視訊串流市場規模、佔有率和成長分析：按串流媒體類型、解決方案、平台和地區 - 產業預測，2024-2031 年

2022年全球視訊串流媒體市場規模將為970.9億美元，預測期內（2024-2031年）複合年成長率為8.13%，從2023年的1023億美元成長到2031年的17.49億美元。到美國7000萬美元。

Over-The-Top平台市場的擴張使最終用戶無需訂閱有線或衛星即可存取獨家影像內容，預計將對該行業產生積極影響。被 OTT 平台吸引的觀眾通常會尋求內容選擇的靈活性，並且可能會消費比他們之前想像的更多的內容，從而推動未來的市場成長。近年來，OTT 視訊串流市場持續成長，改變了人們娛樂和消費資料的方式。串流媒體可讓您使用任何連接網路的裝置（例如電腦、平板電腦、智慧電視或智慧型手機）透過網路即時觀看影片，而無需 DVD 或藍光光碟等實體媒體。這包括各種內容，例如電影、實況活動和電視節目。高速網路帶來的便利性和廣泛的行動性是推動串流影音市場的關鍵因素，因為消費者可以輕鬆地在智慧型手機、個人電腦、智慧型電視和平板電腦設備上觀看串流影片。特別是在新興國家，網際網路的使用已經變得無處不在，讓更多的人能夠觀看串流影片，推動市場成長。然而，視訊串流平檯面臨盜版和未經授權複製內容等挑戰，可能會阻礙收益並減緩市場成長。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 次要/一級資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 市場生態系統
• 專利分析
• 案例研究分析
• 監管環境
• 創新矩陣
• 重點投資分析
• 關鍵成功因素
• 市場魅力指數
• 競爭程度

視訊串流：按串流類型

• 市場概況
• 即時視訊串流
• 非線性視訊串流

視訊串流市場：按解決方案分類

• 市場概況
• 網際網路通訊協定電視
• Over-the-Top的
• 付費電視

視訊串流市場：按平台

• 市場概況
• 遊戲機
• 筆記型電腦和桌上型電腦
• 智慧型手機和平板電腦
• 智慧電視

視訊串流媒體市場：按服務分類

• 市場概況
• 諮詢
• 託管服務
• 培訓支援

視訊串流媒體市場：按收益模式分類

• 市場概況
• 廣告
• 出租
• 訂閱

視訊串流市場：按部署類型

• 市場概況
• 雲
• 本地

視訊串流市場：依使用者分類

• 市場概況
• 企業視訊串流
• 消費者視訊串流

視訊串流媒體市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Netflix（US）
• Amazon Prime Video（US）
• Disney+（US）
• HBO Max（US）
• YouTube（US）
• Apple TV+（US）
• Peacock（US）
• Paramount+（US）
• Tencent Video（China）
• iQIYI（China）
• BBC iPlayer（UK）
• ITV Hub（UK）
• NOWTV（Hong Kong）
• Stan（Australia）
• Neon（New Zealand）
• Crave（Canada）
• Mubi（Germany）
• Rakuten Viki（US）

Global Video Streaming Market size was valued at USD 97.09 billion in 2022 and is poised to grow from USD 102.30 billion in 2023 to USD 174.97 billion by 2031, at a CAGR of 8.13% during the forecast period (2024-2031).

The expanding market for over-the-top (OTT) platforms, which allow end users to access exclusive video content without needing cable or satellite subscriptions, is expected to positively impact this sector. Audiences drawn to OTT platforms often seek flexibility in content choices and tend to consume more content than previously imagined, driving future market growth. Recently, the OTT video streaming market has consistently grown, transforming how people entertain themselves and consume data. Streaming enables users to watch videos in real-time over the internet without requiring physical media like DVDs or Blu-ray discs, using internet-connected devices such as computers, tablets, Smart TVs, and smartphones. This includes various content like movies, live events, and television shows. The convenience and widespread mobility facilitated by high-speed internet have been crucial factors in driving the streaming video marketplace, allowing consumers to stream videos easily on smartphones, PCs, smart TVs, or tablets. As internet usage has become ubiquitous, especially in developed countries, more people can stream videos, promoting market growth. However, video streaming platforms face challenges such as piracy and unauthorized copying of content, which may hinder revenues and slow market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Video Streaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Video Streaming Market Segmental Analysis

The Global Video Streaming Market is segmented based on Streaming Type, solution, Platform, Service, Revenue Model, User and region. By Streaming Type, the market is segmented into Live Streaming and Non-Linear Video Streaming. By solution the market is segmented into Internet Protocol TV, Over-the-Top, Pay-TV. By Platform the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, Smart TV. By Revenue Model market is segmented into Advertising, Rental and Subscription. By Service the market is segmented into Consulting, Managed Services, Training & Support. By User market is segmented into Enterprise Video Streaming, Consumer Video Streaming. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Video Streaming Market

Live streaming has become a significant driver of growth in the video streaming market. This feature enables direct interaction with target audiences, facilitating efficient responses to inquiries and better communication on business-related issues, which enhances understanding. Its ability to generate increased revenue has solidified its role as a vital income stream in the industry, leading to a notable boost in live video streaming.

Restraints in the Global Video Streaming Market

The increasing concern over content theft and protection is expected to negatively impact business activities, leading to lower customer engagement and reduced content consumption. This trend is anticipated to pressure market growth in the coming years. Based on our analysis, we found that the value of piracy subscription services in the United States alone amounts to billions of dollars. Additionally, about 9 million internet users in the US subscribe to pirate IPTV providers, accessing these services on at least 3,500 unlicensed websites and social media accounts.

Market Trends of the Global Video Streaming Market

The growth of video streaming is largely driven by the global expansion of broadband Internet connectivity. The exemplary development of broadband infrastructure has significantly increased internet access across more households and geographies. This has facilitated the proliferation of stable, high-speed internet connections, expanding the potential viewer base for video streaming. As more people gain access to reliable internet, the customer base for streaming services grows, further propelling the video streaming market.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Ecosystem of the Market
• Patent Analysis
• Case Study Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Market Attractive Index
• Degree of Competition

Video Streaming by Streaming Type

• Market Overview
• Live Video Streaming
• Non-Linear Video Streaming

Video Streaming Market by Solution

• Market Overview
• Internet Protocol TV
• Over-the-Top
• Pay-TV

Video Streaming Market by Platform

• Market Overview
• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

Video Streaming Market by Service

• Market Overview
• Consulting
• Managed Services
• Training & Support

Video Streaming Market by Revenue Model

• Market Overview
• Advertising
• Rental
• Subscription

Video Streaming Market by Deployment Type

• Market Overview
• Cloud
• On-Premises

Video Streaming Market by User

• Market Overview
• Enterprise Video Streaming
• Consumer Video Streaming

Video Streaming Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Netflix (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Prime Video (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney+ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HBO Max (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple TV+ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peacock (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paramount+ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Video (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BBC iPlayer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITV Hub (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOWTV (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neon (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crave (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mubi (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Viki (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments