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市場調查報告書

商品編碼

1539549

社群媒體分析市場規模、佔有率和成長分析：按部署模式、按應用、按業務功能、按行業、按地區 - 行業預測，2024-2031 年

Social Media Analytics Market Size, Share, Growth Analysis, By Deployment Mode, By Application, By Business Function, By Vertical, By Region - Industry Forecast 2024-2031

出版日期: 2024年08月15日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

社群媒體分析的全球市場規模預計到 2022 年為 43.8 億美元，從 2023 年的 47.9 億美元增至 2031 年的 98.3 億美元，預測期內（2024-2031 年）預計複合年成長率為 9.4%。

社群媒體分析市場幫助企業從社群媒體平台產生的大量資料中獲得有意義的見解。透過分析這些資料，公司可以更了解其目標受眾、追蹤品牌聲譽、監控客戶回饋、發現新趨勢並識別新商機。該市場成長的主要驅動力之一是全球社交媒體使用量的快速成長。 Facebook、Twitter、Instagram、LinkedIn 和 YouTube 等平台擁有數十億有效用戶，每天都會產生大量資料。人工智慧（AI）和機器學習（ML）技術的整合正在進一步擴展社交媒體分析的能力。人工智慧驅動的解決方案可自動執行資料收集、情緒分析和趨勢檢測，使企業能夠更有效地獲得可行的見解。社群媒體資料在商業決策中日益重要，正在推動全球社群媒體分析市場的發展。透過這些分析，公司可以深入了解客戶行為、偏好和市場動態。儘管存在資料複雜性和隱私問題等挑戰，但該市場為創新的人工智慧和機器學習解決方案提供了機會。隨著企業越來越意識到社群媒體資料的價值，對社群媒體分析的需求預計將成長並塑造市場的未來軌跡。

解決方案
- 依軟體類型
  - 社交聆聽/監控
  - 社群媒體行銷
  - 社群媒體廣告軟體
  - 社群媒體管理軟體
  - 其他
- 依部署方式
  - 本地
  - 雲
    - 民眾
    - 私人的
    - 混合
服務
- 專業服務
  - 諮詢服務
  - 部署/整合
  - 支援/維護
- 託管服務

社群媒體分析市場：依安全類型

說明分析
預測分析
規範性分析
診斷分析

社群媒體分析市場：依業務功能分類

行銷
銷售/潛在客戶開發
金融
手術
HR
客戶服務

社群媒體分析市場：依行業分類

BFSI
零售/電子商務
政府/國防
旅遊/酒店業
醫療保健/生命科學
媒體娛樂
通訊
能源/公共事業
教育
其他

社群媒體分析市場規模：按地區分類

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

IBM Corporation（US）
Salesforce.com, Inc.（US）
Adobe Inc.（US）
SAS Institute Inc.（US）
Oracle Corporation（US）
NetBase Quid（US）
Talkwalker Inc.（Luxembourg）
Sprout Social, Inc.（US）
Hootsuite Inc.（Canada）
Meltwater（Norway）
Digimind（France）
Keyhole Inc.（Canada）
Social Status（Australia）
Rival IQ（US）
Iconosquare（France）
Quintly（Germany）
Khoros, LLC（US）
Zoho Corporation（India）
Awario（Belarus）
Brand24（Poland）

簡介目錄

Product Code: SQMIG45J2170

Global Social Media Analytics Market size was valued at USD 4.38 Billion in 2022 and is poised to grow from USD 4.79 Billion in 2023 to USD 9.83 Billion by 2031, at a CAGR of 9.4% during the forecast period (2024-2031).

The social media analytics market serves to help organizations derive meaningful insights from the vast data generated across social media platforms. By analyzing this data, businesses can better understand their target audience, track brand reputation, monitor customer feedback, spot emerging trends, and identify new business opportunities. One of the key drivers behind the growth of this market is the rapid increase in global social media usage. With platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube amassing billions of active users, the volume of data generated daily is enormous. The integration of artificial intelligence (AI) and machine learning (ML) technologies is further expanding the capabilities of social media analytics. AI-driven solutions can automate data collection, sentiment analysis, and trend detection, allowing businesses to gain actionable insights more efficiently. The rising significance of social media data in business decision-making is propelling the global social media analytics market. Through these analytics, organizations can gain deep insights into customer behavior, preferences, and market dynamics. Despite challenges such as data complexity and privacy concerns, the market offers opportunities for innovative AI and ML-powered solutions. As businesses increasingly recognize the value of social media data, the demand for social media analytics is expected to grow, shaping the market's future trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the global Social Media Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Media Analytics Market Segmental Analysis

The global social media analytics market is segmented based on deployment Mode, application, business operation, vertical and region. In terms of deployment mode, the market is segmented into cloud based, and on-premises. In terms of application, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, and others. Based on business operation, it is segmented as Marketing, Sales and Lead Generation, Finance, Operation, Human Resources, Customer Service. By vertical it is segmented as BFSI, Retail & eCommerce, Government & Defense, Travel and Hospitality, Healthcare & Life Sciences, Media & Entertainment, Telecommunications, Energy & Utilities, Education, Other Verticals. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Social Media Analytics Market

Social media has evolved into a vital platform for businesses to connect with customers, promote their products or services, and enhance brand visibility. The importance of these platforms in fostering customer engagement and building brand awareness cannot be overstated. This growing reliance on social media has created a strong demand for tools that can analyze social media data, enabling businesses to make informed decisions. As a result, the need for effective social media analytics has become a key factor driving the expansion of the social media analytics market.

Restraints in the Global Social Media Analytics Market

The gathering and analysis of social media data bring up significant concerns about privacy and data security. As more data is collected from users, the risk of breaches and misuse increases, making these issues critical for businesses to address. Stricter regulations and compliance requirements further complicate the landscape for social media analytics providers. Ensuring the proper handling and protection of user data becomes more challenging as these companies must navigate evolving legal frameworks to maintain trust and meet regulatory standards.

Market Trends of the Global Social Media Analytics Market

The incorporation of AI and machine learning algorithms into social media analytics is driving advancements in sentiment analysis, image recognition, and predictive analytics. By leveraging these technologies, businesses can more effectively analyze large volumes of social media data to uncover valuable insights. AI and machine learning enhance the ability to interpret complex data patterns and trends, allowing companies to gain a deeper understanding of user sentiments and behaviors. This integration supports more informed decision-making by transforming vast amounts of social media data into actionable intelligence.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors of The Market
Degree Of Competition
Top Investment Pockets
Market Attractive Index
Ecosystem Mapping
Technology Analysis
Cost Analysis
Market Trend Analysis
Competition Analysis
Supply chain analysis
Investment Analysis
Patent analysis
Value chain analysis
Jurisdiction analysis
Trade analysis
Case study analysis
Porter's five forces analysis

Social Media Analytics Market by offering

Solution
- By Software Type
  - Social Listening and Monitoring
  - Social Media Marketing
  - Social Media Advertising Software
  - Social Media Management Software
  - Others
- By Deployment Mode
  - On-Premises
  - Cloud
    - Public
    - Private
    - Hybrid
Services
- Professional Services
  - Consulting Services
  - Deployment And Integration
  - Support And Maintenance
- Managed Services

Social Media Analytics Market by Security Type

Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
Diagnostic Analytics

Social Media Analytics Market by Business Function

Marketing
- Audience Segmentation and Targeting
- Social Media Campaign Performance Analytics
- Competitive Analysis
- Influencer Marketing Analysis
- Trend Analysis and Forecasting
- Customer Journey Analysis
- Others
Sales and Lead Generation
- Conversion Rate Optimization Analysis
- Sales Funnel Tracking and Optimization
- Customer Acquisition Cost Analysis
- Competitive Sales Intelligence
- Geo-targeted Lead Generation
- Social Media Data Mining
- Others
Finance
- Fraud Detection
- Credit Risk Assessment
- Customer Financial Behavior Analysis
- Regulatory Compliance Monitoring
- Real-time Crisis Response
- ROI Measurement
- Others
Operation
- Quality Control
- Supply Chain Risk Assessment
- Sustainability Tracking
- Demand Forecasting
- Customer Network Value Optimization
- Others
Human Resources
- Employer Branding Analysis and Perception Monitoring
- Employee Engagement Metrics
- Training and Development Assessment
- Employee Sentiment Analysis
- Others
Customer Service
- Chatbot Optimization
- Service Performance Metrics
- Customer Feedback Analysis
- Customer Retention Strategies
- Others

Social Media Analytics Market by Vertical

BFSI
Retail & eCommerce
Government & Defense
Travel And Hospitality
Healthcare & Life Sciences
Media & Entertainment
Telecommunications
Energy & Utilities
Education
Other Verticals

Social Media Analytics Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NetBase Quid (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Talkwalker Inc. (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprout Social, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hootsuite Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meltwater (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Digimind (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Keyhole Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Social Status (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rival IQ (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Iconosquare (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quintly (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Khoros, LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Awario (Belarus)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brand24 (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments