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市場調查報告書
商品編碼
1662805
餐套件宅配服務市場預測至 2030 年:按類型、食品類型、配送模式、餐點類型、通路、最終用戶和地區進行的全球分析Meal Kit Delivery Services Market Forecasts to 2030 - Global Analysis By Type (Economic Meal Kit and Premium Meal Kit), Food Type, Delivery Model, Meal Type, Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球套件宅配服務市場規模預計在 2024 年將達到 319.2 億美元,到 2030 年將達到 727.7 億美元,預測期內的複合年成長率為 14.72%。
套件宅配服務是指提供預先分好的食材和烹調說明,以便顧客可以在家中準備餐點的企業。透過消除購買食品雜貨、規劃膳食和採購食材的需要,這些服務帶來了便利。消費者通常每週註冊一次或兩次,以獲得用於各種食譜的新鮮的、預先稱量的配料。餐點套件旨在滿足各種飲食需求,使烹飪變得簡單,同時讓消費者享受各種家常飯菜。
健康與保健趨勢
隨著人們的健康意識不斷增強,對有機、健康、均衡飲食的需求不斷增加,飲食套件成為理想的選擇。方便的解決方案使消費者無需花時間規劃和準備餐點即可保持均衡飲食,這種解決方案越來越受到消費者的歡迎。餐套件服務透過提供植物性、無麩質和低碳水化合物等專門的代餐來解決這個問題。此外,這些服務通常包括全面的營養資料,幫助顧客做出明智的食物選擇。人們對永續飲食習慣和個人健康的興趣日益濃厚,進一步推動了套件宅配服務的普及。
永續性問題
包裝中大量使用塑膠和不可回收材料加劇了廢棄物和污染。此外,由於遠距運送餐套件排放,因此碳足跡也是一個問題。此外,經常從不同地點採購零件可能會導致食物浪費和不永續的農業實踐。由於對這些環境挑戰的認知不斷提高,客戶正在尋找更環保的解決方案。因此,餐套件製造商必須進行調整,採用更環保的採購和包裝方法來滿足顧客的需求。
與雜貨連鎖店合作
透過與超級市場夥伴關係,餐套件供應商可以利用連鎖超級市場現有的分銷網路。該合作將提高供應鏈效率並確保更新鮮的產品送達客戶。此外,超級市場超市也透過建立消費者信任和品牌親和力來提高其市場滲透率。這些合作關係通常會帶來獨特的餐點套件產品,從而吸引忠實的客戶。這些合作關係也幫助餐套件供應商接觸更多的消費者,尤其是在超級市場連鎖店高度集中的地區。
消費者偏好不斷變化
隨著便利性變得越來越重要,許多消費者可能會選擇即食食品和超級市場宅配,而不是需要烹飪的餐點套件。隨著對健康飲食的重視程度不斷提高,顧客可能會選擇更新鮮、更可客製化的替代品。此外,對於預算有限的消費者來說,餐點套件可能不如其他選擇那麼划算。餐套件行業也可能受到對不需要訂閱模式承諾的家庭烹飪需求不斷成長的影響。最終,消費者偏好和習慣的改變可能迫使公司不斷調整,否則將面臨失去市場佔有率的風險。
COVID-19 的影響
新冠疫情對套件宅配服務市場產生了重大影響。隨著疫情封鎖和社交距離措施的實施,消費者尋求比購物和外出用餐更安全、更省時的替代方案,對便捷的送餐宅配簡便料理餐的需求飆升。消費者對家庭烹飪的興趣日益濃厚,加上對食品安全的擔憂,導致了市場快速成長。隨著企業擴大產品陣容、改善配送物流並推出新的、更健康的菜單,疫情也加速了線上餐套件訂購的普及。
預計在預測期內,已烹調細分市場將佔最大佔有率
由於可以為消費者節省時間,預計已調理食品將在預測期內佔據最大的市場佔有率。隨著忙碌的生活方式不斷延伸,消費者正在尋找新鮮的食材和只需極少準備的多樣化餐點。已烹調套件也透過提供份量控制、營養豐富的飲食選擇來滿足注重健康的人士的需求。這個細分市場滿足了消費者對無需麻煩地購買食品和計劃膳食的家庭烹飪食品的需求。因此,對快速、簡單和可自訂的膳食解決方案的偏好正在加速市場擴大。
預計商務用部門在預測期內將實現最高的複合年成長率。
由於忙碌的消費者對便利性的需求日益成長,預計商務用領域將在預測期內見證最高成長率。該行業的公司為成人聚會、家庭和個人提供方便、靈活、客製化的餐點包裝。與知名公司合作並提供訂閱模式有助於建立客戶忠誠度並產生穩定的收入來源。物流的改善也透過提供更快、更有效率的宅配服務幫助了這個商業領域。所有這些因素共同推動了市場成長,並有助於促進套件宅配領域的快速擴張。
由於都市化加快、生活方式繁忙以及對便捷健康簡便料理餐的需求不斷成長,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、日本、韓國和印度等國家是主要貢獻者,這得益於精通科技的消費者和不斷擴張的電子商務平台。可支配收入的增加、人們對只需極少準備的家常飯菜的偏好日益成長,以及網上宅配趨勢的激增,都使這個市場受益。為了吸引顧客,公司專注於個人化的飲食計劃、永續包裝和多樣化的食品選擇。
由於消費者對便利、省時的膳食解決方案的需求不斷增加,預計歐洲在預測期內的複合年成長率最高。可支配收入的增加、都市化以及對只需極少準備的家常飯菜的偏好增加等因素正在推動市場擴張。為了滿足消費者不斷變化的偏好,各公司正在創新推出各種餐點選擇,包括素食、有機餐和美食餐。該市場也受惠於食品包裝和低溫運輸物流的進步。德國、英國和法國等國家是主要參與企業,其中線上平台和訂閱模式得到大力支持。
According to Stratistics MRC, the Global Meal Kit Delivery Services Market is accounted for $31.92 billion in 2024 and is expected to reach $72.77 billion by 2030 growing at a CAGR of 14.72% during the forecast period. Meal kit delivery services are businesses that give their clients pre-portioned supplies and cooking instructions so they may prepare meals at home. By removing the need for grocery shopping, meal planning, and ingredient procurement, these services provide convenience. Consumers usually sign up to get fresh, pre-measured ingredients for a range of recipes once a week or twice a week. Meal kits accommodate a range of dietary requirements and are made to make cooking easier while still enabling consumers to enjoy a variety of home-cooked meals.
Health and wellness trends
Meal kits are a desirable alternative since the demand for organic, wholesome, and well-balanced meals has increased due to people's increased health consciousness. Convenient solutions to keep up a balanced diet without investing time in meal planning and preparation are becoming more and more popular among consumers. This is addressed by meal kit services, which provide specialised alternatives such as plant-based, gluten-free, and low-carb meals. Furthermore, these services frequently include comprehensive nutritional data, assisting clients in making wise food selections. The popularity of meal kit delivery services is further increased by the growing interest in sustainable eating habits and personal wellbeing.
Sustainability concerns
Waste and pollution are exacerbated by the overuse of plastic and non-recyclable materials in packaging. Carbon footprints are also a problem due to transportation emissions from long-distance meal kit deliveries. Furthermore, the procurement of components, which frequently come from different places, may lead to food waste and unsustainable agricultural methods. Customers are calling for more environmentally friendly solutions as a result of their growing awareness of these environmental challenges. Meal kit providers must thus adjust by putting in place more environmentally friendly sourcing and packaging methods in order to satisfy customer demands.
Partnerships with grocery chains
Meal kit suppliers may use the established distribution networks of supermarket chains by forming partnerships with them. They increase the effectiveness of the supply chain, guaranteeing that customers receive fresher ingredients. Additionally, grocery chains increase market penetration by fostering consumer trust and brand familiarity. These collaborations frequently result in unique meal kit offers that draw devoted clients. These partnerships can also aid meal kit providers in reaching a wider audience, especially in regions with a high concentration of supermarket chains.
Shifts in consumer preferences
Ready-to-eat meals or supermarket delivery may be preferred by many consumers over meal kits that need to be prepared as convenience becomes increasingly important. Customers may pick fresher, more customisable alternatives as a result of the increased emphasis on eating healthily. Additionally, meal kits may not be as cost-effective as other options for buyers on a tight budget. The industry may also be impacted by growing demand in home cooking without the commitment of subscription models. In the end, shifting consumer preferences and habits may compel businesses to make ongoing adjustments or risk losing market share.
Covid-19 Impact
The Covid-19 pandemic significantly impacted the meal kit delivery services market. With lockdowns and social distancing measures in place, demand for convenient, home-delivered meal solutions surged as consumers sought safer, time-saving alternatives to grocery shopping and dining out. The market witnessed rapid growth due to increased consumer interest in cooking at home, combined with concerns over food safety. The pandemic also accelerated the adoption of online meal kit subscriptions, prompting companies to expand their offerings, improve delivery logistics, and introduce new, healthier meal options.
The ready-to-cook segment is expected to be the largest during the forecast period
The ready-to-cook segment is expected to account for the largest market share during the forecast period, due to the time-saving benefits for consumers. As busy lifestyles continue to grow, consumers are increasingly seeking meal solutions that require minimal preparation but offer fresh ingredients and variety. Ready-to-cook kits also cater to health-conscious individuals by offering portion-controlled, nutritious meal options. This segment taps into the demand for home-cooked meals without the hassle of grocery shopping or meal planning. As a result, the growing preference for quick, easy, and customizable meal solutions is accelerating the market's expansion.
The commercial segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial segment is predicted to witness the highest growth rate, due to the growing demand for convenience among busy consumers. Companies in this industry provide customised meal packages that are convenient and flexible for large gatherings, families, and individuals. They increase client loyalty and generate consistent income streams by collaborating with well-known companies and providing subscription models. Improvements in logistics also help the business sector by facilitating quicker and more effective delivery services. These elements work together to broaden the market and propel the meal kit delivery sector's rapid expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising urbanization, busy lifestyles, and increasing demand for convenient and healthy meal solutions. Countries like China, Japan, South Korea, and India are key contributors, driven by tech-savvy consumers and expanding e-commerce platforms. The market benefits from increasing disposable incomes, a growing preference for home-cooked meals with minimal preparation, and a surge in online food delivery trends. Companies are focusing on personalized meal plans, sustainable packaging, and diverse cuisine options to attract customers.
Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR, owing to increasing consumer demand for convenient, time-saving meal solutions. Factors such as rising disposable income, urbanization, and a growing preference for home-cooked meals with minimal preparation are fuelling market expansion. Companies are innovating with diverse dietary options, including vegan, organic, and gourmet meals, to cater to evolving consumer preferences. The market is also benefiting from advancements in food packaging and cold chain logistics. Countries like Germany, the UK, and France are key players, with online platforms and subscription-based models gaining significant traction.
Key players in the market
Some of the key players profiled in the Meal Kit Delivery Services Market include Blue Apron, HelloFresh, Sun Basket, Green Chef, Home Chef, EveryPlate, Gobble, Dinnerly, Snap Kitchen, Territory Foods, Martha & Marley Spoon, Purple Carrot, Trifecta, Fresh n' Lean, The Good Kitchen, Freshly, Snap Kitchen and CookUnity.
In August 2024, Home Chef collaborated with the popular children's series "PAW Patrol" to introduce themed meal kits. This partnership aimed to engage younger audiences and their families in cooking activities.
In May 2024, HelloFresh collaborated with Whirlpool Corporation and Total Quality Logistics (TQL) to expand the "Feel Good Fridge" program. This initiative provides refurbished refrigerators to food pantries and nonprofit organizations across the U.S., aiming to combat food insecurity.
In September 2024, Blue Apron announced a definitive merger agreement to be acquired by Wonder Group, a food tech company founded by former Walmart e-commerce executive Marc Lore. The acquisition was valued at approximately $103 million, with Blue Apron's stockholders set to receive $13 per share in cash.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.