市場調查報告書
商品編碼
1423716
到 2030 年泡沫食品和飲料市場預測:按產品、成分、分銷管道和地區進行的全球分析Bubble Food and Beverages Market Forecasts to 2030 - Global Analysis By Product (Bubble Tea, Desserts and Other Products), By Source (Tapioca-Based and Bursting Bubble), Distribution Channel and By Geography |
根據Stratistics MRC預測,2023年,全球氣泡食品和飲料市場規模將達到50億美元,預計在預測期內將以11.2%的複合年成長率成長,到2030年達到105億美元。
食品和飲料和飲料是指採用可食用泡沫作為獨特和創新元素的烹飪產品。這些氣泡通常是使用分子美食學等技術產生的,使用瓊脂或明膠等材料將風味密封在薄膜中。
IBISWorld的調查顯示,截至2022年,美國手搖茶飲專賣店數量將達到3096家,與前一年同期比較大幅增加23.4%,且成長趨勢似乎有增無減。前真產業研究院資料顯示,2018年中國茶相關飲料市場規模達537億元人民幣(約76.3億美元)。
手搖茶飲的流行和社交媒體的影響
手搖茶飲的流行受到多種推動因素的推動,其中包括社交媒體的影響。 Instagram 和 TikTok 等趨勢正在引入具有視覺吸引力和可客製化的手搖茶飲選項,鼓勵消費者積極共用他們的體驗並圍繞飲料進行對話。Masu。木薯珍珠、多樣化口味和可自訂選項的獨特組合吸引了尋求新穎和共用體驗的年輕人群,透過社群媒體病毒式傳播擴大了飲料的影響力和需求。
對特定原料的高度依賴
對特定原料的高度依賴是各行業的抑制因素,特別是在食品和飲料製造領域。由於氣候變遷、地緣政治問題和市場狀況等因素,對特定原料的依賴可能導致供應鏈脆弱、價格波動和稀缺。這種依賴性為持續生產、品管和成本穩定性帶來了風險。多樣化和替代將很困難,影響產品可得性並可能限制創新,從而對該行業的製造商造成限制。
對亞洲文化的認知與興趣不斷增強
人們對亞洲文化的認知和興趣不斷增強,為各行各業創造了非凡的機會。這一趨勢推動了對正宗亞洲料理、文化體驗和產品(包括傳統食品、食品和飲料和娛樂)的需求增加。這種日益成長的興趣促進了跨文化交流、對多樣化美食的探索以及創新融合的創造。公司可以透過展示正宗的亞洲風味、文化活動和獨特的體驗來開拓這種興趣,為多樣化和身臨其境的文化接觸培養一個接受市場。
與現有飲料/零食品類的競爭
知名品牌享有消費者信賴,擁有廣泛的分銷網路,並擁有強大的行銷策略。推出氣泡食品和飲料面臨著改變消費者偏好遠離熟悉選擇的挑戰。說服消費者從值得信賴的品牌轉向創新的泡沫烹飪體驗需要大量的行銷努力和產品差異化,才能在競爭激烈的市場中佔據一席之地,這對參與企業構成了重大挑戰。
COVID-19 大流行嚴重擾亂了泡沫食品和飲料行業。餐廳關閉、活動取消和嚴格的衛生規定限制了體驗式餐飲,並影響了泡沫食品等創新烹飪趨勢的引入。供應鏈中斷和經濟不確定性也阻礙了產品的推出和行銷工作。消費者的關注重點已轉向必需品,對新穎食品體驗的需求下降。這些因素結合在一起,減緩了大流行期間泡沫食品和食品和飲料的成長和普及。
手搖茶飲預計將在預測期內成為最大的細分市場
由於其已建立的市場影響和廣泛的受歡迎程度,手搖茶飲預計將在預測期內成為最大的細分市場。手搖茶飲擁有主要在亞洲的全球消費群,並在全球迅速擴張,獲得了巨大的支持。其多樣化的口味、木薯珍珠 (boba) 和可自訂的選項可滿足各種偏好並吸引廣泛的客戶。此外,口味、成分和簡報的不斷創新進一步支持了手搖茶飲領域的持續成長和主導地位。
預計在預測期內,貿易業的複合年成長率最高
由於流行病監管的放鬆以及外食和社交活動的復甦等因素,預計在預測期內,貿易行業將出現良好的成長。隨著餐廳、酒吧和娛樂場所重新開業,消費者擴大轉向創新美食,如體驗式餐飲和泡沫食品和飲料。消費者對獨特用餐體驗的興趣重新燃起,預計將推動餐飲領域的顯著成長和採用。
由於手搖茶飲的受歡迎程度和文化意義,亞太地區處於領先的市場佔有率地位。台灣、中國大陸、韓國和日本等國家擁有強大的消費群,對多樣化和創新的手搖茶飲的需求強勁。新口味和變化的不斷出現,加上該地區根深蒂固的茶文化,促成了亞太地區的市場主導地位,也是全球手搖茶飲產業的主要推動力。
由於消費者意識的提高和對獨特食品體驗的需求的增加,以及採用泡沫食品和飲料等創新美食的趨勢日益成長,北美地區有望實現顯著成長。該地區多樣化且充滿活力的飲食文化,加上喜歡新奇潮流的消費者基礎,為泡沫食品和飲料市場的擴張創造了有利的環境。這與該地區經濟的穩定性相結合,帶來了巨大的成長機會。
According to Stratistics MRC, the Global Bubble Food and Beverages Market is accounted for $5.0 billion in 2023 and is expected to reach $10.5 billion by 2030 growing at a CAGR of 11.2% during the forecast period. Bubble food and beverages refer to culinary items that incorporate edible bubbles as a unique and innovative element. These bubbles are typically created using techniques such as molecular gastronomy, using ingredients like agar or gelatin to encapsulate flavors within a thin membrane.
According to research from IBISWorld, the number of bubble tea shops in the US has reached 3,096 as of 2022, marking a substantial increase of 23.4% from the previous year, with the upward trend appearing to continue unabated. According to data from QianZhen Industry Research Institute, the value of the tea-related beverage market in China reached 53.7 billion yuan (about $7.63 billion) in 2018.
Increasing popularity of bubble tea and social media influence
The rising popularity of bubble tea is propelled by several drivers, including social media influence. Platforms like Instagram and TikTok showcase visually appealing and customizable bubble tea options, driving a trend where consumers actively share their experiences, creating a buzz around the beverage. The unique combination of tapioca pearls, diverse flavors, and customizable options appeals to a younger demographic seeking novel and shareable experiences, amplifying the beverage's reach and demand through social media virality.
High dependence on specific ingredients
High dependence on specific ingredients acts as a restraint within various industries, particularly in food and beverage production. Reliance on specific ingredients can lead to supply chain vulnerabilities, price fluctuations or scarcity due to factors like climate change, geopolitical issues, or market conditions. This dependency poses risks to consistent production, quality control and cost stability. Diversification or substitution becomes challenging, impacting product availability, potentially limiting innovation, and imposing constraints on manufacturers within the sector.
Increasing awareness and interest in Asian cultures
The rising awareness and interest in Asian cultures present a notable opportunity across various industries. This trend sparks increased demand for authentic Asian cuisines, cultural experiences and products, including traditional foods, beverages and entertainment. This growing fascination encourages cross-cultural exchanges, fostering diverse culinary explorations and innovative fusion creations. Businesses can leverage this interest by introducing authentic Asian flavors, cultural events, and unique experiences, tapping into a receptive market seeking diverse and immersive cultural encounters.
Competition from established beverage and snack categories
Well-established brands hold consumer trust, have extensive distribution networks and have robust marketing strategies. Introducing bubble food and beverages faces the challenge of diverting consumer preferences from familiar choices. Convincing consumers to shift from trusted brands to innovative bubble culinary experiences requires significant marketing efforts and product differentiation to carve a niche within a competitive market, posing a substantial challenge for new entrants.
The COVID-19 pandemic disrupted the bubble food and beverage industry significantly. Restaurant closures, event cancellations and stringent health protocols limited experiential dining, impacting the adoption of innovative culinary trends like bubble foods. Supply chain disruptions and economic uncertainties also hindered product introductions and marketing efforts. Consumer priorities shifted towards essential items, reducing the demand for novel food experiences. These factors collectively slowed the growth and adoption of bubble food and beverages during the pandemic.
The bubble tea segment is expected to be the largest during the forecast period
The bubble tea segment is poised to be the largest during the forecast period due to its established market presence and widespread popularity. With a global consumer base, particularly in Asia and expanding rapidly worldwide, bubble tea has gained immense traction. Its diverse flavors, tapioca pearls (boba) and customizable options cater to varied preferences, attracting a wide demographic. Moreover, continuous innovations in flavors, ingredient and presentation further fuel the sustained growth and dominance of the bubble tea segment.
The on-trade segment is expected to have the highest CAGR during the forecast period
The on-trade segment is projected to experience a favorable growth rate during the forecast period due to factors like easing pandemic restrictions and the resurgence of dining out and social activities. As restaurants, bars and entertainment venues reopen, there's a growing consumer inclination toward experiential dining and novel culinary offerings like bubble food and beverages. This renewed consumer interest in unique dining experiences is anticipated to drive significant growth and adoption within the on-trade segment.
Asia Pacific is positioned to lead in market share due to the widespread popularity and cultural significance of bubble tea in the region. With a strong consumer base in countries like Taiwan, China, South Korea and Japan, the demand for diverse and innovative bubble tea offerings is robust. The continual emergence of new flavors and variations, coupled with the region's deep-rooted tea culture, contributes to Asia Pacific's dominance in the market, making it a key driver of the global bubble tea industry.
The North American region is positioned for significant growth due to factors such as increasing consumer awareness and demand for unique food experiences, coupled with a growing trend of adopting innovative culinary offerings like bubble food and beverages. The region's diverse and dynamic food culture, coupled with a consumer base that appreciates novel trends, creates a favorable environment for the expansion of the bubble food and beverage market. This, combined with the region's economic stability, presents substantial growth opportunities.
Key players in the market
Some of the key players in Bubble Food And Beverages Market include AB World Foods, Anheuser-Busch InBev, Campbell Soup Company, Chen En Foods, Constellation Brands, Danone, Diageo, Ferrero, General Mills, Heineken, Kellogg's, Keurig Dr Pepper, Mars, Incorporated, Mondelez International, Nestle, PepsiCo, Suntory Holdings Limited, Tealive, The Coca-Cola Company, The Hershey Company, The Kraft Heinz Company and Unilever plc.
In November 2022, Malaysian bubble tea chain Tealive launches first store in Canada. The company, owned by food and beverage operator Loob Holding, said it will open 50 outlets across Canada in the next five years before a potential move into the US market.
In October 2022, Chen En Foods, a bubble tea ingredients supplier, established for over three decades in Taiwan, is in search of new business partners, such as wholesalers, importers and distributors in the U.S.