全球泡泡食品和飲料市場規模、佔有率、成長分析、依產品（水果零食、甜點）、依來源（木薯基、破裂氣泡）- 2024-2031 年產業預測

2022年，全球泡泡食品和飲料市場規模為44.5億美元，預計將從2023年的48.7億美元成長到2031年的99.9億美元，預測期間（2024-2031年）複合年成長率為9.40%。

社群媒體對珍珠奶茶的廣泛流行做出了重大貢獻，由於珍珠奶茶在東南亞的巨大受歡迎，GrabFood 上的珍珠奶茶訂單激增3,000%，截至2021 年5 月，GrabFood 在東南亞擁有近4,000 家珍珠奶茶餐廳，標誌著一個顯著的里程碑。對波巴零食和飲料不斷成長的需求進一步推動了這種擴張。此外，珍珠奶茶需求的成長與消費者選擇更健康的飲料而不是碳酸飲料的更廣泛趨勢並行。例如，珍珠奶茶俱樂部 (Bubble Tea Club) 在 2021 年 6 月獲得了 110 萬美元的巨額投資，以滿足其不斷擴大的消費者基礎。該行業的成長也受到製造商創新努力的推動，這得益於研發投資的增加以及消費者對含有天然、有機和純素木薯珍珠的產品的好處的認知的提高。值得注意的是，Botanist 等公司正在利用這一趨勢，在店內咖啡館菜單中推出新產品，例如用豌豆奶製成的藍色波巴茶（如2021 年8 月在東京原宿附近看到的那樣），從而使產品範圍多樣化，包括珍珠奶茶。此外，珍珠奶茶及相關產品（如爆炸波巴和泡泡食品和飲料）的受歡迎程度激增，可歸因於各種各樣的醬汁、配料、口味和質地組合，迎合了不同消費者的喜好。

目錄

執行摘要

• 市場概況
• 命運之輪

研究方法論

• 資訊採購
• 二手和主要資料來源
• 市場規模估計
• 市場假設與限制

母公司市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題

主要市場洞察

• 技術分析
• 定價分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• 啟動分析
• 原料分析
• 創新矩陣
• 管道產品分析
• 總體經濟指標
• 頂級投資分析
• 成功的關鍵因素
• 競爭程度

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題
• 監管環境
• 波特分析
• 對未來顛覆的特別見解

依產品分類的全球泡泡食品和飲料市場

• 市場概況
• 水果零食
• 甜點
• 珍珠奶茶
• 其他

依來源分類的全球泡泡食品和飲料市場

• 市場概況
• 以木薯為基礎
• 泡泡破裂

全球泡泡食品和飲料市場規模（依地區）

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • MEA 的其餘部分

競爭格局

• 前 5 名企業比較
• 2021 年關鍵參與者的市場定位
• 主要市場參與者所採取的策略
• 最佳制勝策略
• 近期市集活動
• 主要公司市佔率（%），2021年

主要公司簡介

• Lollicup USA Inc. (USA)
• Kung Fu Tea (USA)
• Gong Cha (Taiwan)
• Coco Fresh Tea & Juice (Taiwan)
• Chatime (Taiwan)
• Sharetea (Taiwan)
• Boba Guys (USA)
• Happy Lemon (China)
• The Alley (Taiwan)
• Presotea (Taiwan)
• Tiger Sugar (Taiwan)
• Ten Ren's Tea (Taiwan)
• Yifang Fruit Tea (China)
• Royaltea (China)
• Nayuki (China)
• Heytea (China)
• Vivi Bubble Tea (USA)
• TP Tea (Taiwan)
• Quickly (USA)
• Comebuy (Taiwan)
• HappyFresh (India)
• Biju Bubble Tea (Canada)

Global Bubble Food & Beverages Market size was valued at USD 4.45 Billion in 2022 and is poised to grow from USD 4.87 Billion in 2023 to USD 9.99 Billion by 2031, at a CAGR of 9.40% during the forecast period (2024-2031).

Social media has significantly contributed to the widespread popularity of bubble tea, evident in the 3,000% surge in bubble tea orders on GrabFood due to its immense popularity in Southeast Asia, where GrabFood boasted nearly 4,000 bubble tea restaurants as of May 2021, marking a notable 200 percent increase in outlets. This expansion is further fueled by the escalating demand for snacks and beverages featuring boba. Moreover, the rise in demand for bubble tea is paralleled by a broader trend of consumers opting for healthier beverage choices over carbonated options. For example, Bubble Tea Club secured a substantial $1.1 million investment in June 2021 to cater to its expanding consumer base. The industry's growth is also propelled by manufacturers' efforts to innovate, driven by increased investments in research and development and heightened consumer awareness regarding the benefits of products containing natural, organic, and vegan tapioca pearls. Notably, companies like Botanist are capitalizing on this trend by introducing new offerings like blue-hued boba tea made with pea-based milk in their in-store cafe menus, as seen in Tokyo's Harajuku neighborhood in August 2021, thereby diversifying their product range to include bubble tea. Additionally, the surge in popularity of bubble tea and related products like exploding boba and bubble foods and drinks can be attributed to the wide array of sauces, toppings, flavors, and texture combinations available, catering to diverse consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bubble Food & Beverages Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bubble Food & Beverages Market Segmental Analysis

Global Bubble Food & Beverages Market is segmented on the basis of product, source, distribution channels and region. By product, the market is segmented into fruits snacks, desserts, bubble tea, and others. By source, the market is segmented into tapioca-based and bursting bubbles. by distribution channels, the market is segmented into off trade and on trade. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Bubble Food & Beverages Market

The market offers an extensive range of tea flavors and varieties, such as black, fruit-infused, and green jasmine tea, catering to diverse preferences. Fruit-infused tea encompasses a spectrum of flavors, from sweetened fruit blends to creamy fruit-infused concoctions. For lactose-intolerant individuals, options like black tea and green jasmine tea remain suitable alternatives. The abundance of boba tea options enhances consumer choice and contributes to the expansion of customer base, reflecting an effective marketing strategy. Moreover, companies are actively innovating, introducing new flavor combinations and blends to captivate customers' interest.

Restraints in the Global Bubble Food & Beverages Market

The increasing popularity of novel tea beverages faces a challenge due to the wide availability of alternative caffeinated drinks like coffee, especially given the prevailing trends in coffee consumption in Western countries. Coffee, now widely utilized as an energy booster, has seen its accessibility as a convenient ready-to-drink option improve to cater to the demands of busy consumers. A plethora of innovative coffee categories, including cold brew, snap chilled, and effervescent canned coffee, further enrich the coffee market, offering diverse choices to consumers.

Market Trends of the Global Bubble Food & Beverages Market

The emergence of social media has profoundly influenced the food and beverage sector, with the bubble tea market experiencing a notable effect. Numerous bubble tea establishments and cafes have garnered substantial online followings by crafting visually captivating beverages meant for sharing and snapping photos. These concoctions frequently showcase vivid hues, imaginative toppings, and unconventional serving containers, catering to the aesthetic preferences of social media users.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Bubble Food & Beverages Market by Product

• Market Overview
• Fruits Snacks
• Desserts
• Bubble Tea
• Others

Global Bubble Food & Beverages Market by Source

• Market Overview
• Tapioca-based
• Bursting Bubbles

Global Bubble Food & Beverages Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Lollicup USA Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kung Fu Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gong Cha (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coco Fresh Tea & Juice (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chatime (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharetea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boba Guys (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy Lemon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Alley (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Presotea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tiger Sugar (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ten Ren's Tea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yifang Fruit Tea (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royaltea (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nayuki (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heytea (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivi Bubble Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TP Tea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quickly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comebuy (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HappyFresh (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biju Bubble Tea (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments