健康零食市場規模、佔有率和成長分析（按產品、需求、包裝、分銷管道和地區）—2025-2032 年產業預測

健康零食市場預計將從 2023 年的 903 億美元成長到 2024 年的 961.7 億美元，到 2032 年將達到 1591.6 億美元，預測期內（2025-2032 年）的複合年成長率為 6.5%。

不斷變化的市場格局表明，可支配收入的增加和忙碌的生活方式正在推動消費者飲食習慣的重大變化。雖然傳統零嘴零食因其不健康的外形而受到批評，但人們對創新、更健康的替代品的需求卻日益成長。消費者被那些具有獨特風味和質地、永續生產和可回收包裝的零嘴零食所吸引。該領域的新興趨勢包括素食、低熱量、高蛋白質和環保產品。針對特定飲食需求的個人化健康零食也越來越受歡迎，百事可樂和 Beyond Meat 合作植物來源純素肉乾就是明證。然而，健康零食的高成本和監管障礙等挑戰仍然存在，這可能會阻礙未來的市場成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

健康零食市場規模（依產品分類）

• 市場概況
• 冷凍/冷藏
• 水果 堅果 種子
• 麵包店
• 鹹味的
• 酒吧和糖果零食
• 乳製品
• 其他

健康零食市場規模（依需求）

• 市場概況
• 不含麩質
• 低糖/無糖
• 低脂/無脂
• 其他

健康零食市場規模（按包裝）

• 市場概況
• 袋子和小袋
• 盒子
• 能
• 瓶子
• 其他

健康零食市場規模（按分銷管道分類）

• 市場概況
• 超級市場和大賣場
• 便利商店
• 線上
• 其他

健康零食市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• PepsiCo, Inc.（US）
• Nestle SA（Switzerland）
• Unilever PLC（UK/Netherlands）
• General Mills, Inc.（US）
• Kellogg Company（US）
• Mondelez International, Inc.（US）
• The Hain Celestial Group, Inc.（US）
• Nature's Path Foods（Canada）
• That's it. Nutrition, LLC（US）
• Bare Snacks（US）
• Wonderful Company（US）
• Calbee, Inc.（Japan）
• Want Want China Holdings Limited（China）
• Strauss Group（Israel）
• Pladis（UK）
• Utz Brands, Inc.（US）

結論和建議

Healthy Snack Market size was valued at USD 90.3 billion in 2023 and is poised to grow from USD 96.17 billion in 2024 to USD 159.16 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The evolving market landscape reveals a significant shift in consumer eating habits driven by increased disposable income and busy lifestyles. While traditional snacks have faced scrutiny for their unhealthy profiles, there's a growing demand for innovative, healthier alternatives. Consumers are gravitating towards snacks with unique flavors and textures made using sustainable processes and recyclable packaging. Emerging trends within the sector include vegetarian options, low-calorie, high-protein, and eco-friendly products. Personalized healthy snacks catering to specific dietary needs are also gaining traction, evidenced by collaborations like PepsiCo and Beyond Meat's plant-based vegan jerky. However, challenges persist, including the higher costs associated with healthy snacks and regulatory hurdles, which may hinder market growth moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Healthy Snack market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Healthy Snack Market Segments Analysis

Global Healthy Snack Market is segmented by Product, Claim, Packaging, Distribution Channel and region. Based on Product, the market is segmented into Frozen & Refrigerated, Fruit, Nuts and Seeds, Bakery, Savory, Bars and Confectionery, Dairy and Others. Based on Claim, the market is segmented into Gluten-Free, Low/No Sugar, Low/No Fat and Others. Based on Packaging, the market is segmented into Bag & Pouches, Boxes, Cans, Jars and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Healthy Snack Market

The global healthy snack market is experiencing significant growth, primarily fueled by the rising demand for convenient, on-the-go snack options. As consumers become increasingly aware of the health risks linked to junk food, including heart disease, diabetes, and various chronic conditions, there is a marked shift towards healthier eating habits. This transition reflects a broader trend where nutritious snacks are increasingly seen as essential components of a balanced diet. As individuals prioritize health and wellness in their lifestyles, the appetite for healthy snack alternatives continues to surge, further bolstering the expansion of the healthy snacks market worldwide.

Restraints in the Healthy Snack Market

A major challenge facing the healthy snack market is the elevated cost of these products in comparison to conventional snacks, which can deter consumers from making purchases. Additionally, stringent regulations and unauthorized restrictions impacting the production of nutritious snacks further complicate market dynamics. These constraints not only limit the variety and availability of healthy options but also contribute to the higher pricing associated with them. As a result, these factors collectively impede the growth of the healthy snack market, as consumers often opt for cheaper alternatives that are perceived as more accessible and affordable.

Market Trends of the Healthy Snack Market

As of October 2023, the healthy snack market is experiencing significant growth driven by the surge in the number of individuals entering the workforce and the demands of their hectic lifestyles. With a heightened awareness of health and wellness, consumers are increasingly opting for snacks that not only provide convenience but also contribute to their overall well-being. This trend is particularly prevalent among millennials and busy professionals, who prioritize on-the-go nutrition to address nutrient deficiencies and mitigate chronic disease risks. Consequently, brands are innovating to offer healthier alternatives that cater to this rising demand for quick, satisfying, and nutritious snack options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Healthy Snack Market Size by Product & CAGR (2025-2032)

• Market Overview
• Frozen & Refrigerated
• Fruit, Nuts and Seeds
• Bakery
• Savory
• Bars and Confectionery
• Dairy
• Others

Global Healthy Snack Market Size by Claim & CAGR (2025-2032)

• Market Overview
• Gluten-Free
• Low/No Sugar
• Low/No Fat
• Others

Global Healthy Snack Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bag & Pouches
• Boxes
• Cans
• Jars
• Others

Global Healthy Snack Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

Global Healthy Snack Market Size & CAGR (2025-2032)

• North America (Product, Claim, Packaging, Distribution Channel)
  • US
  • Canada
• Europe (Product, Claim, Packaging, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Claim, Packaging, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Claim, Packaging, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Claim, Packaging, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• That's it. Nutrition, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Snacks (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wonderful Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Want Want China Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strauss Group (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pladis (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Utz Brands, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations