蛋白質補充劑市場規模、佔有率、成長分析、按來源、按產品、按性別、按年齡層、按配銷通路、按應用、按地區 - 行業預測，2025 年至 2032 年

蛋白質補充劑市場規模預計將在 2023 年達到 223 億美元，並從 2024 年的 239.3 億美元成長到 2032 年的 420.4 億美元，預測期內（2025-2032 年）的複合年成長率為 7.3%。

受健康意識增強、可支配收入增加以及向健身型生活方式轉變的推動，全球蛋白質補充劑市場正在經歷強勁成長。消費者正在尋找各種蛋白質來源，包括乳清、酪蛋白、大豆和豌豆蛋白等植物性蛋白質，以促進肌肉發育和整體健康。素食主義和純素食主義的流行趨勢進一步推動了這種需求。然而，市場面臨著產品成本高、安全性和功效擔憂等挑戰，這可能會讓潛在買家望而卻步。機會在於昆蟲和藻類蛋白等創新蛋白質來源，以及電子商務的興起使小品牌能夠有效競爭。預計未來幾年美國市場將持續成長，凸顯其強勁潛力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

蛋白質補充劑市場規模（按供應來源分類）

• 市場概況
• 動物性蛋白質補充劑
  • 乳清
  • 酪蛋白
  • 蛋
  • 魚
  • 其他
• 植物來源蛋白質補充劑
  • 大豆
  • 螺旋藻
  • 南瓜子
  • 小麥
  • 麻
  • 米
  • 豌豆
  • 其他

蛋白質補充劑市場規模（按產品分類）

• 市場概況
• 蛋白粉
• 蛋白質棒
• 飲料（即飲）
• 其他

蛋白質補充劑市場規模：性別

• 市場概況
• 男性
• 女士

蛋白質補充劑市場規模（按年齡層）

• 市場概況
• 千禧世代
• X 世代
• 嬰兒潮世代

蛋白質補充劑市場規模（按分銷管道分類）

• 市場概況
• 超級市場
• 線上
• 直接行銷
• 其他

蛋白質補充劑市場規模（按用途）

• 市場概況
• 運動營養
• 機能性食品

蛋白質補充劑市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Glanbia plc（Ireland）
• Abbott Laboratories（US）
• Amway Corporation（US）
• GlaxoSmithKline plc（UK）
• Herbalife Nutrition Ltd.（US）
• Nature's Bounty Co.（US）
• NOW Foods（USA）
• Solgar Inc.（US）
• Ultimate Nutrition Inc.（US）
• Universal Nutrition（US）
• Vitaco Health Group（New Zealand）
• Transparent Labs（US）
• Optimum Nutrition Inc.（US）
• NutraBio Labs Inc.（US）
• MuscleTech（US）
• Rule One Proteins, LLC（US）

結論和建議

Protein Supplements Market size was valued at USD 22.3 billion in 2023 and is poised to grow from USD 23.93 billion in 2024 to USD 42.04 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2025-2032).

The global protein supplements market is experiencing robust growth, fueled by increasing health awareness, rising disposable incomes, and a shift toward fitness-oriented lifestyles. Consumers are seeking various protein sources, including whey, casein, soy, and plant-based options like pea protein, to boost muscle development and overall wellness. This demand is further amplified by trends in veganism and vegetarianism. However, the market faces challenges such as high product costs and concerns regarding safety and effectiveness, which may deter some potential buyers. Opportunities lie in innovative protein sources, such as insect and algae proteins, and the rise of e-commerce, enabling small brands to effectively compete. The U.S. protein supplements market is projected to grow sustainably in the coming years, highlighting its dynamic potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Protein Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Protein Supplements Market Segments Analysis

Protein Supplements Market is segmented by Source, Product, Gender, Age Group, Distribution Channel, Application and region. Based on Source, the market is segmented into Animal-based Protein Supplements and Plant-based Protein Supplements. Based on Product, the market is segmented into Protein Powders, Protein Bars, RTD and Others. Based on Gender, the market is segmented into Male and Female. Based on Age Group, the market is segmented into Millennials, Geneartion X and Baby Boomers. Based on Distribution Channel, the market is segmented into Supermarkets, Online, DTC and Others. Based on Application, the market is segmented into Sports Nutrition and Functional Foods. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Protein Supplements Market

The protein supplements market is significantly influenced by the rising health and fitness awareness among consumers. As individuals become more informed about the numerous advantages of protein supplements, including muscle development and effective weight control, they are actively adding these products to their nutrition regimens. This growing consciousness about personal health is motivating consumers to seek out protein supplements that align with their fitness aspirations, leading to an increased demand for these products. Consequently, the desire to enhance overall wellbeing and achieve specific health objectives is driving the expansion of the protein supplements market.

Restraints in the Protein Supplements Market

The protein supplements market faces significant challenges due to the elevated cost associated with these products. Many protein supplements tend to be more expensive than conventional protein sources, which can dissuade budget-conscious consumers from making a purchase. This high price point is largely attributed to the intricate manufacturing processes that require advanced technology and premium raw materials. As a result, the financial barrier posed by the cost of protein supplements can hinder market growth, limiting accessibility for a segment of potential buyers who may seek more affordable alternatives. Addressing this restraint is crucial for expanding the customer base and driving sales in the market.

Market Trends of the Protein Supplements Market

The protein supplements market is witnessing a significant shift towards plant-based options, driven by the growing adoption of veganism and vegetarianism among health-conscious consumers. As individuals increasingly seek sustainable and ethical nutritional sources, plant-derived proteins from soy, pea, and rice are gaining traction. This trend is not only fueled by the desire for healthy alternatives but also by an increasing awareness of environmental impacts associated with animal farming. As a result, brands are innovating with formulations that enhance the nutritional profile of these supplements, catering to a demographic that values both health benefits and sustainability, thus reshaping the landscape of protein supplementation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Protein Supplements Market Size by Source & CAGR (2025-2032)

• Market Overview
• Animal-based Protein Supplements
  • Whey
  • Casein
  • Egg
  • Fish
  • Others
• Plant-based Protein Supplements
  • Soy
  • Spirulina
  • Pumpkin Seeds
  • Wheat
  • Hemp
  • Rice
  • Pea
  • Others

Global Protein Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Protein Powders
• Protein Bars
• RTD
• Others

Global Protein Supplements Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Protein Supplements Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Millennials
• Geneartion X
• Baby Boomers

Global Protein Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Online
• DTC
• Others

Global Protein Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports Nutrition
• Functional Foods

Global Protein Supplements Market Size & CAGR (2025-2032)

• North America (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • US
  • Canada
• Europe (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solgar Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Nutrition Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Nutrition (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitaco Health Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimum Nutrition Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraBio Labs Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleTech (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rule One Proteins, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations