男士內衣市場規模、佔有率及成長分析（依產品、材質、年齡層、通路及地區）－2025-2032 年產業預測

預計到 2023 年，男士內衣市場規模將達到 412.2 億美元，從 2024 年的 434.5 億美元成長到 2032 年的 661.7 億美元，預測期內（2025-2032 年）的複合年成長率為 5.4%。

受健康和衛生意識不斷增強、產品供應多樣化以及消費者偏好不斷變化的推動，全球男士內衣市場預計將繼續成長。可支配收入增加、時尚潮流和生活方式改變等關鍵因素促進了這一成長。人們明顯轉向使用多種材料，製造商也在改進設計以吸引更廣泛的消費者。儘管新冠疫情造成了一些挫折，但隨著經濟恢復正常，市場正走上復甦之路。千禧世代處於這項需求的前沿，他們青睞創新的選擇。現代零售格局提高了產品的知名度，各大品牌正在投資研發，以獲得更好的貼合度和舒適度。 Saks 的 3D 小袋設計等引人注目的創新凸顯了該行業對先進剪裁和功能的關注，帶來了新的成長機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

男士內衣市場規模（依產品分類）及複合年成長率（2025-2032）

• 市場概覽
• 簡短的
• 拳擊手
• 平角內褲
• 樹幹
• 潮人
• 丁字褲
• 其他

男士內衣市場規模（按材質和複合年成長率） (2025-2032)

• 市場概覽
• 棉布
• 聚酯纖維
• 情態動詞
• 尼龍
• 竹子
• 其他

男士內衣市場規模（依年齡層及複合年成長率） (2025-2032)

• 市場概覽
• 15至30歲
• 31-45歲
• 46-60歲
• 60歲或以上

男士內衣市場規模（依通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 批發商/經銷商
• 專賣店
• 大賣場/超級市場
• 電子商務
• 其他

男士內衣市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Calvin Klein（USA）
• Hanes（USA）
• Fruit of the Loom（USA）
• Jockey（USA）
• 2（X）IST（USA）
• Andrew Christian（USA）
• Tommy John（USA）
• Mack Weldon（USA）
• MeUndies（USA）
• Bjorn Borg（Sweden）
• Ermenegildo Zegna（Italy）
• Sunspel（UK）
• Zimmerli（Switzerland）
• Aussiebum（Australia）
• Bonds（Australia）
• Triumph International（Switzerland）
• Gildan（Canada）
• Schiesser（Germany）

結論和建議

Men's Underwear Market size was valued at USD 41.22 billion in 2023 and is poised to grow from USD 43.45 billion in 2024 to USD 66.17 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global men's underwear market is poised for growth, driven by increasing health and hygiene awareness, diverse product offerings, and evolving consumer preferences. Key factors such as rising disposable income, fashion trends, and lifestyle changes contribute to this growth. There is a notable shift toward various fabrics, with manufacturers enhancing designs to engage a broader audience. Despite setbacks from the COVID-19 pandemic, market recovery is on the horizon as normalcy returns. Millennials are at the forefront of this demand, favoring innovative options. The modern retail landscape enhances product visibility, while brands invest in R&D for better fit and comfort. Noteworthy innovations, like Saxx's 3D pouch design, highlight the industry's focus on advanced tailoring and functionality, presenting new opportunities for growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Underwear Market Segments Analysis

Global Men's Underwear Market is segmented by Product, Material, Age Group, Distribution Channel and region. Based on Product, the market is segmented into Briefs, Boxers, Boxer briefs, Trunks, Hipsters, Thongs and Others. Based on Material, the market is segmented into Cotton, Polyester, Modal, Nylon, Bamboo and Others. Based on Age Group, the market is segmented into 15 - 30, 31 - 45, 46 - 60 and Above 60. Based on Distribution Channel, the market is segmented into Wholesaler/Distributor, Specialty store, Hypermarket/Supermarket, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Underwear Market

One of the key factors propelling the global Men's Underwear market is the increasing emphasis on health and hygiene among consumers. Men are becoming more aware of their personal cleanliness and are seeking underwear that provides enhanced moisture management, breathability, and odor control. This shift is notably pronounced in emerging markets, where improved disposable incomes and growing urbanization are heightening the importance placed on grooming and hygiene. Consequently, brands are proactively developing products that incorporate features like antimicrobial properties, moisture-wicking fabrics, and superior ventilation to meet this rising consumer demand and preferences in the marketplace.

Restraints in the Men's Underwear Market

The Men's Underwear market faces significant challenges due to fierce competition among numerous manufacturers vying for market share. Brands differentiate themselves through product attributes, quality, pricing strategies, and brand awareness, but this rivalry frequently escalates into price wars. Such aggressive pricing tactics can considerably erode profit margins for manufacturers, making it increasingly difficult for them to sustain profitability. As companies strive to balance competitive pricing with quality offerings, the financial pressure may also limit investment in research and development, hindering innovation within the market. Consequently, the overall landscape of the Men's Underwear market remains fraught with both opportunities and restraints.

Market Trends of the Men's Underwear Market

The men's underwear market is witnessing a notable trend towards premium and luxury offerings, driven by a shift in consumer preferences for quality and comfort over price. As modern consumers prioritize their personal comfort and lifestyle, they are increasingly inclined to invest in high-end underwear made from superior materials featuring advanced technologies like moisture-wicking, odor resistance, and breathability. This growing demand for luxury men's underwear is prompting brands to innovate and enhance their product lines, catering to discerning customers seeking both functionality and style. Consequently, the market is evolving, with premium segments gaining traction and reshaping the competitive landscape of men's underwear.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Men's Underwear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Briefs
• Boxers
• Boxer briefs
• Trunks
• Hipsters
• Thongs
• Others

Global Men's Underwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Polyester
• Modal
• Nylon
• Bamboo
• Others

Global Men's Underwear Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 15 - 30
• 31 - 45
• 46 - 60
• Above 60

Global Men's Underwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Wholesaler/Distributor
• Specialty store
• Hypermarket/Supermarket
• E-commerce
• Others

Global Men's Underwear Market Size & CAGR (2025-2032)

• North America (Product, Material, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product, Material, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Material, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Material, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Material, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Calvin Klein (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jockey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2(X)IST (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andrew Christian (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy John (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mack Weldon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MeUndies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bjorn Borg (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ermenegildo Zegna (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunspel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zimmerli (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aussiebum (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonds (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gildan (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schiesser (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations