衛生褲市場規模、佔有率和成長分析（按產品、款式、尺寸、價格、銷售管道和地區）- 2025-2032 年產業預測

2023 年全球月經內褲市場規模為 1.448 億美元，預計將從 2024 年的 1.6971 億美元成長到 2032 年的 6.0411 億美元，預測期內（2025-2032 年）的複合年成長率為 17.2%。

由於人們認知的提高和各種機構舉措，包括聯合國兒童基金會與社區組織合作推廣良好的衛生習慣和減少恥辱感，月經衛生市場經歷了顯著成長。環保衛生產品的創新和月經內衣的便利性進一步塑造了這個市場。月經內褲採用先進材料製成，既舒適又實用，滿足了佔全球勞動力 39.3% 的職業女性日益成長的需求。 Thinx 等主要製造商正在積極推廣其產品，如其「濕潤內褲」宣傳活動所示，該活動於 2022 年 5 月推出了一系列透氣、吸濕排汗的經期產品。整體而言，透過意識、創新和有針對性的行銷策略的結合，市場擴張的機會充足。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

衛生棉市場規模（依產品分類）

• 市場概況
• 可重複使用的
• 一次性的

衛生棉市場規模（依款式）

• 市場概況
• 男士短褲
• 比基尼
• 簡短的
• 潮人
• 其他

衛生棉市場規模

• 市場概況
• 小的
• 中等的
• 大的

衛生棉市場規模（按價格）

• 市場概況
• 經濟
• 優質的

衛生棉市場規模（按銷售管道）

• 市場概況
• 直接銷售
• 現代零售
• 便利商店
• 專賣店
• 單一品牌店
• 網路零售商
• 其他銷售管道

衛生褲市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Knix（Canada）
• Modibodi（Australia）
• Proof（USA）
• Saalt（USA）
• Aerie（USA）
• Period.（USA）
• Hanesbrands Inc.（USA）
• Victoria's Secret（USA）
• Jockey International, Inc.（USA）
• Dear Kate（USA）
• Speax by Thinx（USA）
• WUKA（UK）
• Flux Undies（UK）
• Love Luna（Australia）
• Thistle & Spire（USA）
• Cora（USA）
• Rael（USA）
• Intimate Portal（USA）
• Lilova（USA）

結論和建議

Global Period Panties Market size was valued at USD 144.8 million in 2023 and is poised to grow from USD 169.71 million in 2024 to USD 604.11 million by 2032, growing at a CAGR of 17.2% during the forecast period (2025-2032).

The menstruation hygiene market is witnessing significant growth driven by heightened awareness and various institutional initiatives, including collaborations between UNICEF and local entities to promote good hygiene practices and reduce stigma. Innovations in eco-friendly hygiene products and the convenience of menstrual underwear are further shaping this market. Menstrual underwear, made from cutting-edge materials, caters to the rising demand among working women, who represent 39.3% of the global labor force, providing comfort and practicality. Leading manufacturers, like Thinx, are actively promoting their offerings, as evidenced by the "Moist Panties" campaign launched in May 2022, which introduced a new range of breathable, moisture-wicking period products. Overall, the intersection of awareness, innovation, and targeted marketing strategies provides ample opportunities for market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Period Panties market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Period Panties Market Segmental Analysis

Global Period Panties Market is segmented by Product, Style, Size, Price, Sales Channel and Region. Based on Product, the market is segmented into Reusable and Disposable. Based on Style, the market is segmented into Boy Short, Bikini, Brief, Hipster and Others. Based on Size, the market is segmented into Small, Medium and Large. Based on Price, the market is segmented into Economic and Premium. Based on Sales Channel, the market is segmented into Direct Sales, Modern Trade, Convenience Stores, Specialty Stores, Mono Brand Stores, Online Retailers and Other Sales Channel. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Period Panties Market

One of the key drivers of the global period panties market is the rising awareness among women regarding sustainable and eco-friendly menstrual products. As more individuals recognize the detrimental effects of disposable menstrual items on the environment, there is a growing shift towards seeking out sustainable alternatives. This heightened consciousness is prompting a significant demand for products like period panties, which not only reduce waste but also provide a healthier option for menstruation. Consequently, this trend towards sustainability is likely to propel the growth of the period panties market, as consumers increasingly prioritize eco-conscious choices in their personal care routines.

Restraints in the Global Period Panties Market

One significant restraint in the global period panties market is the high initial cost associated with these products. Compared to traditional menstrual products, period panties often come with a higher price tag, which can discourage some women from experimenting with them. This increased financial commitment may lead potential users to shy away from making the switch, particularly those who are accustomed to more affordable options like pads or tampons. As a result, this cost factor could limit market growth and restrict broader acceptance, creating a barrier for many consumers looking for alternative menstrual solutions.

Market Trends of the Global Period Panties Market

The Global Period Panties market is witnessing a significant trend driven by the increasing demand for reusable and sustainable menstrual products. As consumers become more environmentally conscious, they seek alternatives to disposable menstrual items that contribute to waste and pollution. Period panties, which offer comfort, convenience, and sustainability, are gaining popularity due to their eco-friendly design and long-term cost-effectiveness. This trend is further fueled by rising awareness around women's health issues, collaboration between brands and eco-conscious movements, and innovative product offerings that cater to various preferences. As a result, the market is poised for substantial growth, appealing to a diverse demographic prioritizing sustainability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Period Panties Market Size by Product & CAGR (2025-2032)

• Market Overview
• Reusable
• Disposable

Global Period Panties Market Size by Style & CAGR (2025-2032)

• Market Overview
• Boy Short
• Bikini
• Brief
• Hipster
• Others

Global Period Panties Market Size by Size & CAGR (2025-2032)

• Market Overview
• Small
• Medium
• Large

Global Period Panties Market Size by Price & CAGR (2025-2032)

• Market Overview
• Economic
• Premium

Global Period Panties Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Direct Sales
• Modern Trade
• Convenience Stores
• Specialty Stores
• Mono Brand Stores
• Online Retailers
• Other Sales Channel

Global Period Panties Market Size & CAGR (2025-2032)

• North America (Product, Style, Size, Price, Sales Channel)
  • US
  • Canada
• Europe (Product, Style, Size, Price, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Style, Size, Price, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Style, Size, Price, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Style, Size, Price, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Knix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modibodi (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proof (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saalt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aerie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Period. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jockey International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dear Kate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speax by Thinx (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WUKA (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flux Undies (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Love Luna (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thistle & Spire (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cora (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rael (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimate Portal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lilova (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations