漫畫書市場規模、佔有率和成長分析（按類型、分銷管道、最終用戶和地區）- 2025-2032 年行業預測

預計 2023 年漫畫書市場規模將達到 148 億美元，並從 2024 年的 155.8 億美元成長到 2032 年的 235.6 億美元，預測期內（2025-2032 年）的複合年成長率為 5.3%。

全球漫畫書市場由於越來越多引人入勝的故事和生動的插圖吸引了不同的受眾而日益受歡迎。這些出版物涵蓋了浪漫、科幻和幻想等類型，不僅具有娛樂性，而且還能促進詞彙量的成長並傳遞積極的價值觀。政府提高兒童識字能力的舉措引起了人們的進一步關注，新冠疫情刺激了人們的線上參與度，導致行動端漫畫和其他數位內容的觀看量顯著增加了 40%。因此，隨著消費者在家休息時轉向休閒閱讀，實體漫畫和數位漫畫都經歷了持續成長，使漫畫成為全球娛樂文化的重要組成部分。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析

漫畫書市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 實體漫畫
• 數位漫畫
  • 傳統的
  • 網路漫畫

漫畫書市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場和大賣場
• 專賣店
• 書店
• 線上管道

漫畫書市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 孩子
• 成人

漫畫書市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Image Comics（United States）
• IDW Publishing（United States）
• BOOM!Studios（United States）
• Dynamite Entertainment（United States）
• Valiant Comics（United States）
• Oni Press（United States）
• Vault Comics（United States）
• Fantagraphics Books（United States）
• Black Mask Studios（United States）
• Avatar Press（United States）
• Archie Comics（United States）
• Aspen Comics（United States）
• Lion Forge Comics（United States）
• Titan Comics（United Kingdom）
• 2000 AD（United Kingdom）
• Europe Comics（France）
• Humanoids Publishing（France）
• Le Lombard（Belgium）

結論和建議

Comic Book Market size was valued at USD 14.8 billion in 2023 and is poised to grow from USD 15.58 billion in 2024 to USD 23.56 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The global comic book market is witnessing a surge in popularity due to an expanding array of captivating narratives and vibrant illustrations that engage diverse audiences. These publications, spanning genres such as romance, science fiction, and fantasy, do not just entertain; they also promote vocabulary growth and convey positive values. Government initiatives to enhance children's literacy foster further interest, alongside increased online engagement spurred by the COVID-19 pandemic, with lockdowns leading to a remarkable 40% rise in mobile browsing for comics and other digital content. As a result, both physical and digital comics have seen sustained growth as consumers seek recreational reading during their downtime at home, solidifying comics as a vital element of global entertainment culture.

Top-down and bottom-up approaches were used to estimate and validate the size of the Comic Book market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Comic Book Market Segments Analysis

Global Comic Book Market is segmented by Type, Distribution Channel, End User and region. Based on Type, the market is segmented into Physical Comics and Digital Comics. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty stores, Bookstores and Online channels. Based on End User, the market is segmented into Children and Adults. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Comic Book Market

The growth of the comic book market has been notably driven by the increasing popularity of comic book events, such as comic cons, which foster community engagement and interest in the medium. For example, the 50th annual San Diego Comic-Con in July 2019 attracted over 135,000 attendees, demonstrating the widespread appeal of comic culture. Additionally, the surge in superhero comic book adaptations into films and animated series has led to the rise of various comic brands, further propelling market demand. Notably, major players like DC Comics Inc. and Marvel, both of which dominate the American comic industry, are crucial contributors to this expanding market landscape.

Restraints in the Comic Book Market

The comic book market is facing certain constraints due to declining demand in specific regions, where traditional nonfiction and fiction books are gaining popularity as viable alternatives. This shift in consumer preference limits the appeal of comics, making it harder for them to compete. Additionally, the scarcity of content tailored for adult audiences further exacerbates the situation, affecting the overall market outlook. Without a diverse range of offerings that specifically cater to adult readers, the comic book industry may struggle to attract a broader audience and maintain sustained growth. These factors together present significant challenges for the growth of the comic book market.

Market Trends of the Comic Book Market

The comic book market is experiencing a dynamic transformation, driven by technological advancements and a shift in consumer preferences. A key trend is the rise of digital comics, with an increasing number of readers choosing to engage with their favorite titles on mobile devices such as smartphones and tablets. This digital pivot has opened the door to innovative formats, including augmented reality (AR) apps that enhance the reading experience by overlaying digital content directly onto the pages of physical comics. As accessibility and interactivity become paramount, the industry is adapting to meet the demands of a tech-savvy audience, promising a vibrant future for comics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Comic Book Market Size by Type & CAGR (2025-2032)

• Market Overview
• Physical Comics
• Digital Comics
  • Traditional
  • Webcomics

Global Comic Book Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty stores
• Bookstores
• Online channels

Global Comic Book Market Size by End User & CAGR (2025-2032)

• Market Overview
• Children
• Adults

Global Comic Book Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Image Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IDW Publishing (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOOM! Studios (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dynamite Entertainment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valiant Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oni Press (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vault Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fantagraphics Books (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Mask Studios (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avatar Press (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archie Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspen Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Forge Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Titan Comics (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2000 AD (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Europe Comics (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humanoids Publishing (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Le Lombard (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations