植物蛋白補充劑市場規模、佔有率和成長分析（按來源、產品、分銷管道、應用、形式、性質和地區）—產業預測，2025 年至 2032 年

2023 年全球植物蛋白補充劑市場規模價值 45 億美元，預計將從 2024 年的 48 億美元成長到 2032 年的 80.7 億美元，預測期內（2025-2032 年）的複合年成長率為 6.7%。

由於消費者越來越意識到植物蛋白的營養價值，例如低鈉和高氨基酸含量，植物蛋白補充劑市場正在經歷顯著成長。圍繞食品安全、過敏、動物福利的道德考慮以及素食主義的轉變的擔憂正在再形成消費者的偏好。此外，隨著越來越多的人意識到快節奏生活方式中健康飲食和體力活動之間的聯繫，對永續蛋白質來源的需求正在增加，特別是在運動營養領域。美國引領北美市場，主要製造商實力雄厚，越來越注重體重管理和營養純素飲食。公司和組織的宣傳活動進一步提高了消費者的知識，有助於 2023 年以後的市場擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

植物性蛋白質補充劑市場規模（按成分和複合年成長率） (2025-2032)

• 市場概況
• 大豆
• 螺旋藻
• 南瓜子
• 麻
• 米
• 豌豆
• 其他

植物性蛋白質補充劑市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 蛋白粉
• 蛋白質棒
• 即飲飲料（RTD）
• 其他

植物蛋白補充劑市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場
• 網路商店
• 直接行銷
• 其他

植物蛋白補充劑市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 運動營養
• 額外營養
• 其他

植物蛋白補充劑市場規模（按形式和複合年成長率） (2025-2032)

• 市場概況
• 蛋白質分離物
• 蛋白濃縮物
• 組織蛋白

植物蛋白補充劑市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 有機的
• 傳統的

植物性蛋白質補充劑市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Glanbia plc（Ireland）
• NOW Foods（USA）
• Nutiva Inc.（USA）
• Vega（Canada）
• Garden of Life（USA）
• Sunwarrior（USA）
• Orgain Inc.（USA）
• Naked Nutrition（USA）
• Myprotein（UK）
• Bulk（TM）（UK）
• Archer Daniels Midland Company（ADM）（USA）
• Cargill, Incorporated（USA）
• Roquette Freres（France）
• Ingredion Incorporated（USA）
• DuPont de Nemours, Inc.（USA）
• Puris Foods（USA）
• Beyond Meat（USA）
• Impossible Foods Inc.（USA）
• The Protein Works（TM）（UK）
• Form Nutrition（UK）

結論和建議

Global Plant Based Protein Supplements Market size was valued at USD 4.5 billion in 2023 and is poised to grow from USD 4.8 billion in 2024 to USD 8.07 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The plant-based protein supplement market is experiencing significant growth driven by increasing consumer awareness of their nutritional advantages, including low sodium and high amino acid levels. Concerns surrounding food safety, allergies, ethical considerations regarding animal welfare, and a shift towards veganism are reshaping consumer preferences. Additionally, the demand for sustainable protein sources is on the rise, particularly in sports nutrition, as more individuals recognize the link between healthy diets and physical activity amidst fast-paced lifestyles. The U.S. leads the North American market, buoyed by strong presence of major manufacturers and a focus on weight management and a nutritious vegan diet. Awareness campaigns by businesses and organizations have further heightened consumer knowledge, contributing to anticipated market expansion through 2023 and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Plant Based Protein Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Plant Based Protein Supplements Market Segmental Analysis

Global Plant Based Protein Supplements Market is segmented by Raw Material, Product, Distribution Channel, Application, Form, Nature and region. Based on Raw Material, the market is segmented into Soy, Spirulina, Pumpkin Seed, Hemp, Rice, Pea and Others. Based on Product, the market is segmented into Protein Powder, Protein Bars, Ready- to-Drink (RTD) and Others. Based on Distribution Channel, the market is segmented into Supermarket, Online Stores, DTC and Others. Based on Application, the market is segmented into Sports Nutrition, Additional Nutrition and Others. Based on Form, the market is segmented into Protein Isolate, Protein Concentrate and Textured Protein. Based on Nature, the market is segmented into Organic and Conventional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Plant Based Protein Supplements Market

The Global Plant-Based Protein Supplements market is experiencing significant growth driven by a holistic lifestyle approach among consumers increasingly adopting plant-based diets. As awareness of environmental sustainability and animal welfare rises, many are shifting their perceptions, viewing plant-based products as healthier and safer alternatives to animal-derived options. This trend has compelled manufacturers to innovate and explore novel sources of plant proteins to cater to the growing population of vegans and vegetarians. Additionally, the rising prevalence of lactose intolerance has further fueled the demand for plant protein supplements. There is also a notable trend towards natural, organic, and clean label products, which is expected to further enhance market demand.

Restraints in the Global Plant Based Protein Supplements Market

The Global Plant-Based Protein Supplements market faces notable challenges that may hinder its growth, primarily stemming from undesirable taste and flavor profiles associated with plant-derived proteins. Significant advancements are required to enhance the sensory attributes and overall palatability of these products, as they often impart unappealing flavors when incorporated into various formulations. Although the inclusion of functional ingredients addresses consumer preferences for tailored health solutions, individuals tend to prioritize flavor and taste when making purchase decisions. Consequently, the difficulties in improving the taste and enjoyment of plant-based proteins pose a substantial restraint on the market's expansion and acceptance.

Market Trends of the Global Plant Based Protein Supplements Market

The Global Plant Based Protein Supplements market is experiencing robust growth driven by rising consumer awareness of health benefits associated with concentrated nutrients amidst urbanization and busy lifestyles. As lifestyle-related health conditions, such as diabetes, proliferate-with projections estimating 642 million people affected by 2040-there is an increasing shift toward plant-based diets. This trend is endorsed by consumers seeking natural, sustainable alternatives to traditional protein sources, further propelled by concerns over animal welfare and environmental sustainability. Consequently, the market is poised for significant expansion as more individuals adopt plant-based supplements to enhance their overall health and well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Plant Based Protein Supplements Market Size by Raw Material & CAGR (2025-2032)

• Market Overview
• Soy
• Spirulina
• Pumpkin Seed
• Hemp
• Rice
• Pea
• Others

Global Plant Based Protein Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Protein Powder
• Protein Bars
• Ready- to-Drink (RTD)
• Others

Global Plant Based Protein Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarket
• Online Stores
• DTC
• Others

Global Plant Based Protein Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports Nutrition
• Additional Nutrition
• Others

Global Plant Based Protein Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Protein Isolate
• Protein Concentrate
• Textured Protein

Global Plant Based Protein Supplements Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Plant Based Protein Supplements Market Size & CAGR (2025-2032)

• North America (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • US
  • Canada
• Europe (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Raw Material, Product, Distribution Channel, Application, Form, Nature)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutiva Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunwarrior (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naked Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myprotein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bulk(TM) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roquette Freres (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont de Nemours, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puris Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyond Meat (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Impossible Foods Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Protein Works(TM) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Form Nutrition (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations