新鮮寵物食品市場規模、佔有率、成長分析、按寵物類型、按產品類型、按成分、按銷售管道、按地區 - 行業預測，2024-2031 年

新鮮寵物食品市場規模將從 2023 年的 119 億美元增至 2022 年約 108 億美元，到 2031 年將達到 255 億美元，預計在預測期內（2024-2031 年）複合年成長率為 10%。上升。

隨著寵物飼主擴大將寵物視為家庭的一部分並優先考慮寵物的健康和營養，新鮮寵物食品產業正在迅速擴張。這種轉變加劇了人們對天然、低加工食品的偏好，超過了傳統的乾食品和罐頭食品。低溫運輸物流的進步擴大了新鮮寵物食品的配送範圍並延長了保存期限，使寵物食品更加受歡迎。該市場在北美佔有很大佔有率，該地區寵物擁有率較高，對天然有機寵物食品的需求不斷增加。相反，在中產階級人口成長和都市化的推動下，亞太地區將出現顯著成長，特別是在中國和印度等市場，受到寵物擁有增加和西方寵物護理標準採用的影響。電子商務和訂閱模式的趨勢反映了消費者不斷變化的偏好和寵物護理購物的便利性，也正在改變消費者獲取和購買新鮮寵物食品的方式。

目錄

介紹

• 這項研究的目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 次要/一級資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 價格分析
• 價值鏈分析
• 供應鏈分析
• 案例研究分析
• 市場生態系統
• PESTEL分析
• 監管環境
• 創新矩陣
• 主要投資分析
• 關鍵成功因素
• 市場吸引力指數
• 競爭程度

新鮮寵物食品市場：依產品類型

• 市場概況
• 新鮮寵物食品
• 新鮮乾寵物食品
• 新鮮半濕寵物食品

新鮮寵物食品市場：依成分分類

• 市場概況
• 動物性蛋白質
• 植物蛋白
  • 紅蘿蔔
  • 打
  • 甘藷
  • 藍莓
  • 古代穀物
  • 其他

新鮮寵物食品市場：依寵物類型

• 市場概況
• 狗
• 貓
• 馬
• 其他

新鮮寵物食品市場：依銷售管道分類

• 市場概況
• 線上管道
• 線下通路
  • 超級市場/大賣場
  • 便利商店
  • 其他

新鮮寵物食品市場規模：依地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Nestle Purina Petcare（Switzerland）
• Mars Petcare Inc.（US）
• Colgate-Palmolive Company（US）
• The JM Smucker Company（US）
• Blue Buffalo Co., Ltd.（US）
• Freshpet, Inc.（US）
• Champion Petfoods LP（Canada）
• Big Heart Pet Brands（US）
• WellPet LLC（US）
• Merrick Pet Care, Inc.（US）
• Natural Balance Pet Foods, Inc.（US）
• Bil-Jac Foods, Inc.（US）
• Ainsworth Pet Nutrition（US）
• Hill's Pet Nutrition, Inc.（US）
• Petcurean Pet Nutrition（Canada）
• Ziwi Peak（New Zealand）
• Tuffy's Pet Foods, Inc.（US）
• Diamond Pet Foods（US）
• Nutro Products, Inc.（US）
• Instinct Pet Food（US）

Fresh Pet Food Market size was valued at around USD 10.8 billion in 2022 and is expected to rise from USD 11.9 billion in 2023 to reach a value of USD 25.5 Billion by 2031, at a CAGR of 10% over the forecast period (2024-2031).

The fresh pet food industry is expanding rapidly as pet owners increasingly view their pets as family members, prioritizing their health and nutrition. This shift is driving a preference for natural, minimally processed diets over traditional dry or canned foods. Advances in cold chain logistics have facilitated wider distribution and prolonged shelf life of fresh pet foods, further boosting their popularity. In North America, where pet ownership is high and there is a growing demand for natural and organic pet products, the market holds a significant share. Conversely, the Asia-Pacific region, propelled by rising middle-class populations and urbanization, is poised for substantial growth, particularly in markets like China and India, influenced by increasing pet ownership and adoption of Western pet care standards. The trend towards e-commerce and subscription models is also transforming how consumers access and purchase fresh pet foods, reflecting evolving consumer preferences and convenience in pet care shopping.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fresh Pet Food Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fresh Pet Food Market Segmental Analysis

The fresh pet food market is segmented based on product type, ingredients, pet type, sales channel, and region. Based on product type, the market is segmented into fresh wet pet food, fresh dry pet food, and fresh semi-moist pet food. Based on ingredients, the market is segmented into Animal-Based Proteins, and Plant-Based Proteins (carrots, beet, sweet potato, blueberry, ancient grains). Based on pet type, the market is segmented into Dogs, Cats, and Others. Based on sales channels, the market is segmented into online channels, and offline channels (supermarkets & hypermarkets, convenience stores). Based on region, the market Is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Drivers of the Fresh Pet Food Market

The rising popularity of the fresh pet food market is significantly influenced by the trend of pet humanization, where pets are increasingly viewed as integral family members. This shift has led to a heightened demand for high-quality pet foods as consumers prioritize the health and well-being of their pets. According to a 2020 survey by the American Pet Products Association, pet owners opting for premium pet foods are willing to invest in these products, showing a strong concern for their pets' health and scrutinizing the ingredients used. This growing consumer sentiment underscores a burgeoning market driven by the evolving relationship between pets and their owners, emphasizing quality and nutritional transparency in pet food choices.

Restraints in the Fresh Pet Food Market

The primary challenge in the fresh pet food industry lies in the significantly higher costs associated with its manufacturing and distribution. Unlike conventional pet food, fresh pet food must meet stringent criteria such as human-grade ingredients, organic certification, non-GMO status, and absence of preservatives. These superior-quality ingredients command a premium over standard pet food ingredients, contributing to elevated production expenses. Moreover, the meticulous preparation process demands extensive time and adherence to rigorous hygiene and quality standards to ensure both safety and nutritional integrity. These factors collectively escalate the overall expenses involved in bringing fresh pet food to market, posing a formidable barrier in this niche yet growing sector of the pet food industry.

Market Trends of the Fresh Pet Food Market

Our analysis indicates a significant increase in consumer demand for premium pet nutrition, driven by growing concerns for animal health and well-being. As more people consider their pets as integral family members, there is a preference for high-quality, fresh pet foods that mirror human dietary trends. This trend is further fuelled by a rising preference for natural and organic products, prompting manufacturers to incorporate human-grade ingredients into pet food formulations. This shift underscores a broader cultural shift towards treating pets with the same care and dietary standards as other family members, reflecting evolving consumer expectations in the pet care industry.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Pricing Analysis
• Value Chain Analysis
• Supply Chain Analysis
• Case Study Analysis
• Ecosystem of the Market
• Pestel Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Market Attractive Index
• Degree of Competition

Fresh Pet Food Market by Product Type

• Market Overview
• Fresh Wet Pet Food
• Fresh Dry Pet Food
• Fresh Semi-Moist Pet Food

Fresh Pet Food Market by Ingredients

• Market Overview
• Animal-Based Proteins
• Plant-Based Proteins
  • Carrots
  • Beet
  • Sweet Potato
  • Blueberry
  • Ancient grains
  • Others

Fresh Pet Food Market by Pet Type

• Market Overview
• Dogs
• Cats
• Horse
• Others

Fresh Pet Food Market by Sales Channel

• Market Overview
• Online Channel
• Offline Channel
  • Supermarkets & hypermarkets
  • Convenience stores
  • Others

Fresh Pet Food Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Nestle Purina Petcare (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars Petcare Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Buffalo Co., Ltd. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freshpet, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Champion Petfoods LP (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Heart Pet Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WellPet LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merrick Pet Care, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Balance Pet Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bil-Jac Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ainsworth Pet Nutrition (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill's Pet Nutrition, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petcurean Pet Nutrition (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ziwi Peak (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tuffy's Pet Foods, Inc. (US)s
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Pet Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutro Products, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instinct Pet Food (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments