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市場調查報告書
商品編碼
1593779

市場佔有率與預測:客戶資料平台(CDP)，2023～2028年，日本(2個報告的綁定套組)

Market Share and Forecast: Customer Data Platform (CDP), 2023-2028, Japan (Bundle of Two Reports)
出版日期: | 出版商: QKS Group | 英文 110 Pages | 商品交期: 最快1-2個工作天內

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市佔率說明

根據 QKS Group 的數據，預計到 2028 年，日本客戶數據平台 (CDP) 市場的複合年增長率將高於平均值。這種成長的推動因素包括對數據驅動的行銷策略的重視、基於雲端的技術的更多採用以及促進資料隱私和保護的監管改革。日本公司使用 CDP 跨多個接觸點集中客戶數據，提高行銷活動的有效性，並提供與消費者產生共鳴的個人化體驗。隨著日本個人資訊保護法 (APPI) 等法規的實施，人們開始關注資料安全和客戶資訊的合規處理，從而推動了對確保透明度和同意管理的 CDP 解決方案的需求不斷增加。隨著日本企業繼續優先考慮數位轉型工作，CDP 的採用預計將加速並幫助企業在快速發展的市場環境中保持競爭力。

QKS Group 表示，“客戶資料平台 (CDP) 是一種收集、清理和整合來自各種來源的客戶資料以創建全面且持久的客戶資料資料庫的工具。” CDP 整合了各種來源的數據，包括第一、第二和第三方數據，例如網站、社交媒體、電子郵件、CRM、POS 系統等。 CDP 還將結構化和非結構化資料拼接在一起並執行分析，以建立單一客戶的統一檔案並創建不同客戶類型的微觀細分。此外，它使行銷人員能夠在不同的互動管道和接觸點上開展有效的行銷活動，以提供卓越的客戶體驗。

市場預測說明

QKS Group 透露，預計到 2028 年，日本客戶數據平台市場的複合年增長率將高於平均值。

日本的客戶數據平台市場預計將繼續創新和擴大。 CDP供應商預計將透過進階分析、人工智慧驅動的洞察和即時決策能力來增強平台功能，以滿足日本企業的高階需求。我們將看到 CDP 與 CRM 系統、行銷自動化工具和數位廣告平台之間的整合不斷加強，以實現全通路行銷活動和個人化客戶旅程的無縫編排。 CDP 供應商與當地技術合作夥伴之間的合作將在推動解決方案的採用和客製化以滿足日本公司的獨特需求方面發揮至關重要的作用。隨著日本企業努力提供卓越的客戶體驗並遵守嚴格的數據法規，CDP 對於支援數位轉型策略並在競爭激烈的市場中實現永續成長至關重要。

市佔率目錄：

第1章 摘要整理

  • 主要調查結果
  • 主要預測
  • 主要趨勢
  • 市場概要

第2章 市場概要

  • 市場定義和範圍
  • 影響市場的主要原因
  • 促進因素與阻礙因素

第3章 市場佔有率分析

  • 日本市場佔有率
  • 日本市場佔有率:各業界
  • 市場佔有率:媒體·娛樂
  • 市場佔有率:零售
  • 市場佔有率:BFSI
  • 市場佔有率:旅遊、飯店
  • 市場佔有率:教育
  • 市場佔有率:公共部門
  • 市場佔有率:醫療保健·生命科學
  • 市場佔有率:汽車
  • 市場佔有率:食品和飲料
  • 日本市場佔有率:各部署類型
  • 市場佔有率:各部署類型:內部部署
  • 市場佔有率:各部署類型:雲端
  • 國內市場佔有率:各客戶類型
  • 市場佔有率:SMB
  • 市場佔有率:大企業
  • 市場佔有率:企業

第4章 企業簡介

  • 公司概要
  • 分析師的觀點與分析

第5章 附錄

  • 調查手法

Market Forecast 目錄:

第1章 摘要整理

  • 主要調查結果
  • 主要預測
  • 主要趨勢
  • 市場概要

第2章 市場概要

  • 市場定義和範圍
  • 影響市場的主要原因
  • 促進因素與阻礙因素

第3章 市場預測分析

  • 日本市場預測
  • 日本市場預測:各業界
  • 市場預測:媒體&娛樂
  • 市場預測:零售
  • 市場預測:BFSI
  • 市場預測:旅遊&飯店
  • 市場預測:教育
  • 市場預測:公共部門
  • 市場預測:醫療保健&生命科學
  • 市場預測:汽車
  • 市場預測:食品和飲料
  • 日本市場預測:各部署類型
  • 市場預測:各部署類型:內部部署
  • 市場預測:各部署類型:雲端
  • 日本市場預測:各客戶類型
  • 市場預測:SMB
  • 市場預測:各規模
  • 市場預測:企業

第4章 企業簡介

  • 公司概要
  • 分析師的觀點與分析

第5章 附錄

  • 調查手法
Product Code: QKS-07788

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Japan Customer Data Platform (CDP) market is projected to witness an above-average CAGR through 2028, according to QKS Group. This growth is driven by a strong emphasis on data-driven marketing strategies, increasing adoption of cloud-based technologies, and regulatory reforms promoting data privacy and protection. Japanese businesses are leveraging CDPs to unify customer data across multiple touchpoints, enhance marketing campaign effectiveness, and deliver personalized experiences that resonate with consumers. With the implementation of regulations like Japan's Act on the Protection of Personal Information (APPI), there's a heightened focus on data security and compliant handling of customer information, driving demand for CDP solutions that ensure transparency and consent management. As Japanese enterprises continue to prioritize digital transformation initiatives, the adoption of CDPs is expected to accelerate, enabling organizations to stay competitive in a rapidly evolving market landscape.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Japan.

The Customer Data Platform market in Japan is poised for continued innovation and expansion. CDP vendors are anticipated to enhance platform capabilities with advanced analytics, AI-driven insights, and real-time decision-making capabilities to meet the sophisticated needs of Japanese businesses. There will be an increased integration of CDPs with CRM systems, marketing automation tools, and digital advertising platforms, enabling seamless orchestration of omnichannel marketing campaigns and personalized customer journeys. Collaborations between CDP providers and local technology partners will play a pivotal role in driving adoption and customization of solutions tailored to the unique requirements of Japanese enterprises. As organizations in Japan strive to deliver superior customer experiences and comply with stringent data regulations, CDPs will play an integral role in supporting their digital transformation strategies and achieving sustainable growth in the competitive marketplace.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Share Analysis

  • Japan Market Share
  • Japan Market Share by Industry Verticals
  • Market Share by Media & Entertainment
  • Market Share by Retail
  • Market Share by BFSI
  • Market Share by Travel & Hospitality
  • Market Share by Education
  • Market Share by Public Sector
  • Market Share by Healthcare & Life Science
  • Market Share by Automotive
  • Market Share by Food & Beverage
  • Japan Market Share by Deployment Type
  • Market Share by Deployment Type: On prem
  • Market Share by Deployment Type: Cloud
  • Japan Market Share by Customer Type
  • Market Share by SMB
  • Market Share by Large
  • Market Share by Enterprise

Chapter 04: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 05: Appendix

  • Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Forecast Analysis

  • Japan Market Forecast
  • Japan Market Forecast by Industry Verticals
  • Market Forecast by Media & Entertainment
  • Market Forecast by Retail
  • Market Forecast by BFSI
  • Market Forecast by Travel & Hospitality
  • Market Forecast by Education
  • Market Forecast by Public Sector
  • Market Forecast by Healthcare & Life Science
  • Market Forecast by Automotive
  • Market Forecast by Food & Beverage
  • Japan Market Forecast by Deployment Type
  • Market Forecast by Deployment Type: On prem
  • Market Forecast by Deployment Type: Cloud
  • Japan Market Forecast by Customer Type
  • Market Forecast by SMB
  • Market Forecast by Large
  • Market Forecast by Enterprise

Chapter 04: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 05: Appendix

  • Research Methodologies

Market Share List of Figures

  • Fig. 1 Market Share of Customer Data Platform Japan, 2023
  • Fig. 2 Japan Market Share of Customer Data Platform IT & Telecom Industry, 2023
  • Fig. 3 Japan Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
  • Fig. 4 Japan Market Share of Customer Data Platform Insurance Industry, 2023
  • Fig. 5 Japan Market Share of Customer Data Platform Healthcare Industry, 2023
  • Fig. 6 Japan Market Share of Customer Data Platform Government & Public Sector, 2023
  • Fig. 7 Japan Market Share of Customer Data Platform Retail & eCommerce, 2023
  • Fig. 8 Japan Market Share of Customer Data Platform Manufacturing, 2023
  • Fig. 9 Japan Market Share of Customer Data Platform Hospitality, 2023
  • Fig. 10 Japan Market Share of Customer Data Platform On-premises Deployment, 2023
  • Fig. 11 Japan Market Share of Customer Data Platform Cloud Deployment, 2023
  • Fig. 12 Japan Market Share of Customer Data Platform SMB Customers, 2023
  • Fig. 13 Japan Market Share of Customer Data Platform Large Customers, 2023
  • Fig. 14 Japan Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

  • Fig. 1 Market Forecast of Customer Data Platform Japan, 2024- 2028
  • Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
  • Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
  • Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
  • Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
  • Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
  • Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
  • Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
  • Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
  • Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
  • Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
  • Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
  • Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
  • Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028