雲端廣告市場規模、佔有率、成長分析，按組件、按應用、按組織規模、按部署模型、按行業、按地區 - 行業預測，2024-2031 年

2022年雲端廣告市場規模將為32.5億美元，從2023年的38.4億美元成長到2031年的145.3億美元，預測期（2024-2031年）預計複合年成長率為18.1%。

在網際網路可訪問性的改善和電子商務的加速採用的推動下，雲端廣告市場正在經歷顯著成長。隨著消費者越來越喜歡網路購物，負責人正在將其策略從傳統的戶外廣告轉向利用消費者分析的有針對性的數位方法。電子郵件和社群媒體行銷等服務使品牌能夠在舒適的家中與消費者有效聯繫，從而帶來個人化的消費者體驗。值得注意的是，近 80% 使用雲端服務的美國公司與多家主要雲端供應商合作，顯示雲端使用呈現多元化趨勢。在預測期內，北美品牌的雲端行銷和廣告預算預計將增加約 25%。這反映出隨著 Flipkart、亞馬遜和 Snapdeal 等電子商務巨頭將雲端服務和線上廣告納入其核心經營模式，發生了更廣泛的轉變。這些發展凸顯了雲端技術在促進有效的廣告策略和提高消費者參與度方面發揮的關鍵作用，最終推動雲端廣告市場向前發展。總體而言，隨著消費者偏好的變化，對利用雲端功能的先進數位行銷解決方案的需求可能會繼續成長，從而為企業在競爭格局中蓬勃發展提供有利可圖的機會。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 技術進步
• 監管環境
• 案例研究

全球雲端廣告市場規模：按組成部分分類的複合年成長率（2024-2031）

• 平台
• 服務

全球雲端廣告市場規模：依組織規模分類的複合年成長率（2024-2031）

• 主要企業
• 小型企業

全球雲端廣告市場規模：依應用程式/複合年成長率（2024-2031）

• 宣傳活動管理
• 客戶管理
• 體驗管理
• 分析/洞察
• 即時參與

全球雲端廣告市場規模：依部署模式分類的複合年成長率（2024-2031）

• 公共雲端
• 私有雲端

全球雲端廣告市場規模：依產業/複合年成長率（2024-2031）

• 零售/消費品
• 媒體娛樂
• 旅遊/酒店業
• BFSI
• 通訊
• 製造業
• 教育
• 其他

全球雲端廣告市場規模：按地區/複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按公司分公司分類的股份分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Google LLC
• Oracle
• IBM Corporation
• Amazon Web Services, Inc.
• Adobe
• Salesforce, Inc.
• Wipro
• The Nielsen Company（US）, LLC.
• Viant Technology LLC
• Cavai
• Imagine Communications
• SAP
• Acquia
• Demandbase
• Experian
• Kubient
• Fico
• Hubspot
• Inmobi
• Marin software

結論和建議

Cloud Advertising Market size was valued at USD 3.25 billion in 2022 and is poised to grow from USD 3.84 billion in 2023 to USD 14.53 billion by 2031, growing at a CAGR of 18.1% in the forecast period (2024-2031).

The cloud advertising market is experiencing significant growth, fueled by the rise in internet accessibility and the accelerating adoption of e-commerce. As consumers increasingly prefer online shopping, marketers have shifted their strategies away from traditional outdoor advertising to targeted digital approaches that capitalize on consumer analytics. Services such as email and social media marketing allow brands to connect with their audience effectively from the comfort of their homes, resulting in personalized consumer experiences. Notably, nearly 80% of U.S. businesses utilizing cloud services partner with multiple major cloud providers, illustrating the trend towards diversified cloud usage. During the forecast period, North American brands are projected to increase their cloud marketing and advertising budgets by around 25%. This reflects a broader transition as e-commerce leaders like Flipkart, Amazon, and Snapdeal embed cloud services and online advertising into their core business models. These developments underscore the critical role of cloud technologies in facilitating effective advertising strategies and enhancing consumer engagement, ultimately propelling the cloud advertising market forward. Overall, as consumer preferences evolve, the demand for sophisticated digital marketing solutions driven by cloud capabilities will likely continue to rise, presenting lucrative opportunities for businesses to thrive in a competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cloud Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cloud Advertising Market Segmental Analysis

Global Cloud Advertising Market is segmented by Component, by Organization Size, by Application, by Deployment Model, , by Verticals and by Region. Based on Component, the market is segmented into Platforms, Services. Based on Organization Size, the market is segmented into Large Enterprises, SMES. Based on Application, the market is segmented into Campaign Management, Customer Management, Experience Management, Analytics and Insights, Real-Time Engagement. Based on Deployment Model, the market is segmented into Public Cloud, Private Cloud. Based on Verticals, the market is segmented into Retail and Consumer Goods, Media and Entertainment, Travel and Hospitality, BFSI, Telecommunications, Manufacturing, Education, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Cloud Advertising Market

The Cloud Advertising market is significantly influenced by a variety of technological advancements, particularly those associated with the internet. The increasing commercial use of these technologies, along with the surge in global internet users, has transformed the landscape of cloud advertising and digital marketing strategies. Major contributing factors include the rise in smartphone ownership, extensive internet connectivity, and the heightened engagement with digital media-all of which are anticipated to expand the pool of online users and create fresh opportunities within the cloud advertising sector. As digitalization accelerates and consumers gain easier access to high-speed internet, the consumption of online content is likely to rise, thereby paving the way for enhanced profitability for key players in the Cloud Advertising market. The e-commerce realm is becoming highly competitive as more traditional retailers pivot toward platforms like Amazon and Alibaba, thus intensifying the demand for innovative online advertising strategies. Additionally, contextual advertising has gained significant traction among advertisers due to its impressive return on investment, further driving market growth.

Restraints in the Cloud Advertising Market

The Cloud Advertising market is facing several restraints despite the rising demand for digital advertising, which in turn fuels the need for cloud solutions aimed at enhanced data collection across various channels. Regulatory measures intended to ensure high security within this domain can inadvertently act as a restriction on growth, as these guidelines can be stringent. Furthermore, the dependency of cloud advertising systems on consistent internet connectivity poses a significant hurdle; server downtimes or internet outages could severely disrupt access to services. An example of this is the substantial economic loss experienced in India due to extended internet outages, reported to be $3.04 billion between 2012 and 2017. Collectively, these challenges are expected to negatively impact the growth trajectory of the cloud advertising market during the forecast period.

Market Trends of the Cloud Advertising Market

The Cloud Advertising market has witnessed significant growth as a direct consequence of the COVID-19 pandemic, reshaping consumer behavior and accelerating digital transformation across various sectors. As businesses transitioned online due to lockdowns, e-commerce surged, compelling companies to adopt cloud-based advertising solutions to effectively engage a more digitally reliant audience. The shift toward remote work also catalyzed the demand for innovative cloud advertising strategies, enabling businesses to maintain communication and foster consumer connections. This trend has solidified the reliance on digital channels for marketing, ensuring sustained momentum for the Cloud Advertising market well into the forecast period, driven by evolving consumer preferences and technological advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Cloud Advertising Market Size by Component & CAGR (2024-2031)

• Platforms
• Services

Global Cloud Advertising Market Size by Organization Size & CAGR (2024-2031)

• Large Enterprises
• SMES

Global Cloud Advertising Market Size by Application & CAGR (2024-2031)

• Campaign Management
• Customer Management
• Experience Management
• Analytics and Insights
• Real-Time Engagement

Global Cloud Advertising Market Size by Deployment Model & CAGR (2024-2031)

• Public Cloud
• Private Cloud

Global Cloud Advertising Market Size by Verticals & CAGR (2024-2031)

• Retail and Consumer Goods
• Media and Entertainment
• Travel and Hospitality
• BFSI
• Telecommunications
• Manufacturing
• Education
• Others

Global Cloud Advertising Market Size by Region & CAGR (2024-2031)

• North America, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
  • US
  • Canada
• Europe, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nielsen Company (US), LLC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viant Technology LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cavai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imagine Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acquia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Demandbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experian
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kubient
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fico
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hubspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inmobi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marin software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation