螺旋藻食品與飲料市場：現況分析與預測（2024-2032）

Spirulina Food & Beverage Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年05月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 132 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於新產品配方和口味的積極開發，螺旋藻食品和飲料市場預計將以約 9.5% 的速度穩定成長。例如，2022 年 2 月，食品科技新創公司 Gavan 利用其專有技術開發了一系列用於熱飲和冷飲的天然藍色著色劑。其中包括一種提取純天然、純藍色的方法，這種藍色引人注目，同時提供高性能和穩定性。著色溶液基於螺旋藻。在預測期內，有幾個因素推動市場成長，包括消費者健康意識的增強、對植物蛋白來源的需求增加、分銷管道的擴大以及與健康和保健公司的策略聯盟。除此之外，螺旋藻食品和飲料的可負擔性和可用性的提高也推動了該市場的穩定發展。

依類型，市場分為固體食品和飲料。到 2023 年，固體食品細分市場將在細分市場中佔據主導地位。螺旋藻食品和飲料市場的固體食品部分主要包括以螺旋藻為主要成分的各種產品，提供營養價值和健康益處。零食棒、餅乾、義大利麵或麵條、蛋白質棒、烘焙產品、含有螺旋藻以增加營養成分的片劑或膠囊是更健康的替代品。這些固體食品滿足了消費者尋求更健康的食品選擇、植物性蛋白質來源和天然補充劑的需求，以支持他們的整體健康。隨著消費者對植物性營養和永續食物來源越來越感興趣，螺旋藻固體食品市場持續成長。因此，在類型中，固體食品細分市場在2023年佔據了重要的市場佔有率。

依應用，市場分為膳食補充劑、強化劑、食用色素等。營養強化劑細分市場將在 2023 年佔據主導地位。在強化細分市場，各種產品旨在為消費者提供濃縮劑量的螺旋藻營養益處。螺旋藻蛋白粉結合了螺旋藻和其他植物蛋白的優點，如豌豆蛋白、大麻蛋白和糙米蛋白。穀物棒、格蘭諾拉麥片或混合零食等食品都添加了螺旋藻，以增強其營養成分。隨著人們對螺旋藻營養價值的認識不斷增強，對這些產品的需求預計將增加，並推動螺旋藻食品和飲料市場的進一步創新。例如，2022年4月，印度將在邦政府新的旗艦計畫 "奧裡薩邦加速營養之路策略" （SOPAN）下為兒童提供螺旋藻（一種藍綠藻）的營養補充劑，這是一項創新舉措。 Sondergard 是印度東部首個此類計畫。透過 3,801 個 Anganwadi 中心，為超過 142,000 名兒童提供了螺旋藻食品和飲料補充劑。 7 個月至 2 歲的兒童服用螺旋藻糖，2 至 6 歲的兒童服用富含螺旋藻的 "Chikki" 。因此，從應用來看，營養強化細分市場將在 2023 年佔據很大的市場。

依產品，市場分為線上和線下。線上業務預計在預測期內將以複合年增長率大幅成長。在細分市場的線上細分市場中，企業利用電子商務平台接觸到尋求螺旋藻產品的廣泛消費者。該細分市場包括各種線上零售通路。專門從事健康、營養和保健產品的網站通常以螺旋藻為特色，並允許消費者購買螺旋藻補充劑。線上細分市場具有可近性、便利性、能夠接觸到世界各地消費者等幾個優點。消費者可以輕鬆研究產品、比較價格、閱讀評論並在舒適的家中購買，為數位時代螺旋藻市場的成長和擴張做出貢獻。因此，線上類別預計在預測期內將以顯著的複合年增長率成長。

為了更瞭解螺旋藻食品飲料的市場介紹，市場有北美（美國、加拿大等北美地區）、歐洲（德國、英國、法國、西班牙、義大利等歐洲地區））、亞太地區（根據世界其他地區（中國、日本、印度、亞太其他地區）和世界其他地區的全球影響力進行分析。在目前的 2023 年情境中，由於產品發佈、公司擴張、公司聯盟和收購的增加，北美將主導市場。例如，2024年3月，義大利公益企業、健康食品先驅Andriani S.p.A.宣佈進軍北美市場，引進Felicia。該品牌將在阿納海姆西部天然產品博覽會上首次亮相，重點介紹其獨家有機種植的螺旋藻麵食的創新產品組合。越來越多地採用植物性蛋白質補充劑、價格實惠和可用性正在推動該地區的市場成長。因此，在這些地區中，北美將在2023年佔據很大的市場佔有率。

Spirulina is a type of blue-green algae that's often consumed as a dietary supplement. It's rich in protein, vitamins, and minerals, making it popular among health enthusiasts. People add it to smoothies and juices or sprinkle it on salads for an extra nutritional boost. It's also available in tablet or powder form for easy consumption. The increasing adoption of plant-based proteins has led to the market's growth. Several other factors, such as rising technological advancements and a surge in company collaborations & acquisitions, are driving the spirulina food & beverage market globally.

The Spirulina Food & Beverage Market is expected to grow at a steady rate of around 9.5% owing to the rising development of new product formulations and flavors. For instance, in February 2022, Food-tech start-up Gavan created a wide range of natural blue colorings for hot and cold drinks via proprietary technology. This includes a method for extracting an entirely natural, pure blue that delivers high performance and stability while being eye-catching. The coloring solutions are based on spirulina. Several factors, including the increasing health consciousness among consumers, the rising demand for plant-based protein sources, expanding distribution channels, and strategic partnerships with health and wellness companies, are driving the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of spirulina food & beverages are also driving this market at a steady rate.

Based on the type, the market is bifurcated into solid food and beverage. The solid food segment dominated the type segment in the year 2023. The solid food segment in the spirulina food & beverage market primarily consists of various products, with spirulina as a key ingredient, providing nutritional value and health benefits. Snack bars, cookies, pasta or noodles, protein bars, bread products, tablets, or capsules infused with spirulina for added nutritional content are healthier alternatives. These solid food products cater to consumers seeking healthier food options, plant-based protein sources, and natural supplements to support their overall well-being. The market for spirulina solid foods continues to grow as consumers become increasingly interested in plant-based nutrition and sustainable food sources. Thus, among the types, the solid food segment held a significant market share in 2023.

Based on the application, the market is segmented into dietary supplements, nutrient enrichment, color for food, and others. The nutrient enrichment segment dominated the market in the year 2023. In the nutrient enrichment segment of the spirulina food & beverage market, various products are designed to provide consumers with concentrated doses of spirulina's nutritional benefits. Spirulina protein powder combines the benefits of spirulina with additional plant-based proteins such as pea protein, hemp protein, or brown rice protein. Food products such as cereal bars, granola, or snack mixes are fortified with spirulina to enhance their nutritional profile. As awareness of spirulina's nutritional benefits continues to grow, the demand for these products is expected to increase, driving further innovation in the spirulina food & beverage market. For instance, in April 2022, in India, under Strategy for Odisha's Pathway to Accelerated Nutrition (SOPAN), a new flagship program of the state government, an innovative move was introduced to provide children with a dietary supplement of Spirulina, a highly nutritious blue-green algae. Sondergard was the first in eastern India to do so. Through 3,801 Anganwadi centers, more than 1.42 lakh children are supplied with Spirulina food & beverage supplements. Children aged seven months to two years are given Spirulina sugar, while children between two and six years are given Spirulina fortified 'Chikki's.' Thus, among the applications, the nutrient enrichment segment held a significant market share in 2023.

Based on the product, the market is bifurcated into online and offline. The online segment is expected to grow with a significant CAGR in the forecast period. In the online segment of the spirulina food & beverage market, companies leverage e-commerce platforms to reach a wide audience of consumers seeking spirulina products. This segment encompasses various online retail channels. Websites specializing in health, nutrition, and wellness products often feature spirulina, allowing consumers to purchase spirulina supplements. The online segment of the spirulina food & beverage market offers several advantages, including accessibility, convenience, and the ability to reach a global audience. Consumers can easily research products, compare prices, read reviews, and make purchases from the comfort of their homes, contributing to the growth and expansion of the spirulina market in the digital era. Thus, the online category is expected to grow with a significant CAGR in the forecast period.

For a better understanding of the market adoption of spirulina food & beverage, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominates the market in the current scenario of 2023 due to the rising product launches, company expansions, and rising company collaborations & acquisitions. For instance, in March 2024, Andriani S.p.A., an Italian benefit corporation and healthy food pioneer, announced its expansion into the North American market with the introduction of Felicia. The brand will debut at Natural Products Expo West in Anaheim, highlighting an innovative portfolio of spirulina pasta cultivated entirely from organic agriculture. Other factors, such as the rising adoption of plant-based protein supplements and improving affordability and accessibility, are propelling the market growth in the region. Thus, amongst regions, North America held a significant share of the market in 2023.

Some of the major players operating in the market include Aztec Spirulina, Prolgae Spirulina Supplies Pvt Ltd, BATA FOOD, Lee Biscuits, RKS Healthcare, TABERUMO CORPORATION, DIC CORPORATION, Cyanotech Corporation, Sensient Technologies Corporation, Parry Nutraceuticals Limited.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Spirulina Food & Beverage Market
2.2. Research Methodology of the Spirulina Food & Beverage Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.8. Supply Side Analysis
- 4.8.1. Merger & Acquisition
- 4.8.2. Investment Scenario
- 4.8.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL SPIRULINA FOOD & BEVERAGE MARKET REVENUE (USD BN), 2022-2032F

7.MARKET SEGMENT BY TYPE

7.1. Solid Food
7.2. Beverage

8.MARKET SEGMENT BY APPLICATION

8.1. Dietary supplement
8.2. Nutrient enrichment
8.3. Color for food
8.4. Others

9.MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

9.1. Online
9.2. Offline

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of Asia-Pacific
10.4. Rest of World

11.VALUE CHAIN ANALYSIS

11.1. Marginal Analysis
11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

13.1. Aztec Spirulina
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. Prolgae Spirulina Supplies Pvt Ltd
13.3. BATA FOOD
13.4. Lee Biscuits
13.5. RKS Healthcare
13.6. TABERUMO CORPORATION
13.7. DIC CORPORATION
12.8. Cyanotech Corporation
13.9. Sensient Technologies Corporation
13.10. Parry Nutraceuticals Limited