市場佔有率與預測:客戶資料平台(CDP)，2023～2028年，中國(2個報告的綁定套組)

市佔率說明

根據 QKS Group 的數據，預計到 2028 年，中國客戶數據平台 (CDP) 市場的複合年增長率將高於平均值。這一顯著成長是由數位經濟的快速擴張、電子商務產業的蓬勃發展以及數位轉型措施投資的增加所推動的。中國企業擴大採用 CDP 來整合來自不同接觸點的客戶數據，提高行銷活動的有效性，並提供高度個人化的客戶體驗。此外，《個人資訊保護法》(PIPL) 等資料隱私法規的實施正在促使企業投資於安全且合規的 CDP 解決方案，以確保資料保護和治理。隨著中國市場的不斷發展和創新，對強大的 CDP 平台的需求預計將激增，使企業能夠在動態、快節奏的環境中獲得競爭優勢並提高客戶忠誠度。

QKS Group 表示：“客戶資料平台 (CDP) 是一種收集、清理和整合來自各種來源的客戶資料以創建全面且持久的客戶資料資料庫的工具。” CDP 整合了各種來源的數據，包括第一、第二和第三方數據，例如網站、社交媒體、電子郵件、CRM、POS 系統等。 CDP 還將結構化和非結構化資料拼接在一起並執行分析，以建立單一客戶的統一檔案並創建不同客戶類型的微觀細分。此外，它使行銷人員能夠在不同的互動管道和接觸點上開展有效的行銷活動，以提供卓越的客戶體驗。

市場預測說明

QKS Group透露，預計到2028年，中國客戶數據平台市場的複合年增長率將高於平均值。

中國的客戶數據平台市場即將迎來創新成長與技術進步。 CDP供應商可能會專注於透過人工智慧驅動的分析、機器學習功能和即時個人化功能來增強其平台，以滿足中國公司的高階需求。人們越來越重視 CDP 與其他行銷技術（例如 CRM 系統、行銷自動化工具和電子商務平台）的無縫集成，以提供客戶互動的全面視圖並提高行銷策略的有效性。 CDP 供應商與本地技術合作夥伴之間的合作對於滿足中國市場的獨特需求和監管要求至關重要。隨著中國企業繼續優先考慮數位創新和以客戶為中心的策略，CDP 將在支持競爭日益激烈的市場中實現營運效率、客戶參與和永續成長目標方面發揮重要作用。

市佔率目錄：

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場佔有率分析

• 中國市場佔有率
• 中國市場佔有率:各業界
• 市場佔有率:媒體&娛樂
• 市場佔有率:零售
• 市場佔有率:BFSI
• 市場佔有率:旅遊、飯店
• 市場佔有率:教育
• 市場佔有率:公共部門
• 市場佔有率:醫療保健·生命科學
• 市場佔有率:汽車
• 市場佔有率:食品和飲料
• 中國市場佔有率:各部署類型
• 市場佔有率:各部署類型:內部部署
• 市場佔有率:各部署類型:雲端
• 中國市場佔有率:各客戶類型
• 市場佔有率:SMB
• 市場佔有率:大企業
• 市場佔有率:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

Market Forecast 目錄:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場預測分析

• 中國市場預測
• 中國市場預測:各業界
• 市場預測:媒體&娛樂
• 市場預測:零售
• 市場預測:BFSI
• 市場預測:旅遊&飯店
• 市場預測:教育
• 市場預測:公共部門
• 市場預測:醫療保健&生命科學
• 市場預測:汽車
• 中國的市場預測:食品和飲料
• 中國市場預測:各部署類型
• 市場預測:各部署類型:內部部署
• 市場預測:各部署類型:雲端
• 中國市場預測:各客戶類型
• 市場預測:SMB
• 市場預測:各規模
• 市場預測:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

China is projected to experience an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This significant growth is driven by the rapid expansion of the digital economy, a burgeoning e-commerce sector, and increasing investments in digital transformation initiatives. Chinese businesses are increasingly adopting CDPs to consolidate customer data from various touchpoints, enhance the effectiveness of their marketing campaigns, and deliver highly personalized customer experiences. Additionally, the implementation of data privacy regulations, such as the Personal Information Protection Law (PIPL), is encouraging organizations to invest in secure and compliant CDP solutions that ensure data protection and governance. As the Chinese market continues to evolve and innovate, the demand for robust CDP platforms is expected to surge, enabling businesses to gain competitive advantage and drive customer loyalty in a dynamic and fast-paced environment.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in China.

The Customer Data Platform market in China is poised for transformative growth and technological advancements. CDP vendors are expected to focus on enhancing their platforms with AI-driven analytics, machine learning capabilities, and real-time personalization features to meet the sophisticated demands of Chinese businesses. There will be a growing emphasis on the seamless integration of CDPs with other marketing technologies, such as CRM systems, marketing automation tools, and e-commerce platforms, enabling a comprehensive view of customer interactions and improving the effectiveness of marketing strategies. Collaborations between CDP providers and local technology partners will be crucial in addressing the unique needs and regulatory requirements of the Chinese market. As organizations in China continue to prioritize digital innovation and customer-centric strategies, CDPs will play an essential role in supporting their goals of operational efficiency, customer engagement, and sustainable growth in an increasingly competitive marketplace.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• China Market Share
• China Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• China Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• China Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• China Market Forecast
• China Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• China Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• China Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Share List of Figures

• Fig. 1 Market Share of Customer Data Platform China, 2023
• Fig. 2 China Market Share of Customer Data Platform IT & Telecom Industry, 2023
• Fig. 3 China Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 China Market Share of Customer Data Platform Insurance Industry, 2023
• Fig. 5 China Market Share of Customer Data Platform Healthcare Industry, 2023
• Fig. 6 China Market Share of Customer Data Platform Government & Public Sector, 2023
• Fig. 7 China Market Share of Customer Data Platform Retail & eCommerce, 2023
• Fig. 8 China Market Share of Customer Data Platform Manufacturing, 2023
• Fig. 9 China Market Share of Customer Data Platform Hospitality, 2023
• Fig. 10 China Market Share of Customer Data Platform On-premises Deployment, 2023
• Fig. 11 China Market Share of Customer Data Platform Cloud Deployment, 2023
• Fig. 12 China Market Share of Customer Data Platform SMB Customers, 2023
• Fig. 13 China Market Share of Customer Data Platform Large Customers, 2023
• Fig. 14 China Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

• Fig. 1 Market Forecast of Customer Data Platform China, 2024- 2028
• Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028