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市場調查報告書
商品編碼
1448278
全球大尺碼服飾市場規模、佔有率、成長分析(按類型、性別)- 2024-2031 年產業預測Global Plus Size Clothing Market Size, Share, Growth Analysis, By Type(Casual Wear, Formal Wear), By Gender(Male, Female) - Industry Forecast 2024-2031 |
2022年全球大尺碼服飾市場規模為6.0622億美元,預計到2031年將成長至 8.6284 億美元,預測期內(2024-2031年)年複合成長率為 4%。
對於時尚單品,1X 至 6X 碼被視為大尺碼服裝類,7X 及以上被視為擴充尺碼。這些類別超出了通常所說的「straight」尺寸範圍,通常包括 UK16 至 UK28 等尺寸範圍,但存在地區差異。大尺碼市場的顧客現在可以輕鬆獲得時尚、最新的服裝,並且對大尺碼的需求很高。此外,他們期望高階服裝有吸引力、耐穿且物有所值。導致市場大幅成長的主要因素之一是全球需求的增加,這主要是由於超重和肥胖人口所致。大尺碼服飾市場主要是由身體積極性運動和大尺碼消費者信心的增強所推動的,而這又受到《Vogue》、《Cosmopolitan》、《Elle》和《Glamour》等雜誌上強大的時尚廣告和促銷宣傳活動的推動。此外,大眾對大號身材認知的提高,加上知名名流的支持,創造了一種讓顧客接受真實自我的氛圍,這推動了該行業的需求。但大尺碼服飾市場也存在問題。零售商經常遭受成本上升的困擾,因為適應各種尺寸需要花錢。大尺碼服飾的發展受到複雜的製造程序的阻礙,製造程序使用更多的材料來適應更大的尺寸,推高了成本。另一方面,大尺碼服飾市場未來成長和多元化的前景樂觀,全通路大尺碼服飾零售預計將成長,品牌在該領域的影響力不斷擴大。這一充滿希望的未來性凸顯了該行業進一步發展和成長的能力。
Global Plus Size Clothing Market size was valued at USD 606.22 million in 2022 and is poised to grow from USD 630.47 million in 2023 to USD 862.84 million by 2031, growing at a CAGR of 4% during the forecast period (2024-2031).
When it comes to fashion items, 1X through 6X sizes are considered plus-size clothing, and 7X and above are considered extended sizes. These divisions go beyond what are usually referred to as "straight" sizes and often include size ranges such as UK 16 to UK 28, albeit there are regional differences. Customers in the plus-size market currently demonstrate a high level of desire for fashionable, up-to-date clothing that is easily available in larger sizes. Additionally, they anticipate attractive, long-lasting, premium clothing that is worth the money. One of the key factors leading to the market's significant rise is the global increase in demand that is mostly caused by an overweight and obese population. The plus-size clothing market is driven primarily by the body positivity movement and the increased confidence of plus-size consumers, which are fostered by powerful fashion ads and promotional campaigns that are featured in magazines like Vogue, Cosmopolitan, Elle, and Glamour. Furthermore, the improved public perspective of plus-size bodies along with endorsements from well-known celebrities have created a climate in which customers accept who they are, which in turn has increased demand in the industry. However, there are problems in the plus-size apparel market. Retailers frequently struggle with rising expenses because it is expensive to accommodate a range of sizes. The development of plus-size clothing is hampered by the complex manufacturing process, which raises costs by using more materials to accommodate greater measurements. On the other hand, there are encouraging prospects for future growth and diversification within the plus-size clothing market due to the predicted increase in omnichannel retail availability for plus-size clothes and the growth of brand presence within the sector. This promising future highlights the industry's capacity for further development and growth.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Plus Size Clothing Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Plus Size Clothing Market Segmental Analysis
The plus size clothing market is divided into segments based on price point, geography, gender, age group, and kind. The market is divided into types such as sportswear, formal dress, casual wear, and others. The market is divided into two categories: male and female. The market is divided into three age groups: under 15, 16 to 59, 60 and above. The market is divided into three price points: economy, mid-range, and premium. The market is divided into the following regions: Asia-Pacific, Africa, Latin America, Europe, North America, and the Middle East.
Drivers of the Global Plus Size Clothing Market
Customer preferences have been greatly impacted by plus-size influencers and celebrities that promote body positivity and display fashionable wardrobe options.
Restraints in the Global Plus Size Clothing Market
The limited assortment of plus-size clothing that many physical retail outlets still carry limits the options and experiences that offline customers can have when purchasing.
Market Trends of the Global Plus Size Clothing Market
Increasing awareness and advocacy for body positivity and inclusivity have driven the demand for plus-size clothing, fostering a more diverse and representative fashion industry.