市場佔有率與預測:客戶資料平台(CDP)，2023～2028年，中東及非洲(2個報告的綁定套組)

市佔率說明

據 QKS Group 稱，預計到 2028 年，中東和非洲 (MEA) 地區客戶資料平台 (CDP) 市場的複合年增長率將高於平均水平。這一成長是由電信、零售和銀行等行業不斷加大的數位化轉型力度以及透過個人化行銷策略提高客戶參與度所推動的。中東和非洲的公司依靠 CDP 來統一分散的客戶資料、提高定位準確性並提供無縫的全通路體驗。此外，在一些中東和北非國家，受 GDPR 啟發的資料保護法等監管框架正在鼓勵組織投資於合規的 CDP 解決方案，以確保資料安全和隱私。隨著中東和非洲經濟的多元化以及數位創新成為優先事項，對強大的 CDP 平台的需求預計將大幅增長，使企業能夠在動態的市場環境中獲得競爭優勢並培養客戶忠誠度。

QKS Group 表示：“客戶資料平台 (CDP) 是一種收集、清理和整合來自各種來源的客戶資料以創建全面且持久的客戶資料資料庫的工具。” CDP 整合了各種來源的數據，包括第一、第二和第三方數據，例如網站、社交媒體、電子郵件、CRM、POS 系統等。 CDP 還將結構化和非結構化資料拼接在一起並執行分析，以建立單一客戶的統一檔案並創建不同客戶類型的微觀細分。此外，它使行銷人員能夠在不同的互動管道和接觸點上開展有效的行銷活動，以提供卓越的客戶體驗。

市場預測說明

QKS Group 透露，預計到 2028 年，中東和非洲客戶數據平台市場的複合年增長率將高於平均水平。

中東和非洲的客戶數據平台市場預計將經歷顯著的成長和轉型。 CDP 供應商預計將利用人工智慧驅動的分析和機器學習功能進行創新，使中東和非洲的企業能夠從客戶資料中獲得可行的見解和預測分析。 CDP 與現有 CRM 系統、行銷自動化工具和電子商務平台的整合有助於增強客戶細分和針對不同地理市場量身定制的個人化行銷活動。我們相信，CDP 供應商和當地技術合作夥伴之間的合作將在解決地區差異和文化偏好方面發揮重要作用，並促進中東和非洲各行業的 CDP 解決方案的採用和可擴展性。隨著該地區的組織優先考慮以客戶為中心的策略和數位成熟度，CDP 將成為實現營運效率、客戶保留和永續成長的重要工具。

市佔率目錄：

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場佔有率分析

• 中東·非洲市場佔有率
• 中東·非洲市場佔有率:各業界
• 市場佔有率:媒體·娛樂
• 市場佔有率:零售
• 市場佔有率:BFSI
• 市場佔有率:旅遊、飯店
• 市場佔有率:教育
• 市場佔有率:公共部門
• 市場佔有率:醫療保健·生命科學
• 市場佔有率:汽車
• 市場佔有率:食品和飲料
• 中東·非洲市場佔有率:各部署類型
• 市場佔有率:各部署類型:內部部署
• 市場佔有率:各部署類型:雲端
• 中東·非洲市場佔有率:各客戶類型
• 市場佔有率:SMB
• 市場佔有率:大企業
• 市場佔有率:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

Market Forecast 目錄:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場預測分析

• 中東·非洲市場預測
• 中東·非洲市場預測:各業界
• 市場預測:媒體&娛樂
• 市場預測:零售業
• 市場預測:BFSI
• 市場預測:旅遊&飯店
• 市場預測:教育
• 市場預測:公共部門
• 市場預測:醫療保健&生命科學
• 市場預測:汽車
• 市場預測:食品和飲料
• 中東·非洲市場預測:各部署類型
• 市場預測:各部署類型:內部部署
• 市場預測:各部署類型:雲端
• 中東&非洲市場預測:各客戶類型
• 市場預測:SMB
• 市場預測:各規模
• 市場預測:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

The Middle East & Africa (MEA) region is expected to witness an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This growth is driven by increasing digital transformation initiatives across industries such as telecommunications, retail, and banking, coupled with a rising focus on enhancing customer engagement through personalized marketing strategies. MEA businesses are leveraging CDPs to unify fragmented customer data silos, improve targeting accuracy, and deliver seamless omnichannel experiences. Moreover, regulatory frameworks like GDPR-inspired data protection laws in some MEA countries are encouraging organizations to invest in compliant CDP solutions that ensure data security and privacy. As MEA economies diversify and prioritize digital innovation, the demand for robust CDP platforms is expected to grow significantly, enabling organizations to gain competitive advantage and foster customer loyalty in a dynamic market environment.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Middle East & Africa.

The Customer Data Platform market in the Middle East & Africa is poised for substantial growth and transformation. CDP vendors are anticipated to innovate with AI-driven analytics and machine learning capabilities, enabling MEA businesses to derive actionable insights and predictive analytics from their customer data. The integration of CDPs with existing CRM systems, marketing automation tools, and e-commerce platforms will facilitate enhanced customer segmentation and personalized marketing campaigns tailored to diverse regional markets. Collaborations between CDP providers and local technology partners will play a crucial role in addressing regional nuances and cultural preferences, driving adoption and scalability of CDP solutions across MEA industries. As organizations in the region prioritize customer-centric strategies and digital maturity, CDPs will emerge as essential tools for achieving operational efficiency, customer retention, and sustainable growth.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Middle East & Africa Market Share
• Middle East & Africa Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Middle East & Africa Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Middle East & Africa Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Middle East & Africa Market Forecast
• Middle East & Africa Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Middle East & Africa Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Middle East & Africa Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Share List of Figures

• Fig. 1 Market Share of Customer Data Platform Middle East & Africa, 2023
• Fig. 2 Middle East & Africa Market Share of Customer Data Platform IT & Telecom Industry, 2023
• Fig. 3 Middle East & Africa Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Middle East & Africa Market Share of Customer Data Platform Insurance Industry, 2023
• Fig. 5 Middle East & Africa Market Share of Customer Data Platform Healthcare Industry, 2023
• Fig. 6 Middle East & Africa Market Share of Customer Data Platform Government & Public Sector, 2023
• Fig. 7 Middle East & Africa Market Share of Customer Data Platform Retail & eCommerce, 2023
• Fig. 8 Middle East & Africa Market Share of Customer Data Platform Manufacturing, 2023
• Fig. 9 Middle East & Africa Market Share of Customer Data Platform Hospitality, 2023
• Fig. 10 Middle East & Africa Market Share of Customer Data Platform On-premises Deployment, 2023
• Fig. 11 Middle East & Africa Market Share of Customer Data Platform Cloud Deployment, 2023
• Fig. 12 Middle East & Africa Market Share of Customer Data Platform SMB Customers, 2023
• Fig. 13 Middle East & Africa Market Share of Customer Data Platform Large Customers, 2023
• Fig. 14 Middle East & Africa Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

• Fig. 1 Market Forecast of Customer Data Platform Middle East & Africa, 2024- 2028
• Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028