市場調查報告書
商品編碼
1372044
到 2030 年的雲端廣告市場預測:按服務類型、部署模型、用戶群、組件、應用程式、最終用戶和地區進行的全球分析Cloud Advertising Market Forecasts to 2030 - Global Analysis By Service Type (Software as a Service, Platform as a Service and Infrastructure as a Service ),Deployment Model, User Group, Component, Application, End User and By Geography |
根據Stratistics MRC預測,2023年全球雲端廣告市場規模將達40.2億美元,預計2030年將達到158.2億美元,預測期內年複合成長率為21.6%。
支援交易、廣告相關資料、產品選擇等的雲端基礎的服務稱為“雲端廣告”,價格和內容在最終用戶訪問服務時確定。由於對消費者分析和個人化行銷的需求不斷成長,雲端廣告市場正在不斷成長。雲端廣告可用於各種電子商務和實體商店商務策略,例如競標、優惠券以及其他折扣和廣告技術。
市場收益的成長也是由雲端運算和服務的日益採用所推動的。這是因為雲端運算提供了多種好處,尤其是雲端安全性。雲端運算提供高水準的安全性,保護企業免受危險的間諜軟體、病毒和駭客的侵害。因此,這些公司的網站是安全的,有助於恢復客戶信任並提供更好的使用者體驗。此外,雲端運算有助於存取客戶資料以數位行銷策略。
與電子商務的採用相關的各種安全風險和隱私問題正在阻礙雲端廣告的採用。最終用戶需要花費更多的錢來有效實施網路安全流程和系統,以使電子商務更加安全可靠。雲端廣告處理敏感的客戶資料,例如聯絡資訊、即將到來的訂單和合約、運輸詳細資訊以及其他合作夥伴供應商的詳細資訊。此外,任何安全漏洞都會帶來重大的財務損失、客戶流失和品牌聲譽風險。因此,對資料隱私和安全的擔憂預計將阻礙預測期內全球市場的成長。
雲端廣告的主要優勢在於它具有成本效益,因為它消除了傳統方法的需要,例如印刷組合、使用廣播和電視等媒體以及郵寄宣傳冊。它還透過線上平台提供更快的廣告投放,並且可以根據公司的要求,使用許多線上平台和媒體來宣傳公司的行銷目標,從而提供更多的客製化廣告。在此背景下,大公司正在開發雲端基礎的廣告軟體,具有更好、更複雜的技術功能,這有利於市場的收益開拓。
消費者分析中使用的資料是從許多資訊來源收集的,並分發給各個組織團體,特別是行銷、銷售和研發部門。公司必須對從各個接觸點收集的資料進行分類,並回應客戶的需求。組織發現很難整合從許多接觸點收集的資料。這些接觸點的範例包括公司網站、網路、行動裝置、社群媒體和電子郵件。如果您的公司資料不同步,客戶分析就毫無用處。分析結構化和非結構化資料需要大量的時間、金錢和經驗。
雲端廣告業務受益於 COVID-19。多個國家/地區實施了政府封鎖,導致許多企業、商店、IT 和電信業者以及教育機構關閉。新冠肺炎 (COVID-19) 疫情之後,網路購物的需求大幅增加,因為人們現在可以在家中舒適地在電子商務平台上選擇產品。此外,許多企業因 COVID-19 受到嚴重打擊,員工無法在辦公室或零售店工作。採用數位管道獲取資訊、娛樂、教育以及與朋友和家人交流的消費者數量正在迅速增加。
軟體即服務(SaaS)領域預計將出現良好的成長。客戶可以從 SaaS(軟體即服務)範式下營運的組織購買雲端應用程式服務。提供者行使IT開發權限,因此客戶可以受益於SaaS產品的便利性。 SaaS 的主要優點包括靈活的支付方式、靈活的使用、自動更新、可訪問性、持久性和適應性。此外,由於技術改進、多個組織引入新系統以及不同公司快速推出不同活動,該部門的收益正在擴大。
雲端基礎的廣告製作系統使大公司和企業廣告商有機會設計更有效率的流程,而不受限於行動大量資料。更低的成本、更快的實施流程、遠端工作時對資料的存取、更有效互動的更清晰體驗、更好的工作流程管理、更少花在繁瑣任務上的時間、系統整合等等是大型企業的主要優勢。這些是一些雲端運算的好處。該細分市場的銷售成長是由許多新的改進和各個組織為促進市場創新而形成的合作夥伴關係所推動的。
預計亞太地區在預測期內將佔據最大的市場佔有率。中國、馬來西亞、印尼、印度等周邊開發中國家經濟的快速發展是此區域擴張的主要原因。亞太地區對雲端驅動和支援雲端的廣告的需求不斷增加,推動了多個行業的成本增加和技術進步。此外,隨著最尖端科技的使用和各行業應用的開發的增加,預計該地區將出現重大的成長機會,預計將在預測期內推動該地區的成長。
預計北美在預測期內的年複合成長率最高。對改進的雲端廣告平台的需求不斷成長預計將推動該地區的雲端廣告市場。 IBM 公司、Sales Force 和 Oracle 公司等市場參與企業的出現。這些市場參與企業致力於合作、收購、新產品開發以及現有產品的增強,以推動該地區的市場擴張。
According to Stratistics MRC, the Global Cloud Advertising Market is accounted for $4.02 billion in 2023 and is expected to reach $15.82 billion by 2030 growing at a CAGR of 21.6% during the forecast period. Cloud-based services that enable transactions, data linked to advertisements, and product selection are referred to as "cloud advertising," with the price and content determined when the end user accesses the service. The market for cloud advertising is growing as an outcome of the increased demand for consumer analytics and personalized marketing. Cloud advertising can be used in different e-commerce or brick-and-mortar commerce strategies such as auctions, coupons and other discounting or advertising techniques.
The rise in market revenue is also being driven by the increase in the adoption of cloud computing and services. This is because cloud computing offers a variety of advantages, especially cloud security. Cloud computing offers high levels of security that shield enterprises from dangerous spyware, viruses and hackers. Due to this, the websites of such companies are secure and help rebuild client confidence, which improves the user experience. Additionally, it makes it simple for business enterprises and their personnel to cooperate and share ideas and solutions, cloud computing makes it simple to access client data for customizing digital marketing strategies.
Various security risks and privacy concerns associated with the implementation of e-commerce hinder the adoption of cloud advertising. End-users need to spend more on effectively deploying cyber security processes and systems to make e-commerce safer and more secure. Cloud advertising handles the confidential data of customers, including contact details, future orders and contracts, shipping details, and details about other partner vendors. Moreover, any security breach can be a significant risk in terms of financial losses and loss of customers and affect the brand's reputation. Hence, data privacy and security concerns are expected to hinder the growth of the global market during the forecast period.
The main advantages of cloud advertising are that it is more cost-effective because it does not require the conventional techniques of printing portfolios, using media like radio or television, or mailing brochures. It also offers faster advertising through online platforms and more customized advertising because it can use a number of online platforms and media to promote businesses' marketing objectives according to their requirements. Due to this, large corporations are creating cloud-based advertising software with better and more complex technological features, which is driving market revenue development.
The data used in consumer analytics is collected from many sources and distributed to various organizational groups, particularly marketing, sales, and R&D. Businesses must categorize the data they collect from various touch points to correspond with the wants and demands of their clients. Organizations find it challenging to merge data collected from many touch points because they must be structured differently. Examples of these touch points involve company websites, the web, mobile devices, social media, and emails. When corporate data is not synchronized, customer analytics are not useful. A great deal of time, money, and experience are needed for the analysis of both structured and unstructured data.
The cloud advertising business benefited from COVID-19. Lockdown was enforced by governments in several nations, which caused many businesses, stores, IT and telecom companies, and educational institutions to close. The demand for online shopping has risen significantly after COVID-19 as a result of people's ability to choose a product on an e-commerce platform while relaxing in the comfort of their own residences. Additionally, many businesses suffered greatly as a result of COVID-19 because employees were unable to work from offices and retail establishments. The number of consumers adopting digital channels for information, entertainment, education, and keeping in touch with friends and family has skyrocketed.
The Software as a Service (SaaS) segment is estimated to have a lucrative growth. Customers can purchase services for cloud applications from organizations that operate within the Software as a Service (SaaS) paradigm. Because the providers exercise authority over IT development, customers can benefit from SaaS products' convenience. Some of SaaS's primary advantages are flexible payment options, flexible usage, automated updates, accessibility, permanence, and adaptation. Additionally, this segment's revenue is growing as a result of the rapid adoption of technical improvements, new systems introduced by multiple organizations, and various activities undertaken by various companies.
The large enterprises segment is anticipated to witness the fastest CAGR growth during the forecast period, due to cloud-based advertising production systems, advertisers of large companies and enterprises have the opportunity to design more efficient processes without being restricted by the movement of enormous amounts of data. Cost savings, quick on boarding processes, access to data when working remotely, straightforward operations that interact more efficiently, enhanced workflow management, less time spent on tedious tasks, and system integration are some of the advantages of cloud computing for large businesses. This segment's revenue growth has been fueled by numerous new improvements and partnerships formed by different organizations to increase innovation in the market.
Asia Pacific is projected to hold the largest market share during the forecast period owing to during the projected period. The rapid economic development of surrounding developing nations like China, Malaysia, Indonesia, and India is the primary reason for the region's expansion. The need for cloud-driven and cloud-supported advertising is growing in the APAC region, driving increasing costs and advances in technology across several industries. Moreover, the region is expected to offer significant growth opportunities like rise in the use of cutting-edge technologies, and the development of applications across a range of industries are projected to propel the region's growth throughout the forecast period.
North America is projected to have the highest CAGR over the forecast period. It is projected that increased demand for an improved cloud advertising platform will drive the market for cloud advertising in this area. The existence of significant market participants, including IBM Corporation, Sales force, and Oracle Corporation. These players participate in partnerships, acquisitions, and the creation of new products, and enhancements to existing ones, which promotes market expansion in this region.
Some of the key players profiled in the Cloud Advertising Market include: Google LLC, Oracle Corporation, Viant Technology, LLC, IBM Corporation, Marin Software, Sprinklr Inc, Salesforce.Com, Inc., Adobe Systems Incorporated, Kubient, Imagine Communications Corp, Hub Spot, Fico, Media Math, Amazon Web Services Inc. and In Mobi Pte. Ltd.
In August 2023, Marin Software, a leading provider of digital marketing solutions, is proud to announce the launch of two powerful products, Connect and Ascend. These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media. Connect revolutionizes how marketers access, analyze and share their data. Ascend offers a unified approach to allocating spends across channels for optimal performance.
In May 2023, Google has launched a new bug bounty program for its Android apps. Under the Mobile Vulnerability Rewards Program (Mobile VRP), the tech giant will pay security researchers for flaws found in first-party apps. The official Twitter account of Google VRP has also shared a post announcing the latest bug bounty program.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.