漫畫市場規模、佔有率、成長分析，按內容、發行、類型、性別、讀者群、地區分類 - 產業預測，2024-2031

2022年全球漫畫市場規模估值為121億美元，從2023年的148億美元成長到2031年的556億美元，預計在預測期內（2024-2031年）將以18%的複合年成長率成長。

世界對漫畫的需求很大程度上是由日本文化的流行所推動的，動漫展等活動和社群媒體的影響力極大地推動了日本文化的流行。透過數位平台增加漫畫的可近性將進一步推動市場成長。這些內容將面向從兒童到成人的廣泛年齡段，並將推動未來的銷售。此外，漫畫與動畫改編之間的跨界正在取得進展，並被納入各種娛樂形式，為漫畫提供者創造了廣闊的商機。然而，它面臨著盜版、審查、國際市場文化障礙以及全球出版步伐緩慢等挑戰，這可能會影響整個漫畫產業的未來前景。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

漫畫市場規模：依內容及複合年成長率（2024-2031）

• 市場概況
• 印刷
• 數位的

漫畫市場規模：依發行量及複合年成長率分類（2024-2031）

• 市場概況
• 線上
• 離線

漫畫市場規模：按類型和複合年成長率（2024-2031）

• 市場概況
• 動作與冒險
• 科幻小說和奇幻小說
• 運動愛情劇
• 其他

漫畫市場規模：依性別和複合年成長率（2024-2031）

• 市場概況
• 男性
• 女士

漫畫市場規模：依讀者人口統計及複合年成長率（2024-2031）

• 市場概況
• 孩子
• 青少年
• 成人

漫畫市場規模與複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Shueisha（Japan）
• Kodansha（Japan）
• Shogakukan（Japan）
• Kadokawa（Japan）
• Viz Media（United States）
• Yen Press（United States）
• Seven Seas Entertainment（United States）
• Dark Horse Comics（United States）
• Square Enix（Japan）
• Kodansha Comics（United States）
• Aniplex（Japan）
• TOKYOPOP（United States）
• Del Rey Manga（United States）
• J-Novel Club（United States）
• One Peace Books（United States）
• Vertical（United States）
• SuBLime（United States）
• Udon Entertainment（Canada）
• MangaGamer（United States）
• Dengeki Bunko（Japan）

結論和建議

Global Manga Market size was valued at USD 12.1 billion in 2022 and is poised to grow from USD 14.8 billion in 2023 to USD 55.6 billion by 2031, growing at a CAGR of 18% during the forecast period (2024-2031).

The global demand for manga is primarily fueled by the surging popularity of Japanese culture, significantly bolstered by events like Comic-Con and the influence of social media. Enhanced access to manga through digital platforms is set to further propel market growth. This content is increasingly available to diverse age demographics, from children to adults, driving future sales. Additionally, the rising crossover between manga and anime adaptations, along with its integration into various entertainment forms, presents promising opportunities for manga providers. However, the market faces challenges such as copyright infringement, censorship, cultural barriers in international markets, and the slow pace of global publishing adaptation, which could potentially impact the overall outlook for the manga industry in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Manga market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Manga Market Segmental Analysis

Global Manga Market is segmented by Content, Distribution, Genre, Gender, Audience and Region. Based on Content, the market is segmented into Sprinted, Digital. Based on Distribution, the market is segmented into Online Offline. Based on Genre, the market is segmented into Action and Adventure, Sci-Fi and Fantasy, Sports, Romance and Drama, Others. Based on Gender, the market is segmented into Male, Female. Based on Audience, the market is segmented into Children and Kids, Teenagers, Adults. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Manga Market

The growing fascination with Japanese culture has significantly contributed to the expansion of the global manga market. As cultures become increasingly interconnected through globalization, the appeal of Japanese traditions, art, and storytelling has risen dramatically. This shift has sparked a heightened demand for manga, particularly in regions like Europe and North America, where interest in Japanese culture is flourishing. As the allure of manga continues to capture the attention of diverse audiences, it is anticipated that the industry's growth will accelerate, strengthening its position in the global entertainment landscape and fostering a deeper appreciation for this unique artistic medium.

Restraints in the Global Manga Market

The Global Manga market faces significant challenges due to cultural and censorship barriers. Originally tailored for Japanese audiences, manga's international distribution exposes it to varying censorship laws that can differ dramatically between countries. This discrepancy often leads to the alteration or removal of content that does not resonate with local cultural and societal values. Such censorship can limit the appeal and accessibility of manga, potentially stifling its popularity and sales in markets where it has been edited or restricted. Consequently, these factors may hinder future growth and acceptance of manga in diverse global regions, posing a restraint on its market expansion.

Market Trends of the Global Manga Market

The global manga market is witnessing a significant trend towards the development of digital content, driven by the skyrocketing popularity of webtoons across various regions. As readers increasingly prefer digital platforms for consumption, manga companies are urged to adapt by creating engaging digital formats that align with consumer preferences. This shift not only opens new revenue streams but also positions manga providers to capture a broader audience beyond traditional manga fans. By leveraging the interactive and visually appealing characteristics of webtoons, the industry can enhance reader engagement, foster international expansion, and ultimately secure a competitive advantage in the evolving landscape of digital entertainment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Manga Market Size by Content & CAGR (2024-2031)

• Market Overview
• Printed
• Digital

Manga Market Size by Distribution & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Manga Market Size by Genre & CAGR (2024-2031)

• Market Overview
• Action and Adventure
• Sci-Fi and Fantasy
• Sports, Romance and Drama
• Others

Manga Market Size by Gender & CAGR (2024-2031)

• Market Overview
• Male
• Female

Manga Market Size by Audience & CAGR (2024-2031)

• Market Overview
• Children and Kids
• Teenagers
• Adults

Manga Market Size & CAGR (2024-2031)

• North America, (Content, Distribution, Genre, Gender, Audience)
  • US
  • Canada
• Europe, (Content, Distribution, Genre, Gender, Audience)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Content, Distribution, Genre, Gender, Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Content, Distribution, Genre, Gender, Audience)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Content, Distribution, Genre, Gender, Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Shueisha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodansha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shogakukan (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kadokawa (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viz Media (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yen Press (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Seas Entertainment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dark Horse Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square Enix (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodansha Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aniplex (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TOKYOPOP (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Rey Manga (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J-Novel Club (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• One Peace Books (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vertical (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SuBLime (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udon Entertainment (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MangaGamer (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dengeki Bunko (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation