives, propelled by ingredients such as soy, pea protein, jackfruit, mushrooms, and others that mimic the texture and taste of traditional meat. Urban consumers, particularly the young generations who tend to consume fewer animal-based items at home and thrive supplementing their diets with plant-based meat alternatives from restaurants and supermarkets, are feeling their appetite even worldwide. With increasing entrants of Indian startups and global brands into the market, the trend towards meat alternatives is expected to shift towards being a mainstream dietary alternative.

In July 2024, India's first plant-based chicken fillet was launched by the plant-based brand Plantaway by Terra Verde Foods Pvt Ltd. The product is made using pea protein, without using soy, providing dietary fiber and 19g of protein in each pack containing two pieces. Additionally, the new fillets have no trans fats, preservatives, artificial colorings, or flavorings and are targeted at health-conscious consumers.

North Region Dominates Geographically

The northern part of India is fast becoming a leading area for the vegan food market owing to the strong urban demand scenario, raising health awareness, and growing food service sectors. Plant-based diets are becoming increasingly popular in cities such as Delhi, Chandigarh, and Gurugram because of a rise in disposable incomes and a growing number of lactose-intolerant people. Dairy alternatives like almond and soy milk and other plant-based protein sources are speeding up the market growth in the region.

Moreover, vegan restaurants, cafes, and health-conscious consumers are increasing adoption rates for these products. North India is a major market for vegan food expansion. Fitness cultures, social media trends, and ethical consumerism strongly influence vegan food sales in the region.

In November 2024, Delhi-based Vezlay Foods Pvt. Ltd. introduced its two new products at the India International Trade Fair (IITF): Tofu Fries and Crispy Veg Chicken. Both the products are soy-based, which provides a complete protein source ideal for vegetarians and vegans.

Future Market Scenario (FY2025-FY2032F)

While demand grows, vegan foods are expected to become more affordable. Local production of plant-based proteins and government incentives for sustainable foods would subsequently lower the costs, making vegan products available to a wider consumer base.

Vegan menu options in restaurants, cafes and cloud kitchens will multiply by leaps and bounds. More major QSR chains are anticipated to add vegan options to their offerings for flexitarian and health-conscious consumers, further normalizing vegan food in India.

The booming vegan market would witness the rise of plant-based alternatives of very specifically localized products like paneer, ghee, and Indian sweets. Improved taste and texture and nutritional advantages will allow easy acceptance among the common man, thus establishing growth for the market in the years to come.

Key Players Landscape and Outlook

Competition in India vegan food market is thriving with the establishment of numerous start-ups, expansion of domestic brands, and an influx of global companies into the periphery of vegan products. The market thus occupies a unique niche that includes brands of dairy alternatives, manufacturers of plant-based meat, and companies specializing in producing vegan snacks whose customers are both urban and health-sensitive. Most players invest in R&D, better product formulations, and strategic partnerships to improve access to the market. Direct-to-consumer (D2C) brands drive this accessibility trend, along with e-commerce platforms.

In the future, the market will witness affordable prices, product innovation, and increased presence at retail stores. As demand grows, the companies will tend to scale up their operations and eventually mainstream vegan consumption, making it an important segment in the growing Indian food industry.

In June 2023, at Kochi Port, India, Wakao Foods by Dhond Green Ventures Private Limited began its export journey to the United States with its largest-ever shipment of popular jackfruit products, weighing 13 tons. The shipments contained products such as Teriyaki Jack, American Herbs sausages, Hot & Spicy sausages, Continental Jack burger patties, Jack Supreme burger patties, Indian gravy, and Raw Jack.

Table of Contents

1. Project Scope & Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness
• 4.4. Preferred Distribution Channel
• 4.5. Factors Considered in Purchase Decision
• 4.6. Challenges Faced Post Purchase

5. India Vegan Food Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Meat Alternatives
    • 5.2.1.2. Dairy Alternatives
    • 5.2.1.3. Vegan Snacks
    • 5.2.1.4. Vegan Bakery and Vegan Confectionery
    • 5.2.1.5. Others (Egg Alternatives, Vegan Ready -To-Eat Meals, etc.)
  • 5.2.2. By Source
    • 5.2.2.1. Nuts & Seeds
    • 5.2.2.2. Vegetables
    • 5.2.2.3. Grains
    • 5.2.2.4. Fruits
    • 5.2.2.5. Others
  • 5.2.3. By End-user
    • 5.2.3.1. Residential
    • 5.2.3.2. Commercial
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets/Hypermarkets
    • 5.2.4.2. Departmental Stores
    • 5.2.4.3. Specialty Stores
    • 5.2.4.4. Online
    • 5.2.4.5. Others (Direct Sales, Convenience Stores, etc.)
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. East
    • 5.2.5.3. West and Central
    • 5.2.5.4. South
  • 5.2.6. By Company Market Share (Top 5 Companies, Others - By Value, FY2024)
• 5.3. Market Mapping, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Source
  • 5.3.3. By End-user
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. PESTLE Analysis

10. Porter's Five Forces Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. Vezlay Foods Pvt. Ltd.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Key Products Offered
    • 15.3.1.4. Key Financials
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. Beyond Meat, Inc.
  • 15.3.3. Dhond Green Ventures Private Limited (Wakao Foods)
  • 15.3.4. Ahimsa Food (Veggie Champ)
  • 15.3.5. Shivanika Foods Private Limited (Blue Tribe Foods)
  • 15.3.6. Imagine Foods Private Limited
  • 15.3.7. Back to The Basics (Bombay Cheese Company)
  • 15.3.8. Life Health Foods India Private Limited (So Good)
  • 15.3.9. Nutrivative Foods Pvt Ltd
  • 15.3.10. Ambriona Cacao Blends Pvt. Ltd.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Vegan Food Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Vegan Food Market, By Volume, In Grams, FY2018-FY2032F
• Figure 3. India Vegan Food Market Share (%), By Product Type, FY2018-FY2032F
• Figure 4. India Vegan Food Market Share (%), By Source, FY2018-FY2032F
• Figure 5. India Vegan Food Market Share (%), By End-User, FY2018-FY2032F
• Figure 6. India Vegan Food Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 7. India Vegan Food Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Source Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By End-User Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024