Product Code: PM4840
The global phishing protection market size is expected to reach USD 5.79 billion by 2032, according to a new study by Polaris Market Research. The report "Phishing Protection Market Share, Size, Trends, Industry Analysis Report, By Offering (Solutions, Services); By Type; By Deployment Model; By End Use; By Region; Segment Forecast, 2024- 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Stringent regulatory requirements are a key driver of the phishing protection market. Mandates such as GDPR and HIPAA impose strict obligations on organizations to safeguard sensitive data and combat cyber threats, including phishing attacks. Non-compliance can lead to significant penalties and reputational harm, compelling businesses to invest in robust protection solutions. Furthermore, as cybercrime tactics evolve, regulatory frameworks continuously adapt, necessitating the adoption of advanced phishing protection technologies. These regulations incentivize organizations to prioritize cybersecurity measures, ensuring compliance, protecting sensitive data, and mitigating legal and financial risks associated with non-compliance.
The surge in remote work culture has fueled the demand for phishing protection solutions. With more employees working from diverse locations, the risk of phishing attacks has escalated. Remote workers, relying heavily on digital communication, are targeted through deceptive emails containing malicious links or requests for sensitive information. To mitigate these threats, organizations are investing in advanced phishing protection technologies. These solutions, incorporating AI, machine learning, and behavioral analysis, detect and thwart attacks in real time. Additionally, comprehensive security awareness training educates remote employees on phishing risks and mitigation strategies. Thus, the proliferation of remote work culture drives the need for effective phishing protection measures.
The rise in cloud-based solutions influences the phishing protection market. As organizations increasingly transition their operations and data to cloud platforms, the risk of phishing attacks escalates. Cybercriminals exploit cloud vulnerabilities to target sensitive data and users. To counter these threats, businesses are embracing cloud-based phishing protection solutions. Offering centralized management and seamless integration with existing cloud environments, these solutions provide comprehensive protection against evolving phishing threats.
The burgeoning expansion of e-commerce and online banking is accelerating the demand for phishing protection solutions. With more financial transactions and sensitive activities occurring online, cybercriminals increasingly target these platforms through phishing attacks. Fraudulent emails and websites mimic legitimate e-commerce and banking interfaces, deceiving users into disclosing personal information. To combat these threats, businesses invest in advanced phishing protection solutions leveraging AI, machine learning, and behavioral analysis to detect and disrupt phishing attempts promptly. Additionally, organizations conduct customer education and awareness initiatives to empower users in recognizing and reporting phishing scams.
Phishing Protection Market Report Highlights
In 2023, the solutions segment held significant revenue share owing to growing cyber threat landscape, regulatory compliance, and technological advancement.
In 2023, the email-based phishing protection segment held significant revenue share owing to widespread usage, advanced threat detection, and continuous evolution of threats.
In 2023, the cloud-based segment held significant revenue share owing to scalability and flexibility, ease of deployment, and cost-effectiveness.
The demand from retail and e-commerce segment is expected to increase during the forecast period owing to increased online activity, and significant volume of financial transactions.
In 2023, North America region accounted for a significant market share owing to high incidence of cyber threats, presence of large enterprises and financial institutions, and early adoption of cloud technology.
The market is highly competitive owing to the existence of market players with a global presence, including Barracuda Networks, Check Point Software Technologies, Cisco Systems, Inc., Microsoft, Mimecast, OpenText, and Proofpoint, Inc. among others.
Polaris Market Research has segmented the Phishing Protection market report based on offering, type, deployment model, end use, and region:
Phishing Protection, Offering Outlook (Revenue - USD Billion, 2019 - 2032)
Phishing Protection, Type Outlook (Revenue - USD Billion, 2019 - 2032)
- Email-based Phishing Protection
- Non Email-based Phishing Protection
Phishing Protection, Deployment Model Outlook (Revenue - USD Billion, 2019 - 2032)
Phishing Protection, End Use Outlook (Revenue - USD Billion, 2019 - 2032)
- Healthcare
- BFSI
- IT and Telecommunication
- Retail and E-commerce
- Transportation
- Others
Phishing Protection, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- France
- Germany
- UK
- Italy
- Netherlands
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Malaysia
- Indonesia
- South Korea
- Australia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of Middle East & Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Phishing Protection Market Insights
- 4.1. Phishing Protection - Industry Snapshot
- 4.2. Phishing Protection Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Increasing frequency and sophistication of phishing attacks is projected to spur the product demand
- 4.2.1.2. Growing concern associated with data breaches is expected to drive phishing protection market growth
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Cost constraints are likely to impede the market growth
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Phishing Protection Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Phishing Protection Market, by Offering
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 5.3. Solutions
- 5.3.1. Global Phishing Protection Market, by Solutions, by Region, 2019-2032 (USD Billion)
- 5.4. Services
- 5.4.1. Global Phishing Protection Market, by Services, by Region, 2019-2032 (USD Billion)
6. Global Phishing Protection Market, by Type
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 6.3. Email-based Phishing Protection
- 6.3.1. Global Phishing Protection Market, by Email-based Phishing Protection, by Region, 2019-2032 (USD Billion)
- 6.4. Non Email-based Phishing Protection
- 6.4.1. Global Phishing Protection Market, by Non Email-based Phishing Protection, by Region, 2019-2032 (USD Billion)
7. Global Phishing Protection Market, by End-use
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 7.3. Healthcare
- 7.3.1. Global Phishing Protection Market, by Healthcare, by Region, 2019-2032 (USD Billion)
- 7.4. BFSI
- 7.4.1. Global Phishing Protection Market, by BFSI, by Region, 2019-2032 (USD Billion)
- 7.5. IT and Telecommunication
- 7.5.1. Global Phishing Protection Market, by IT and Telecommunication, by Region, 2019-2032 (USD Billion)
- 7.6. Retail and E-commerce
- 7.6.1. Global Phishing Protection Market, by Retail and E-commerce, by Region, 2019-2032 (USD Billion)
- 7.7. Transportation
- 7.7.1. Global Phishing Protection Market, by Transportation, by Region, 2019-2032 (USD Billion)
- 7.8. Others
- 7.8.1. Global Phishing Protection Market, by Others, by Region, 2019-2032 (USD Billion)
8. Global Phishing Protection Market, by Deployment Model
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Global Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 8.3. On-premise
- 8.3.1. Global Phishing Protection Market, by On-premises, by Region, 2019-2032 (USD Billion)
- 8.4. Cloud-based
- 8.4.1. Global Phishing Protection Market, by Cloud-based, by Region, 2019-2032 (USD Billion)
9. Global Phishing Protection Market, by Geography
- 9.1. Key findings
- 9.2. Introduction
- 9.2.1. Phishing Protection Market Assessment, By Geography, 2019-2032 (USD Billion)
- 9.3. Phishing Protection Market - North America
- 9.3.1. North America: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.3.2. North America: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.3.3. North America: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.3.4. North America: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.3.5. Phishing Protection Market - U.S.
- 9.3.5.1. U.S.: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.3.5.2. U.S.: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.3.5.3. U.S.: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.3.5.4. U.S.: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.3.6. Phishing Protection Market - Canada
- 9.3.6.1. Canada: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.3.6.2. Canada: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.3.6.3. Canada: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.3.6.4. Canada: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.4. Phishing Protection Market - Europe
- 9.4.1. Europe: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.4.2. Europe: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.4.3. Europe: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.4.4. Europe: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.4.5. Phishing Protection Market - UK
- 9.4.5.1. UK: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.4.5.2. UK: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.4.5.3. UK: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.4.5.4. UK: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.4.6. Phishing Protection Market - France
- 9.4.6.1. France: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.4.6.2. France: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.4.6.3. France: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.4.6.4. France: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.4.7. Phishing Protection Market - Germany
- 9.4.7.1. Germany: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.4.7.2. Germany: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.4.7.3. Germany: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.4.7.4. Germany: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.4.8. Phishing Protection Market - Italy
- 9.4.8.1. Italy: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.4.8.2. Italy: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.4.8.3. Italy: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.4.8.4. Italy: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.4.9. Phishing Protection Market - Spain
- 9.4.9.1. Spain: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.4.9.2. Spain: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.4.9.3. Spain: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.4.9.4. Spain: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.4.10. Phishing Protection Market - Netherlands
- 9.4.10.1. Netherlands: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.4.10.2. Netherlands: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.4.10.3. Netherlands: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.4.10.4. Netherlands: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.4.11. Phishing Protection Market - Russia
- 9.4.11.1. Russia: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.4.11.2. Russia.: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.4.11.3. Russia: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.4.11.4. Russia: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.5. Phishing Protection Market - Asia Pacific
- 9.5.1. Asia Pacific: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.5.2. Asia Pacific: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.5.3. Asia Pacific: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.5.4. Asia Pacific: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.5.5. Phishing Protection Market - China
- 9.5.5.1. China: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.5.5.2. China.: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.5.5.3. China: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.5.5.4. China: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.5.6. Phishing Protection Market - India
- 9.5.6.1. India: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.5.6.2. India.: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.5.6.3. India: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.5.6.4. India: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.5.7. Phishing Protection Market - Japan
- 9.5.7.1. Japan: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.5.7.2. Japan.: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.5.7.3. Japan: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.5.7.4. Japan: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.5.8. Phishing Protection Market - Malaysia
- 9.5.8.1. Malaysia: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.5.8.2. Malaysia.: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.5.8.3. Malaysia: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.5.8.4. Malaysia: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.5.9. Phishing Protection Market - Indonesia
- 9.5.9.1. Indonesia: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.5.9.2. Indonesia.: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.5.9.3. Indonesia: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.5.9.4. Indonesia: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.5.10. Phishing Protection Market - South Korea
- 9.5.10.1. South Korea: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.5.10.2. South Korea.: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.5.10.3. South Korea: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.5.10.4. South Korea: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.6. Phishing Protection Market - Middle East & Africa
- 9.6.1. Middle East & Africa: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.6.2. Middle East & Africa: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.6.3. Middle East & Africa: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.6.4. Middle East & Africa: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.6.5. Phishing Protection Market - Saudi Arabia
- 9.6.5.1. Saudi Arabia: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.6.5.2. Saudi Arabia: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.6.5.3. Saudi Arabia: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.6.5.4. Saudi Arabia: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.6.6. Phishing Protection Market - South Africa
- 9.6.6.1. South Africa: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.6.6.2. South Africa: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.6.6.3. South Africa: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.6.6.4. South Africa: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.6.7. Phishing Protection Market - Israel
- 9.6.7.1. Israel: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.6.7.2. Israel: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.6.7.3. Israel: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.6.7.4. Israel: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.6.8. Phishing Protection Market - UAE
- 9.6.8.1. UAE: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.6.8.2. UAE: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.6.8.3. UAE: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.6.8.4. UAE: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.7. Phishing Protection Market - Latin America
- 9.7.1. Latin America: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.7.2. Latin America: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.7.3. Latin America: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.7.4. Latin America: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.7.5. Phishing Protection Market - Mexico
- 9.7.5.1. Mexico: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.7.5.2. Mexico: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.7.5.3. Mexico: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.7.5.4. Mexico: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.7.6. Phishing Protection Market - Brazil
- 9.7.6.1. Brazil: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.7.6.2. Brazil: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.7.6.3. Brazil: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.7.6.4. Brazil: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
- 9.7.7. Phishing Protection Market - Argentina
- 9.7.7.1. Argentina: Phishing Protection Market, by Offering, 2019-2032 (USD Billion)
- 9.7.7.2. Argentina: Phishing Protection Market, by Deployment Model, 2019-2032 (USD Billion)
- 9.7.7.3. Argentina: Phishing Protection Market, by Type, 2019-2032 (USD Billion)
- 9.7.7.4. Argentina: Phishing Protection Market, by End-use, 2019-2032 (USD Billion)
10. Competitive Landscape
- 10.1. Expansion and Acquisition Analysis
- 10.1.1. Expansion
- 10.1.2. Acquisitions
- 10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
- 11.1. Barracuda Networks
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Product Benchmarking
- 11.1.4. Recent Development
- 11.2. Check Point Software Technologies
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Product Benchmarking
- 11.2.4. Recent Development
- 11.3. Cisco Systems, Inc.
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Product Benchmarking
- 11.3.4. Recent Development
- 11.4. Cofense
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Product Benchmarking
- 11.4.4. Recent Development
- 11.5. Forcepoint
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Product Benchmarking
- 11.5.4. Recent Development
- 11.6. Fortinet, Inc.
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Product Benchmarking
- 11.6.4. Recent Development
- 11.7. IronScales
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Product Benchmarking
- 11.7.4. Recent Development
- 11.8. Microsoft
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Product Benchmarking
- 11.8.4. Recent Development
- 11.9. Mimecast
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Product Benchmarking
- 11.9.4. Recent Development
- 11.10. OpenText
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Product Benchmarking
- 11.10.4. Recent Development
- 11.11. Proofpoint, Inc.
- 11.11.1. Company Overview
- 11.11.2. Financial Performance
- 11.11.3. Product Benchmarking
- 11.11.4. Recent Development
- 11.12. Sophos Ltd
- 11.12.1. Company Overview
- 11.12.2. Financial Performance
- 11.12.3. Product Benchmarking
- 11.12.4. Recent Development
- 11.13. Trend Micro, Inc
- 11.13.1. Company Overview
- 11.13.2. Financial Performance
- 11.13.3. Product Benchmarking
- 11.13.4. Recent Development
- 11.14. Trustwave Holdings, Inc
- 11.14.1. Company Overview
- 11.14.2. Financial Performance
- 11.14.3. Product Benchmarking
- 11.14.4. Recent Development
- 11.15. Twilio Inc.
- 11.15.1. Company Overview
- 11.15.2. Financial Performance
- 11.15.3. Product Benchmarking
- 11.15.4. Recent Development