市場調查報告書
商品編碼
1292915
2023-2030年全球香氛市場Global Fragrance Market 2023-2030 |
全球香水市場按產品類型和配銷通路進行細分。根據產品類型,市場被細分為化妝品和洗浴用品、香水和家用產品,如肥皂、洗滌劑和蠟燭。基於配銷通路,市場被細分為線上零售和線下零售。在配銷通路中,線下零售部分預計將占到大部分市場佔有率。在實體店購物可以讓消費者在購買前看到、觸摸和聞到產品,這對香水、肥皂和其他香氛產品等產品來說可能特別重要。
化妝品和盥洗用品部分在全球香水市場上佔有突出的佔有率
根據產品類型,市場被細分為化妝品和盥洗用品、香水,以及肥皂、洗滌劑和蠟燭等家用產品。在這些產品中,化妝品和盥洗用品部分預計將在預測期內佔據重要的市場佔有率。化妝品和盥洗用品的高市場佔有率可歸因於幾個因素。首先,這些產品被許多消費者認為是必不可少的,並且每天都在使用。其次,這些類別的產品種類繁多,從肥皂和洗髮水等必需品到高階護膚品和香水等奢侈品。這種產品的多樣性使公司能夠滿足廣泛的消費者的偏好和價格點。
全球香水市場根據地域分類,包括北美(美國和加拿大)、歐洲(義大利、西班牙、德國、法國和其他)、亞太(印度、中國、日本、韓國和其他)和世界其他地區(中東和非洲以及拉丁美洲)。可以根據要求對特定地區或國家層面的市場進行分析。在這些地區中,亞太地區預計將產生最高的市場佔有率,其次是北美市場。由於各種因素,包括對高檔香水的需求增加,消費者可支配收入的增加,以及對奢侈品和自我護理產品的興趣增加,預計它的成長速度最快。
亞太地區預計將在全球香水市場中佔據主導地位
推動該地區市場成長的關鍵因素是該地區的人口,因為人口多直接影響到該地區的購買力,更多的人購買香氛產品。根據聯合國的數據,截至2020年,亞太地區的人口估計約為46.4億人。支持市場成長的另一個因素是主要市場參與者的存在,他們經常推出新的和創新的香水產品,以滿足不斷成長的消費者需求,還有一些外國公司正在擴大他們在該地區的影響力。例如,義大利時尚品牌范思哲於2020年在中國推出了一款名為"迪倫綠松石"的新香水。這款香水是一種清新的果香,靈感來自地中海。同樣,法國奢侈品牌卡地亞於2020年底在中國推出了一款名為"Pasha de Cartier "的新香水。這款香水被描述為對經典香味的清新和現代詮釋。
服務於全球香水市場的主要公司包括International Flavors & Fragrances Inc., Sensient Technologies Corp., Givaudan SA, Symrise AG等。這些公司通過採取各種策略,包括合併和收購、夥伴關係、合作、投資和推出新產品,以保持市場競爭力,大大促進了市場的成長。例如,雅芳產品公司在2022年首次推出了一種新的白色Oud accord香水。黑色宏偉李子的濃郁果香、白色梔子花的香味以及溫暖的奶油香草完成了這款明亮的白色Oud accord心。
Global fragrance market is anticipated to grow at a considerable CAGR of 4.5% during the forecast period. The worldwide fragrance market is being driven by rising living standards and increased buying power. Manufacturers are working on product variety because consumers desire creative items made with natural substances rather than synthetic fragrances. These scents are often used in everyday home items including soaps and detergents, shampoos, shower gels, body care products, lotions, and others such as candles, sprays, and cosmetics.
The global fragrance market is segmented by product type and distribution channel. Based on product type, the market is sub-segmented into cosmetics and toiletries, perfumes, and household products such as soaps, detergents, and candles. Based on distribution channel, the market is sub-segmented into online retail and offline retail. Among distribution channels, the offline retail segment is expected to account for the majority of market share. Shopping in physical stores allows consumers to see, touch, and smell products before making a purchase, which can be particularly important for products such as perfumes, soaps, and other fragrance products.
Based on product type, the market is sub-segmented into cosmetics and toiletries, perfumes, and household products such as soaps, detergents, and candles. Among these, the cosmetics and toiletries segment is expected to hold a significant market share during the forecast period. The high market share of cosmetics and toiletries can be attributed to several factors. First, these products are considered essential by many consumers and are used on a daily basis. Second, there is a wide variety of products available in these categories, ranging from necessities such as soap and shampoo to luxury items like high-end skincare products and perfumes. This diversity of products allows companies to cater to a wide range of consumer preferences and price points.
The global fragrance market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the Asia-Pacific region is expected to generate the highest market share, followed by the North American market. It is expected to grow at the fastest rate owing to various factors, including increasing demand for premium fragrances, a rise in consumer disposable income, and a growing interest in luxury and self-care products.
The key factor driving the market's growth in the region is the region's population, since a high population directly affects the purchasing power of the region, and more people purchase fragrance products. According to the United Nations, the estimated population of the Asia-Pacific region as of 2020 is approximately 4.64 billion people. Another factor that supports the market's growth is the presence of key market players that frequently launch new and innovative fragrance products to meet the rising consumer demand, as well as foreign companies that are expanding their reach in the region. For instance, Italian fashion house Versace launched a new fragrance in China in 2020 called "Dylan Turquoise." The fragrance is a fresh and fruity scent inspired by the Mediterranean. Similarly, French luxury brand Cartier launched a new fragrance in China in late 2020 called "Pasha de Cartier." The fragrance is described as a fresh and modern interpretation of a classic scent.
The major companies serving the global fragrance market include: International Flavors & Fragrances Inc., Sensient Technologies Corp., Givaudan SA, Symrise AG, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, Avon Products, Inc. debuted a new white Oud accord fragrance in 2022. The rich fruitiness of black grandeur plums, a scent of white flowery gardenias, and warm, creamy vanilla complete this luminous White Oud accord heart.
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