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市場調查報告書
商品編碼
1593776

市場佔有率與預測:客戶資料平台(CDP)，2023～2028年，美國(2個報告的綁定套組)

Market Share and Forecast: Customer Data Platform (CDP), 2023-2028, USA (Bundle of Two Reports)
出版日期: | 出版商: QKS Group | 英文 110 Pages | 商品交期: 最快1-2個工作天內

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市佔率說明

QKS Group 預測，到 2028 年，美國客戶資料平台 (CDP) 的複合年增長率將低於平均值。

以美國為中心的北美地區繼續主導全球 CDP 市場規模。僅北美地區預計到 2028 年將達到 68.6264 億美元，複合年增長率為 19.92%，北美的領先地位歸功於其先進的數位生態系統、早期採用尖端技術以及嚴格的數據隱私法規。

市場預測說明

到 2028 年，美國客戶數據平台 (CDP) 市場預計將達到 68.6264 億美元，複合年增長率為 19.92%

隨著對更嚴格的資料隱私法規的需求不斷增長以及對個人化客戶體驗的需求不斷增長，美國客戶資料平台 (CDP) 市場的未來將不斷發展。隨著企業努力駕馭複雜的數據生態系統並利用來自客戶互動的可行見解，預計 CDP 正在透過整合高級分析、人工智慧和機器學習功能來適應。這些創新旨在幫助組織組織更有針對性的行銷活動、提高客戶保留率並提高營運效率。此外，CDP 供應商和行業領導者之間的合作預計將推動創新並加速採用符合不斷變化的市場動態的下一代資料管理解決方案。

市佔率目錄：

第1章 摘要整理

  • 主要調查結果
  • 主要預測
  • 主要趨勢
  • 市場概要

第2章 市場概要

  • 市場定義和範圍
  • 影響市場的主要原因
  • 促進因素與阻礙因素

第3章 市場佔有率分析

  • 美國市場佔有率
  • 美國市場佔有率:各業界
  • 市場佔有率:媒體·娛樂
  • 市場佔有率:零售
  • 市場佔有率:BFSI
  • 市場佔有率:旅遊、飯店
  • 市場佔有率:教育
  • 市場佔有率:公共部門
  • 市場佔有率:醫療保健·生命科學
  • 市場佔有率:汽車
  • 市場佔有率:食品和飲料
  • 美國市場佔有率:各部署類型
  • 市場佔有率:各部署類型:內部部署
  • 市場佔有率:各部署類型:雲端
  • 美國市場佔有率:各客戶類型
  • 市場佔有率:SMB
  • 市場佔有率:大企業
  • 市場佔有率:企業

第4章 企業簡介

  • 公司概要
  • 分析師的觀點與分析

第5章 附錄

  • 調查手法

Market Forecast 目錄:

第1章 摘要整理

  • 主要調查結果
  • 主要預測
  • 主要趨勢
  • 市場概要

第2章 市場概要

  • 市場定義和範圍
  • 影響市場的主要原因
  • 促進因素與阻礙因素

第3章 市場預測分析

  • 美國市場預測
  • 美國市場預測:各業界
  • 市場預測:媒體&娛樂
  • 市場預測:零售業
  • 市場預測:BFSI
  • 市場預測:旅遊&飯店
  • 市場預測:教育
  • 市場預測:公共部門
  • 市場預測:醫療保健&生命科學
  • 市場預測:汽車
  • 市場預測:食品和飲料
  • 美國市場預測:各部署類型
  • 市場預測:各部署類型:內部部署
  • 市場預測:各部署類型:雲端
  • 美國市場預測:各客戶類型
  • 市場預測:SMB
  • 市場預測:各規模
  • 市場預測:企業

第4章 企業簡介

  • 公司概要
  • 分析師的觀點與分析

第5章 附錄

  • 調查手法
Product Code: QKS-07791

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Customer Data Platforms (CDPs) are anticipated to grow at a below-average CAGR in the United States through 2028, as indicated by QKS Group.

North America, led by the USA, continues to dominate the global CDP market in terms of size. With the USA alone expected to hit $6,862.64 million by 2028 and a CAGR of 19.92%, North America's leadership stems from its advanced digital ecosystem, early adoption of cutting-edge technologies, and stringent data privacy regulations.

This slower growth can be attributed to several factors, including saturation in some industries, evolving data privacy regulations, and challenges in integrating disparate data sources effectively. Despite these hurdles, CDPs continue to play a crucial role in enhancing customer experiences and enabling personalized marketing efforts. Companies are increasingly focusing on leveraging CDPs to consolidate customer data from various touchpoints, improve targeting accuracy, and drive marketing efficiencies. While the growth rate may be moderate compared to other regions, the demand for CDPs in the U.S. remains steady, driven by the ongoing digital transformation initiatives across sectors like retail, financial services, and healthcare.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

USA Customer Data Platform (CDP) market expected to hit $6,862.64 million by 2028 and a CAGR of 19.92%.

The future of the Customer Data Platform (CDP) market in the United States is poised for evolution amidst growing demands for enhanced data privacy regulations and the increasing need for personalized customer experiences. As businesses strive to navigate complex data ecosystems and harness actionable insights from customer interactions, CDPs are expected to adapt by integrating advanced analytics, artificial intelligence, and machine learning capabilities. These innovations aim to empower organizations in orchestrating more targeted marketing campaigns, improving customer retention rates, and achieving operational efficiencies. Furthermore, collaborations between CDP vendors and industry leaders are anticipated to drive innovation forward, facilitating the adoption of next-generation data management solutions tailored to meet evolving market dynamics.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Share Analysis

  • USA Market Share
  • USA Market Share by Industry Verticals
  • Market Share by Media & Entertainment
  • Market Share by Retail
  • Market Share by BFSI
  • Market Share by Travel & Hospitality
  • Market Share by Education
  • Market Share by Public Sector
  • Market Share by Healthcare & Life Science
  • Market Share by Automotive
  • Market Share by Food & Beverage
  • USA Market Share by Deployment Type
  • Market Share by Deployment Type: On prem
  • Market Share by Deployment Type: Cloud
  • USA Market Share by Customer Type
  • Market Share by SMB
  • Market Share by Large
  • Market Share by Enterprise

Chapter 04: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 05: Appendix

  • Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Forecast Analysis

  • USA Market Forecast
  • USA Market Forecast by Industry Verticals
  • Market Forecast by Media & Entertainment
  • Market Forecast by Retail
  • Market Forecast by BFSI
  • Market Forecast by Travel & Hospitality
  • Market Forecast by Education
  • Market Forecast by Public Sector
  • Market Forecast by Healthcare & Life Science
  • Market Forecast by Automotive
  • Market Forecast by Food & Beverage
  • USA Market Forecast by Deployment Type
  • Market Forecast by Deployment Type: On prem
  • Market Forecast by Deployment Type: Cloud
  • USA Market Forecast by Customer Type
  • Market Forecast by SMB
  • Market Forecast by Large
  • Market Forecast by Enterprise

Chapter 04: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 05: Appendix

  • Research Methodologies

Market Share List of Figures

  • Fig. 1 Market Share of Customer Data Platform USA, 2023
  • Fig. 2 USA Market Share of Customer Data Platform IT & Telecom Industry, 2023
  • Fig. 3 USA Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
  • Fig. 4 USA Market Share of Customer Data Platform Insurance Industry, 2023
  • Fig. 5 USA Market Share of Customer Data Platform Healthcare Industry, 2023
  • Fig. 6 USA Market Share of Customer Data Platform Government & Public Sector, 2023
  • Fig. 7 USA Market Share of Customer Data Platform Retail & eCommerce, 2023
  • Fig. 8 USA Market Share of Customer Data Platform Manufacturing, 2023
  • Fig. 9 USA Market Share of Customer Data Platform Hospitality, 2023
  • Fig. 10 USA Market Share of Customer Data Platform On-premises Deployment, 2023
  • Fig. 11 USA Market Share of Customer Data Platform Cloud Deployment, 2023
  • Fig. 12 USA Market Share of Customer Data Platform SMB Customers, 2023
  • Fig. 13 USA Market Share of Customer Data Platform Large Customers, 2023
  • Fig. 14 USA Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

  • Fig. 1 Market Forecast of Customer Data Platform USA, 2024- 2028
  • Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
  • Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
  • Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
  • Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
  • Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
  • Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
  • Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
  • Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
  • Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
  • Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
  • Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
  • Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
  • Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028