市場調查報告書
商品編碼
1530718
全球健康零食市場預測(~2030):按產品、聲明、包裝、分銷管道和地區進行分析Healthy Snacks Market Forecasts to 2030 - Global Analysis By Product, Claim, Packaging, Distribution Channel and by Geography |
2024年全球健康零食市場規模為1,034.5億美元,預計2030年將達到1,659.9億美元,預測期內複合年成長率為8.2%。健康的零食對於維持能量水平和促進整體健康至關重要。
零嘴零食的糖和脂肪含量低,是兩餐之間的完美選擇,可以滿足您的食慾,同時保持健康的營養平衡。您可以從全麥餅乾、堅果、優格和新鮮水果等食物中獲取維生素、礦物質和纖維。此外,這些食品可以幫助您保持健康的飲食。在您的飲食中加入這些零食不僅可以促進身體健康,還有助於體重管理並穩定您全天的能量水平。
根據美國心臟協會的說法,保持富含水果、蔬菜和全穀穀物的均衡飲食對於心臟健康和整體健康至關重要。
提高健康意識
世界各地越來越意識到健康飲食習慣對於預防肥胖和糖尿病等與文明病的重要性。消費者擴大尋求高蛋白、低碳水化合物並添加維生素和礦物質的營養零食。此外,這一趨勢得到了健康宣傳活動、飲食指南和更謹慎的飲食習慣的支持。
缺乏教育和意識
儘管健康意識不斷增強,但仍有一些消費者不知道健康零食的存在和好處。營養教育程度低、對健康飲食的誤解以及零食態度的文化差異可能會阻礙市場擴張。此外,對消費者進行有關健康零食的健康益處、新穎口味和實用性的教育對於增加市場吸引力和增加採用率非常重要。
成分和混合物的創新
食品科學和原料採購的技術發展使得營養零嘴零食組合的創造不斷創新。植物性蛋白質、古老穀物、超級食品和天然甜味劑因其營養價值和誘人的口味而變得越來越受歡迎。此外,口味、質地和包裝設計也在不斷創新,以滿足消費者對新穎性和多樣性不斷變化的需求。
供應鏈中斷
品牌依賴複雜的供應鏈來採購、製造和分銷原料,這使得它們容易受到原料短缺、運輸延誤和地緣政治緊張等風險的影響。此外,我們的供應鏈可能會因自然災害、流行病、貿易爭端和監管變化而受到干擾,從而影響產品的可用性、業務效率和盈利。
健康零食市場受到 COVID-19 大流行的嚴重影響,最初導致製造、供應鏈和零售分銷系統出現問題。隨著世界各地實施封鎖和社交距離,消費者行為發生了變化,反映出對耐儲存、增強免疫力和被認為健康的零嘴零食的需求增加。結果,隨著線上銷售和直接面對消費者的經營模式的增加,傳統零售通路面臨挑戰。此外,隨著健康和保健趨勢的加速,對提供便利、免疫支持和感知健康益處的健康零食的需求也在增加。
預計棒材和糖果零食市場在預測期內將是最大的市場
能量棒和糖果零食產品通常佔據健康零食市場的最大佔有率。此類別包括多種產品,包括蛋白質棒、格蘭諾拉麥片棒和可可含量高的砂糖黑巧克力。能量棒非常受歡迎,因為它們易於攜帶、使用方便,並且具有公認的健康益處。他們經常吹捧高蛋白、低糖和天然成分等特徵。此外,消費者對健康、偏好的隨身零食的需求不斷成長,也推動了市場的發展,吸引了許多尋求傳統零嘴零食健康替代品的消費者。
預計無麩質市場在預測期內複合年成長率最高
在健康零食市場,無麩質細分市場通常表現出最高的複合年成長率。對無麩質食品的需求不斷成長可歸因於人們對乳糜瀉和麩質不耐症的認知和診斷的提高。市場提供各種各樣的產品,包括用木薯粉、米和杏仁粉製成的烘焙點心,以及無麩質薯片、巧克力棒和餅乾等零嘴零食。此外,製造商經常強調無麩質飲食的健康益處,包括改善消化和一般健康益處。
北美在健康零食市場中佔據最大的區域佔有率。造成這一優勢的因素有很多,包括根深蒂固的零食文化、支持購買奢侈品的高可支配收入以及廣泛的健康意識。北美消費者越來越重視便利性而非健康,推動了對蛋白質棒、杏仁和水果零食以及無麩質食品等各種零食的需求。此外,領先公司積極的行銷策略和創意產品配方正在支持該地區的市場成長。
在健康零食市場中,亞太地區的複合年成長率最高。可支配收入的增加、都市化、向更健康的飲食習慣的轉變以及對健康零食益處的了解的擴大是這一成長的主要驅動力。隨著中國、印度、日本和其他地區的消費者採取更健康的生活方式,對方便、營養和美味零食的需求不斷成長。此外,受西方飲食趨勢影響、電商平台發展、零售基礎設施擴張等多種因素影響,亞太地區健康零食市場正在快速成長。
According to Stratistics MRC, the Global Healthy Snacks Market is accounted for $103.45 billion in 2024 and is expected to reach $165.99 billion by 2030 growing at a CAGR of 8.2% during the forecast period. Snacking healthily is crucial for sustaining energy levels and promoting general wellbeing. These are the perfect between-meal snacks because they satisfy cravings while maintaining a healthy balance of nutrients and being low in sugar and fat. Vitamins, minerals, and fiber are provided by foods like whole-grain crackers, nuts, yogurt, and fresh fruits. Moreover, these foods also help maintain a healthy diet. Including these snacks in your diet not only encourages better health but also aids in weight management and keeps your energy levels stable throughout the day.
According to the American Heart Association, Maintaining a balanced diet rich in fruits, vegetables, and whole grains is crucial for heart health and overall well-being.
Raising awareness of health
There is a growing global awareness about the importance of healthy eating habits in preventing lifestyle-related diseases such as obesity and diabetes. Consumers are increasingly seeking snacks that offer nutritional benefits, such as high protein content, low sugar, and added vitamins or minerals. Additionally, this trend is supported by health campaigns, dietary guidelines, and a shift towards more mindful eating practices.
Low level of education and awareness
There is still a portion of the consumer population that is ignorant of the availability or advantages of healthy snacks, despite rising health consciousness. Market expansion may be hampered by low nutrition education, false beliefs about eating healthily, and disparate cultural perspectives on snacking. Furthermore, to increase market appeal and promote adoption, consumer education about the health benefits, novel tastes, and practicality of healthy snacks is crucial.
Innovation in components and mixtures
Technological developments in food science and ingredient sourcing enable ongoing innovation in the creation of nutritious snack combinations. Due to their superior nutritional value and appealing taste, ingredients like plant-based proteins, ancient grains, super foods, and natural sweeteners are becoming more and more popular. Moreover, flavor profiles, textures, and packaging designs are being innovated to meet the changing needs of consumers, who seek novelty and variety.
Disruptions to the supply chain
Brands are vulnerable to risks like shortages of raw materials, delays in transportation, and geopolitical tensions when they rely on intricate supply chains for the sourcing of ingredients, manufacturing, and distribution. Additionally, supply chains can be disrupted by natural disasters, pandemics, trade disputes, or regulatory changes, which can have an impact on product availability, operational effectiveness, and profitability.
The market for healthy snacks was greatly impacted by the COVID-19 pandemic, which at first caused problems with manufacturing, supply chains, and retail distribution systems. Consumer behaviour changed to reflect the increased demand for shelf-stable, immune-boosting snacks that were viewed as healthy, as lockdowns and social distancing measures were implemented globally. Online sales and direct-to-consumer business models increased as a result, and traditional retail channels encountered difficulties. Furthermore, the demand for wholesome snacks that provided convenience, immune support, and perceived health benefits increased as health and wellness trends quickened.
The Bars and Confectionery segment is expected to be the largest during the forecast period
The bars and confectionery segment usually holds the largest share in the healthy snack market. A wide range of goods, including protein bars, granola bars, and sugar-free and higher-cocoa-content dark chocolate, are included in this category. Due to their portability, ease of use, and perceived health benefits, bars are very popular. They are frequently marketed with attributes like being high in protein, low in sugar, or made of natural ingredients. Moreover, the market is helped by consumers increasing desire for healthy and indulgent on-the-go snack options, which appeal to a wide range of consumers looking for healthier substitutes for conventional snacks.
The Gluten-Free segment is expected to have the highest CAGR during the forecast period
In the healthy snack market, the gluten-free segment usually shows the highest CAGR. The rise in demand for gluten-free options can be attributed to rising awareness and the diagnosis of celiac disease and gluten intolerance. The market includes a broad variety of goods, such as baked goods produced with tapioca, rice, or almond flour, as well as snacks like chips, bars, and crackers without gluten. Furthermore, manufacturers frequently draw attention to the health advantages of gluten-free diets, including better digestion and general health benefits for those who follow them.
North America holds the largest regional share of the healthy snack market. Numerous factors contribute to this dominance, such as a strong snacking culture, high disposable incomes that support the purchase of premium products, and widespread health consciousness. Convenience is becoming more important to North American consumers than health, which has increased demand for a range of snacks, including protein bars, almonds, fruit snacks, and gluten-free options. Additionally, major companies' aggressive marketing strategies and creative product formulations support the region's market growth.
In the healthy snack market, the Asia-Pacific region typically shows the highest CAGR. Rising disposable incomes, urbanization, shifting dietary preferences toward healthier options, and growing knowledge of the advantages of wholesome snacking are the main drivers of this growth. As consumers in nations like China, India, and Japan embrace healthier lifestyles, there is an increasing need for snacks that are convenient, nutrient-dense, and flavorful. Moreover, the Asia-Pacific healthy snack market is growing quickly due to a number of factors, including the influence of Western dietary trends, the development of e-commerce platforms, and the expansion of retail infrastructure.
Key players in the market
Some of the key players in Healthy Snacks market include Nestle S.A., Britannia, Kellogg Company, The Hershey Company, Annie's Homegrown, Inc., Del Monte Foods, Inc, PepsiCo, Inc., Burton's Foods Ltd, Unilever PLC, Danone S.A., Tyson Foods, Inc., B & G Foods, Inc., The Kraft Heinz Company, Hormel Foods Corporation and SunOpta Inc.
In July 2024, B&G Foods, in collaboration with Made by Alex, announced the exciting launch of the B&G(R) Pickleball Bag x Made by Alex, a pickleball bag designed for handbag, pickle and pickleball enthusiasts alike. The B&G(R) brand, originally known as Bloch & Guggenheimer(R), originated in the streets of New York City in 1889, and its pickles, peppers, relishes, olives, sauerkraut and other specialty items have set the standard for New York taste for more than 135 years.
In February 2024, Nestle, in a move to streamline its operations, has entered into a slump sale agreement for its Nestle Business Services (NBS) Division with Purina PetCare India, a wholly-owned subsidiary of Nestle S.A. The deal, valued at ₹798 million, is set to be effective from July 1, 2024, subject to customary closing conditions. Notably, the consideration, deemed at an arm's length basis, will be adjusted for the net working capital transferred by Nestle.
In February 2024, The Kraft Heinz Company has signed an agreement with Carlton Power, the UK energy infrastructure development company, to study the development of a renewable green hydrogen plant at its Kitt Green manufacturing plant in Wigan, Greater Manchester. Kitt Green is one of the largest food processing plants in Europe and one of the largest Kraft Heinz facilities in the world, producing a quarter of a million tons of food annually and employing approximately 850 people.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.