漫畫書市場:現狀分析與預測(2024-2032年)

Comic Book Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年08月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

由於漫畫公司的擴張，預計漫畫市場將穩定成長約5.1%。例如，2024 年7 月，出版商企鵝蘭登書屋(Penguin Random House) 旗下的蘭登書屋出版集團(Random House Publishing Group) 宣布推出Boom!，這是一本漫畫書、圖畫小說以及授權的說故事出版商和工作室。我買了一個工作室。此外，數位平台的興起、故事敘述的多樣性和包容性的增加，以及漫畫大會和活動的興起，正在增加漫畫書對具有不同體驗尋求方向的不同群體的受歡迎程度。

依產品類型，市場分為實體漫畫和數位漫畫。 2023年，由於該細分市場的讀者群和藏品的穩定，實體漫畫細分市場佔據了最大的市場佔有率。實體漫畫具有與實體格式和有形產品、有限的出版以及閱讀紙質漫畫的奢侈相關的幾個優點。專業漫畫書店的存在、圖像小說慣例的可能性以及連載故事和圖像小說的持續流通，是實體漫畫仍然在人們的品味中佔據強大而重要地位的原因。由於人們熱衷於以高價購買收藏品和稀有物品，因此該行業繼續受到出版商的歡迎並活躍在市場中。

依類型劃分，市場分為科幻小說、漫畫、超級英雄、恐怖小說等。由於全球興趣的成長和跨文化交流，漫畫市場中的漫畫產業有潛力發展一個高利潤的市場。日本出版的漫畫因其有趣的情節和獨特的插圖而在海外流行，海外銷售和讀者人數大幅增加。翻譯漫畫、數位漫畫平台的出現以及漫畫向主流媒體的傳播也支持了這種擴張。此外，漫畫透過增加動漫改編擴大了其影響力，提高了漫畫在全球漫畫市場的主導地位，並有助於加強漫畫與動漫之間的相互關係。因此，在預測期內，漫畫產業預計將在各個類型中顯著成長。

依最終用戶劃分，市場分為兒童市場和成人市場。隨著漫畫的成熟和複雜化，針對成人讀者的漫畫市場逐年擴大。這種增長在圖像小說漫畫中最為明顯，與先前對 "純粹" 漫畫的描述相比，漫畫具有更成熟的內容，並且針對成人市場。漫畫作為一種文學形式的成熟和適當的認可也為流行文化做出了貢獻，技術和獨立出版商開闢了與公眾溝通的新方式。對此的延伸是，人們越來越認識到漫畫是為成年人講述故事的一種有趣且強大的媒介。因此，預計成人市場在預測期內最終用戶將呈現顯著的成長率。

為了更了解漫畫書的市場滲透率，將市場分為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）、亞洲太平洋地區（根據其他地區（中國、日本、印度和其他亞太地區）的全球影響力進行分析。近年來，北美漫畫市場穩步增長，部分原因是超級英雄電影和電視劇推動了該類別的發展。更多多媒體的出現，主流、有線、衛星和 PPV 節目的普及；市場的擴張；獨特視角的回歸吸引了新的讀者。此外，高額收藏品和限量版印刷品銷售以及強大且不斷增長的會議社群也有助於形成健康且不斷變化的市場。例如，2024年7月，湯姆哈迪的科幻漫畫系列《Arcbound》由黑馬漫畫在美國發行，創造了Arcbound宇宙。因此，按地區劃分，北美預計在預測期內將顯著成長。

市場上的主要公司：MARVEL，Dark Horse Comics LLC，Image Comics, Inc.，DC Entertainment，Archie Comic Publications, Inc.，IDW Publishing，Rebellion，DMG Entertainment Inc.，SHOGAKUKAN ASIA PTE.Ltd.，HAKUSENSHA。

The comic book is an artwork that integrates both pictures and words in specific frames providing the readers with a flowing story-telling technique. The technology of comic books began in the early twentieth century and has grown into a complex media as mass as a production significant to tune in to stories ranging from superheroes' epics to personal histories. They are usually serialized in that people get to continue with certain stories and they can be produced and distributed in many forms which include individual issues, graphic novels, and trade paperbacks. The flexibility of the medium as art and dialogue is something that has continued to create popularity in both the mainstream and independent communities, something that in its relatively short existence continues to provide an outlet for a multitude of cultures, societies contemporary arts, and artists.

The Comic Book Market is expected to grow at a steady rate of around 5.1% owing to the rising comic book company expansions. For instance, in July 2024, the Random House Publishing Group, a division of the trade publisher, Penguin Random House, acquired the comic book, graphic novel, and licensed storytelling publisher and studio, Boom! Studios. Moreover, the rise of digital platforms, increasing diversity and inclusivity in storytelling, and increasing comic book conventions and events have increased the popularity of comic books to different groups of people with an orientation to look for different experiences.

Based on the product type, the market is bifurcated into physical comic and digital comic. The physical comic book segment accounted for the largest share of the market in the year 2023 due to the consistent readership of this and the collections. Physical comics have several advantages associated with the physical format and tangible products, limited-edition publications, and the affordances of reading comics on paper. The existence of specialized shops for comic books, the possibility of conventions for graphic novels, and the continuous circulation of serialized stories and graphic novels are the reasons why physical comics still have a strong and significant place in people's preferences. This segment remains popular among publishers and active in the market due to the passion of people who are eager to have collectible and rare issues even at a high price.

Based on genre, the market is segmented into science-fiction, manga, superhero, horror, and others. The segment of manga within the comic book market has profitable potential for development due to the increasing interest in these products worldwide and intercultural exchange. Due to interesting plots and peculiar drawing the manga published in Japan has gained popularity in foreign countries which is why sales and readership in foreign countries have risen greatly. This expansion has also been boosted by translated manga, the emergence of digital manga platforms, as well as the popular incorporation of manga into the mainstream media. Moreover, manga has expanded its influence through increased anime adaptations that help to enhance manga's position as a dominant force in the global comic book market and increase the interconnected relationship between them. Thus, the manga segment is expected to grow significantly in the forecast period among the genres.

Based on the end-user, the market is bifurcated into kids and adults. The market of comic books that are aimed towards adult readers has grown over the years as comic books have grown more mature and complex. This rise is evident in Graphic Novels end comics that have content that is more mature than earlier portrayals of 'mere' comics and are meant for the adult market. Maturity and getting appropriate credit assigned to comics as a form of literature also contributed to pop culture, in addition to the Technology and independent publishers opened up new ways of communication with the public. This extension demonstrates that there is an improved appreciation of comics as an interesting, strong medium and capable of narrating a story to adults. Thus, the adult segment is expected to grow at a significant rate in the forecast period among the end-users.

For a better understanding of the market adoption of comic books, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The market of comic books in North America has been steadily growing in recent years and this is owed partly to the movies and television serials with superheroes that gave boost to the category. The availability of more multimedia outlets; the continuing emergence of mainstream, cable, satellite, and pay-per-view programming; the broadening of the market; the sharpening of the distinctive point of view; and the trend back to independents and creators have appealed to a new audience. In addition, high sales in collector and limited-edition print issues, and a strong and growing convention community also cater to the healthy and changing market. For instance, In July 2024, Tom Hardy's sci-fi comic book series 'Arcbound' was released by U.S.-based Dark Horse Comics to build Arcbound Universe. Thus, amongst areas, North America is expected to grow at a significant rate in the forecast period.

Some of the major players operating in the market include MARVEL; Dark Horse Comics LLC; Image Comics, Inc.; DC Entertainment; Archie Comic Publications, Inc.; IDW Publishing; Rebellion; DMG Entertainment Inc.; SHOGAKUKAN ASIA PTE. LTD.; HAKUSENSHA.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Comic Book Market
2.2. Research Methodology of the Comic Book Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL COMIC BOOK MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT TYPE

7.1. Physical Comic
7.2. Digital Comic

8.MARKET INSIGHTS BY GENRE

8.1. Science-Fiction
8.2. Manga
8.3. Superhero
8.4. Horror
8.5. Others

9.MARKET INSIGHTS BY END-USER

9.1. Kids
9.2. Adults

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of Asia-Pacific
10.4. Rest of World

11.VALUE CHAIN ANALYSIS

11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

13.1. MARVEL
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. Dark Horse Comics LLC
13.3. Image Comics, Inc.
13.4. DC Entertainment
13.5. Archie Comic Publications, Inc.
13.6. IDW Publishing
13.7. Rebellion
13.8. DMG Entertainment Inc.
13.9. SHOGAKUKAN ASIA PTE. LTD.
13.10. HAKUSENSHA