市場調查報告書
商品編碼
1401912
到 2030 年植物蛋白補充品市場預測:按產品、原料、特性、配銷通路、應用和地區進行的全球分析Plant Based Protein Supplements Market Forecasts to 2030 - Global Analysis By Product, By Raw Material, By Nature, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,2023 年全球植物蛋白補充品市場規模為 133 億美元,預計在預測期內將以 9.5% 的複合年成長率成長,到 2030 年達到 252 億美元。
植物性蛋白質補充食品是從豌豆、大豆和大麻食品植物來源食品的營養補充,是動物性蛋白質的純素食和素食替代品。用於補充蛋白質攝取量、幫助肌肉恢復並支持整體健康。
根據植物性食品協會的研究,在 2020 年 3 月和 4 月左右的恐慌性搶購期間,美國植物性食品的零售額比食品零售總額高出 35%。
對純素食和素食產品的需求不斷成長
出於道德、環境和健康原因,消費者擴大接受植物性飲食,市場對豌豆、大豆和大麻等植物來源蛋白質補充品的需求激增。這一趨勢反映出人們向永續和無殘忍生活方式的更廣泛轉變。植物來源蛋白質補充品針對尋求不含動物產品的替代蛋白質來源的個人,這與純素食和素食生活方式的日益流行相一致。市場對此需求的反應是產品配方的持續創新,擴大植物性蛋白質補充品的品種和可用性,以滿足不同消費者的偏好。
有限的氨基酸譜
儘管植物來源具有多種健康益處,但某些植物蛋白可能缺乏某些必需胺基酸,尤其是動物來源中的完整蛋白質。這種限制對滿足消費者的整體營養需求提出了挑戰,特別是那些有特定用餐需求的消費者,例如運動員和從事劇烈體力活動的人。缺乏完整的胺基酸譜會影響植物來源補充品在支持肌肉生長、修復和整體蛋白質合成方面的有效性。
健身及運動營養
隨著越來越多的運動員和健身愛好者意識到植物來源植物來源用餐幫助提高表現和肌肉恢復,對植物性蛋白質補充品的需求正在增加。這些補充品提供了傳統動物性蛋白質來源的有效且永續的替代品,並滿足從事劇烈體力活動的人們的營養需求。響應這些趨勢的製造商正在開發適合健身界的創新植物配方,解決諸如改善消化率、氨基酸譜和增強營養益處等因素,以實現最佳運動表現。您可以突出並利用這一趨勢。
供應鏈中斷
供應鏈容易受到多種因素的影響,因為它們依賴大豆、豌豆和大麻等特定作物來生產植物蛋白。天氣條件、農業挑戰和地緣政治問題可能會擾亂這些作物的種植和收穫,導致供應波動和潛在的價格波動。此外,COVID-19 大流行等世界事件凸顯了供應鏈容易遭受意外中斷的影響。這些挑戰可能會影響生產計劃、產品可用性和整體市場穩定性。
COVID-19 的疫情對市場產生了各種影響。消費者對健康和保健的興趣增加,但供應鏈中斷和經濟不確定性帶來了挑戰。一些消費者已經轉向植物來源食品來支持他們的免疫系統,從而促進市場成長。然而,景氣衰退影響了購買力並影響了購買決策。市場彈性在於適應不斷變化的消費者需求,強調產品的可負擔性,並利用電子商務管道保持可及性。
蛋白粉預計將成為預測期內最大的市場
蛋白粉領域預計將出現良好的成長。植物蛋白粉通常由豌豆、大麻、大豆或糙米等成分製成,可滿足各種飲食偏好,包括純素食和素食生活方式。這些粉末廣泛用於健身和運動營養,可支持肌肉恢復和整體健康。這個市場的吸引力在於其口味、配方和用途的多樣性,使得植物蛋白粉成為尋求合乎道德、健康且符合健身目標的營養補充的個人的熱門選擇。
預計超級市場/大賣場部門在預測期內複合年成長率最高
預計超級市場/大賣場部門在預測期內將以最快的複合年成長率成長。這些零售店提供了便利的購物體驗,讓消費者能夠在一個地方探索各種植物性蛋白質補充品。這些店內可見度增加了產品曝光並鼓勵消費者嘗試。此外,超級市場和大賣場通常設有健康和保健專區,宣傳植物補充品作為整體生活方式的一部分。這種廣泛的可用性,加上一站式購物的便利性,極大地促進了不同消費群體擴大採用植物蛋白補充品。
預計北美市場在預測期內將繼續佔據大部分市場。由於越來越多人採用素食和素食的生活方式,該地區對植物性用餐的偏好日益成長。強大的配銷通路、廣泛的產品選擇以及積極的健康和健身方法正在促進市場擴張。創新配方和策略行銷使北美成為動態和不斷發展的植物蛋白補充品領域中一個重要且有影響力的地區。
在健康意識不斷提高的推動下,預計亞太地區在預測期內將呈現最高的複合年成長率。人們對永續植物性飲食的認知不斷提高,以及對動物福利的日益關注正在推動需求。各種植物蛋白來源滿足了該地區不同消費者的偏好,支持了市場擴張。此外,創新的產品配方、策略行銷以及透過各種零售管道提供這些補充品正在促進亞太地區植物蛋白補充品市場的強勁成長。
According to Stratistics MRC, the Global Plant Based Protein Supplements Market is accounted for $13.3 billion in 2023 and is expected to reach $25.2 billion by 2030 growing at a CAGR of 9.5% during the forecast period. Plant-based protein supplements are dietary supplements derived from plant sources, such as peas, soy, or hemp, offering a vegan or vegetarian alternative to animal-based proteins. They are used to supplement protein intake, aid muscle recovery, and support overall health.
According to a Plant-Based Foods Association survey, the U.S. retail plant-based foods sale was 35% higher than total retail food amid the panic buying period around March & April 2020.
Rising demand for vegan and vegetarian products
Consumers increasingly embrace plant-centric diets for ethical, environmental, and health reasons, the market witnesses a surge in demand for protein supplements derived from plants like peas, soy, and hemp. This trend reflects a broader shift toward sustainable and cruelty-free lifestyles. Plant-based protein supplements cater to individuals seeking alternative protein sources without animal products, aligning with the growing popularity of vegan and vegetarian lifestyles. The market's response to this demand involves continuous innovation in product formulations, expanding the variety and accessibility of plant-based protein supplements to meet diverse consumer preferences.
Limited amino acid profiles
While plant sources offer various health benefits, certain plant proteins may lack specific essential amino acids, particularly complete proteins like those found in animal sources. This limitation poses challenges in meeting the comprehensive nutritional needs of consumers, especially individuals with specific dietary requirements, such as athletes or those engaging in intensive physical activities. The absence of complete amino acid profiles may impact the effectiveness of plant-based supplements in supporting muscle growth, repair, and overall protein synthesis.
Fitness and sports nutrition
More athletes and fitness enthusiasts recognize the benefits of plant-based diets for performance, muscle recovery, there is a growing demand for plant-based protein supplements. These supplements offer an effective and sustainable alternative to traditional animal-based protein sources, aligning with the nutritional needs of those engaged in rigorous physical activities. Manufacturers catering to this opportunity can capitalize on the trend by developing innovative plant-based formulations tailored for the fitness community, emphasizing factors such as improved digestibility, amino acid profiles, and enhanced nutritional benefits for optimal athletic performance.
Supply chain disruptions
The reliance on specific crops, such as soy, pea, or hemp, for plant-based protein production makes the supply chain vulnerable to various factors. Weather conditions, agricultural challenges, and geopolitical issues can disrupt the cultivation and harvesting of these crops, leading to fluctuations in supply and potential price volatility. Additionally, global events, such as the COVID-19 pandemic, underscore the susceptibility of supply chains to unforeseen disruptions. These challenges can affect production timelines, product availability, and overall market stability.
The COVID-19 pandemic has had a mixed impact on the market. While consumer interest in health and wellness has increased, supply chain disruptions and economic uncertainties have posed challenges. Some consumers turned to plant-based alternatives for immune system support, contributing to market growth. However, the economic downturn affected purchasing power, influencing buying decisions. The market's resilience lies in adapting to evolving consumer needs, emphasizing product affordability, and leveraging e-commerce channels to maintain accessibility.
The protein powder is expected to be the largest during the forecast period
The protein powder segment is expected to have a lucrative growth. Typically derived from sources like pea, hemp, soy, or brown rice, plant-based protein powders cater to various dietary preferences, including vegan and vegetarian lifestyles. Widely used in fitness and sports nutrition, these powders support muscle recovery and overall health. The market's appeal lies in the diversity of flavors, formulations, and applications, making plant-based protein powders a popular choice for individuals seeking nutritional supplements aligned with their ethical, health, and fitness goals.
The supermarkets/hypermarkets segment is expected to have the highest CAGR during the forecast period
The supermarkets/hypermarkets segment is anticipated to witness the fastest CAGR growth during the forecast period. These retail outlets provide a convenient shopping experience, allowing consumers to explore a broad range of plant-based protein supplements in one location. The visibility within these stores enhances product exposure and encourages consumer experimentation. Additionally, supermarkets and hypermarkets often incorporate health and wellness sections, promoting plant-based supplements as part of a holistic lifestyle. This widespread availability, coupled with the convenience of one-stop shopping, contributes significantly to the increasing adoption of plant-based protein supplements by a diverse consumer base.
During the forecast period, it is expected that the North American market will continue to hold a majority of the market. The region witnesses a growing preference for plant-based diets, bolstered by an increasing number of individuals adopting vegan and vegetarian lifestyles. Robust distribution channels, a plethora of product options, and a proactive approach to health and fitness contribute to the market's expansion. Innovative formulations, coupled with strategic marketing, position North America as a significant influence in the dynamic and evolving landscape of plant-based protein supplements.
Asia Pacific is projected to have the highest CAGR over the forecast period, driven by a growing health-conscious population. Increasing awareness of sustainable and plant-centric diets, coupled with rising concerns about animal welfare, fuels the demand. The region's diverse consumer preferences are met with a variety of plant protein sources, supporting the market's expansion. Additionally, innovative product formulations, strategic marketing, and the availability of these supplements through various retail channels contribute to the robust growth of the Plant-Based Protein Supplements Market in Asia Pacific.
Some of the key players in Plant Based Protein Supplements market include NOW Foods, Nutraferma, Inc., Abbott Laboratories, AGT Food and Ingredients, AMCO Proteins, Australian Plant Proteins Pty Ltd, Axiom Foods, Inc, Burcon NutraScience Corporation, Emsland Group, Quest Nutrition, Glanbia plc, Ingredion, Kerry Group PLC and Wilmar International Ltd.
In September 2022, ADM (US) made an investment of USD 300 million to boost the production of alternative proteins at its plant in Decatur, Illinois, which will double the facility's soy extrusion capacity. ADM, as part of the investment, is also building a Protein Innovation Center, including labs, test kitchens, and pilot-scale production capabilities, which will boost the company's R&D capabilities.
In April 2022, Danone announced the commercial availability of its Vega One plant-based protein products in China, with the Vega One Sport designed for sports enthusiasts. This product contains a mix of proteins derived from different sources, including pumpkin seeds, alfalfa, sunflower, and peas.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.