Key facts:
- Drupa attracted 170,000 trade visitors in 2024.
- A total of 1,643companies from 52 nations exhibited at the event.
2024 was the 'software' drupa, underpinned by AI and the responsibility of sustainability. AI will become a key technology, influencing many aspects of print including design, hardware efficiency and maintenance. Promotional items will increasingly incorporate personalised design elements, enabled by AI and digital print.
This report examines the changing technology landscape that will shape commercial, publishing and packaging print sectors in the period to 2034. Adding value to printed products was a key trend at drupa 2024, and many packaging solutions were seen, notably cartons and corrugated, together with workflow and MIS developments. Futuristic 3D printing and printed electronics were showcased, along with innovations in print production.
Definition:
Developed by a team of Smithers researchers, this report is shaped by ongoing work across all aspects of the print, packaging, publishing and paper supply chains, as well as interviews with many of the key suppliers at drupa 2024. It is primarily a qualitative report: significant industry developments are categorised and ranked according to future impact on print-for-profit and printed packaging producers.
Key Questions:
- What were the big developments unveiled at drupa?
- Who were the big winners?
- What areas of the market are of interest to the key players?
- Where will developments take place over the next 5-10 years?
This report is essential to:
- Raw materials suppliers including inks and consumables
- Equipment and machinery suppliers
- Print consultants and analysts
Table of Contents
Executive summary
Introduction and methodology
- Scope and objectives
- Methodology
- Definitions
- Print methods
- Lithography (offset)
- Flexography (flexo)
- Gravure (rotogravure)
- Other analogue print methods
- Electrophotography
- Inkjet
- Print application categories
- Publication print
- Books
- Magazines
- Newspapers
- Graphical print
- Catalogues and booklets
- Advertising print: brochures and promotional leaflets, direct mail, inserts and display (point of sale)
- Commercial print: stationery, manuals, business ID, greeting cards, newsletters, calendars and sundry other printed items
- Photobooks and photo products
- Transactional print: bills, statements, voting cards
- Security print: currency, identity/ bank cards, passports, cheques, certificates, licences, exam papers
- Packaging and labels
- Corrugated
- Folding cartons
- Flexible packaging
- Rigid plastics
- Metal packaging
- Labels
- Industrial and functional printing
- Terminology
The key drupa take-aways
- Key announcements and developments at drupa
- The role of print technology
The changing markets for print and manufacturing methods
- The changing functions of print and printed packaging
- Drivers and trends impacting print markets
- Sustainability
- Demographic changes
- Print industry labour considerations
- Digitisation and connectivity
- Economics
- Retail supply chain changes
- Changing print company business models
- What is a printer?
- Disintermediation of print supply
- Changing routes to market
- Changing print manufacturing methods
- Print in 2034
Print in 2024: the increasing role of software
- Design and creation
- Prepress
- Screening
- Colour management
- Workflow
- Connected services
- Online print portals/ordering processes and services
- Web-to-print software
- Workflow changing print manufacture
- e-Commerce developments
- AI
- ChatGPT and next-generation search
- The Metaverse
- Workflow
Print process developments
- Analogue printing systems
- Offset lithography
- Sheetfed litho
- Web offset litho
- Flexography
- Gravure
- Digital printing
- Electrophotography (EP)
- Inkjet
- Inkjet printheads
- Inkjet inks and fluid
- Wide-format and flatbed
- Fixed-head single-pass wide web
- Inkjet value chain and profit pool
- Peripheral equipment
- Robots in print
- Vision and inspection systems
- Other peripherals
- Print finishing
- Integrated manufacturing systems
Print application developments
- Publishing
- Lessons from the changing book manufacturing methods
- Graphics
- Labels and packaging
- Smart packaging
- Print embellishment
- Varnishing
- Foiling metallisation
- Industrial and functional print
Print business model developments
- Changing business models of print companies
- Partnerships and cooperation
- Web-to-Print supply chain developments
- Future opportunities for print manufacturers
- Networked print
Inks, coatings and varnishes
- Sustainability pressures on ink
- Analogue ink developments
- Litho (offset) inks
- Liquid inks (flexo and gravure)
- Electrophotographic toners
- Inkjet inks and fluids
- Coatings and varnish
- Radiation curing grades
- Standardised process printing and ECG
- Ink optimisation software
Print consumables and substrates
- Printing plates
- Litho plates
- Flexo plates
- Blankets, sleeves and tapes
- Press-room chemicals
- Paper technology
- Supply chain developments for paper and board
- Sustainability