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市場調查報告書
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1613236

客戶資料平台市場：按類型、功能、交付形式、公司規模、產業分類 – 2025-2030 年全球預測

Customer Data Platform Market (CDP) by Type (Access Control, Analytics, Engagement), Function (Campaign Management, Customer Engagement & Retention, Marketing Data Segmentation), Delivery Mode, Enterprise Size, Vertical - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 197 Pages | 商品交期: 最快1-2個工作天內

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2023年客戶資料平台市場規模為63.5億美元，預計2024年將達到76.7億美元，複合年成長率為21.44%，預計到2030年將達到247.6億美元。

客戶資料平台 (CDP) 作為行銷人員的關鍵系統，整合並利用來自多個來源的資料來創建每個客戶的獨特、詳細的視圖。 CDP 集中客戶資訊並為個人化行銷工作提供可靠的見解，這在當今資料主導的市場格局中至關重要。對 CDP 的需求源於解決組織內資料孤島、增強客戶參與和提高整體宣傳活動有效性的能力。 CDP 用於收集、整合和管理資料，使其成為嚴重依賴客戶互動和體驗的行業（例如零售、金融服務和醫療保健）的重要工具。 CDP 具有廣泛的最終用途，可應用於目標行銷、預測分析和增強的客戶體驗交付，為行銷、銷售和服務部門等提供支援。

主要市場統計
基準年[2023] 63.5億美元
預測年份 [2024] 76.7億美元
預測年份 [2030] 247.6億美元
複合年成長率（%） 21.44%

對個人化參與的需求不斷成長，以及人工智慧和機器學習的進步提高了資料處理能力，推動了市場成長。隨著數位轉型的加速，公司發現 CDP 對於利用先前分散在各個平台上的客戶資料至關重要。然而，它也存在局限性，包括由於 GDPR 等嚴格法規而加劇的資料隱私問題以及將 CDP 與現有IT基礎設施整合的複雜性。

機會在於增強人工智慧主導功能的開發，其中預測分析可以提供更具影響力的見解。鼓勵企業投資確保無縫資料整合的能力，同時保持嚴格的資料管治。未來，建構模組化、可擴展的CDP將使公司能夠逐步引入功能並有效滿足個人業務需求。創新應著重於提高資料安全性以及與現有系統的互通性。儘管面臨挑戰，市場動態仍然充滿活力，對於儘早投資以克服潛在技術和監管障礙並獲得永續競爭優勢的公司來說，前景良好。

市場動態：揭示快速發展的客戶資料平台市場的關鍵市場洞察

供需的動態交互作用正在改變客戶資料平台市場。透過了解這些不斷變化的市場動態，公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時消費行為及其對製造成本的影響以及對採購趨勢的影響。

  • 市場促進因素
    • 隨著全通路體驗需求的成長，數位資料激增
    • 全球數位化的重大投資
    • 各行業對一致的客戶觀點的需求日益成長
  • 市場限制因素
    • 安全問題和資料隱私問題日益嚴重
  • 市場機會
    • 將人工智慧 (AI) 和機器學習技術整合到 CDP 中
    • 越來越注重個人化行銷宣傳活動
  • 市場挑戰
    • 資料品質的變化和資料法規的演變

波特五力：駕馭客戶資料平台市場的策略工具

波特的五力框架是了解市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢，解決弱點並避免潛在的挑戰，從而確保更強大的市場地位。

PESTLE分析：了解對客戶資料平台市場的外部影響

外部宏觀環境因素在塑造客戶資料平台市場的績效動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並幫助他們做出積極主動的決策。

市場佔有率分析 了解客戶資料平台市場的競爭格局

對客戶資料平台市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV 定位矩陣客戶資料平台市場供應商績效評估

FPNV 定位矩陣是評估客戶資料平台市場供應商的關鍵工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商，從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析和建議繪製您在客戶資料平台市場的成功之路

對於旨在加強其在全球市場的影響力的公司來說，對客戶資料平台市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：詳細檢視當前市場環境、主要企業的廣泛資料、評估其在市場中的影響力和整體影響力。

2. 市場開拓：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 數位資料的激增和對全通路體驗的需求不斷成長
      • 全球對數位化的大量投資
      • 各行業對一致的客戶觀點的需求不斷增加
    • 抑制因素
      • 人們對安全和資料隱私的擔憂日益增加
    • 機會
      • 將人工智慧 (AI) 和機器學習技術整合到您的 CDP 中
      • 更重視個人化行銷宣傳活動
    • 任務
      • 不斷變化的資料品質和不斷變化的資料監管環境
  • 市場區隔分析
    • 類型：透過受控存取 CDP 保護、分析和利用資料
    • 應用：在 CDP 中導航宣傳活動管理、客戶參與和資料掌握，以增強您的行銷業務
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章客戶資料平台市場：按類型

  • 存取控制
  • 分析
  • 訂婚

第7章客戶資料平台市場：按功能

  • 宣傳活動管理
  • 客戶參與和保留率
  • 行銷資料細分
  • 個性化推薦
  • 預測分析
  • 安全管理

第8章以交付方式分類的客戶資料平台市場

  • 在雲端
  • 本地

第9章客戶資料平台市場：依公司規模

  • 主要企業
  • 小型企業

第10章客戶資料平台市場：按行業

  • 車
  • 銀行、金融服務和保險
  • 能源/公共產業
  • 醫療保健和生命科學
  • 資訊科技/通訊
  • 媒體和娛樂
  • 零售/電子商務
  • 旅遊/酒店

第11章美洲客戶資料平台市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第12章亞太客戶資料平台市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第13章歐洲、中東和非洲客戶資料平台市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第14章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭場景分析
    • Amperity 推出了一個統一平台，將資料湖和資料倉儲結合在一起，以增強客戶洞察力。
    • Acxiom 和 ActionIQ 合作推出靈活的客戶資料平台以增強客戶了解
    • Salesforce 推出 Einstein 1 平台，利用 AI 徹底改變客戶資料管理
    • Twilio 推出 CustomerAI，透過先進的 AI 和 CDP 創新來提高客戶參與
    • LiveRamp 和 Adob​​e 聯手透過創新的 CDP 整合增強受眾洞察和個人化
  • 戰略分析和建議

公司名單

  • ActionIQ, Inc.
  • Adobe Inc.
  • AgilOne Inc. by Acquia
  • Ascent360, Inc.
  • Bloomreach
  • BlueConic Inc.
  • Blueshift
  • Catalyst
  • Census
  • Hightouch
  • International Business Machines Corporation
  • Klaviyo
  • Lytics Inc
  • mParticle, Inc.
  • Optimizely by Episerver
  • Optimove by Kumulos
  • Oracle Corporation
  • Planhat
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute Inc
  • Segment.io, Inc. by Twilio
  • Totango, Inc.
  • Usermind, Inc. by Qualtrics
  • Zaius, Inc. by Optimizely Data Platform
Product Code: MRR-43539E5D369E

The Customer Data Platform Market was valued at USD 6.35 billion in 2023, expected to reach USD 7.67 billion in 2024, and is projected to grow at a CAGR of 21.44%, to USD 24.76 billion by 2030.

A Customer Data Platform (CDP) serves as a crucial system for marketers, integrating and leveraging data from a multitude of sources to create a singular, detailed view of each customer. It unifies customer information, offering robust insights for personalized marketing efforts which are imperative in today's data-driven landscape. The necessity of a CDP arises from its ability to address data silos within organizations, enhancing customer engagement and improving overall campaign effectiveness. Its application stretches across data collection, integration, and management, making it an indispensable tool for industries such as retail, financial services, and healthcare that rely heavily on customer interaction and experience. The end-use scope is broad, as CDPs are applicable for targeted marketing, predictive analysis, and enhanced customer experience delivery, supporting marketing, sales, and service departments alike.

KEY MARKET STATISTICS
Base Year [2023] USD 6.35 billion
Estimated Year [2024] USD 7.67 billion
Forecast Year [2030] USD 24.76 billion
CAGR (%) 21.44%

Market growth is driven by increasing demand for personalized engagement and advancements in AI and machine learning, which enhance data processing capabilities. As digital transformation accelerates, businesses see CDPs as vital for harnessing customer data previously dispersed across various platforms. Nevertheless, limitations exist, such as data privacy concerns heightened by stringent regulations like GDPR, and the complexities involved in integrating a CDP with existing IT infrastructure.

Opportunities lie in developing enhanced AI-driven features wherein predictive analytics can offer even more impactful insights. Businesses are encouraged to invest in capabilities that ensure seamless data merging while maintaining stringent data governance. Looking forward, the creation of modular, scalable CDPs can allow companies to adopt functionalities incrementally, addressing individual business needs more effectively. Innovation should focus on data security enhancement and expanding the platform's interoperability with existing systems. Despite challenges, the market nature remains dynamic, offering lucrative prospects for those who invest early in overcoming potential technological and regulatory hurdles, thereby achieving a sustainable competitive edge.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Customer Data Platform Market

The Customer Data Platform Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Proliferation of digital data with increasing demand for omnichannel experience
    • Significant investments in digitalization worldwide
    • Increasing need for cohesive customer views across industries
  • Market Restraints
    • Rising security concerns and data privacy concerns
  • Market Opportunities
    • Integrating artificial intelligence (AI) and machine learning technologies in CDPs
    • Growing focus on personalized marketing campaigns
  • Market Challenges
    • Varying data quality and the evolving landscape of data regulations

Porter's Five Forces: A Strategic Tool for Navigating the Customer Data Platform Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Customer Data Platform Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Customer Data Platform Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Customer Data Platform Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Customer Data Platform Market

A detailed market share analysis in the Customer Data Platform Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Customer Data Platform Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Customer Data Platform Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Customer Data Platform Market

A strategic analysis of the Customer Data Platform Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Customer Data Platform Market, highlighting leading vendors and their innovative profiles. These include ActionIQ, Inc., Adobe Inc., AgilOne Inc. by Acquia, Ascent360, Inc., Bloomreach, BlueConic Inc., Blueshift, Catalyst, Census, Hightouch, International Business Machines Corporation, Klaviyo, Lytics Inc, mParticle, Inc., Optimizely by Episerver, Optimove by Kumulos, Oracle Corporation, Planhat, Salesforce.com, Inc., SAP SE, SAS Institute Inc, Segment.io, Inc. by Twilio, Totango, Inc., Usermind, Inc. by Qualtrics, and Zaius, Inc. by Optimizely Data Platform.

Market Segmentation & Coverage

This research report categorizes the Customer Data Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Access Control, Analytics, and Engagement.
  • Based on Function, market is studied across Campaign Management, Customer Engagement & Retention, Marketing Data Segmentation, Personalized Recommendation, Predictive Analytics, and Security Management.
  • Based on Delivery Mode, market is studied across On Cloud and On-Premises.
  • Based on Enterprise Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
  • Based on Vertical, market is studied across Automobile, Banking, Financial Services & Insurance, Energy & Utilities, Healthcare & Life Sciences, IT and Telecommunication, Media & Entertainment, Retail & E-Commerce, and Travel & Hospitality.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Proliferation of digital data with increasing demand for omnichannel experience
      • 5.1.1.2. Significant investments in digitalization worldwide
      • 5.1.1.3. Increasing need for cohesive customer views across industries
    • 5.1.2. Restraints
      • 5.1.2.1. Rising security concerns and data privacy concerns
    • 5.1.3. Opportunities
      • 5.1.3.1. Integrating artificial intelligence (AI) and machine learning technologies in CDPs
      • 5.1.3.2. Growing focus on personalized marketing campaigns
    • 5.1.4. Challenges
      • 5.1.4.1. Varying data quality and the evolving landscape of data regulations
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Type: Secure, analyze, and engage data with access-controlled CDPs
    • 5.2.2. Application: Empowering marketing operations by navigating campaign management, customer engagement, and data mastery in CDPs
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Customer Data Platform Market, by Type

  • 6.1. Introduction
  • 6.2. Access Control
  • 6.3. Analytics
  • 6.4. Engagement

7. Customer Data Platform Market, by Function

  • 7.1. Introduction
  • 7.2. Campaign Management
  • 7.3. Customer Engagement & Retention
  • 7.4. Marketing Data Segmentation
  • 7.5. Personalized Recommendation
  • 7.6. Predictive Analytics
  • 7.7. Security Management

8. Customer Data Platform Market, by Delivery Mode

  • 8.1. Introduction
  • 8.2. On Cloud
  • 8.3. On-Premises

9. Customer Data Platform Market, by Enterprise Size

  • 9.1. Introduction
  • 9.2. Large Enterprises
  • 9.3. Small & Medium-Sized Enterprises

10. Customer Data Platform Market, by Vertical

  • 10.1. Introduction
  • 10.2. Automobile
  • 10.3. Banking, Financial Services & Insurance
  • 10.4. Energy & Utilities
  • 10.5. Healthcare & Life Sciences
  • 10.6. IT and Telecommunication
  • 10.7. Media & Entertainment
  • 10.8. Retail & E-Commerce
  • 10.9. Travel & Hospitality

11. Americas Customer Data Platform Market

  • 11.1. Introduction
  • 11.2. Argentina
  • 11.3. Brazil
  • 11.4. Canada
  • 11.5. Mexico
  • 11.6. United States

12. Asia-Pacific Customer Data Platform Market

  • 12.1. Introduction
  • 12.2. Australia
  • 12.3. China
  • 12.4. India
  • 12.5. Indonesia
  • 12.6. Japan
  • 12.7. Malaysia
  • 12.8. Philippines
  • 12.9. Singapore
  • 12.10. South Korea
  • 12.11. Taiwan
  • 12.12. Thailand
  • 12.13. Vietnam

13. Europe, Middle East & Africa Customer Data Platform Market

  • 13.1. Introduction
  • 13.2. Denmark
  • 13.3. Egypt
  • 13.4. Finland
  • 13.5. France
  • 13.6. Germany
  • 13.7. Israel
  • 13.8. Italy
  • 13.9. Netherlands
  • 13.10. Nigeria
  • 13.11. Norway
  • 13.12. Poland
  • 13.13. Qatar
  • 13.14. Russia
  • 13.15. Saudi Arabia
  • 13.16. South Africa
  • 13.17. Spain
  • 13.18. Sweden
  • 13.19. Switzerland
  • 13.20. Turkey
  • 13.21. United Arab Emirates
  • 13.22. United Kingdom

14. Competitive Landscape

  • 14.1. Market Share Analysis, 2023
  • 14.2. FPNV Positioning Matrix, 2023
  • 14.3. Competitive Scenario Analysis
    • 14.3.1. Amperity Introduced A Unified Platform Merging Data Lakes and Warehouses for Enhanced Customer Insights
    • 14.3.2. Acxiom and ActionIQ Team Up to Introduce Flexible Customer Data Platform for Enhanced Customer Understanding
    • 14.3.3. Salesforce Unveils Einstein 1 Platform to Revolutionize Customer Data Management with AI
    • 14.3.4. Twilio Launches CustomerAI Elevating Customer Engagement with Advanced AI and CDP Innovations
    • 14.3.5. LiveRamp and Adobe Unite to Boost Audience Insight and Personalization through Innovative CDP Integration
  • 14.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. ActionIQ, Inc.
  • 2. Adobe Inc.
  • 3. AgilOne Inc. by Acquia
  • 4. Ascent360, Inc.
  • 5. Bloomreach
  • 6. BlueConic Inc.
  • 7. Blueshift
  • 8. Catalyst
  • 9. Census
  • 10. Hightouch
  • 11. International Business Machines Corporation
  • 12. Klaviyo
  • 13. Lytics Inc
  • 14. mParticle, Inc.
  • 15. Optimizely by Episerver
  • 16. Optimove by Kumulos
  • 17. Oracle Corporation
  • 18. Planhat
  • 19. Salesforce.com, Inc.
  • 20. SAP SE
  • 21. SAS Institute Inc
  • 22. Segment.io, Inc. by Twilio
  • 23. Totango, Inc.
  • 24. Usermind, Inc. by Qualtrics
  • 25. Zaius, Inc. by Optimizely Data Platform

LIST OF FIGURES

  • FIGURE 1. CUSTOMER DATA PLATFORM MARKET RESEARCH PROCESS
  • FIGURE 2. CUSTOMER DATA PLATFORM MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2023 VS 2030 (%)
  • FIGURE 13. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
  • FIGURE 15. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 19. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 21. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 22. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 23. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 24. CUSTOMER DATA PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 25. CUSTOMER DATA PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. CUSTOMER DATA PLATFORM MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. CUSTOMER DATA PLATFORM MARKET DYNAMICS
  • TABLE 7. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ACCESS CONTROL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CUSTOMER ENGAGEMENT & RETENTION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MARKETING DATA SEGMENTATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY PERSONALIZED RECOMMENDATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY SECURITY MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ON CLOUD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY SMALL & MEDIUM-SIZED ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY AUTOMOBILE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 26. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 27. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 28. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY IT AND TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 30. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 31. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY RETAIL & E-COMMERCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 32. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 33. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 35. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 36. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 37. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 38. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 39. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 41. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 42. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 43. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 44. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 46. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 47. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 48. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 49. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 50. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 51. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 52. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 53. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 54. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 56. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 57. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 58. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 59. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 61. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 62. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 63. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 64. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 65. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 67. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 68. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 69. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 70. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 71. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 73. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 74. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 75. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 76. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 77. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 78. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 79. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 80. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 81. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 82. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 83. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 84. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 85. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 86. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 87. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 88. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 89. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 90. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 91. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 93. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 94. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 95. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 96. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 98. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 99. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 100. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 101. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 103. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 104. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 105. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 106. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 107. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 108. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 109. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 110. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 111. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 113. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 114. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 115. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 116. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 117. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 118. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 119. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 120. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 121. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 122. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 123. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 124. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 125. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 126. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 127. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 128. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 129. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 130. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 131. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 132. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 133. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 134. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 135. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 136. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 137. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 138. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 139. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 140. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 141. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 142. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 143. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 144. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 145. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 146. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 147. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 148. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 149. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 150. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 151. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 152. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 153. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 154. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 155. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 156. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 157. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 158. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 159. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 160. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 161. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 162. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 163. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 164. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 165. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 166. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 167. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 168. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 169. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 170. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 171. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 172. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 173. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 174. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 175. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 176. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 177. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 178. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 179. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 180. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 181. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 182. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 183. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 184. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 185. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 186. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 187. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 188. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 189. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 190. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 191. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 192. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 193. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 194. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 195. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 196. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 197. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 198. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 199. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 200. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 201. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 202. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 203. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 204. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 205. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 206. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 207. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 208. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 209. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 210. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 211. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 212. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 213. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 214. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 215. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 216. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 217. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 218. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 219. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 220. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 221. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 222. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 223. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 224. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 225. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 226. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 227. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 228. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 229. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 230. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 231. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 232. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 233. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 234. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 235. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 236. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 237. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 238. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 239. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 240. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 241. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 242. CUSTOMER DATA PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 243. CUSTOMER DATA PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023