客戶資料平台市場規模、佔有率、成長分析，按產品、按資料管道、按類型、按應用、按行業、按地區 - 行業預測，2024-2031 年

2022 年，客戶資料平台的全球市場規模為 31 億美元，從 2023 年的 51.2 億美元成長到 2031 年的 748.7 億美元，預計在預測期內（2024-2031 年）將以複合年成長率成長。 39.84%。

客戶資料平台市場的成長主要是由企業行銷和廣告支出的增加、客戶格局的變化以及客戶管道的擴展所推動的。然而，對用戶資料保護和隱私法規的擔憂預計將抑制市場成長。同時，增加對 CDP新興企業的投資以及自動化智慧技術的進步以改善客戶體驗，為市場擴張帶來了良好的機會。然而，行銷宣傳活動的開拓時間較長以及客戶資料平台功能的不確定性等挑戰可能會影響成長。 COVID-19 疫情活性化了線上活動、增加了全球客戶資料並改善了資料收集和行銷策略，對市場產生了積極影響。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 價值鏈分析
• 市場生態系統
• 案例研究分析
• 專利分析
• 價格分析
• 客戶和購買標準分析
• 監管環境
• 創新矩陣
• 主要投資分析
• 關鍵成功因素
• 競爭程度

客戶資料平台市場：依產品分類

• 市場概況
• 平台
  • 雲
  • 本地
• 服務
  • 託管服務
  • 專業服務
  • 諮詢服務
  • 支援與維護
  • 系統整合與部署

客戶資料平台市場：按資料管道分類

• 市場概況
• 電子郵件
• 社會的
• SMS
• Web
• 推播訊息
• 其他

客戶資料平台市場：按類型

• 市場概況
• 資料CDP
• 分析 CDP
• 宣傳活動CDP
• 交付 CDP

客戶資料平台市場：依應用分類

• 市場概況
• 個性化推薦
• 預測分析
• 客戶維繫和參與
• 銷售和行銷資料細分
• 風險與合規管理
• 其他

客戶資料平台市場：依產業分類

• 市場概況
• BFSI
• 零售與電子商務
• 媒體和娛樂
• 旅遊/酒店業
• 通訊/IT
• 醫療保健和生命科學
• 其他

按地區分類的客戶資料平台市場規模

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Adobe Inc.
• Salesforce.com, Inc.
• SAS Institute
• Teradata
• Informatica
• Experian
• Pega
• Tealium
• BlueConic
• Lytics
• Sitecore
• Redpoint Global
• Zeta Global
• Lotame
• V12 Data
• mParticle
• ActionIQ
• Amperity
• Acquia
• Celebrus
• BlueShift
• Leadspace
• Upland Software
• CaliberMind
• Insider
• Optimove
• Listrak
• Simon Data
• Ometria
• Salesmanago
• Zeotap

Global Customer Data Platform Market size was valued at USD 3.1 billion in 2022 and is poised to grow from USD 5.12 billion in 2023 to USD 74.87 billion by 2031, growing at a CAGR of 39.84% during the forecast period (2024-2031).

The growth of the customer data platform market is primarily driven by increasing enterprise marketing and advertising expenditures, evolving customer intelligence landscapes, and the expansion of customer channels. However, concerns about user data protection and privacy regulations are expected to constrain market growth. On the other hand, rising investment in CDP startups and advancements in automated smart technologies that enhance customer experiences present promising opportunities for market expansion. Nevertheless, challenges such as extended development times for marketing campaigns and uncertainty about the capabilities of customer data platforms may impact growth. The COVID-19 pandemic has positively influenced the market by boosting online activities and increasing global customer data, leading to improved data collection and marketing strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Customer Data Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Customer Data Platform Market Segmental Analysis

Global Customer Data Platform Market is segmented by Offering, Data Channel, Type, Application, Vertical and Region. Based on Offering, the market is segmented into Platform (Cloud, On-premise), Services (Managed Services, Professional Services (Consulting Services, Support & Maintenance, System Integration & Deployment)). Based on Data Channel, the market is segmented into Email, Social, SMS, Web, Push Messaging, Others. Based on Type, the market is segmented into Data CDP, Analytics CDP, Campaign CDP, Delivery CDP. Based on Application, the market is segmented into Personalized Recommendation, Predictive Analytics, Customer Retention & Engagement, Sales & Marketing Data Segmentation, Risk & Compliance Management, Others. Based on Vertical, the market is segmented into BFSI, Retail & Ecommerce, Media & Entertainment, Travel & Hospitality, Telecom & IT, Healthcare & Life sciences, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Customer Data Platform Market

Digital marketing is experiencing significant growth, with organizations increasingly investing in this emerging field. Customer data systems are leveraging the potential of paid media, email marketing, and addressable channels to address method fatigue and enhance campaign effectiveness. By utilizing these systems, businesses can overcome limitations and achieve more impactful and efficient marketing strategies.

Restraints in the Global Customer Data Platform Market

Due to the rapid pace of technological advancement and rising consumer expectations, businesses frequently need to update their customer interaction solutions to stay current. This ongoing evolution requires substantial and prompt financial investment to refresh their systems and maintain alignment with the latest technological developments and consumer demands.

Market Trends of the Global Customer Data Platform Market

Modern technologies have transformed how companies and customers interact, leading to the emergence of new competitors, consumers, products, and services. As consumer preferences and behaviors continuously evolve, the landscape of Customer Experience (CX) is increasingly shaped by technological advancements. To stay competitive, organizations must reevaluate their customer ecosystems and innovate in consumer technologies to meet the expectations of increasingly empowered customers.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Value Chain Analysis
• Ecosystem of the Market
• Case study Analysis
  • Orange partnered with Tealium to adopt a data-driven approach toward customer insight and engagement.
  • Leadspace's B2B CDP helped OneLogin improve email open rates and make sales outreach faster.
  • Teradata Vantage platform unified and simplified the analytics ecosystem of Swedbank to understand consumer behavior.
  • Allergan plc relaunched its personalized customer loyalty program, Alle, by partnering with Segment, Twilio, and Snowflake.
  • Bounty improved audience segmentation and customer engagement by implementing BlueVenn CDP from Upland Customer Data Platform.
  • Leadspace CDP helped Sovos re-arrange its database with real-time data enrichment and build highly predictive models.
  • Dynamic Signal used Leadspace B2B CDP to enable highly personalized, targeted account-based marketing campaigns.
• Patent Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Customer Data Platform Market by Offering

• Market Overview
• Platform
  • Cloud
  • On-premise
• Services
  • Managed Services
  • Professional Services
  • Consulting Services
  • Support & Maintenance
  • System Integration & Deployment

Customer Data Platform Market by Data Channel

• Market Overview
• Email
• Social
• SMS
• Web
• Push Messaging
• Others

Customer Data Platform Market by Type

• Market Overview
• Data CDP
• Analytics CDP
• Campaign CDP
• Delivery CDP

Customer Data Platform Market by Application

• Market Overview
• Personalized Recommendation
• Predictive Analytics
• Customer Retention & Engagement
• Sales & Marketing Data Segmentation
• Risk & Compliance Management
• Others

Customer Data Platform Market by Vertical

• Market Overview
• BFSI
• Retail & Ecommerce
• Media & Entertainment
• Travel & Hospitality
• Telecom & IT
• Healthcare & Life sciences
• Others

Customer Data Platform Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experian
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pega
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tealium
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueConic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sitecore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redpoint Global
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zeta Global
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotame
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• V12 Data
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• mParticle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActionIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amperity
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acquia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celebrus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueShift
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leadspace
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Upland Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CaliberMind
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insider
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimove
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Listrak
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simon Data
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ometria
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesmanago
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zeotap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments