全球社交電商市場規模、佔有率、成長分析，依業務模式（B2B、B2C）、依產品（個人及美容護理、服裝）- 產業預測 2024-2031

Global Social Commerce Market Size, Share, Growth Analysis, By Business Model(B2B, B2C), By Product(Personal & Beauty Care, Apparels) - Industry Forecast 2024-2031

出版日期: 2024年04月08日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022 年，全球社交電商市場規模為0.72 兆美元，預計將從2023 年的0.95 兆美元成長到2031 年的8.97 兆美元，預測期內（2024-2031 年）複合年成長率為32.34 %。

電子商務在零售業的重要性持續上升，重塑了社群商務的格局。過去幾十年來，由於網路連線的廣泛使用和智慧型手機在全球的普及，網路購物大幅成長。社交商務已成為零售業的一種新途徑，擴大了消費者接觸各種產品的管道，滿足了日益成長的便利需求。線上購物的日益普及及其固有的便利性推動了社交商務的成長。現在，客戶可以輕鬆地在家中舒適地訂購商品，供應商提供大量服務，例如折扣、現金返還、快速送貨、點擊提貨選項以及增強的購物體驗（例如延展實境 (ESR) 和聊天機器人）協助。企業正積極投資擴增實境、機器學習和人工智慧等尖端技術，以改善整體消費者旅程。光是在美國，社交商務銷售額預計將飆升 35% 以上，達到驚人的 366.2 億美元。預測期內，由於線上購物日益便利，預計市場將大幅擴張。社群商務平台的值得注意的例子包括 Facebook、Twitter 和 Pinterest 等行業巨頭，它們在彌合消費者和當地零售商之間的差距方面發揮著關鍵作用，從而促進了當地企業的成長。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 拉丁美洲其他地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- MEA 的其餘部分

競爭格局

前 5 名企業比較
2021 年關鍵參與者的市場定位
主要市場參與者所採取的策略
最佳制勝策略
近期市集活動
主要公司市佔率（%），2021年

主要公司簡介

Amazon.com, Inc. (United States)
Alibaba Group Holding Limited (China)
eBay Inc. (United States)
Facebook, Inc. (United States)
Flipkart Internet Private Limited (India)
Google LLC (United States)
Instagram, LLC (United States)
JD.com, Inc. (China)
Kakao Corp. (South Korea)
LinkedIn Corporation (United States)
Meituan Dianping (China)
Pinterest, Inc. (United States)
Rakuten, Inc. (Japan)
Shopify Inc. (Canada)
Snap Inc. (United States)
SSENSE (Canada)
Tencent Holdings Limited (China)
TikTok Inc. (China)
Twitter, Inc. (United States)
WeChat (China)
Xiaohongshu (China)
YouTube LLC (United States)

簡介目錄

Product Code: SQMIG45E2132

Global social commerce market size was valued at USD 0.72 trillion in 2022 and is poised to grow from USD 0.95 trillion in 2023 to USD 8.97 trillion by 2031, at a CAGR of 32.34% during the forecast period (2024-2031).

The significance of e-commerce in retail continues to rise, reshaping the landscape of social commerce. Over the past decades, online shopping has witnessed a substantial surge, facilitated by the widespread availability of internet connectivity and the ubiquity of smartphones across the globe. Social commerce has emerged as a novel avenue in retail, expanding consumer access to a vast array of products and catering to the escalating demand for convenience. The increasing popularity of online shopping, coupled with its inherent ease, propels the growth of social commerce. Customers now have the convenience of ordering goods from the comfort of their homes, with vendors offering a plethora of services such as discounts, cashback, swift deliveries, click-and-collect options, and enhanced shopping experiences like extended reality (ESR) and chatbot assistance. Businesses are actively investing in cutting-edge technologies like augmented reality, machine learning, and artificial intelligence to enhance the overall consumer journey. In the United States alone, social commerce sales were projected to soar by more than 35%, reaching a staggering USD 36.62 billion. The forecast period anticipates a substantial market expansion driven by the increasing convenience associated with online shopping. Noteworthy examples of social commerce platforms include industry giants like Facebook, Twitter, and Pinterest, which play a pivotal role in bridging the gap between customers and local retailers, thereby fostering the growth of local businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the global social commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Commerce Market Segmental Analysis

Global social commerce market is segmented based on the business model, product, platform and region. By product, the market is segmented into personal & beauty care, apparels, accessories, home products, health supplements, food & beverage, others. By business model, market is segmented into b2b, c2c, b2c. By platform, the market is segmented into the video commerce, social network-led commerce, social reselling, group buying, product review platforms. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Social Commerce Market

Many businesses are using social commerce as a means to engage with their existing and prospective clientele. This trend is influenced by various factors, including the increased usage of social media platforms, with studies indicating that the average individual spends over two hours daily on these platforms. The interactive nature of social media platforms, which allows users to make purchases in a more engaging manner compared to traditional e-commerce platforms, contributes to their effectiveness as marketing tools. Consequently, social media platforms are witnessing a sustained surge in online purchasing activity. Over the past decade, social media networks have garnered significant attention and experienced rapid growth in user numbers.

Restraints in the Global Social Commerce Market

Hackers have increasingly set their sights on social media sites due to the realization that social commerce platforms handle substantial volumes of sensitive information, ranging from financial data to personal details. Any breach of data on these platforms can severely impact a company's reputation and result in emotional and financial repercussions for individuals. Moreover, there is a significant risk of data exploitation following such breaches. To mitigate these risks, businesses involved in social commerce prioritize robust data security measures and ensure the backup of essential data. Additionally, governmental organizations worldwide have enacted data security and privacy legislation to address these concerns.

Market Trends of the Global Social Commerce Market

To enhance their service offerings, social commerce organizations are swiftly integrating AI and big data technology into their operations. Big data, comprising vast repositories of offline and online data, has emerged as a valuable resource for analyzing historical trends and gaining deep insights into customer behavior, thereby enhancing overall customer satisfaction levels. The integration of big data with social commerce enables companies to leverage valuable insights to drive sales growth, attract new customers, and optimize operational efficiency.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Social Commerce Market by Business Model

Market Overview
B2B
B2C
C2C

Global Social Commerce Market by Product

Market Overview
Personal & Beauty Care
Apparels
Accessories
Home Products
Health Supplements
Food & Beverage
Others

Global Social Commerce Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Amazon.com, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eBay Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flipkart Internet Private Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Instagram, LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JD.com, Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kakao Corp. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LinkedIn Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meituan Dianping (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pinterest, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rakuten, Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shopify Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Snap Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SSENSE (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TikTok Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twitter, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WeChat (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaohongshu (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
YouTube LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments