日本健康零食市場：依產品類型、主張、包裝類型、通路、地區、機會和預測，2018-2032年

預計到2024年，日本健康零食市場規模將達到 10.1億美元。預計到2032年，市場規模將達到 14.8億美元，2025-2032年預測期內的年複合成長率為 4.85%。

由於人們健康意識的增強、人口老化和飲食偏好的改變，日本的健康零食市場迅速擴大。日本消費者日益開設新的健康零食連鎖店，例如 Natural Lawson，同時也接受迎合全球蛋白質熱潮的零食，例如海藻和大豆零食。紫菜、納豆、米餅和乾魚等傳統日本食品影響市場，製造商對這些產品進行現代化改造，以適應現代健康趨勢。年輕的消費者和健康追隨者更喜歡植物性零食、益生菌和高蛋白質食品。除此之外，消費者更喜歡小巧、營養豐富、純天然風味的零食，這也是日本人的飲食習慣。在選擇某些食物時，最少的加工和清潔的標籤是關鍵因素。這一趨勢仍在持續強勁發展，食品商業鼓勵更多人食用還具有促進腸道健康、美容和放鬆等其他益處的零食。

市場成長的另一種方式是透過政府健康計畫以及便利商店、超市甚至線上平台等強大的零售影響力。在國際品牌進入該領域的同時，深入了解日本飲食習慣的本土品牌也獲得市場佔有率。隨著人們健康意識的不斷增強，日本公司正致力於將市場拓展到其他大洲。

例如，2024年 8月，Peagasus Tech Ventures 與日本 Calbee, Inc. 合作，擴大業務。透過此次合作，Peagasus 將幫助 Calbee 與美國、歐洲、以色列和亞洲創造創新新產品和新技術的企業家建立聯繫。 Calbee 希望與這些公司合作開發新的營養零食、製造方法和商業策略。

本報告研究了日本的健康零食市場，並提供了市場概述以及產品類型、主張、包裝類型、通路、區域趨勢和參與市場的公司概況等資訊。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 顧客回饋

第5章 2018-2032 日本健康零食市場展望

• 市場規模分析及預測
• 市場佔有率分析及預測 市場地圖，2024年
  • 依產品類型
  • 依主張
  • 依包裝類型
  • 依通路
  • 依地區

第6章 需求與供給分析

第7章 進出口分析

第8章 PESTLE 分析

第9章 波特五力分析

第10章 定價分析

第11章 市場動態

第12章 案例研究

第13章 競爭格局

• 五大市場領導者的競爭矩陣
• 五大公司的SWOT分析
• 市場前十大主要公司的狀況
  • Meiji Holdings Co., Ltd.
  • Morinaga & Co., Ltd.
  • Otsuka Holdings Co., Ltd.
  • Danone S.A.
  • Calbee, Inc.
  • Asahi Group Food, Ltd.
  • Ezaki Glico Co. Ltd.
  • Natural Lawson (Lawson, Inc.)
  • AEON TOPVALU Co., Ltd.
  • Snackme Inc.

第14章 策略建議

第15章 關於調查公司/免責聲明

Japan healthy snacks market was estimated to be worth USD 1.01 billion in FY2024. The market is expected to reach USD 1.48 billion by FY2032F, growing at a CAGR of 4.85% for the forecast period between FY2025 and FY2032.

Japan's healthy snacks market is expanding rapidly, driven by increasing health consciousness, an aging population, and evolving dietary preferences. The country promotes Japanese consumers follow a trend of opening new chains of healthier snack options such as Natural Lawson, while also adopting snacks like seaweed and soybean snacks that also cater to the protein boom around the globe. Traditional Japanese foods such as seaweed, natto, rice crackers (senbei), and dried fish have influenced the market, with manufacturers modernizing these items to align with contemporary health trends. Young consumers and health devotees favor plant-based snacks, probiotics, and high-protein options. Apart from that, consumers boast smaller nutrient-dense snacks with pure natural flavors as prevalent in Japanese eating practices. Important factors in the selection of certain food products comprise minimum processing and clean labeling. The trend continues strong with shokuhin kanri, which influences more people to consume snacks with additional benefits such as promoting gut health, beauty, or relaxation.

Another way the market grows is through government health programs alongside strong retail exposure, including convenience stores, supermarkets, and even online platforms. While international brands enter the segment, local brands take up the share because of their deep understanding of Japanese dietary habits. As health awareness grows exponentially, Japanese companies focus on expanding their market in other continents.

For instance, in August 2024, Peagasus Tech Ventures partnered with Japan's Calbee, Inc. to expand business. Pegasus will use this collaboration to link Calbee with entrepreneurs in the United States, Europe, Israel, and Asia creating innovative new products and technology. Calbee wants to work with these businesses to create new, nutritious snack items, production methods, and business strategies.

Aging Population and Traditional Japanese Diet are Fueling the Market Growth

Health consciousness in Japan, propelled by lifestyle diseases like obesity, diabetes, and heart ailments, has fueled the healthy snacks market. Consumers, including senior citizens, are more interested in consuming functional foods as they deliver more health benefits apart from mere nourishment. Anti-aging, gut-friendly, and immune-boosting snacks are in high demand due to the aging population of Japan. Thus, probiotics, fiber, and protein-rich products are trending in the regional market. Japanese consumers are now on the lookout for low-calorie, sugar-free, and additive-free snacks, thus prompting brands to rethink ways of creating such healthy offerings while working on the taste and convenience as well.

The foundation of Japan's healthy snack market lies in its traditional food culture, which emphasizes balance, portion control, and natural ingredients. Snacks derived from long-standing Japanese staples-such as seaweed, natto, miso, and rice-have been reformulated into convenient, modern options with enhanced health benefits. While companies also introduce a wide range of healthy yogurts for the end users.

For instance, in October 2024, Morinaga & Co., Ltd. launched three new products in collaboration with Morinaga Milk Industry Co., Ltd.'s popular product "Morinaga Aloe Yogurt": "Hi-Chew Premium Aloe Yogurt Flavor", "Large Ramune Aloe Yogurt Flavor", and "Morinaga Aloe Yogurt Flavor Sandwich Cookies"

Government Policies and E-commerce Growth to Propel Market Growth

The Japanese government is highly promoting healthy food through initiatives, i.e., the Food with Functional Claims (FFC) system. Under this regulation, a company can label any of its products with health benefits after scientific evidence has been made for that product, and this makes it easier for consumers to recognize "healthier" options. Because of the well-developed retail distribution channels established by Japan, including convenience stores, supermarkets, and specialty health store chains, accessing healthy snacks is now possible. Convenience stores are in a race to keep up with the trends of consumers with high stocks of organic, gluten-free, and protein-rich snacks.

Additionally, the rise of e-commerce and direct-to-consumer models has enabled local and international brands to reach a wider audience. Online platforms such as Rakuten, Amazon Japan, and dedicated health food websites allow consumers to explore niche healthy snacks, driving market expansion. Furthermore, companies offer online pre-sales to increase the demand for these healthy snacks and acquire business intelligence.

For instance, in August 2023, Herbalife of Japan (Herbalife International, Inc.) started online pre-sales of "Soy Nuts" (limited quantities), a delightful savory flavor and crispy texture of carefully roasted soybeans. Each bag contains 9 grams of protein but only 100 calories, and the package is individually wrapped for easy portability.

Bakery Segment Holds the Largest Market Share

Based on type, the bakery segment leads in the market due to higher accessibility, cultural acceptance, and convenience. The segment benefits from a strong retail infrastructure and widespread availability in convenience stores, making healthy bakery snacks highly accessible. Categories in higher demand comprise pastries, cakes, and bread, while premium baked goods have increased in popularity with an eco-friendly or organic slant. The automation process has helped assure quality plus consistency with the rising demand. The shift toward healthier formulations, and low-calorie/sugar/protein-enriched alternatives, keeps the bakery segment in the clear lead in Japan's booming healthy snacks market. The companies further experiment with innovative flavors like meat or cacao flavors.

In November 2024, Meiji Holdings Co., Ltd. launched a nutrient-rich snack made with Innovative 'Cacao Granules'. The firm has added a new snack product, Spicy Crisp, to its WELLCACAO line. It is made with cacao granules, a unique cacao-based component. Through a carefully regulated fermentation process, this innovative ingredient minimizes bitterness while preserving vital nutrients like lipids and polyphenols.

Future Market Scenario (FY2025 - FY2032F)

Protein-enriched snacks are anticipated to gain traction, supported by dietary recommendations and consumer interest in high-protein foods.

Functional ingredients like probiotics, prebiotics, and antioxidants are likely to be incorporated into snacks to promote gut health and immunity.

The bakery segment leads due to innovations in low-calorie, whole-grain, and protein-rich formulations.

Key Players Landscape and Outlook

The competitive strategy in Japan's healthy snacks market is driven by innovation, consumer-centric product development, and strategic positioning. Companies are leveraging the growing demand for convenient, nutrient-dense snacks by introducing products enriched with functional ingredients like probiotics, antioxidants, and plant-based proteins. The focus on clean-label products with natural and minimally processed ingredients aligns with consumer preferences for transparency and health-conscious choices. Additionally, manufacturers are targeting specific dietary needs, such as gluten-free, vegan, and low-sugar options, to cater to diverse demographics. Companies focus on the nutritional value of different nuts, seeds, and dried fruits while utilizing the benefits in the products.

For instance, in May 2024, Ezaki Glico Co., Ltd. launched baked cheesecake pocky; almond koka milk. It is available at selected FairPrice outlets, Prime, Cold Storage and Giant supermarkets, 7-Eleven and Cheers convenience stores, Esso petrol stations and online platforms RedMart and pandamart.

Table of Contents

1. Project Scope & Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions

5. Japan Healthy Snacks Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Dried Fruits, Nuts and Seeds
    • 5.2.1.2. Bakery
    • 5.2.1.3. Confectionery
    • 5.2.1.4. Dairy
    • 5.2.1.5. Others
  • 5.2.2. By Claim
    • 5.2.2.1. Gluten-Free
    • 5.2.2.2. Low/No Sugar
    • 5.2.2.3. Low/No Fat
    • 5.2.2.4. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Bag and Pouches
    • 5.2.3.2. Boxes
    • 5.2.3.3. Cans
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets and Hypermarkets
    • 5.2.4.2. Departmental/Convenience Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. Central
    • 5.2.5.3. South
  • 5.2.6. By Company Market Share (Top 5 Companies, Others - By Value, FY2024)
• 5.3. Market Mapping, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Claim
  • 5.3.3. By Packaging Type
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. PESTLE Analysis

9. Porter's Five Forces Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Case Studies

13. Competitive Landscape

• 13.1. Competition Matrix of Top 5 Market Leaders
• 13.2. SWOT Analysis for Top 5 Players
• 13.3. Key Players Landscape for Top 10 Market Players
  • 13.3.1. Meiji Holdings Co., Ltd.
    • 13.3.1.1. Company Details
    • 13.3.1.2. Key Management Personnel
    • 13.3.1.3. Key Products Offered
    • 13.3.1.4. Key Market Focus and Geographical Presence
    • 13.3.1.5. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 13.3.2. Morinaga & Co., Ltd.
  • 13.3.3. Otsuka Holdings Co., Ltd.
  • 13.3.4. Danone S.A.
  • 13.3.5. Calbee, Inc.
  • 13.3.6. Asahi Group Food, Ltd.
  • 13.3.7. Ezaki Glico Co. Ltd.
  • 13.3.8. Natural Lawson (Lawson, Inc.)
  • 13.3.9. AEON TOPVALU Co., Ltd.
  • 13.3.10. Snackme Inc.

14. Strategic Recommendations

15. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Healthy Snacks Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. Japan Healthy Snacks Market, By Volume, In Tonnes, FY2018-FY2032F
• Figure 3. Japan Healthy Snacks Market Share (%), By Product Type, FY2018-FY2032F
• Figure 4. Japan Healthy Snacks Market Share (%), By Claim, FY2018-FY2032F
• Figure 5. Japan Healthy Snacks Market Share (%), By Packaging Type, FY2018-FY2032F
• Figure 6. Japan Healthy Snacks Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 7. Japan Healthy Snacks Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Claim Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024