套件宅配服務市場規模、佔有率和成長分析（按服務產品、平台、類型和地區）- 2025-2032 年產業預測

2023 年全球套件宅配服務市場規模價值 182 億美元，預計將從 2024 年的 210 億美元成長到 2032 年的 660.6 億美元，預測期內（2025-2032 年）的複合年成長率為 15.4%。

套件宅配服務領域正在食品和飲料行業迅速興起，為消費者提供根據其個人或家庭喜好客製化的方便、已烹調或半已烹調的餐食。透過定期接收健康、客製化的食材，顧客可以改善生活方式，同時節省購物時間。與專注於披薩和中餐等餐廳風格食物的傳統選擇不同，餐套件透過方便用戶使用的應用程式和高效的配送網路贏得了全球的青睞。這一趨勢反映出人們對方便和健康家常飯菜的需求顯著增加。隨著線上購物的普及，餐套件市場預計將大幅成長，因為與外帶和宅配相比，餐包具有成本效益，對於尋求自製餐食解決方案的消費者來說，餐包成為一個有吸引力的選擇。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

套件宅配服務市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 加熱即可食用
• 烹調並食用

套件宅配服務市場規模（依服務分類）及複合年成長率（2025-2032 年）

• 市場概況
• 對一個人來說
• 可供多人使用

套件宅配服務市場規模（依平台分類）及複合年成長率（2025-2032 年）

• 市場概況
• 線上
• 離線

套件宅配服務市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 純素
• 素食
• 非素食

套件宅配服務市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• HelloFresh（Germany）
• Marley Spoon Inc.（Australia）
• Fresh n'Lean（US）
• Hungryroot（US）
• Relish Labs LLC（US）
• Daily Harvest（US）
• Pruvit Ventures（US）
• The Kroger Co（US）
• Gousto（UK）
• Yumble（US）
• Oisix ra daichi Inc.（Japan）
• Snap Kitchen, LLC（US）
• Global Belly（US）

結論和建議

Global Meal Kit Delivery Service Market size was valued at USD 18.2 billion in 2023 and is poised to grow from USD 21.0 billion in 2024 to USD 66.06 billion by 2032, growing at a CAGR of 15.4% during the forecast period (2025-2032).

The meal kit delivery sector is rapidly emerging in the food and beverage industry, offering consumers convenient, pre-cooked, or semi-prepared meals tailored to individual or family preferences. Customers benefit from regular deliveries of healthy, customized ingredients, enhancing their lifestyle while saving time on grocery shopping. Unlike traditional options, which mainly included restaurant-style foods like pizza or Chinese cuisine, meal kits have gained global traction through user-friendly apps and efficient delivery networks. This trend reflects a significant rise in demand for convenience and healthy home-cooked meals. As online penetration increases, the meal kit market is expected to witness substantial growth, driven by cost-effectiveness compared to takeout and home delivery, making it an appealing choice for consumers seeking homemade meal solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Kit Delivery Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Kit Delivery Service Market Segmental Analysis

Global Meal Kit Delivery Service Market is segmented by Offering, Service, Platform, Type and Region. Based on Offering, the market is segmented into Heat & Eat and Cook & Eat. Based on Service, the market is segmented into Single and Multiple. Based on Platform, the market is segmented into Online and Offline. Based on Type, the market is segmented into Vegan, Vegetarian and Non-Vegetarian. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Kit Delivery Service Market

The global Meal Kit Delivery Service market is experiencing significant growth driven by a notable shift in consumer preferences towards homemade meals over dining out. These services cater to individual tastes and offer complete ingredients, enhancing the cooking experience at home. The appeal of convenience, including subscription-based options and easy ordering processes, contributes to their rising popularity worldwide. Additionally, factors such as the increasing number of working women, higher living standards, and a growing millennial demographic play a crucial role in this trend. As hectic lifestyles reduce the time available for cooking, more consumers are turning to meal kit delivery services as a practical solution.

Restraints in the Global Meal Kit Delivery Service Market

The Global Meal Kit Delivery Service market faces several challenges that could hinder its growth. A notable concern is the increasing rate of meal subscription cancellations, which may impact overall market stability. Additionally, the higher price point associated with meal kits compared to traditional grocery shopping can deter potential customers, leading to lower adoption rates. These factors combined create significant obstacles that could slow down the expansion of the meal kit delivery sector. Consequently, companies within this market will need to address these issues to maintain customer retention and encourage new subscriptions effectively.

Market Trends of the Global Meal Kit Delivery Service Market

The Global Meal Kit Delivery Service market is experiencing a significant shift driven by the increasing consumer preference for plant-based diets and diet-specific meal kits. As more individuals prioritize health-conscious and sustainable eating options, companies are adapting their offerings to cater to these trends. For instance, Trifecta Nutrition's ketogenic meal kits and BistroMD's menopause-friendly menus illustrate the sector's potential for tailored nutrition solutions. This growing focus on personalized dietary preferences not only enhances customer satisfaction but also provides ample opportunities for market expansion. With evolving consumer demands and innovative product launches, the meal kit delivery service market is poised for remarkable growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer and Buying Criteria Analysis

Global Meal Kit Delivery Service Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Heat & Eat
• Cook & Eat

Global Meal Kit Delivery Service Market Size by Service & CAGR (2025-2032)

• Market Overview
• Single
• Multiple

Global Meal Kit Delivery Service Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Meal Kit Delivery Service Market Size by Type & CAGR (2025-2032)

• Market Overview
• Vegan
• Vegetarian
• Non-Vegetarian

Global Meal Kit Delivery Service Market Size & CAGR (2025-2032)

• North America (Offering, Service, Platform, Type)
  • US
  • Canada
• Europe (Offering, Service, Platform, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Service, Platform, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Service, Platform, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Service, Platform, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• HelloFresh (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marley Spoon Inc. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh n' Lean (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hungryroot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Relish Labs LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daily Harvest (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pruvit Ventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kroger Co (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gousto (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yumble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oisix ra daichi Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Kitchen, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Belly (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations