市場調查報告書
商品編碼
1305176
全球社交商務市場研究報告 - 行業分析、規模、佔有率、成長、趨勢及2023年至2030年預測Global Social Commerce Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
社交商務市場的全球需求預計將從2022年的7308.5億美元成長到2030年的74713.5億美元,2023-2030年的複合年成長率為33.72%。
社交商務是電子商務的一種類型,涉及使用社交媒體平台促進商品和服務的買賣。在社交商務中,Facebook、Instagram和Pinterest等社交媒體平台被用作購買和銷售產品或服務的主要平台。社交商務不同於傳統電子商務,因為它利用社交媒體網路的力量來推動銷售和收入。社交媒體平台提供可購物的帖子、產品標籤和應用內結賬等功能,使用戶更容易發現、探索和購買產品,而無需離開平台。
社交媒體平台的廣泛應用是社交商務的主要驅動力之一。隨著越來越多的人在社交媒體平台上花費時間,企業正在利用這些平台接觸新的受眾並與客戶進行即時互動。移動商務的興起也推動了社交商務的發展。隨著越來越多的人使用智慧手機進行線上瀏覽和購物,針對移動端進行最佳化的社交商務平台對企業而言變得越來越重要。社交媒體平台在塑造消費者行為方面極具影響力。社交媒體上的讚、分享和評論所提供的社會證明可極大地影響購買決策,使社交商務成為企業的有力工具。社交商務平台允許企業為每位客戶提供個性化的購物體驗。這可以包括個性化推薦、定向廣告和客製化內容,從而改善整體客戶體驗並促進銷售。許多電子商務平台正在與社交媒體平台整合,使企業更容易和更方便地開展社交商務。這種整合使企業能夠從單一平台管理其社交媒體展示和電子商務活動,從而簡化營運並提高整體效率。
研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰了解行業結構,評估全球競爭吸引力。此外,這些工具還對全球社交商務市場的各個細分市場進行了全面評估。社交商務行業的成長和趨勢為本研究提供了整體方法。
社交商務市場報告的這一部分提供了國家和地區層面細分市場的詳細數據,從而幫助戰略家確定各自產品或服務的目標人群以及即將到來的機會。
本節涵蓋區域前景,重點介紹北美、歐洲、亞太、拉丁美洲以及中東和非洲地區社交商務市場的當前和未來需求。此外,報告還重點關注了所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的綜合概況以及全球競爭格局的深入分析。社交商務市場的主要參與者包括Etsy公司、Fashnear Technologies Private Limited (Meesho)、Meta Platforms公司(Facebook)、拼多多公司、Pinterest公司、Poshmark、Roposo、Snap公司、淘寶網、嘀嗒(豆瓣)、Trell Shop、Twitter公司、微信(Weixin)、小紅書、雲集共享科技有限公司(Yunji Sharing Technology Co.,Ltd.)。本部分包括競爭格局的整體視圖,其中包括各種戰略發展,如關鍵併購、未來能力、合作夥伴關係、財務概況、合作、新產品開發、新產品發布以及其他發展。
*注:在公司概況中,財務細節和近期發展取決於可用性,如果是私營公司,則可能不包括在內。
The global demand for Social Commerce Market is presumed to reach the market size of nearly USD 7471.35 BN by 2030 from USD 730.85 BN in 2022 with a CAGR of 33.72% under the study period 2023 - 2030.
Social commerce is a type of electronic commerce (e-commerce) that involves the use of social media platforms to facilitate the buying and selling of goods and services. In social commerce, social media platforms such as Facebook, Instagram, and Pinterest are used as the primary platform for buying and selling products or services. Social commerce is different from traditional e-commerce because it leverages the power of social media networks to drive sales and revenue. Social media platforms offer features such as shoppable posts, product tagging, and in-app checkout, which make it easier for users to discover, explore, and purchase products without leaving the platform.
The widespread adoption of social media platforms is one of the primary drivers of social commerce. As more people spend time on social media platforms, businesses are leveraging these platforms to reach new audiences and engage with customers in real time. The rise of mobile commerce is also driving the growth of social commerce. With more people using smartphones to browse and shop online, social commerce platforms that are optimized for mobile are becoming increasingly important for businesses. Social media platforms are highly influential in shaping consumer behaviour. The social proof provided by likes, shares, and comments on social media can greatly impact purchasing decisions, making social commerce a powerful tool for businesses. Social commerce platforms allow businesses to personalize the shopping experience for each individual customer. This can include personalized recommendations, targeted advertising, and tailored content, which can improve the overall customer experience and drive sales. Many e-commerce platforms are integrating with social media platforms to make social commerce more accessible and convenient for businesses. This integration allows businesses to manage their social media presence and e-commerce activities from a single platform, streamlining their operations and improving their overall efficiency.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of social commerce. The growth and trends of social commerce industry provide a holistic approach to this study.
This section of the social commerce market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Social Commerce market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the social commerce market include Etsy, Inc., Fashnear Technologies Private Limited (Meesho), Meta Platforms, Inc. (Facebook), Pinduoduo Inc., Pinterest, Inc., Poshmark, Roposo, Snap, Inc., Taobao, TikTok (Douyin), Trell Shop, Twitter, Inc., WeChat (Weixin), Xiaohongshu, Yunji Sharing Technology Co., Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies