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虛擬實境

市場調查報告書

商品編碼

1533608

虛擬實境市場規模、佔有率和成長分析：按組件、按設備、按技術、按應用、按地區 - 行業預測，2024-2031 年

Virtual Reality Market Size, Share, Growth Analysis, By Component, By Device, By Technology, By Application, By Region - Industry Forecast 2024-2031

出版日期: 2024年08月02日 | 出版商:

SkyQuest | 英文 270 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球虛擬實境市場規模將為157.5億美元，從2023年的191.5億美元成長到2031年的915.4億美元，並在預測期內持續成長（2024-2024年），預計複合年成長率為21.6 % 2031）。

虛擬實境 (VR) 正在成為全球市場上成長最快的創新領域之一，這主要是由技術進步和消費者採用率不斷提高所推動的。去年，擴增實境（AR）和VR設備的全球出貨量總計986萬台，預計到2022年將增加至1,419萬台。這種需求的激增證實了VR技術正在各個領域獲得主流接受。 VR 產業正在向遊戲以外的領域擴展，其應用擴展到醫療保健、教育、汽車和廣告等領域，預計到 2023年終，用戶群將達到 1.71 億。財富 500 強公司擴大採用 VR 技術，其中 52% 目前正在試用，這凸顯了該技術在改善業務營運和客戶體驗方面的潛力。儘管 VR 用戶有所增加，但挑戰仍然存在，例如暈動病，影響了約 58% 的用戶。然而，VR 硬體和軟體的不斷進步旨在解決這些問題並提高使用者的舒適度和滿意度。隨著VR技術的日益普及，消費者的認知度也不斷提高，目前超過50%的美國人口熟悉VR設備。預計 VR 市場將為全球經濟做出重大貢獻，到 2030 年，虛擬和擴增實境的價值預計將超過 1.9 兆美元。市場涉及遊戲、醫療、廣告、汽車、房地產等多個領域，VR遊戲成長顯著。例如，索尼的PS VR全球銷售量已超過500萬台，反映出人們對VR遊戲的高度興趣。

市場概況
消費者
- 遊戲/娛樂
- 運動的
商業的
- 零售/電子商務
- 教育/培訓
- 旅遊/旅遊
- 廣告
企業（製造業）
衛生保健
- 外科手術
- 患者照護管理
- 健身管理
- 藥局管理
- 醫療訓練/教育
航太/國防
其他用途
- 車
- 房地產（架構/建築設計）
- 地理空間挖掘

虛擬實境市場規模：按地區

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

Apple（United States）
Microsoft（United States）
Samsung Electronics（South Korea）
Unity（United States）
General Motors（United States）
Qualcomm（United States）
Matterport（United States）
Transfr（United States）
Vicarious Surgical（United States）
Sandbox VR（United States）
Dreamscape（United States）
Meta（United States）
Talespin（United States）
Applied VR（United States）
Wevr（United States）
LiveLike（United States）
Subvrsive（United States）
Virtuix Omni（United States）
Bigscreen（United States）
Framestore（United Kingdom）
Meow Wolf（United States）
WorldViz（United States）
ImmersiveTouch（Canada）

簡介目錄

Product Code: SQMIG45J2070

Global Virtual Reality Market size was valued at USD 15.75 billion in 2022 and is poised to grow from USD 19.15 billion in 2023 to USD 91.54 billion by 2031, growing at a CAGR of 21.6% during the forecast period (2024-2031).

Virtual reality (VR) is emerging as one of the most rapidly growing and innovative sectors in the global market, driven primarily by technological advancements and increasing consumer adoption. In the past year, global shipments of augmented reality (AR) and VR devices totaled 9.86 million units, with projections indicating a rise to 14.19 million units in 2022. This surge in demand underscores the growing mainstream acceptance of VR technology across various sectors. The VR industry is expanding due to a rising user base, expected to reach 171 million by the end of 2023, as applications extend beyond gaming into fields such as healthcare, education, automotive, and advertising. Fortune 500 companies are increasingly adopting VR technologies, with 52% currently testing or implementing them, highlighting the technology's potential to enhance business operations and customer experiences. Despite the growing number of VR users, challenges such as motion sickness, affecting around 58% of users, remain. However, ongoing advancements in VR hardware and software aim to address these issues, enhancing user comfort and satisfaction. As VR technology becomes more prevalent, consumer awareness is also rising, with over 50% of the U.S. population now familiar with VR devices. The VR market is projected to contribute significantly to the global economy, with virtual and augmented reality expected to add over $1.9 trillion by 2030. The market spans various sectors, including gaming, healthcare, advertising, automotive, and real estate, with VR gaming experiencing substantial growth. For instance, Sony's PS VR has achieved over 5 million sales worldwide, reflecting the booming interest in VR gaming.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Reality Market Segmental Analysis

Virtual reality market is segmented by Component, Device, Technology, Application, and Region. Based on Component, the market can be segmented into Hardware (Sensors [Accelerometers, Gyroscopes, Magnetometers, Proximity Sensors], Semiconductor Components [Controllers & Processors, Integrated Circuits] Display & Projectors, Position Trackers, Cameras, Other Components), Software (Sdks, Cloud-based Services). Based on Device, the market is segmented into Head-mounted Displays, Gesture-tracking Devices (Data Gloves, Other Gesture-tracking Devices), Projectors & Display Walls. Based on Technology, the market is segmented into Non-immersive Technology, Semi-immersive And Fully Immersive Technology. Based on Application, the market is segmented into Consumers (Gaming & Entertainment, Sports), Commercial (Retail & Ecommerce, Education & Training, Travel & Tourism, Advertising), Enterprises (Manufacturing), Healthcare (Surgery, Patient Care Management, Fitness Management, Pharmacy Management, Medical Training & Education), Aerospace & Defense, Other Applications (Automotive, Real Estate (Architecture & Building Design), Geospatial Mining. Based on Region, the market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Virtual Reality Market

Virtual reality (VR) is becoming a transformative force in healthcare, particularly in surgical medicine. By leveraging VR, surgeons can access a virtual or partially 3D representation of the patient's view during endoscopic procedures, enhancing precision and visualization. Developers are creating specialized VR applications for healthcare that can track physical positions and present static or 3D models, thereby supporting surgical and diagnostic processes. Tools like Unity, a robust software engine, are instrumental in developing these VR projects, enabling the creation of effective and immersive medical applications. The integration of VR and augmented reality in healthcare is gaining momentum due to its diverse applications. These technologies are used for training medical professionals, improving fitness regimens, managing pharmaceutical practices, and assisting medical students with complex learning experiences. Additionally, VR supports post-hospital care by offering patients continued guidance and support. The widespread adoption of VR in these areas is expected to drive further acceptance and innovation in the field, reflecting the growing impact of virtual reality on improving healthcare outcomes.

Restraints in the Global Virtual Reality Market

A significant challenge impacting the growth of virtual reality (VR) technology is the high cost associated with VR equipment and content development. Advanced VR headsets, designed to deliver immersive experiences, are often expensive and are accessible only to a limited number of consumers who can afford them. Additionally, creating high-quality VR content requires specialized skills and resources, which contributes to its high production costs. This financial barrier restricts the affordability of VR experiences for many potential users, slowing the widespread adoption and acceptance of VR technology in the market.

Market Trends of the Global Virtual Reality Market

The transition to VR-based educational experiences represents a profound shift in academic and vocational training. In 2024, VR technology has made significant advancements, offering transformative possibilities across various fields. One of the most impressive aspects of VR in education is its ability to transcend the limitations of traditional classrooms. With VR, students can embark on virtual journeys through historical eras, explore distant planets, or delve into the microscopic world-all from within their classrooms. This immersive approach not only captures students' attention but also enhances their understanding and retention of complex concepts. For example, historical events can be reimagined as interactive experiences where learners witness significant moments unfold before their eyes. Geography classes can take virtual field trips to remote locations, allowing students to explore different ecosystems and environmental phenomena in an engaging, hands-on manner. In science education, VR provides a platform for conducting virtual experiments, visualizing molecular structures in three dimensions, and observing physical phenomena in a realistic setting. This interactive method fosters curiosity and exploration while allowing students to experiment in a safe, controlled environment, free from the limitations and risks associated with real-world resources.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Technology Analysis
Pricing Analysis
Value Chain Analysis
Ecosystem of the Market
Start-up Analysis
Patent Analysis
Regulatory Landscape
Customer & Buying Criteria Analysis
Innovation Matrix
Top Investment Analysis
Key Success Factor
Market Attractive Index
Degree of Competition

Virtual Reality Market by Component

Market Overview
Hardware
- Sensors
- Accelerometers
- Gyroscopes
- Magnetometers
- Proximity sensors
- Semiconductor Components
- Controllers & processors
- Integrated circuits
- Display & Projectors
- Position Trackers
- Cameras
- Other Components
Software
- SDKS
- Cloud-Based Services

Virtual Reality Market by Device

Market Overview
Head-Mounted Displays
Gesture-Tracking Devices
- Data Gloves
- Other Gesture-Tracking Devices
Projectors & Display Walls

Virtual Reality Market by Technology

Market Overview
Non-Immersive Technology
Semi-Immersive and Fully Immersive Technology

Virtual Reality Market by Application

Market Overview
Consumers
- Gaming & Entertainment
- Sports
Commercial
- Retail & Ecommerce
- Education & Training
- Travel & Tourism
- Advertising
Enterprises (Manufacturing)
Healthcare
- Surgery
- Patient Care Management
- Fitness Management
- Pharmacy Management
- Medical Training & Education
Aerospace & Defense
Other Applications
- Automotive
- Real Estate (Architecture & Building Design)
- Geospatial Mining

Virtual Reality Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Apple (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unity (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Motors (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qualcomm (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Matterport (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Transfr (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vicarious Surgical (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sandbox VR (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dreamscape (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meta (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Talespin (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Applied VR (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wevr (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LiveLike (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Subvrsive (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Virtuix Omni (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bigscreen (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Framestore (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meow Wolf (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WorldViz (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ImmersiveTouch (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments