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市場調查報告書
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1669325

市場佔有率與預測：2023年至2028年全球廣告科技（AdTech）平台（2 份報告合集）

Market Share and Forecast: Advertising Technology (AdTech) Platforms, 2023-2028, Worldwide (Bundle of Two Reports)
出版日期: | 出版商: QKS Group | 英文 110 Pages | 商品交期: 最快1-2個工作天內

價格

市場佔有率說明

QKS 集團透露，預測到2028年，廣告技術（AdTech）平台市場將實現 10%的年複合成長率。

廣告技術（AdTech）是一套工具、軟體和程序，用於定位、投放和分析組織和客戶的資料，以支援他們的數位廣告工作。廣告科技平台充當廣告商和出版商之間的橋樑，使他們可以輕鬆購買、定價和銷售廣告資源，同時還可以提供來自消費者互動的資料驅動洞察。該平台利用先進的演算法和資料驅動的洞察力來幫助廣告商做出明智的決策並最佳化他們的廣告活動，最大限度地提高他們的廣告支出的有效性和回報。廣告科技平台的主要目標是簡化廣告宣傳流程，包括更佳投放廣告、向目標受眾提供正確的內容以及最大限度地減少廣告宣傳活動所浪費的時間和資源。此外，廣告科技平台在受眾定位、活動投放和回饋管理方面發揮著非常重要的作用，使企業能夠細分受眾、在多個平台上開展行銷活動並收集有價值的見解。廣告科技平台的核心是一個強大的基礎設施，它無縫整合了廣告技術、資料管理工具和進階分析功能。這些平台提供一系列功能，包括程式化廣告、受眾定位、即時競價（RTB）、廣告庫存管理以及全面的廣告系列成效追蹤和最佳化。該平台還培育了一個開放的廣告市場，為數位廣告的供需雙方提供中立的環境。

市場預測說明

QKS 集團透露，預測廣告科技（AdTech）平台市場在2024年至2028年期間的年複合成長率將達到 10%。

廣告技術（AdTech）是一套工具、軟體和程序，用於定位、投放和分析組織和客戶的資料，以支援他們的數位廣告工作。廣告科技平台充當廣告商和出版商之間的橋樑，使他們可以輕鬆購買、定價和出售廣告空間，同時還可以提供來自消費者互動的資料驅動洞察。該平台利用先進的演算法和資料驅動的洞察力來幫助廣告商做出明智的決策並最佳化他們的廣告活動，以最大限度地提高廣告支出的有效性和回報。廣告科技平台的主要目標是簡化廣告宣傳流程，包括更佳投放廣告、向目標受眾提供正確的內容以及最大限度地減少廣告宣傳活動所浪費的時間和資源。此外，廣告科技平台在受眾定位、活動投放和回饋管理方面發揮著非常重要的作用，使企業能夠細分受眾、在多個平台上開展行銷活動並收集有價值的見解。廣告科技平台的核心是一個強大的基礎設施，它無縫整合了廣告技術、資料管理工具和進階分析功能。這些平台提供一系列功能，包括程式化廣告、受眾定位、即時競價（RTB）、廣告庫存管理以及全面的廣告系列成效追蹤和最佳化。該平台還培育了一個開放的廣告市場，為數位廣告的供需雙方提供中立的環境。

目錄

市場佔有率：

第1章 執行摘要

  • 主要調查結果
  • 關鍵預測
  • 主要趨勢
  • 市場概況

第2章 市場概覽

  • 市場定義和範圍
  • 影響市場的主要因素
  • 驅動因素和限制因素

第3章 市場分析

  • 全球廣告科技平台市場佔有率分析

第4章 市場佔有率分析

  • 各地區市場佔有率
  • 市場佔有率：全球
  • 市場佔有率：美國
  • 市場佔有率：加拿大
  • 市場佔有率：拉丁美洲
  • 市場佔有率：西歐
  • 市場佔有率：中歐和東歐
  • 市場佔有率：中東和非洲
  • 市場佔有率：中國
  • 市場佔有率：亞太地區（日本和中國除外）
  • 市場佔有率：日本
  • 市場佔有率：依行業
  • 市場佔有率：媒體與娛樂
  • 市場佔有率：零售
  • 市場佔有率：BFSI
  • 市場佔有率：旅遊與旅館業
  • 市場佔有率：教育
  • 市場佔有率：公共部門
  • 市場佔有率：醫療保健與生命科學
  • 市場佔有率：汽車
  • 市場佔有率：食品和飲料
  • 市場佔有率：依部署類型
  • 市場佔有率：本地
  • 市場佔有率：雲端運算
  • 市場佔有率：依客戶類型
  • 市場佔有率：中小型企業
  • 市場佔有率：大公司
  • 市場佔有率：企業

第5章 公司簡介

  • 公司簡介
  • 分析師的觀點與分析

第6章 附錄

  • 研究方法

市場預測：

第1章 執行摘要

  • 主要調查結果
  • 關鍵預測
  • 主要趨勢
  • 市場概況

第2章 市場概覽

  • 市場定義和範圍
  • 影響市場的主要因素
  • 驅動因素和限制因素

第3章 市場分析

  • 全球廣告科技平台市場預測分析

第4章 市場預測分析

  • 市場預測：依地區
  • 市場預測：全球
  • 市場預測：美國
  • 市場預測：加拿大
  • 市場預測：拉丁美洲
  • 市場預測：西歐
  • 市場預測：中歐與東歐
  • 市場預測：中東與非洲
  • 市場預測：中國
  • 市場預測：亞太地區（日本和中國除外）
  • 市場預測：日本
  • 市場預測：依行業
  • 市場預測：媒體與娛樂
  • 市場預測：零售
  • 市場預測：BFSI
  • 市場預測：旅遊與旅館業
  • 市場預測：教育
  • 市場預測：公共部門
  • 市場預測：醫療保健與生命科學
  • 市場預測：汽車
  • 市場預測：食品和飲料
  • 市場預測：依部署類型
  • 市場預測：本地
  • 市場預測：雲端
  • 市場預測：依客戶類型
  • 市場預測：中小企業
  • 市場預測：大型企業
  • 市場預測：企業

第5章 公司簡介

  • 公司簡介
  • 分析師的觀點與分析

第6章 附錄

  • 研究方法
Product Code: QKS-02378

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR of 10% by 2028.

Advertising Technology or AdTech is a set of tools, software, & programs that allow organizations to target, deliver, & analyze organizational & customer' data for strengthening their digital advertising efforts. AdTech platforms serve as a bridge between advertisers and publishers, facilitating the purchase, pricing, and selling of advertising spaces while delivering data-driven insights from consumer interactions. The platform leverages sophisticated algorithms and data-driven insights, empowering advertisers to make informed decisions and optimize their ad campaigns to maximize impact and return on ad spend. The primary goal of an AdTech platform is streamlining the campaign process, which includes better ad placement, delivering the right content to the target audience, and minimize the wastage of time & resources spent on ad campaigns. Additionally, AdTech platforms play a crucial role in audience targeting, campaign delivery, and feedback management, which enables organizations to segment audiences, execute marketing campaigns across multiple platforms, and collect valuable insights. At the core of AdTech platforms lies a robust infrastructure that seamlessly integrates advertising technologies, data management tools, and advanced analytics capabilities. These platforms offer various features, such as programmatic advertising, audience targeting, Real-Time Bidding (RTB), ad inventory management, and comprehensive campaign performance tracking and optimization. The platform also facilitates an open advertising marketplace that provides a neutral environment of digital advertising to both the supply and demand sides.

According to Quadrant Knowledge Solutions, advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance.

Market Forecast Description:

QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR of 10% by 2024-2028.

Advertising Technology or AdTech is a set of tools, software, & programs that allow organizations to target, deliver, & analyze organizational & customer' data for strengthening their digital advertising efforts. AdTech platforms serve as a bridge between advertisers and publishers, facilitating the purchase, pricing, and selling of advertising spaces while delivering data-driven insights from consumer interactions. The platform leverages sophisticated algorithms and data-driven insights, empowering advertisers to make informed decisions and optimize their ad campaigns to maximize impact and return on ad spend. The primary goal of an AdTech platform is streamlining the campaign process, which includes better ad placement, delivering the right content to the target audience, and minimize the wastage of time & resources spent on ad campaigns. Additionally, AdTech platforms play a crucial role in audience targeting, campaign delivery, and feedback management, which enables organizations to segment audiences, execute marketing campaigns across multiple platforms, and collect valuable insights. At the core of AdTech platforms lies a robust infrastructure that seamlessly integrates advertising technologies, data management tools, and advanced analytics capabilities. These platforms offer various features, such as programmatic advertising, audience targeting, Real-Time Bidding (RTB), ad inventory management, and comprehensive campaign performance tracking and optimization. The platform also facilitates an open advertising marketplace that provides a neutral environment of digital advertising to both the supply and demand sides.

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Analysis

  • Global AdTech Platform Market Share Analysis

Chapter 04: Market Share Analysis

  • Market Share by Region
  • Market Share Worldwide
  • Market Share USA
  • Market Share Canada
  • Market Share Latin America
  • Market Share Western Europe
  • Market Share Central & Eastern Europe
  • Market Share Middle East & Africa
  • Market Share China
  • Market Share APAC Ex Japan & China
  • Market Share Japan
  • Market Share by Industry Verticals
  • Market Share by Media & Entertainment
  • Market Share by Retail
  • Market Share by BFSI
  • Market Share by Travel & Hospitality
  • Market Share by Education
  • Market Share by Public Sector
  • Market Share by Healthcare & Life Science
  • Market Share by Automotive
  • Market Share by Food & Beverage
  • Market Share by Deployment Type
  • Market Share by Deployment Type: On prem
  • Market Share by Deployment Type: Cloud
  • Market Share by Customer Type
  • Market Share by SMB
  • Market Share by Large
  • Market Share by Enterprise

Chapter 05: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 06: Appendix

  • Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Analysis

  • Global AdTech Platform Market Forecast Analysis

Chapter 04: Market Forecast Analysis

  • Market Forecast by Region
  • Market Forecast Global
  • Market Forecast USA
  • Market Forecast Canada
  • Market Forecast Latin America
  • Market Forecast Western Europe
  • Market Forecast Central & Eastern Europe
  • Market Forecast Middle East & Africa
  • Market Forecast China
  • Market Forecast APAC Ex Japan & China
  • Market Forecast Japan
  • Market Forecast by Industry Verticals
  • Market Forecast by Media & Entertainment
  • Market Forecast by Retail
  • Market Forecast by BFSI
  • Market Forecast by Travel & Hospitality
  • Market Forecast by Education
  • Market Forecast by Public Sector
  • Market Forecast by Healthcare & Life Science
  • Market Forecast by Automotive
  • Market Forecast by Food & Beverage
  • Market Forecast by Deployment Type
  • Market Forecast by Deployment Type: On prem
  • Market Forecast Deployment Type: Cloud
  • Market Forecast by Customer Type
  • Market Forecast by SMB
  • Market Forecast by Large
  • Market Forecast by Enterprise

Chapter 05: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 06: Appendix

  • Research Methodologies

LIST OF FIGURES

Market Share:

  • Fig. 1 Market Share of AdTech Platform Worldwide, 2023
  • Fig. 2 Market Share of AdTech Platform USA, 2023
  • Fig. 3 Market Share of AdTech Platform Canada, 2023
  • Fig. 4 Market Share of AdTech Platform Latin America, 2023
  • Fig. 5 Market Share of AdTech Platform Western Europe, 2023
  • Fig. 6 Market Share of AdTech Platform Central & Eastern Europe, 2023
  • Fig. 7 Market Share of AdTech Platform Middle East & Africa, 2023
  • Fig. 8 Market Share of AdTech Platform Asia excluding Japan and China, 2023
  • Fig. 9 Market Share of AdTech Platform Japan, 2023
  • Fig. 10 Market Share of AdTech Platform China, 2023
  • Fig. 11 Market Share of AdTech Platform IT & Telecom Industry, 2023
  • Fig. 12 Market Share of AdTech Platform Banking & Financial Services Industry, 2023
  • Fig. 13 Market Share of AdTech Platform Insurance Industry, 2023
  • Fig. 14 Market Share of AdTech Platform Healthcare Industry, 2023
  • Fig. 15 Market Share of AdTech Platform Government & Public Sector, 2023
  • Fig. 16 Market Share of AdTech Platform Retail & eCommerce, 2023
  • Fig. 17 Market Share of AdTech Platform Manufacturing, 2023
  • Fig. 18 Market Share of AdTech Platform Hospitality, 2023
  • Fig. 19 Market Share of AdTech Platform On-premises Deployment, 2023
  • Fig. 20 Market Share of AdTech Platform Cloud Deployment, 2023
  • Fig. 21 Market Share of AdTech Platform SMB Customers, 2023
  • Fig. 22 Market Share of AdTech Platform Large Customers, 2023
  • Fig. 23 Market Share of AdTech Platform Enterprise Customers, 2023

Market Forecast:

  • Fig. 1 Market Forecast of AdTech Platform Worldwide, 2024-2028
  • Fig. 2 Market Forecast of AdTech Platform USA, 2024-2028
  • Fig. 3 Market Forecast of AdTech Platform Canada, 2024-2028
  • Fig. 4 Market Forecast of AdTech Platform Latin America, 2024-2028
  • Fig. 5 Market Forecast of AdTech Platform Western Europe, 2024-2028
  • Fig. 6 Market Forecast of AdTech Platform Central & Eastern Europe, 2024-2028
  • Fig. 7 Market Forecast of AdTech Platform Middle East & Africa, 2024-2028
  • Fig. 8 Market Forecast of AdTech Platform Asia excluding Japan and China, 2024-2028
  • Fig. 9 Market Forecast of AdTech Platform Japan, 2024-2028
  • Fig. 10 Market Forecast of AdTech Platform China, 2024-2028
  • Fig. 11 Market Forecast of AdTech Platform IT & Telecom Industry, 2024-2028
  • Fig. 12 Market Forecast of AdTech Platform Banking & Financial Services Industry, 2024-2028
  • Fig. 13 Market Forecast of AdTech Platform Insurance Industry, 2024-2028
  • Fig. 14 Market Forecast of AdTech Platform Healthcare Industry, 2024-2028
  • Fig. 15 Market Forecast of AdTech Platform Government & Public Sector, 2024-2028
  • Fig. 16 Market Forecast of AdTech Platform Retail & eCommerce, 2024-2028
  • Fig. 17 Market Forecast of AdTech Platform Manufacturing, 2024-2028
  • Fig. 18 Market Forecast of AdTech Platform Hospitality, 2024-2028
  • Fig. 19 Market Forecast of AdTech Platform On-premises Deployment, 2024-2028
  • Fig. 20 Market Forecast of AdTech Platform Cloud Deployment, 2024-2028
  • Fig. 21 Market Forecast of AdTech Platform SMB Customers, 2024-2028
  • Fig. 22 Market Forecast of AdTech Platform Large Customers, 2024-2028
  • Fig. 23 Market Forecast of AdTech Platform Enterprise Customers, 2024-2028