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市場調查報告書

商品編碼

1588516

數位智慧平台市場規模、佔有率、成長分析，按組成部分、按組織規模、按行業、按地區 - 行業預測，2024-2031 年

Digital Intelligence Platform Market Size, Share, Growth Analysis, By Component, By Organization Size, By Vertical By Region - Industry Forecast 2024-2031

出版日期: 2024年11月04日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

數位智慧平台的全球市場規模在2022 年約為154.9 億美元，高於2023 年的185.6 億美元，預測期內（2024-2031 年）複合年成長率為19.8%，到2031 年預計將達到154.9 億美元。

由於各行業對深入分析和洞察的需求不斷增加，數位智慧平台（DIP）市場近年來出現了顯著成長。 DIP 無縫整合資料分析、人工智慧和機器學習，提供與數位互動和使用者行為相關的可行見解。該市場旨在幫助企業做出明智的決策、改善客戶體驗並最佳化其數位策略。企業和消費者產生的數位資料的爆炸性成長是這項需求的關鍵促進因素，因為企業尋求利用這一龐大的資訊庫來獲得競爭優勢。 DIP 有助於即時資料分析，使企業能夠快速適應市場趨勢和不斷變化的客戶偏好。然而，市場面臨資料隱私和安全問題等挑戰，敏感資訊的道德管理阻礙了廣泛採用。此外，對某些組織來說，實施數位智慧解決方案並將其整合到現有系統中可能是一個障礙。儘管面臨這些挑戰，在基於雲端基礎的解決方案的成長趨勢、人工智慧和機器學習技術的進步以及對數位轉型的日益關注的支持下，DIP 市場預計將進一步擴大。此外，電子商務、社交媒體和行動應用程式的興起增加了人們對數位智慧工具的興趣，這些工具可以提供有關消費者行為和偏好的寶貴見解，進一步推動了這個充滿活力的市場的成長。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

IBM Corporation（USA）
Oracle Corporation（USA）
Salesforce.com, Inc.（USA）
Adobe Inc.（USA）
Microsoft Corporation（USA）
SAP SE（Germany）
SAS Institute Inc.（USA）
QlikTech International AB（Sweden）
Alteryx, Inc.（USA）
Domo, Inc.（USA）
MicroStrategy Incorporated（USA）
HubSpot, Inc.（USA）
Google LLC（USA）
Zoho Corporation（India）
Clicktale（now part of Medallia）（USA）
Mixpanel, Inc.（USA）
Heap Analytics, Inc.（USA）
Pendo.io, Inc.（USA）
TIBCO Software Inc.（USA）

簡介目錄

Product Code: SQMIG45A2195

Global Digital Intelligence Platform Market size was valued at around USD 15.49 billion in 2022 and is expected to rise from USD 18.56 billion in 2023 to reach a value of USD 78.73 Billion by 2031, at a CAGR of 19.8% over the forecast period (2024-2031).

The Digital Intelligence Platform (DIP) market has experienced remarkable growth in recent years, driven by the increasing demand for in-depth analytics and insights across various industries. DIPs seamlessly integrate data analytics, artificial intelligence, and machine learning to deliver actionable insights related to digital interactions and user behavior. This market aims to empower organizations to make informed decisions, enhance customer experiences, and optimize digital strategies. The explosive growth in digital data generated by businesses and consumers is a primary driver of this demand, as companies seek to leverage this vast information pool to gain a competitive edge. DIPs facilitate real-time data analysis, enabling businesses to quickly adapt to market trends and evolving customer preferences. However, the market faces challenges, such as concerns around data privacy and security, which hinder widespread adoption due to the ethical management of sensitive information. Additionally, implementing and integrating digital intelligence solutions within existing systems presents hurdles for some organizations. Despite these challenges, the DIP market is poised for further expansion, supported by the growing trend toward cloud-based solutions, advancements in AI and machine learning technologies, and the increasing focus on digital transformation. Furthermore, the rise of e-commerce, social media, and mobile applications has heightened interest in digital intelligence tools that provide valuable insights into consumer behavior and preferences, further propelling the growth of this dynamic market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Intelligence Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Intelligence Platform Market Segmental Analysis

Global Digital Intelligence Platform Market is segmented by Component, Touchpoint, Deployment Mode Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Data Management, Analytics, Engagement Optimization, and Others. Based on Touchpoint, the market is segmented into Web, Company Website, Mobile, social media, Email, Kiosks & Pos, and Others. Based on Deployment Mode, the market is segmented into On-Premises, and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Industry Vertical, the market is segmented into BFSI, Public Sector, Telecommunication & IT, Retail & E-Commerce, Media & Entertainment, Travel & Hospitality, Healthcare, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Digital Intelligence Platform Market

The global digital intelligence platform market is significantly driven by the increasing awareness regarding data-driven decision-making across diverse sectors. Organizations are recognizing the critical role of data in understanding consumer behavior, identifying prevailing market trends, and enhancing operational efficiencies. As businesses strive to maintain a competitive edge, the demand for sophisticated digital intelligence platforms becomes essential. These platforms enable the systematic collection, processing, and interpretation of vast amounts of data, empowering decision-makers to derive actionable insights. Consequently, this trend fosters a robust growth environment for digital intelligence solutions, as organizations seek to leverage data for strategic advantage in an ever-evolving market landscape.

Restraints in the Global Digital Intelligence Platform Market

A significant restraint on the global digital intelligence platform market is the escalating concern over data security and privacy. As organizations increasingly collect and analyze vast amounts of sensitive data, the risk of data breaches and unauthorized access intensifies. This reality not only threatens the integrity of data but also complicates compliance with stringent data protection regulations and privacy laws prevalent in various regions. Consequently, companies are hesitant to adopt digital intelligence platforms, fearing the potential repercussions of non-compliance and damage to their reputation, thereby stifling market growth and innovation within this sector.

Market Trends of the Global Digital Intelligence Platform Market

The Global Digital Intelligence Platform market is experiencing a significant shift towards real-time analytics, driven by the increasing need for businesses to make immediate, data-informed decisions. Companies across various sectors are recognizing the competitive advantage of having access to real-time insights, enabling them to swiftly adapt to changing market conditions, evolving consumer preferences, and rising trends. This demand for instant data processing capabilities is propelling the growth of digital intelligence solutions that integrate advanced analytics and machine learning algorithms. As a result, organizations are investing in platforms that enhance their agility and responsiveness, further solidifying real-time analytics as a key market trend.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Innovation Matrix
Case Study Analysis
Patent Analysis
Technology Analysis
Regulatory Analysis
Market Attractiveness Index
Ecosystem of the Market

Digital Intelligence Platform Market, By Component

Market Overview
Data Management
Analytics
Engagement Optimization

Digital Intelligence Platform Market, By Touchpoint

Market Overview
Web
Company Website
Mobile
Social Media
Email
Kiosks & Pos
Others

Digital Intelligence Platform Market, By Organization Size

Market Overview
Small & Medium Enterprises (SMEs)
Large Enterprises

Digital Intelligence Platform Market, By Vertical

Market Overview
BFSI
Public Sector
Telecommunication & It
Retail & E-Commerce
Media & Entertainment
Travel & Hospitality
Healthcare
Others

Digital Intelligence Platform Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

IBM Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
QlikTech International AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alteryx, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Domo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MicroStrategy Incorporated (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clicktale (now part of Medallia) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mixpanel, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heap Analytics, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pendo.io, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TIBCO Software Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments