市場調查報告書
商品編碼
1448267
全球敏感肌膚牙膏市場:市場規模、佔有率、成長分析 - 按產品類型、分銷管道、產業預測(2024-2031)Global Sensitive Toothpaste Market Size, Share, Growth Analysis, By Product Type(Whitening, Rapid Relief), By Distribution Channel(Supermarkets/ Hypermarkets, Convenience Stores) - Industry Forecast 2024-2031 |
全球敏感肌膚牙膏市場規模將於2022年達到15.8億美元,2023年達到16.6億美元,2024-2031年預測期間複合年成長率為5.3%,2031年預計將達到25.1億美元。
隨著越來越多的人注重保持健康和護理牙齒,敏感皮膚牙膏行業預計將成長。人們對天然和有機口腔護理產品的興趣也越來越大,導致敏感肌膚牙膏的銷售增加。每家公司都針對敏感肌膚提供各種類型的牙膏,具有深層清潔、美白、修復、防護、草本護理、清爽薄荷味等功能,具體取決於顧客的偏好。美白牙膏因其許多好處而特別受歡迎。該公司還使用新的和創造性的方式來行銷敏感皮膚牙膏,預計這將有助於市場成長。由於生活方式的改變、酗酒和吸煙的增加以及牙齒敏感等牙齒問題的增加,世界各地的人們越來越注重牙齒護理,這可能導致皮膚敏感,這對牙膏市場有利。不健康的飲食習慣也會導致成人和兒童的牙齒問題,越來越多的人開始使用牙膏來治療敏感肌膚。消費者正在尋找速效牙膏,例如美白牙膏和快速緩解敏感的牙膏,預計這將繼續推動市場成長。人們在選擇牙膏時,也會看品牌的聲譽。舒適達和高露潔棕欖等品牌因提高人們對敏感牙齒的認知而聞名,幫助更多人使用針對敏感肌膚的牙膏。
Global Sensitive Toothpaste Market size was valued at USD 1.58 billion in 2022 and is poised to grow from USD 1.66 billion in 2023 to USD 2.51 billion by 2031, growing at a CAGR of 5.3 % in the forecast period (2024-2031).
The sensitive toothpaste industry is expected to grow because more people are focused on staying healthy and taking care of their teeth. There's also a growing interest in using natural and organic oral care products, which has led to an increase in sales of sensitive toothpaste. Companies are offering different types of sensitive toothpaste with features like deep cleaning, whitening, repair, protection, herbal care, and refreshing mint flavors to meet customer preferences. Whitening toothpaste is especially popular because it has many benefits. Companies are also using new and creative ways to market their sensitive toothpaste, which is expected to help the market grow. Changing lifestyles, increased alcohol and tobacco use, and more dental problems like tooth sensitivity are making people around the world pay more attention to taking care of their teeth, which is good for the sensitive toothpaste market. Unhealthy eating habits are also causing dental problems in adults and children, leading to more people using sensitive toothpaste. Consumers want toothpaste that works quickly, like whitening toothpaste and toothpaste that gives fast relief from sensitivity, which is expected to keep driving market growth in the future. People also pay attention to brand reputation when choosing toothpaste. Brands like Sensodyne and Colgate-Palmolive are well-known for raising awareness about sensitive teeth and are helping more people use sensitive toothpaste.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sensitive Toothpaste Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Sensitive Toothpaste Market Segmental Analysis
The sensitive toothpaste market is segmented on the basis of Product Type, Distribution Channel, and Regional. By Product Type, the market is segmented into Whitening, Rapid Relief, Others. By Distribution Channel, the market is segmented into Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online. By Region, the market is segmented into North America, Asia Pacific, Latin America, Middle East & Africa (MEA).
Drivers of the Global Sensitive Toothpaste Market
As people pay more attention to their oral health, they're looking for special products like sensitive toothpaste that can help with specific dental problems.
Restraints in the Global Sensitive Toothpaste Market
It can be tough for sensitive toothpaste to compete with regular toothpaste brands because regular toothpaste usually offers many benefits, making it hard for sensitive toothpaste to stand out. This is especially true for people who don't think sensitivity is a big problem for them.
Market Trends of the Global Sensitive Toothpaste Market
Consumers are looking for natural and herbal ingredients in their personal care products, including toothpaste. This trend also applies to sensitive toothpaste, with more brands offering versions that use natural or herbal ingredients. This appeals to people who want gentler, chemical-free options for their oral care.