市場佔有率與預測:客戶資料平台(CDP)，2023～2028年，中歐及東歐(2個報告的綁定套組)

市佔率說明

根據 QKS Group 的數據，到 2028 年，中歐和東歐客戶數據平台 (CDP) 市場的複合年增長率預計將高於平均值。這一成長的推動因素包括各行業數位化力度的加大、基於雲端的解決方案的採用以及專注於透過個人化行銷策略提高客戶參與度。該地區的組織正在認識到 CDP 整合來自不同接觸點的客戶數據以獲得可行的見解並提高營運效率的重要性。此外，歐盟 GDPR 等監管發展正在推動企業採用優先考慮資料保護和隱私的合規 CDP 解決方案。隨著中歐和東歐的公司繼續投資於技術驅動的計劃，對支持以客戶為中心和競爭差異化目標的強大 CDP 平台的需求預計將會成長。

QKS Group 表示：“客戶資料平台 (CDP) 是一種收集、清理和整合來自各種來源的客戶資料以創建全面且持久的客戶資料資料庫的工具。” CDP 整合了各種來源的數據，包括第一、第二和第三方數據，例如網站、社交媒體、電子郵件、CRM、POS 系統等。 CDP 還將結構化和非結構化資料拼接在一起並執行分析，以建立單一客戶的統一檔案並創建不同客戶類型的微觀細分。此外，它使行銷人員能夠在不同的互動管道和接觸點上開展有效的行銷活動，以提供卓越的客戶體驗。

市場預測說明

QKS Group 透露，預計到 2028 年，中歐和東歐的客戶資料平台市場複合年增長率將高於平均水準。

中歐和東歐的客戶資料平台市場正在經歷動態成長和演變。人工智慧和機器學習的進步使 CDP 能夠提供更複雜的分析功能，使企業能夠大規模提供個人化的客戶體驗。 CDP 越來越多地與 CRM 系統、行銷自動化工具和其他數位行銷技術集成，以全面了解客戶互動並提高行銷活動的有效性。此外，CDP 供應商和本地技術整合商之間的合作夥伴關係將在推動採用和根據本地需求客製化解決方案方面發揮關鍵作用。隨著中東歐企業將數位轉型視為策略要務，CDP 將成為實現行銷敏捷性、客戶忠誠度和永續成長的重要工具。

市佔率目錄：

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場佔有率分析

• 中東歐市場佔有率
• 中東歐市場佔有率:各業界
• 市場佔有率:媒體&娛樂
• 市場佔有率:零售
• 市場佔有率:BFSI
• 市場佔有率:旅遊、飯店
• 市場佔有率:教育
• 市場佔有率:公共部門
• 市場佔有率:醫療保健·生命科學
• 市場佔有率:汽車
• 市場佔有率:食品和飲料
• 中東歐市場佔有率:各部署類型
• 市場佔有率:各部署類型:內部部署
• 市場佔有率:各部署類型:雲端
• 中東歐市場佔有率:各客戶類型
• 市場佔有率:SMB
• 市場佔有率:大企業
• 市場佔有率:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

Market Forecast 目錄:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場預測分析

• 中東歐市場預測
• 市場預測:各業界
• 市場預測:媒體&娛樂
• 市場預測:零售業
• 市場預測:BFSI
• 市場預測:旅遊&飯店
• 市場預測:教育
• 市場預測:公共部門
• 市場預測:醫療保健&生命科學
• 市場預測:汽車
• 市場預測:食品和飲料
• 中東歐市場預測:各部署類型
• 市場預測:各部署類型:內部部署
• 市場預測:各部署類型:雲端
• 市場預測:各客戶類型
• 市場預測:SMB
• 市場預測:各規模
• 市場預測:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Central & Eastern Europe is expected to see an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This growth is driven by increasing digitalization efforts across industries, adoption of cloud-based solutions, and a focus on enhancing customer engagement through personalized marketing strategies. Organizations in the region are recognizing the importance of CDPs in unifying customer data from various touchpoints to gain actionable insights and improve operational efficiencies. Moreover, regulatory developments such as GDPR in the EU are pushing businesses towards compliant CDP solutions that prioritize data protection and privacy. As Central & Eastern European companies continue to invest in technology-driven initiatives, the demand for robust CDP platforms is expected to escalate, supporting their goals of customer-centricity and competitive differentiation.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.

Market Forecast Description:

QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Central & Eastern Europe.

The Customer Data Platform market in Central and Eastern Europe is poised for dynamic growth and evolution. Advances in artificial intelligence and machine learning will enable CDPs to offer more sophisticated analytics capabilities, empowering businesses to deliver personalized customer experiences at scale. There will be an increased integration of CDPs with CRM systems, marketing automation tools, and other digital marketing technologies, fostering a comprehensive view of customer interactions and improving campaign effectiveness. Furthermore, partnerships between CDP providers and local technology integrators will play a crucial role in driving adoption and customizing solutions to meet regional requirements. As businesses in Central & Eastern Europe embrace digital transformation as a strategic imperative, CDPs will emerge as indispensable tools for achieving marketing agility, customer loyalty, and sustainable growth.

QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."

Market Share Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Central & Eastern Europe Market Share
• Central & Eastern Europe Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Central & Eastern Europe Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Central & Eastern Europe Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast Table of Content:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Central and Eastern Europe Market Forecast
• Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Central and Eastern Europe Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Share List of Figures

• Fig. 1 Market Share of Customer Data Platform Central & Eastern Europe, 2023
• Fig. 2 Central & Eastern Europe Market Share of Customer Data Platform IT & Telecom Industry, 2023
• Fig. 3 Central & Eastern Europe Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Central & Eastern Europe Market Share of Customer Data Platform Insurance Industry, 2023
• Fig. 5 Central & Eastern Europe Market Share of Customer Data Platform Healthcare Industry, 2023
• Fig. 6 Central & Eastern Europe Market Share of Customer Data Platform Government & Public Sector, 2023
• Fig. 7 Central & Eastern Europe Market Share of Customer Data Platform Retail & eCommerce, 2023
• Fig. 8 Central & Eastern Europe Market Share of Customer Data Platform Manufacturing, 2023
• Fig. 9 Central & Eastern Europe Market Share of Customer Data Platform Hospitality, 2023
• Fig. 10 Central & Eastern Europe Market Share of Customer Data Platform On-premises Deployment, 2023
• Fig. 11 Central & Eastern Europe Market Share of Customer Data Platform Cloud Deployment, 2023
• Fig. 12 Central & Eastern Europe Market Share of Customer Data Platform SMB Customers, 2023
• Fig. 13 Central & Eastern Europe Market Share of Customer Data Platform Large Customers, 2023
• Fig. 14 Central & Eastern Europe Market Share of Customer Data Platform Enterprise Customers, 2023

Market Forecast List of Figures

• Fig. 1 Market Forecast of Customer Data Platform Central & Eastern Europe, 2024- 2028
• Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
• Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028