水性潤滑油市場規模、佔有率、成長分析、按產品類型、分銷管道、按地區 - 產業預測，2025-2032 年

2023年全球水性潤滑油市場規模為11.9億美元，從2024年的12.9億美元成長到2032年的24.6億美元，預計在預測期間（2025-2032年）將以複合年成長率成長。 %。

消費者對個人潤滑劑（尤其是水性潤滑劑）好處的認知正在推動市場成長。這些潤滑劑促進滲透，改善自慰體驗，並與乳膠避孕套相容，使其成為陰道性交的首選。透過部落格、影片和線上論壇輕鬆獲取資訊使女性能夠探索和購買這些產品，進一步推動性健康領域的需求。一個顯著的趨勢是有機水性潤滑劑的興起，這些潤滑劑採用天然成分，避免使用石化產品、對羥基苯甲酸酯和甘油等有害化合物。這種創新產品開發不僅提高了品質和客戶滿意度，而且反映了消費者偏好的積極變化，並支持水性潤滑油的整體銷售成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 監管分析
• 專利分析

按產品類型分類的水性潤滑劑市場規模

• 市場概況
• 合成水性潤滑劑
• 生物基水性潤滑劑
• 礦泉水基潤滑劑

水性潤滑劑市場規模：依通路分類

• 市場概況
• 超級市場
• 藥局
• 其他

水性潤滑劑市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
• 收益與前一年同期比較（2022-2024）

主要企業簡介

• BASF SE
• Shell Global
• Chevron Corporation
• ExxonMobil Corporation
• Fuchs Petrolub SE
• TotalEnergies
• Castrol（BP）
• Kluber Lubrication
• Petro-Canada Lubricants
• Dow Inc.

結論和建議

Global Water Based Lubricants Market size was valued at USD 1.19 billion in 2023 and is poised to grow from USD 1.29 billion in 2024 to USD 2.46 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

Consumer awareness of the benefits of personal lubricants, particularly water-based options, is driving market growth. These lubricants facilitate penetration, enhance masturbation experiences, and are compatible with latex condoms, making them a preferred choice for vaginal intercourse. The accessibility of information through blogs, videos, and online forums empowers women to explore and buy these products, further boosting demand in the sexual health sector. A notable trend is the rise of organic water-based lubricants, which feature natural ingredients and avoid harmful compounds like petrochemicals, parabens, and glycerin. This innovative product development not only enhances quality and customer satisfaction but also supports the overall increase in sales of water-based lubricants, reflecting a positive shift in consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Water Based Lubricants market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Water Based Lubricants Market Segmental Analysis

Global Water Based Lubricants Market is segmented by product type, distribution channels and region. Based on product type, the market is segmented into synthetic water-based lubricants, bio-based water-based lubricants and mineral water-based lubricants. Based on distribution channels, the market is segmented into supermarkets, drugstores and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Water Based Lubricants Market

The Global Water-Based Lubricants market is significantly driven by the rising popularity of sexual wellness products, particularly personal lubricants. As consumer acceptance of these items grows, it presents substantial growth opportunities for manufacturers and retailers. Numerous physical retail outlets, such as supermarkets, drugstores, and supercenters, now feature dedicated sections for personal lubricants, highlighting their increasing mainstream appeal. Major retailers, including Walmart and Rite Aid, along with e-commerce platforms like Amazon and Walgreens, offer a wide variety of water-based lubricant options, catering to a diverse demographic aged 18 to 50, further propelling market expansion in this sector.

Restraints in the Global Water Based Lubricants Market

The Global Water Based Lubricants market faces significant restraints primarily due to rising prices. The pandemic led to a drastic drop in demand, with mid-2020 seeing a decrease of approximately 30% across various product sectors, intensifying competition among manufacturers. Consequently, many lubricant companies had to retract price hikes initially implemented at the beginning of the year to offset escalating base oil costs. Although increased prices could present a potential advantage for the water-based lubricant sector, actual sales may be negatively affected by the availability of alternative products, including lubricated condoms and silicone-based lubricants, which offer consumers a wider range of options.

Market Trends of the Global Water Based Lubricants Market

The global water-based lubricants market is experiencing a notable trend towards fragmentation, characterized by intense competition among numerous vendors. This competitive landscape has fueled rapid product innovation, enhancing consumer choices and driving market growth. High demand for safer and eco-friendly alternatives is attracting new entrants and investors, further expanding the market's potential. To maintain competitiveness, manufacturers are increasingly focusing on omnichannel distribution strategies, making their products accessible through both brick-and-mortar stores and e-commerce platforms. As consumer awareness and acceptance of water-based lubricants rise, the market is poised for continued expansion, making it a dynamic segment within the personal care industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis

Global Water Based Lubricants Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Synthetic Water-Based Lubricants
• Bio-Based Water-Based Lubricants
• Mineral Water-Based Lubricants

Global Water Based Lubricants Market Size by Distribution Channels & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Drugstores
• Others

Global Water Based Lubricants Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channels)
  • US
  • Canada
• Europe (Product Type, Distribution Channels)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channels)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channels)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channels)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
• Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BASF SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shell Global
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chevron Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ExxonMobil Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuchs Petrolub SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TotalEnergies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castrol (BP)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kluber Lubrication
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petro-Canada Lubricants
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dow Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations